Loving Tan 2 HR Express Face Tanning Serum Dark - 1 fl oz - Ulta Beauty
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3.9 out of 5 stars with 50 reviews
5 out of 5 stars
18 March, 2026
originally posted on Loving Tan
My holy grail
[This review was collected as part of a promotion.] This product will forever be in my skin care lineup. Perfect color
5 out of 5 stars
17 March, 2026
originally posted on http://www.ulta.com

Love, love this product!
I love this face tanning serum! After reading all the negative reviews, I'm wondering if this is made for someone with a little natural color to them already. I've never had any issues with streaking, and the color is so pretty!
2 out of 5 stars
14 February, 2026
originally posted on http://www.ulta.com

Awful
Very streaky and turned my face orange. Will be returning
3 out of 5 stars
22 December, 2025
originally posted on influenster.com

Too dark for my skin tone!
(This review was collected as part of a promotion.) I tried a test area on my skin and unfortunately i misjudged and its too dark for my skin tone and would look quite unnatural with a completed look on my face. That being said, the product is fine and I’m sure would work well for someone who has a naturally darker skin shade than I! I would try this again, but would get light.
1 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com

AWFUL
So so streaky no matter what i do. Color lasts but looks awful. Ive tried this many times with no success. Will stick to my tanologist drops.
5 out of 5 stars
22 November, 2025
originally posted on http://www.ulta.com

I like this product a lot
Very natural tan and perfect to just feel less pale. My friends have tried it and they liked it as well. not an orange tone but that may depend on ur skin tone. overall i love this brand and i wanna try the body tan next because i feel like these two products would be great.
1 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com

Does nothing
I can't believe what I paid for this to have zero results. This is absolutely useless, don't waste your money!
5 out of 5 stars
31 October, 2025
originally posted on influenster.com

Quick and easy results
(This review was collected as part of a promotion.) I loved trying this face tanning serum. It is easy to apply with a lightweight serum texture. It applied evenly and smooth. It smells amazing. It is very easy and has fast results. I also loved that it is infused with skincare ingredients. I personally b like this because my face skin tone gets lighter in the winter and it’s nice to have this serum to help even the colour. The packaging is also easy to use and allows for mess free application.
5 out of 5 stars
20 October, 2025
originally posted on influenster.com

Natural glow
(This review was collected as part of a promotion.) I’m so impressed! The serum applies smoothly, absorbs quickly, and gives a natural, sun-kissed glow without looking orange. My skin feels soft, and the color develops evenly. Perfect for a quick tan before an event or just for a fresh everyday look. Definitely recommend it.
5 out of 5 stars
15 October, 2025
originally posted on influenster.com

Hello, new obsession!!
(This review was collected as part of a promotion.) Easy to apply, great and natural colour, no icky smell, and gorgeous packaging - what more could you ask for?! This went on so evenly and gave me a great boost of colour. I’ll definitely be purchasing this when I’m done! Excellent value for the price!
1 out of 5 stars
14 October, 2025
originally posted on influenster.com

Gave me allergic reaction
(This review was collected as part of a promotion.) I applied as directed, washed it, next morning i woke with rashes on my neck it was all red and had tiny bumps on my neck , I believe It caused me allergy on my neck wasn’t sure which ingredient may have caused it. But I don’t think I will be using it again. Yes the tan ws beautiful but I m scared to even use it again. It was a no for me.
4 out of 5 stars
14 October, 2025
originally posted on influenster.com

Easy to use for natural glow...
(This review was collected as part of a promotion.) As someone with fair skin who loves a healthy glow without the sun damage, I was really excited to try the Loving Tan 2 Hour Express Face Tanning Serum in Medium. After several uses, I can confidently say it delivers a natural, believable tan that gives my complexion a fresh and sun-kissed look. The colour is gorgeous on fair skin. It develops into a soft, golden tan that never looks orange or muddy. Even though I used the Medium shade, it blended in beautifully and gave just the right level of warmth without being too dark or obvious. It is perfect for those days when my skin needs a little boost of life and radiance. I also appreciate how lightweight and hydrating the formula is. My skin tends to be on the drier side, especially during seasonal changes, but this serum kept it feeling comfortable and smooth. It absorbed quickly and did not clog my pores or cause any irritation, which is always something I watch for with face tanning products. One of the biggest benefits is the convenience. The two-hour development time means I can apply it, go about my morning, and rinse it off before lunch. The results continue to develop subtly over the next few hours, and the finish always looks even and streak-free. The reason I am giving this four stars instead of five is because of the application timing. You really have to be careful to blend thoroughly and evenly within the first couple of minutes. The formula begins developing quite quickly, so there is not a lot of room to correct uneven areas once it starts setting. I recommend applying it in sections and washing your hands immediately afterward to avoid stained fingers. I also think that the application mitten it came with is great for body application but not exactly easy to use on the face. Perhaps a glove with fingers would be better than a mitten. Overall, this is an excellent option for fair skin tones who want a fast, natural-looking facial tan without the commitment of a full eight-hour product. It is easy to incorporate into a weekly routine, and I will definitely be keeping it in rotation.
4 out of 5 stars
14 October, 2025
originally posted on influenster.com

