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Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 2 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 3 of 4Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 4 of 4
Arctic Fox Semi-Permanent Hair Color Dye - 4 fl oz - 1 of 4

Arctic Fox Semi-Permanent Hair Color Dye - Blue - 4 fl oz

$11.99

ColorBlue

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Made only from vegan ingredients with no animal by-products.
  • No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
  • Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
  • Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.

Description

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter. Have a bit of brassiness to your hair and need a darker shade? Fear not! Add a dash of Purple AF to fight those unwanted brassy tones.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, prolonged exposure may cause skin irritation
Product Form: Gel
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 93020157
UPC: 810021110295
Item Number (DPCI): 063-01-2058
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / eau, cetyl alcohol, glycerine, stearalkonium chloride, glycerol stearate, peg-100 stearate, propylene glycol, guar hydroxypropyl trimonium chloride, quaternium-75, cetearyl alcohol, ceteareth-20, hydrolyzed soy protein, fragrance, citric acid, tetrasodium edta, methylchloroisothiazolinone, methylisothiazolinone, basic blue 7, basic yellow 87

Allergens & Warnings:

Caution: Keep out of reach of children. For external use only. Use hair color only as directed. Do not use this product if scalp is irritated or injured. This product must not be used on eyelashes, eyebrows or near eyes, as it may cause blindness. If product gets into eye, rinse immediately with water continuously & consult with medical personnel. This product may contain ingredients that may cause skin irritation on certain individuals & a preliminary patch test should first be made. To test, use soap to clean inner side of elbow. Apply small quantity of hair color to area & allow it to dry. Leave it uncovered & undisturbed for 24 hours. Do not continue to use if any signs of irritation occurs. Wear protective gloves for application. May temporarily stain skin. May temporarily or permanently stain clothes & materials., PRODUCT NOT TESTED ON ANIMALS

Shipping details

Estimated ship dimensions: 1.63 inches length x 1.7 inches width x 5.2 inches height
Estimated ship weight: 0.3 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to use and how to apply it to your hair?

submitted by Mseb - 1 year ago
  • A: We also recommend doing a patch test to confirm you're not allergic.

    submitted byArctic Fox - 1 year ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use. Because everyone’s hair is different, do the strand test and see the result of the color before full application.

    submitted byArctic Fox - 1 year ago
  • A: AF Hair Color is formulated to be DIY so it's very easy to use: Because everyone’s hair is different, do the strand test and see the result of the color before full application. We also recommend doing a patch test to confirm you're not allergic. **Step 1:** Shampoo and dry hair thoroughly. Do NOT use conditioner. **Step 2:** Use coconut oil (or petroleum jelly) around hairline and on ears to prevent staining of the skin (optional). **Step 3:** Remove bottle cap and inner seal. **Step 4:** Wear protective gloves for application, and pour desired amount into bowl. **Step 5:** Apply color evenly with color brush. Begin at the root of the hair and work it evenly through to the ends. Start nape of the neck and work upwards through the head and be sure to completely saturate the hair shaft. **Step 6:** Place a plastic cap over the hair and leave color on for at least 1/2 hour or more. Arctic Fox hair color will NOT damage your hair and has added conditioner, so leaving it on for longer will not hurt a thing. **Step 7:** Rinse hair in tepid H2O thoroughly, until the water runs clear. For the first rinse, do not rinse hair while showering! Best bet is to rinse in the Kitchen sink with cold water. :) To prevent color bleeding make sure hair is completely dry before sleeping.

    submitted byArctic Fox Brand Expert - 1 year ago
    Brand expert

Q: How long will the pink stay in?

submitted by Dawn - 1 year ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 1 year ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 1 year ago
    Brand expert

Q: How long does the dye last for?

submitted by violette - 1 year ago
  • A: 4 to 8 weeks depending on several factors: Hair Type / Prep Approximate Longevity Pre-lightened (Level 9–10) 6–8 weeks Medium blonde or unbleached light hair 4–6 weeks Dark hair (unbleached) 2–4 weeks

    submitted byArctic Fox - 1 year ago
  • A: Thanks for your interest in Arctic Fox, semi-permanent hair color! The color will last for 4 to 8 weeks, depending on several factors including, Hair Type / Prep, Approximate Longevity, Pre-lightened (Level 9–10) 6–8 weeks, Medium blonde or unbleached light hair 4–6 weeks, Dark hair (unbleached) 2–4 weeks (color may be subtle or tinted only).

