Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty
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Guests are saying
The face tanning serum has garnered mixed feedback from guests, with many appreciating its natural-looking tan and easy application. The lightweight formula is infused with skincare ingredients, making it a great addition to any skincare routine. However, some guests experienced issues with streaking and color intensity, suggesting it may work best for those with a natural tan. Overall, it offers a convenient way to achieve a sun-kissed glow without the sun's harmful effects.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 87 reviews
5 out of 5 stars
17 May, 2026
originally posted on Loving Tan
Beautiful color
[This review was collected as part of a promotion.] Was a little nervous about how dark the product looked coming out of the bottle. I applied it and washed off after 2 hours per manufacturer direction. My skin looked like I hadn’t applied anything to it after I showered. Slept 8 hours and woke up to the most beautiful tan that I’ve ever had with a sunless tan product!!! And no orange on my bed sheets! I will definitely be using this product for future tans!
5 out of 5 stars
8 May, 2026
originally posted on Loving Tan
The best
[This review was collected as part of a promotion.] One of the best self tanners i’ve ever used. Just wish it had the darkest color
5 out of 5 stars
27 April, 2026
originally posted on Loving Tan
Beyond in love!
[This review was collected as part of a promotion.] Easiest, best feeling, no cakey build up, plus the skin care all in one! LOVE LOVE LOVE!
1 out of 5 stars
9 April, 2026
originally posted on Loving Tan
Would not repurchase
[This review was collected as part of a promotion.] Goes in great. My face broke out horribly. Tried this twice. Same result each time.
5 out of 5 stars
18 March, 2026
originally posted on Loving Tan
My holy grail
[This review was collected as part of a promotion.] This product will forever be in my skin care lineup. Perfect color
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com

Love, love this product!
I love this face tanning serum! After reading all the negative reviews, I'm wondering if this is made for someone with a little natural color to them already. I've never had any issues with streaking, and the color is so pretty!
2 out of 5 stars
14 February, 2026
originally posted on http://www.ulta.com

Awful
Very streaky and turned my face orange. Will be returning
5 out of 5 stars
25 December, 2025
originally posted on Loving Tan
I love it!
[This review was collected as part of a promotion.] I have fair skin and I love that it gradually sets over 24 hrs and will last 2-3 days. It’s very natural looking and blends into my neck well.
3 out of 5 stars
22 December, 2025
originally posted on influenster.com

Too dark for my skin tone!
(This review was collected as part of a promotion.) I tried a test area on my skin and unfortunately i misjudged and its too dark for my skin tone and would look quite unnatural with a completed look on my face. That being said, the product is fine and I’m sure would work well for someone who has a naturally darker skin shade than I! I would try this again, but would get light.
1 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com

AWFUL
So so streaky no matter what i do. Color lasts but looks awful. Ive tried this many times with no success. Will stick to my tanologist drops.
5 out of 5 stars
2 December, 2025
originally posted on Loving Tan
Great Product
[This review was collected as part of a promotion.] best facial tanner i've ever used! super natural and not orangey, also didn't break me out at all.
5 out of 5 stars
22 November, 2025
originally posted on http://www.ulta.com

I like this product a lot
Very natural tan and perfect to just feel less pale. My friends have tried it and they liked it as well. not an orange tone but that may depend on ur skin tone. overall i love this brand and i wanna try the body tan next because i feel like these two products would be great.
1 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com

Does nothing
I can't believe what I paid for this to have zero results. This is absolutely useless, don't waste your money!
5 out of 5 stars
31 October, 2025
originally posted on influenster.com

Quick and easy results
(This review was collected as part of a promotion.) I loved trying this face tanning serum. It is easy to apply with a lightweight serum texture. It applied evenly and smooth. It smells amazing. It is very easy and has fast results. I also loved that it is infused with skincare ingredients. I personally b like this because my face skin tone gets lighter in the winter and it’s nice to have this serum to help even the colour. The packaging is also easy to use and allows for mess free application.
5 out of 5 stars
20 October, 2025
originally posted on influenster.com

