New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 2 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 3 of 4BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 4 of 4
BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - 1 of 4

BOLDIFY Root Touch Up Powder with Brush, Covers Thinning Hair & Grays, Water-Resistant - Light Blonde

ColorBlonde
  • Black
  • Blonde
  • Dark Brown
  • Medium Brown
  • Dark Auburn
  • Dark Blonde
  • Auburn
  • Light Brown

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

Save 5% every day

With Target Circle™ Card

About this item

Highlights

  • Cover roots and thinning patches in seconds
  • Water-resistant formula lasts up to 24 hours
  • Comes with a dual-ended brush for precise application
  • Infused with squalane for a natural, seamless finish
  • Dermatologist tested and safe for all hair types
  • Easy to wash out with shampoo, non-staining

Description

BOLDIFY Root Touch Up Powder is designed for quick, effective coverage of roots, thinning patches, and grays. It includes a dual-ended brush for precise application and is infused with squalane to provide a natural, seamless finish. Dermatologist-tested and gentle on the scalp, this water-resistant formula lasts up to 24 hours, ensuring your hair looks full and refreshed all day. Perfect for all hair types and colors, the powder washes out easily with shampoo, making it an ideal solution for both women and men. No staining or mess – just flawless, easy touch-ups whenever you need them.

Instructions:
Remove cap to reveal the puff applicator.
Apply powder directly to clean, dry, styled hair using the brush.
Press the puff applicator onto thinning areas or roots. For best results, apply gently in a sweeping motion.
Blend using the brush for a natural finish.
Powder easily washes out with shampoo. Reapply as needed
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Sulfate-Free, Paraben-Free
Product Form: Powder
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 5 Seconds
Features: Temporary Permanence, Reusable, Leave In
TCIN: 93071135
UPC: 860012480920
Item Number (DPCI): 063-01-9329
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

mica, talc, dimethicone, magnesium stearate, silica, vinyl dimethicone/methicone, silsesquioxane crosspolymer, squalane, ethylhexylglycerin, phenoxyethanol, benzotriazolyl dodecyl p-cresol, pentaerythrityl tetra-di-t-butyl, hydroxyhydrocinnamate, aluminum hydroxide, triethoxycaprylylsilane. may contain: ci 77891 (titanium dioxide), ci 77492 (iron oxide), ci 77499 (iron oxide), ci 77491 (iron oxide).

Allergens & Warnings:

WARNING: For external use only. If irritation or rash appears, discontinue use. Avoid contact with eyes. Avoid inhalation.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.3 inches width x 5 inches height
Estimated ship weight: 0.16 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product animal cruelty-free?

submitted by AI Shopping Assistant - 14 days ago

  • A: Yes, the root touch up powder is labeled as cruelty-free, ensuring no animal testing.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: How long does the application process take?

submitted by AI Shopping Assistant - 14 days ago

  • A: The processing time for applying the powder is approximately five seconds, making it quick and efficient.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What hair types can use this root touch up powder?

submitted by AI Shopping Assistant - 14 days ago

  • A: This product is suitable for all hair types, providing versatile coverage for everyone.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What is included with the root touch up powder?

submitted by AI Shopping Assistant - 14 days ago

  • A: The product includes an applicator for easy and precise application of the powder.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: What is the main use of this product?

submitted by AI Shopping Assistant - 14 days ago

  • A: The powder is designed for temporary hair coloring, specifically to cover thinning hair and grays.

    submitted byAI Shopping Assistant - 14 days ago
    Ai generated

Q: Can this be used on hair that is going through chemo treatments?

submitted by Mustang - 2 months ago

  • A: Best to check with your oncologist. I used a similar powder product on a relative’s cap hair when he was going through chemo. Cap hair is what hair shows when you wear a baseball cap, a cap that has a full back. So his sideburns and about an inch of hair on the back of his head. Just very lightly to be extra careful. But it did make a difference in appearance.

    submitted bySuz - 2 months ago

Q: If it is water resistant how do you wash the product off?

submitted by Bea - 10 months ago

  • A: It states that it washes off with shampoo

    submitted byTeri - 9 months ago

Q: Is this cruelty free?

submitted by Jp - 1 month ago

Q: Is this cruelty free

submitted by Jp - 1 month ago

Q: would i be able to use these on my hairline

submitted by steveion - 1 month ago
See all questions (14)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

L'Oreal Paris Magic Root Cover Up - 2.0oz

$11.99
$5 Target GiftCard with $30 beauty products purchase
L'Oreal Paris Magic Root Cover Up - 2.0oz
4 out of 5 stars with 6926 ratings

Root Touch-Up Clairol Nice'n Easy Root Touch Up Powder

$10.49
$5 Target GiftCard with $30 beauty products purchase
Root Touch-Up Clairol Nice'n Easy Root Touch Up Powder
4.3 out of 5 stars with 3851 ratings
4.2 out of 5 stars with 884 reviews
effectiveness: 3.24 out of 5
quality: 3.18 out of 5
value: 3.06 out of 5
57% would recommend
21 recommendations
5 out of 5 stars
31 March, 2026
originally posted on BOLDIFY
Image

Powder for hair cover up

[This review was collected as part of a promotion.] Works well, much easier to work with than other products.
Cynthia S.
Did you find this review helpful?
5 out of 5 stars
29 March, 2026
originally posted on BOLDIFY
Image

Perfect Product -- Just what I was looking for

[This review was collected as part of a promotion.] This works so well. I have "pink scalp" and you can't see it now at all. I recently bought a "hair topper" but this is easier and looks so much better. Boldify is easy to use, lasts all day and night until I showered this morning. Didn't get on the pillow case or clothing. Highly recommend it. I don't think I saw "White" on other sites with a similar product. The White color is undetectable on me. Thank you for a products that works as advertised and is reasonably priced.
Nancy S.
Did you find this review helpful?
5 out of 5 stars
27 March, 2026
originally posted on BOLDIFY
Image

Works well!