    submitted byArctic Fox Brand Expert - 1 year ago
    Brand expert

Q: doed does this work for doing peekaboo hair?

submitted by ella - 14 days ago
  • A: Yes, Arctic Fox can be used for peekaboo hair. Simply section and isolate the pieces of hair you want colored underneath, apply the color to those sections, and process according to the directions. For the most vibrant results, apply to pre-lightened hair.

    submitted byArctic Fox Brand Expert - 13 days ago
    Brand expert

Q: Does it work at covering gray/white hair

submitted by Kerr - 18 days ago
  • A: Arctic Fox hair dye is a semi-permanent color, so it won't fully cover gray like permanent dye, but it can help blend and add tone to gray strands. Results vary based on hair texture and shade selection. Deeper shades usually show more, while lighter shades may give a softer tint. A strand test is always the best way to preview results.

    submitted byArctic Fox Brand Expert - 18 days ago
    Brand expert

Q: Once it starts to wash out will it become splotchy? Do you apply to wet or dry hair?

submitted by Aubs - 2 months ago
  • A: Arctic Fox Naturals is a semi-permanent, conditioning color that fades gradually rather than leaving harsh lines. When applied evenly, it softens tone-on-tone instead of turning splotchy. Uneven fading can occur on porous or unevenly saturated hair. For best results, apply to clean, dry hair.

    submitted byArctic Fox Brand Expert - 2 months ago
    Brand expert

Q: Does it fade easily after swimming

submitted by Lilly - 3 months ago
  • A: Yes! It does fade easily after swimming, I've used this many times, and the chlorine will remove some of it, but it also depends on how long you stay in the pool.

    submitted byAce - 2 months ago

Q: Does this fade easily after swimming in chlorine

submitted by Lilly - 3 months ago
  • A: Yes, it does fade easily after swimming due to the chlorine, but there are other factors such as how long you stay in the pool.

    submitted byAce - 2 months ago

Q: [Text removed] Does this hair dye come with all of the supplies needed for application, such as gloves, a brush, and any other tools, or is it just the color itself?

submitted by isabella - 3 months ago
  • A: Arctic Fox Semi-Permanent Hair Color includes the color only. Application tools like gloves, brushes, or bowls are not included, so you will need to provide those separately.

    submitted byArctic Fox Brand Expert - 3 months ago
    Brand expert

Q: Is the fragrance phthalate free?

submitted by Caitlin - 3 months ago
  • A: Yes, the fragrance used in Arctic Fox hair colors is phthalate-free. Our formulas are made without phthalates, ammonia, peroxide, or PPD, and are always vegan and cruelty-free.

    submitted byArctic Fox Brand Expert - 3 months ago
    Brand expert

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Guests are saying

This hair dye offers vibrant and long-lasting colors that guests love, especially for those looking to achieve bold shades without bleaching. Many appreciate its pleasant scent and nourishing properties, which leave hair feeling soft and healthy. While some guests experienced quick fading, the overall satisfaction with the color payoff and mixability with other shades makes it a popular choice for creative hair coloring. Guests enjoy the ease of application and the beautiful results, making it a go-to product for vibrant hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4175 reviews
    effectiveness: 3.28 out of 5
    quality: 3.34 out of 5
    value: 3.19 out of 5
    54% would recommend
    48 recommendations
    5 out of 5 stars
    15 June, 2026
    originally posted on arcticfoxhaircolor.com

    Artic Fox Ritual Color

    [This review was collected as part of a promotion.] I use Artic Fox "Ritual" color for over a year now. I like the color very much and I have sooo many complements on my hair from strangers, men and women who are young, old, and in between. This keeps me very happy and gladly using it consistently!
    Viviane A.
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on arcticfoxhaircolor.com

    Cute

    [This review was collected as part of a promotion.] I mixed it with virgin pink and it came out very nice.
    Lisa F.
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on arcticfoxhaircolor.com

    Works great!!

    [This review was collected as part of a promotion.] I dyed my hair without bleaching first (I have dark blond hair) and the purple showed up wonderfully. It was very vibrant!! It’s lasted several weeks (it does start to fade by around the seventh wash but only slightly) the color stays visible for a long time.
    Ava C.
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on arcticfoxhaircolor.com

    worked GREAT

    [This review was collected as part of a promotion.] My cousin and I decided to dye are hair but without bleaching. She has long dark brown hair and the red showed up!! Extremely pleased that the dye worked. AND it’s lasted several weeks.
    Ava C.
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on arcticfoxhaircolor.com

    Colour that lasts!