Easy, even, and hydrating tan
(This review was collected as part of a promotion.) I tried the 2 HR Express Face Tanning Serum (Medium) and overall I liked it! The application was super easy and even, and I saw results really quickly. The color looked a bit orange on the first day, but it faded naturally after a few washes and left a nice, subtle glow. It does have that classic self-tanner scent at first, but it’s not too strong. I also appreciated that it felt hydrating on my skin thanks to the skincare ingredients like hyaluronic acid and B5. Great option for a quick, easy tan year-round.
5 out of 5 stars
13 October, 2025
originally posted on influenster.com

Perfect natural glow in just 2 hours!
(This review was collected as part of a promotion.) Loving this tan serum 😍 The 2 HR Express Face Tanning Serum gives me the prettiest glow without any dryness or patchiness. It’s super easy to use—apply, wait 2 hours, rinse, and you’ve got a natural sun-kissed look! My skin feels hydrated thanks to the hyaluronic acid and B5. Definitely a must-have for anyone who loves a quick glow-up ✨
4 out of 5 stars
13 October, 2025
originally posted on influenster.com

Hydrating and lightweight face tanner!
(This review was collected as part of a promotion.) I tried the Loving Tan 2 Hr Express Face Tanning Serum in Medium and was really impressed with how natural it looked! The texture feels super lightweight and smooth, almost like a hydrating serum rather than a self-tanner. It absorbed quickly and didn’t leave my skin sticky or greasy, which I really appreciate. After about 2 hours, I rinsed it off and noticed the color continued to develop over the next day into a soft, healthy-looking glow. It gave me that “just came back from vacation” warmth without looking orange or muddy. My skin also felt hydrated! A few tips: definitely exfoliate and moisturize before applying, especially around dry areas like the nose and chin, because the tan can cling there a bit. The color is subtle in the Medium shade, which is perfect for fair to light-medium skin tones, but if you prefer a deeper result, you might want to go for the Dark shade. Overall, it’s a really convenient, natural-looking face tanner that’s perfect when you want a quick glow without sleeping in your tan!
5 out of 5 stars
12 October, 2025
originally posted on influenster.com

Best Face Tanner
(This review was collected as part of a promotion.) I really liked this hydrating face tanning serum. It was very easy to use and mess free; I applied it with the deluxe applicator mitt that came with it to avoid having stained hands. I left it on for two hours and washed it off. I applied a very thin layer of the serum, since I wasn't sure how it would turn out, but I was very happy with the result. It looked very natural and kept my skin soft, glowing, and slightly darker. This face serum comes in a beautiful pink box, with a very nice note, which gives it a special touch.
4 out of 5 stars
9 October, 2025
originally posted on influenster.com

Natural looking tanning leaves skin hydrated
(This review was collected as part of a promotion.) I received loving tan serum for free from Influenster in exchange for my honest review. The packaging is very lovely and pretty. It came with an applicator mitt that so soft insulated from inside to prevent leaks or stains, helps with disturbing the product easily with no streaks. The product itself smells good applies flawlessly leaving the skin moist and hydrated after application. The colour intensify as time passes leaving skin glowing and natural looking
5 out of 5 stars
7 October, 2025
originally posted on influenster.com

Best Face Tanning Serum!!
(This review was collected as part of a promotion.) I received this product in exchange for my honest review. I really loved using the 2 HR Face Tanning Serum by Loving Tan. I’m so impressed with the results! The tan looked smooth and natural. The serum was easy to apply, spreading evenly over my face, thanks to the applicator. I also liked the fact that there was no strong scent. Within two hours, the color developed into a beautiful, even glow that lasted several days and faded nicely without any spots. Overall, this self-tanner is simple to use, smells great, and gives a flawless, long-lasting tan. I’d definitely recommend it!
4 out of 5 stars
4 October, 2025
originally posted on influenster.com

Definitely gives you a tan!
(This review was collected as part of a promotion.) Definitely works well - pictures are after using it twice, a few days apart but there is definitely color change. I appreciate the push bottle, simple to use and has no weird smell. Its a thick cream consistency and I both used it with my hands and with a glove. I'll keep using this for sure over the winter months, and I would buy this for myself! Recommend.
4 out of 5 stars
30 September, 2025
originally posted on influenster.com

Not for me but good product
(This review was collected as part of a promotion.) A little too dark for my liking however I am sure if I got a lighter tan tone this product would be great. Went on smooth and did smell bad. Packaging was super cute and fun. The ingredients seem to be on par with other tanners I have used and the value is about average, I wouldn't say it has anything to write home about.