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Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz - 2 of 4Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz - 3 of 4Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz - 4 of 4
Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz - 1 of 4

Bubs Easy Digest Goat Milk Infant Formula Powder (Babies 0-12 Months) - 20oz

6 Questions
$33.49 ($1.67/ounce)

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At a glance

About this item

Highlights

  • SUPPORTS DIGESTIVE HEALTH: Made in Australia, Bubs Goat Milk Infant Formula is for bubs ages 0 to 12 months. It promotes smooth digestion and a healthier gut for your bub, allowing easier digestion compared to cow's milk
  • FOR SENSITIVE TUMMIES: Our Bubs Goat Milk Infant Formula gives parents peace of mind by providing the essential vitamins and minerals your bub needs for healthy development, including DHA/ARA, omega-3, omega-6, and prebiotics
  • GOODNESS FROM THE FARM: Securely blended, made with whole goat milk. No GMOs, corn syrup, artificial colors, flavors, preservatives. Plus selected for Clean Label Project Award
  • PREPARATION INSTRUCTIONS: Wash hands, bottle, feeding utensils and surfaces with soap and water. Add powder using 1 unpacked, level scoop for each 2 fl oz of water. Cap bottle, shake well until powder dissolves
  • TRUSTED FOR NEARLY 20 YEARS: Trusted by Australian families for nearly 20 years, Bubs is mom founded and on a mission to provide the cleanest and purest products that support calm, happy tummies and growing bodies

Description

Gentle on tummies. Bubs Goat Milk Infant Formula is the first and only clean label goat milk formula available today. It’s made with whole goat milk which has A2 protein, a smaller and softer protein that’s more easily absorbed in your baby's tiny tummy. For many, this means fewer digestive issues. Families can rest assured knowing they’re giving their baby the very best because Bubs Goat Milk Infant Formula – as with all of our formulas – has been tested for over 400 heavy metals, toxins and contaminants, above and beyond the US requirements.

Serving Size: 4.9 fl oz

Amount (4.9 fl.oz., prepared as directed)

Calories: 100
% Daily Value*
Total Fat 5.3grm0%
Total Carbohydrate 10.7grm0%
Protein 2.1grm0%
Water 132grm0%
Linoleic Acid 750mg0%
Vitamin A 2800%
Vitamin D 630%
Vitamin E 40%
Vitamin K 9.7mcg0%
Thiamin (Vit. B1) 135mcg0%
Riboflavin (Vit. B2) 225mcg0%
Vitamin B6 81mcg0%
Vitamin B12 0.7mcg0%
Niacin 860mcg0%
Folic Acid 20mcg0%
Pantothenic Acid 750mcg0%
Biotin 5.3mcg0%
Vitamin C (Ascorbic Acid) 20mg0%
Choline 18.6mg0%
Inositol 13mg0%
Calcium 70mg0%
Phosphorus 42mg0%
Magnesium 8mg0%
Iron 1.1mg0%
Zinc 0.7mg0%
Manganese 22mcg0%
Copper 114mcg0%
Iodine 10mcg0%
Selenium 3.4mcg0%
Sodium 46mg0%
Potassium 91mg0%
Chloride 80mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

lactose, goat whole milk solids, goat whey protein concentrate, vegetable oil blend (palm olein, high oleic sunflower oil, canola oil, sunflower oil, coconut oil), galacto-oligosaccharide (gos). less than 2% of: antioxidants (a-tocopherol, ascorbyl palmitate), biotin, schizochytrium sp. oil*, m. alpina oil**, calcium carbonate, calcium pantothenate, calcium phosphate, choline bitartrate, cholecalciferol, copper sulfate, cyanocobalamin, d-alpha tocopheryl acetate, folic acid, ferrous sulfate, inositol, l-carnitine, magnesium sulfate, manganese sulfate, niacinamide, phytonadione, potassium chloride, potassium iodide, potassium phosphate, pyridoxine hydrochloride, riboflavin, sodium ascorbate, sodium citrate, sodium selenite, soy lecithin, taurine, thiamine hydrochloride, vitamin a acetate, zinc sulfate. * a source of dha. ** a source of ara.