    [This review was collected as part of a promotion.] Love this colour. . I do mix colours to get a different shade, so when I fancy a change I can just go back to using one shade or mix it up with another different colour! Colours are so vibrant, and they last! My roots always need doing before it fades! Excellent colour! Won’t go anywhere else for my hair dye!
    Marie R.
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on arcticfoxhaircolor.com

    Amazing

    [This review was collected as part of a promotion.] Honestly loved it so much, was very vibrant and lasted a good few weeks
    Naithiea p.
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on arcticfoxhaircolor.com

    Virgin Pink

    [This review was collected as part of a promotion.] Love this color. Love Arctic Fox products! The dye does not dry out your hair and color lasts! I love my hair pink and have tried every shade and brand out there. This dye is amazing! The Virgin Pink is my favorite shade of pink hands down! I would highly recommend Artic Fox products no matter what color
    Tracey P.
    Did you find this review helpful?
    5 out of 5 stars
    11 June, 2026
    originally posted on arcticfoxhaircolor.com

    Great

    [This review was collected as part of a promotion.] The color picked up amazing i mixed it with purple madness. It arrived in under two weeks and smells amazing
    Mia S.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    Perfect for color mixing

    [This review was collected as part of a promotion.] I use this color to mix with Phantom green to make a beautiful emerald green. It fades to a teal
    Kimberlia S.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    Transylvania black semi permanent hair dye 👌

    [This review was collected as part of a promotion.] Good deep black , makes my hair feel super soft afterwards. Hasn't thinned my hair at all after all the uses. Great stuff
    Audrey B.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    Solid color

    [This review was collected as part of a promotion.] I don't bleach my hair and it's brown and you can still see the blue.
    Deja B.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    Purple AF

    [This review was collected as part of a promotion.] Works well on darker hair and adds a beautiful purple tint. Just what I was looking for. <3
    Alisa L.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    My girlfriend recommended Arctic fox

    [This review was collected as part of a promotion.] My girlfriend recommended Arctic fox and especially purple AF/Virgin pink to me. Love these colours!
    Florian J.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    Love this color! Especially that

    [This review was collected as part of a promotion.] Love this color! Especially that it‘s vegan! Arctic Fox - simply the best.
    Florian J.
    Did you find this review helpful?
    5 out of 5 stars
    10 June, 2026
    originally posted on arcticfoxhaircolor.com

    I love this shade of purple!

    [This review was collected as part of a promotion.] The prettiest purple shade ever, it's the perfect in between shade of warm and cool. Applied very easily, left barely any mess, didn't stain my skin, and my hair feels very well conditioned and healthy. Instructions were easy to follow, and washing dye out of hair was very stress free! Very happy with the results and can't wait to buy more from Arctic Fox.
    Kayley M.
    Did you find this review helpful?
    5 out of 5 stars
    9 June, 2026
    originally posted on arcticfoxhaircolor.com

    Love this color

    [This review was collected as part of a promotion.] This color is my new favorite! I love the vibrancy of it
    Carol K.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2026Verified purchase

    love, but it bleeds like crazy.

    works well, but bleeds color for a while. I used Violet dreams, and purple a.f. purple faded faster, but looks the same no matter how light my hair level was at. super bleached means saturated and bright. level 8 mushroom ashy dark blonde was a surprise dark purple. one point off for color bleed.
    ViviBug
    effectiveness: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on arcticfoxhaircolor.com

    Very vibrant!!

    [This review was collected as part of a promotion.] Lasts forever because I don’t need to touch it up every couple days. Def recommend for long term color
    Vaiel C.
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on arcticfoxhaircolor.com

    Great vibrant color. Fast becoming

    [This review was collected as part of a promotion.] Great vibrant color. Fast becoming one of my favorites. It looks great, like cotton candy, when diluted.
    Jessica M.
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    Tranfers

    This color does transfer onto pillows and clothing collars, so keep that in mind. My daughter has dark brown hair, and the color blends beautifully. It's subtle indoors but really shines in the sunlight, giving her hair a gorgeous pop of color without being too bold. I dyed her hair three days before school ended, and she attends a very strict school—yet no one even noticed, which was exactly what I was hoping for. Overall, I was very pleased with the results!
    Lovelylady
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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