[This review was collected as part of a promotion.] I’m very happy with the product. Easy to apply and covered the grays instantly. Mess free and made feel better about myself. It helped me get a few more days before getting my hair touched up. Highly recommend this product!
Muriel K.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase

(no review title)

Excellent product
Cecilia
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
22 March, 2026
originally posted on BOLDIFY
Image

Really good

[This review was collected as part of a promotion.] This is really good powder.. doesn't look fake and instantly makes me look like I have fuller hair
Kim M.
Did you find this review helpful?
5 out of 5 stars
19 March, 2026
originally posted on BOLDIFY
Image

Pam

[This review was collected as part of a promotion.] I love this product it keeps my roots from showing and gives me highlights near my roots. It’s not highlights per se but this product makes it look like you had some added to your hair. I’m using the lightest blonde for my hair.
Pam P.
Did you find this review helpful?
5 out of 5 stars
16 March, 2026
originally posted on BOLDIFY
Image

Fantastic!

[This review was collected as part of a promotion.] First time a product actually does what the ad shows. Love it! Can’t even feel it to the touch and looks so natural.
Valerie M.
1 guest found this review helpful. Did you?
5 out of 5 stars
15 March, 2026
originally posted on BOLDIFY
Image

Love this

[This review was collected as part of a promotion.] I use it to mask my scalp when not wearing a wig and to blend my sideburns with a wig color when I am. Works great, stays all day and doesn't transfer. Thank you for offering a good selection of colors.
Karen L. H.
Did you find this review helpful?
5 out of 5 stars
14 March, 2026
originally posted on BOLDIFY
Image

A Perfect Repeat

[This review was collected as part of a promotion.] I've said it before, and I'll say it again. This product is awesome and has changed my life for the better. No more "old lady bald spots." I have confidence again and feel so much better than before I started using Boldify. I'm grateful for this solution and am a raving fan and customer for life.
Nicki K. K.
Did you find this review helpful?
5 out of 5 stars
11 March, 2026Verified purchase

(no review title)

This does a great job covering my grays between getting my hair colored.i like that it doesn't rub off on my hands if I touch where I applied it. It also doesn't rub off on my golf hats. Would buy again & again
Lori M
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on BOLDIFY
Image

Love it! Does not cover scars though.

[This review was collected as part of a promotion.] I got the light brown and it works beautifully and invisibly. It does not stick to my scar however so if you have scars on your scalp (I do from past procedures) they will still show.
Randa R.
Did you find this review helpful?
5 out of 5 stars
6 March, 2026
originally posted on BOLDIFY
Image

power

[This review was collected as part of a promotion.] Very nice and I do not feel self -conscious . Nice product
Colleen B.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
5 March, 2026Verified purchase

Doesn't stick.

This product does not stick to my hair. It would be good for thinning hair bc it sticks to my scalp but not to the actual hair. Idk if it matters, but my hair is curly. I really hope I can get a refund. I don’t think it’s worth the price at all.
Claudia
effectiveness: 2 out of 5
quality: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
5 March, 2026
originally posted on BOLDIFY
Image

Easy to apply

I’ve always used the root touch up spray from another brand but didn’t like how messy it was. This is much cleaner and covers just as well. Thanks!
Erin W.
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
Image

👍👍

This is a godsend! I can't say enough good things about this product. I know once I perfect the application I will love it even more! I almost cried on the way it covered my really thinning hair. My scalp was very visible. I am very self conscious about it. Ty ty!
Mimi M.
4 guests found this review helpful. Did you?
5 out of 5 stars
2 March, 2026
originally posted on BOLDIFY
Image

Best scalp coverage

Best product touch up scalp. Perfect match to my hair. Very natural looking.
Madaleine
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026

Great for thin hair girlies

I just wanna say that I have been using the same product, under a different name, but same applicator and same shades for the last five years. The only difference is that I ordered mine from Korea directly. This is actually a really great product to use. This powder has so much more pigmentation and staying power. Only issue is that they charge like three times the original price.
Sam
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
23 February, 2026
originally posted on BOLDIFY
Image

Thank You Boldify

[This review was collected as part of a promotion.] I have lost allot of hair due to weight loss and have many bald spots but thanks to Boldify Dark Brown hairline powder my hair looks thicker & fuller. I do have extensions in for length but the powder covers up the baldness. When I get out of the shower & blow dry my hair putting on the powder is just part of my routine. I’ve attached a pic of one of my bald spots and then when my hair is done up. Thank you Boldify!
Laura S.
Did you find this review helpful?
5 out of 5 stars
23 February, 2026
originally posted on BOLDIFY
Image

Wow this stuff covers well!

[This review was collected as part of a promotion.] I am 95% grey and was still able to cover a 7 week root growth- And my gray is not easy to cover- impressive
Daisymarie G.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase

Powdery Look

This product looks powdery on hair. Very unnatural.
Melii
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy