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Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty - 2 of 4Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty - 3 of 4Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty - 4 of 4
Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty - 1 of 4

Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty

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At a glance

About this item

Highlights

  • Treat your skin to the professional-level, natural-looking tan you've come to expect from Loving Tan's cult-favourite tanning mousses—now in a luxurious face serum infused with skincare actives.
  • Lightweight formula for a luxe application experience with ultra-hydrating hyaluronic acid, nourishing B5 and soothing chamomile extract.
  • Formulated with an easy-to-apply colour guide, a visible tint that shows exactly where the product has been applied, to ensure flawless coverage.
  • Fast-acting results in just 2 hours. Rinse off the colour guide and see visible results, with your final tan developing into a deeper, natural shade over the next 24 hours.
  • Dermatologist tested.
  • Proudly Australian made.

Description

Loving Tan's 2 HR Express Face Tanning Serum provides an effortless, natural-looking tan. Specially formulated for the face, this skincare-infused tanning serum is enriched with hyaluronic acid and B5 actives for an ultra-hydrating, nourishing tan—perfect for a year-round glow.

The colour guide can be rinsed off after 2 hours to see visible results, with your final tan developing into a deeper, natural shade over the next 24 hours.

Best suited for Medium to Dark skin tones.
Scent: Scented
Product Warning: Eye irritant
Product Form: Cream
Package Quantity: 1
Beauty Purpose: Sunless Tanning
Net weight: 1 fl oz (US)
Features: Moisturizing, Fast Drying, Dermatologist Tested
TCIN: 94199748
UPC: 9343482000283
Item Number (DPCI): 342-01-7082
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua/eau), dihydroxyacetone, cetearyl alcohol, ethoxydiglycol, glycerin, simmondsia chinensis (jojoba) seed oil, coco-caprylate/- caprate, squalane, glyceryl stearate, sodium hyaluronate, chamomilla recutita (matricaria) flowers extract, panthenol, tocopheryl acetate, shorea robusta resin, rhus verniciflua peel cera/ rhus succedanea fruit wax/cera, ceteareth-20, helianthus annuus (sunflower) seed cera/wax, sorbitan oleate, olea europaea (olive) oil unsaponifiables, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, fragrance (parfum), ethylhexylglycerin, sodium benzoate, phenoxyethanol, sodium metabisulfite, benzyl benzoate, coumarin, limonene, fd&c red no. 40 (ci 16035), fd&c blue no.1 (ci 42090), fd&c yellow no. 5 (ci 19140).

Allergens & Warnings:

WARNING: DO NOT USE ON BROKEN, IRRITATED OR SENSITIVE SKIN. AVOID CONTACT WITH EYES. CARRY OUT A PATCH TEST 24 HOURS PRIOR TO USE. IF IRRITATION OCCURS, STOP USE AND CONSULT A DOCTOR. THIS PRODUCT DOES NOT CONTAIN SUNSCREEN AND DOES NOT PROTECT AGAINST SUNBURN. REPEATED EXPOSURE OF UNPROTECTED SKIN WHILE TANNING MAY INCREASE THE RISK OF SKIN AGEING, SKIN CANCER AND OTHER HARMFUL EFFECTS TO THE SKIN EVEN IF YOU DO NOT BURN. THIS PRODUCT MAY STAIN SO AVOID CONTACT WITH LIGHT COLOURED FABRICS, FURNISHINGS & HAIR.

Shipping details

Estimated ship dimensions: 1.97 inches length x 1.97 inches width x 4.06 inches height
Estimated ship weight: 0.21 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Do I need a mitt or can I apply with my fingers?

submitted by jpm - 12 days ago

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Guests are saying

The face tanning serum has garnered mixed feedback from guests, with many appreciating its natural-looking tan and easy application. The lightweight formula is infused with skincare ingredients, making it a great addition to any skincare routine. However, some guests experienced issues with streaking and color intensity, suggesting it may work best for those with a natural tan. Overall, it offers a convenient way to achieve a sun-kissed glow without the sun's harmful effects.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.7 out of 5 stars with 87 reviews
    5 out of 5 stars
    17 May, 2026
    originally posted on Loving Tan
    Image