Natural glow
(This review was collected as part of a promotion.) I’m so impressed! The serum applies smoothly, absorbs quickly, and gives a natural, sun-kissed glow without looking orange. My skin feels soft, and the color develops evenly. Perfect for a quick tan before an event or just for a fresh everyday look. Definitely recommend it.
5 out of 5 stars
15 October, 2025
originally posted on influenster.com

Hello, new obsession!!
(This review was collected as part of a promotion.) Easy to apply, great and natural colour, no icky smell, and gorgeous packaging - what more could you ask for?! This went on so evenly and gave me a great boost of colour. I’ll definitely be purchasing this when I’m done! Excellent value for the price!
1 out of 5 stars
14 October, 2025
originally posted on influenster.com

Gave me allergic reaction
(This review was collected as part of a promotion.) I applied as directed, washed it, next morning i woke with rashes on my neck it was all red and had tiny bumps on my neck , I believe It caused me allergy on my neck wasn’t sure which ingredient may have caused it. But I don’t think I will be using it again. Yes the tan ws beautiful but I m scared to even use it again. It was a no for me.
4 out of 5 stars
14 October, 2025
originally posted on influenster.com

Easy to use for natural glow...
(This review was collected as part of a promotion.) As someone with fair skin who loves a healthy glow without the sun damage, I was really excited to try the Loving Tan 2 Hour Express Face Tanning Serum in Medium. After several uses, I can confidently say it delivers a natural, believable tan that gives my complexion a fresh and sun-kissed look. The colour is gorgeous on fair skin. It develops into a soft, golden tan that never looks orange or muddy. Even though I used the Medium shade, it blended in beautifully and gave just the right level of warmth without being too dark or obvious. It is perfect for those days when my skin needs a little boost of life and radiance. I also appreciate how lightweight and hydrating the formula is. My skin tends to be on the drier side, especially during seasonal changes, but this serum kept it feeling comfortable and smooth. It absorbed quickly and did not clog my pores or cause any irritation, which is always something I watch for with face tanning products. One of the biggest benefits is the convenience. The two-hour development time means I can apply it, go about my morning, and rinse it off before lunch. The results continue to develop subtly over the next few hours, and the finish always looks even and streak-free. The reason I am giving this four stars instead of five is because of the application timing. You really have to be careful to blend thoroughly and evenly within the first couple of minutes. The formula begins developing quite quickly, so there is not a lot of room to correct uneven areas once it starts setting. I recommend applying it in sections and washing your hands immediately afterward to avoid stained fingers. I also think that the application mitten it came with is great for body application but not exactly easy to use on the face. Perhaps a glove with fingers would be better than a mitten. Overall, this is an excellent option for fair skin tones who want a fast, natural-looking facial tan without the commitment of a full eight-hour product. It is easy to incorporate into a weekly routine, and I will definitely be keeping it in rotation.
4 out of 5 stars
14 October, 2025
originally posted on influenster.com

Easy, even, and hydrating tan
(This review was collected as part of a promotion.) I tried the 2 HR Express Face Tanning Serum (Medium) and overall I liked it! The application was super easy and even, and I saw results really quickly. The color looked a bit orange on the first day, but it faded naturally after a few washes and left a nice, subtle glow. It does have that classic self-tanner scent at first, but it’s not too strong. I also appreciated that it felt hydrating on my skin thanks to the skincare ingredients like hyaluronic acid and B5. Great option for a quick, easy tan year-round.
5 out of 5 stars
13 October, 2025
originally posted on influenster.com

Perfect natural glow in just 2 hours!
(This review was collected as part of a promotion.) Loving this tan serum 😍 The 2 HR Express Face Tanning Serum gives me the prettiest glow without any dryness or patchiness. It’s super easy to use—apply, wait 2 hours, rinse, and you’ve got a natural sun-kissed look! My skin feels hydrated thanks to the hyaluronic acid and B5. Definitely a must-have for anyone who loves a quick glow-up ✨