Allergens & Warnings:

Contains goat milk and soy. , Warning: Never use a microwave oven to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Prepared refrigerated formula must be used within 24 hours. After feeding begins, use the prepared formula within 1 hour, discard any leftover formula and do not re-use. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional. Ask your baby's doctor about the need to use cooled, boiled water for mixing and the need to boil (sterilize) bottles, nipples, and rings before use. Not for infants or children with Galactosemia. Warning: Follow instructions exactly. Prepare bottles and nipples as directed. Do not change proportions of powder except on medical advice. Incorrect preparation can make your baby very ill.
Features: No Artificial Preservatives, No Artificial Colors, Non-GMO, No Artificial Flavors
Dietary Needs: Pasteurized, Naturally Flavored
Baby Formula Focus: Standard Nutrition, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 91230366
UPC: 860006764562
Item Number (DPCI): 007-12-0011
Origin: Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.4 inches length x 5.3 inches width x 7.9 inches height
Estimated ship weight: 1.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Where is this formula made?

submitted by Nuna - 2 years ago

  • A: Hi! All of our formulas are made in Australia. Please let us know if you have any other questions.

    submitted byAussie Bubs - 2 years ago
    Brand expert

Q: Do I have to boil water to 158 degrees for this formula to be safe for my baby?

submitted by Mich - 9 months ago

  • A: Thank you for reaching out to us. As long as your water source is filtered and from a safe supply, there is no need to boil your water beforehand. Please let us know if you have any additional questions.

    submitted byAussie Bubs - 9 months ago
    Brand expert

Q: The first ingredient on the label is lactose. To clarify, this lactose would be goat lactose, correct? Why is that not written "goat lactose" ? looking for a formula FREE OF cow lactose . Thank you

submitted by MumMomMama - 10 months ago

  • A: Hello, Confirming that the lactose for Bubs Goat Milk Infant Formula is goat lactose. Please feel free to email hello@aussiebubs.com should you have additional questions.

    submitted byBubs - 9 months ago
    Brand expert

Q: Will this formula help to reduce baby from spitting up a lot?

submitted by Julie - 1 year ago

  • A: Thank you for reaching out to us. Goat milk naturally contains A2 casein, which is gentler on babies’ digestion. For any specific feeding questions, we recommend speaking with your pediatrician.

    submitted byBubs - 9 months ago
    Brand expert

Q: I can see there is 0-6 months also 0-12 months. Do i need to worry about this? I mean Do I bought an original product? Does my baby is receiving the right nutrition besides what the product sells?

submitted by Andrea - 1 year ago

  • A: Thank you for reaching out to us. Please note that we have phased out our old cans that are (0-6 months) STAGE 1 and (6-12 months) STAGE 2. Our new cans are now 0-12 months. Some regions around the world – like Australia – offer infant formula in two stages. We entered the US at the height of the formula shortage, we didn’t have time to adjust our cans to meet US norms and expectations, we needed to get them here as quickly as possible to help feed babies. We’ve decided to move to a single stage formula intended for use by infants from birth to 12 months. From a formula and nutritional standpoint, nothing has changed. It is the same as STAGE 1 formula. The formulation remains consistent with our infant formula products and formulated to provide the essential nutrients for growth and development. Please feel free to email hello@aussiebubs.com should you have additional questions.

    submitted byAussie Bubs - 1 year ago
    Brand expert

Q: The ingredients note this formula contains soy. Which ingredient is soy?

submitted by RCas - 3 months ago
See all questions (6)

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Guests are saying

This goat milk infant formula has garnered positive feedback for its gentle formulation, making it easier for babies to digest compared to traditional cow's milk formulas. Many guests report significant improvements in their babies' digestion, reduced fussiness, and overall happiness. The formula is praised for its creamy texture, ease of mixing, and clean ingredients, making it a preferred choice for parents seeking a reliable and nutritious option for their little ones.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 469 reviews
    quality: 3.94 out of 5
    value: 3.7 out of 5
    67% would recommend
    71 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026Verified purchase