    Beautiful color

    [This review was collected as part of a promotion.] Was a little nervous about how dark the product looked coming out of the bottle. I applied it and washed off after 2 hours per manufacturer direction. My skin looked like I hadn’t applied anything to it after I showered. Slept 8 hours and woke up to the most beautiful tan that I’ve ever had with a sunless tan product!!! And no orange on my bed sheets! I will definitely be using this product for future tans!
    B L.
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on Loving Tan
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    The best

    [This review was collected as part of a promotion.] One of the best self tanners i’ve ever used. Just wish it had the darkest color
    Nuki g.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on Loving Tan
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    Beyond in love!

    [This review was collected as part of a promotion.] Easiest, best feeling, no cakey build up, plus the skin care all in one! LOVE LOVE LOVE!
    Caitlin S.
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on Loving Tan
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    Would not repurchase

    [This review was collected as part of a promotion.] Goes in great. My face broke out horribly. Tried this twice. Same result each time.
    Brooke S.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on Loving Tan
    Image

    My holy grail

    [This review was collected as part of a promotion.] This product will forever be in my skin care lineup. Perfect color
    Taylor R.
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on http://www.ulta.com
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    Love, love this product!

    I love this face tanning serum! After reading all the negative reviews, I'm wondering if this is made for someone with a little natural color to them already. I've never had any issues with streaking, and the color is so pretty!
    Face tanning serum
    Did you find this review helpful?
    2 out of 5 stars
    14 February, 2026
    originally posted on http://www.ulta.com
    Image

    Awful

    Very streaky and turned my face orange. Will be returning
    Kerri
    Did you find this review helpful?
    5 out of 5 stars
    25 December, 2025
    originally posted on Loving Tan
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    I love it!

    [This review was collected as part of a promotion.] I have fair skin and I love that it gradually sets over 24 hrs and will last 2-3 days. It’s very natural looking and blends into my neck well.
    Meghan P.
    Did you find this review helpful?
    3 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
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    Too dark for my skin tone!

    (This review was collected as part of a promotion.) I tried a test area on my skin and unfortunately i misjudged and its too dark for my skin tone and would look quite unnatural with a completed look on my face. That being said, the product is fine and I’m sure would work well for someone who has a naturally darker skin shade than I! I would try this again, but would get light.
    thelilbeauty_5019
    Did you find this review helpful?
    1 out of 5 stars
    10 December, 2025
    originally posted on http://www.ulta.com
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    AWFUL

    So so streaky no matter what i do. Color lasts but looks awful. Ive tried this many times with no success. Will stick to my tanologist drops.
    J
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on Loving Tan
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    Great Product

    [This review was collected as part of a promotion.] best facial tanner i've ever used! super natural and not orangey, also didn't break me out at all.
    Toni C.
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on http://www.ulta.com
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    I like this product a lot

    Very natural tan and perfect to just feel less pale. My friends have tried it and they liked it as well. not an orange tone but that may depend on ur skin tone. overall i love this brand and i wanna try the body tan next because i feel like these two products would be great.
    Kaylee
    Did you find this review helpful?
    1 out of 5 stars
    10 November, 2025
    originally posted on http://www.ulta.com
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    Does nothing

    I can't believe what I paid for this to have zero results. This is absolutely useless, don't waste your money!
    Van
    Did you find this review helpful?
    5 out of 5 stars
    31 October, 2025
    originally posted on influenster.com
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    Quick and easy results

    (This review was collected as part of a promotion.) I loved trying this face tanning serum. It is easy to apply with a lightweight serum texture. It applied evenly and smooth. It smells amazing. It is very easy and has fast results. I also loved that it is infused with skincare ingredients. I personally b like this because my face skin tone gets lighter in the winter and it’s nice to have this serum to help even the colour. The packaging is also easy to use and allows for mess free application.
    kumarieb_162
    Did you find this review helpful?
    5 out of 5 stars
    20 October, 2025
    originally posted on influenster.com
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    Natural glow

    (This review was collected as part of a promotion.) I’m so impressed! The serum applies smoothly, absorbs quickly, and gives a natural, sun-kissed glow without looking orange. My skin feels soft, and the color develops evenly. Perfect for a quick tan before an event or just for a fresh everyday look. Definitely recommend it.
    samiran13_1998
    Did you find this review helpful?
    5 out of 5 stars
    15 October, 2025
    originally posted on influenster.com
    Image

    Hello, new obsession!!