    (no review title)

    I like the amount of formula you actually get inside the can but 4 stars because the scoop is sometimes at the very bottom of the can and you have to go digging through the formula to find it.
    Target Team Member
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2026Verified purchase

    (no review title)

    We have been using goat formula since are baby was born she had no issues with upset stomach highly recommend for baby with sensitive stomach
    julio
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    (no review title)

    Our baby’s favorite formula
    David
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2026Verified purchase

    (no review title)

    My whole family grew up drinking goat milk it’s our number 1 for feeding infants and toddlers
    Maxine
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 October, 2026Verified purchase

    Exellent

    Best formula for my little one with a cow sensitivity!
    Cjp14
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2026
    originally posted on Aussie Bubs
    Image

    Amazon product

    My daughter been on this since a newborn best formula ever!
    Geneda
    Did you find this review helpful?
    1 out of 5 stars
    30 September, 2026

    Makes my baby gassy

    Wanted to like this formula but switched from enfamil in hospital due to organic, good ingredients and it made my baby so fussy & gassy! It bubbles up something awful. Also tried the cow's milk version & both are terrible.
    Momoftwinadoes
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    25 September, 2026Verified purchase

    (no review title)

    Made my baby incredibly constipated
    Grace
    From Aussie Bubs team
    We are sorry to hear about this experience. Please contact hello@aussiebubs.com for further assistance.
    10 days ago
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 September, 2026
    originally posted on Aussie Bubs
    Image

    Awesome Formula

    we have been giving it to our baby for about three months, and Love♥ it
    MSN1227
    Did you find this review helpful?
    3 out of 5 stars
    23 September, 2026Verified purchase

    (no review title)

    Better than cow formula but not as good as our goat milk of preference. Not as easy on the stomach.
    Alejandra
    quality: 3 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 September, 2026
    originally posted on Aussie Bubs
    Image

    Bubs Goat Milk Baby Formula

    My baby just loves it. Altho rather pricey, best out there. Love my Bubs
    muthamouth
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 September, 2026Verified purchase

    Dissapointed !

    Gave my baby diarrhea and vomit . Batch may have been contaminated . Never again will I buy this formula . I had high hopes on this one . Fórmula had a weird smell to it too .
    Nola
    From Aussie Bubs team
    We are sorry for the experience you have had. Please contact us at hello@aussiebubs.com so we can better assist you.
    1 month ago
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    25 August, 2026

    Confused

    I like when I called they were nice enough to put a side for me, what I was confused about was why I could not go to customer service and buy it with my other groceries that I needed to get.He made me pay for it right then and there, so then I thought well maybe they have there formula locked up, but when I went down baby it was not locked up.It really rubbed me the wrong way it’s like I was being treated like a crook and it made me feel very awkward.i even told him I had more shopping to do, that did not matter.
    Megan
    quality: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 August, 2026Verified purchase

    (no review title)

    the best formula i gave my baby, i tried a multitude of formulas from affordable to expensive and this was the best
    lizetb
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    15 August, 2026Verified purchase

    (no review title)

    I ordered 5 items, I was give 4. Not happy with that. I hope someone can fix that.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    My baby absolutely loves this formula!! Drinks every last drop!
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    Best formula ever! Gentle on sensitive tummies
    Did you find this review helpful?
    5 out of 5 stars
    9 August, 2026Verified purchase

    (no review title)

    Gentle on baby’s tummy
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    (no review title)

    my daughter has had the easiest time transitioning to this formula! her poops are the best ive seen in her 6 months of life! shes doing so so well on it! easy to mix!
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026Verified purchase

    (no review title)

    Literally the best formula on the market !!
    Hannah
    Did you find this review helpful?

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