    (This review was collected as part of a promotion.) Easy to apply, great and natural colour, no icky smell, and gorgeous packaging - what more could you ask for?! This went on so evenly and gave me a great boost of colour. I’ll definitely be purchasing this when I’m done! Excellent value for the price!
    caterina12_1305
    Did you find this review helpful?
    1 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
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    Gave me allergic reaction

    (This review was collected as part of a promotion.) I applied as directed, washed it, next morning i woke with rashes on my neck it was all red and had tiny bumps on my neck , I believe It caused me allergy on my neck wasn’t sure which ingredient may have caused it. But I don’t think I will be using it again. Yes the tan ws beautiful but I m scared to even use it again. It was a no for me.
    mandiikx_5352
    Did you find this review helpful?
    4 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    Easy to use for natural glow...

    (This review was collected as part of a promotion.) As someone with fair skin who loves a healthy glow without the sun damage, I was really excited to try the Loving Tan 2 Hour Express Face Tanning Serum in Medium. After several uses, I can confidently say it delivers a natural, believable tan that gives my complexion a fresh and sun-kissed look. The colour is gorgeous on fair skin. It develops into a soft, golden tan that never looks orange or muddy. Even though I used the Medium shade, it blended in beautifully and gave just the right level of warmth without being too dark or obvious. It is perfect for those days when my skin needs a little boost of life and radiance. I also appreciate how lightweight and hydrating the formula is. My skin tends to be on the drier side, especially during seasonal changes, but this serum kept it feeling comfortable and smooth. It absorbed quickly and did not clog my pores or cause any irritation, which is always something I watch for with face tanning products. One of the biggest benefits is the convenience. The two-hour development time means I can apply it, go about my morning, and rinse it off before lunch. The results continue to develop subtly over the next few hours, and the finish always looks even and streak-free. The reason I am giving this four stars instead of five is because of the application timing. You really have to be careful to blend thoroughly and evenly within the first couple of minutes. The formula begins developing quite quickly, so there is not a lot of room to correct uneven areas once it starts setting. I recommend applying it in sections and washing your hands immediately afterward to avoid stained fingers. I also think that the application mitten it came with is great for body application but not exactly easy to use on the face. Perhaps a glove with fingers would be better than a mitten. Overall, this is an excellent option for fair skin tones who want a fast, natural-looking facial tan without the commitment of a full eight-hour product. It is easy to incorporate into a weekly routine, and I will definitely be keeping it in rotation.
    kimsupermodel_2637
    Did you find this review helpful?
    4 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    Easy, even, and hydrating tan

    (This review was collected as part of a promotion.) I tried the 2 HR Express Face Tanning Serum (Medium) and overall I liked it! The application was super easy and even, and I saw results really quickly. The color looked a bit orange on the first day, but it faded naturally after a few washes and left a nice, subtle glow. It does have that classic self-tanner scent at first, but it’s not too strong. I also appreciated that it felt hydrating on my skin thanks to the skincare ingredients like hyaluronic acid and B5. Great option for a quick, easy tan year-round.
    roxanne_aube_8542
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2025
    originally posted on influenster.com
    Image

    Perfect natural glow in just 2 hours!

    (This review was collected as part of a promotion.) Loving this tan serum 😍 The 2 HR Express Face Tanning Serum gives me the prettiest glow without any dryness or patchiness. It’s super easy to use—apply, wait 2 hours, rinse, and you’ve got a natural sun-kissed look! My skin feels hydrated thanks to the hyaluronic acid and B5. Definitely a must-have for anyone who loves a quick glow-up ✨
    sipiam_8731
    Did you find this review helpful?

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