Sponsored
Splat Midnight Hair Color - 6oz
$9.79 ($1.45/fluid ounce)
ColorPlum Purple
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- SEMI-PERMANENT HAIR COLOR: Splat Midnight semi-permanent hair colors offer vibrant, bold shades with no bleach necessary, lasting up to 30 washes. Each kit includes hair dye, deep reconstructor conditioner, gloves, and instructions
- NOURISHING FORMULA: Enriched with baobab and quinoa extracts, this cruelty-free, vegan hair dye moisturizes, enhances shine, protects against UV rays, and helps prevent breakage
- FOR BRUNETTES AND BLONDES: Ideal for medium brown to pale blonde hair and previously bleached hair, Splat Midnight is perfect for brunettes seeking bold color without the need to bleach
- EASY APPLICATION: Apply as directed, allowing the color to process for 45 minutes. After application, rinse with cool or lukewarm water until the water runs clear, then follow with the included Deep Reconstructor Conditioner
- BE BOLD: We offer a full range of bold hair color products, including temporary, semi-permanent, permanent, and hair care products. Whether it’s an act of rebellion, a celebration of joy, or a fashion statement, Splat helps you express yourself with confidence.
Description
Express your individuality and creativity with vibrant, bold hair color. Each Splat Midnight hair dye kit includes everything you need for a stunning transformation: hair dye, deep reconstructor conditioner, gloves, and an instruction sheet. Made with baobab and quinoa extracts, this nourishing formula improves shine, locks in color, and helps prevent breakage while providing UV protection. Designed for brunettes and blondes alike, the no-bleach formula makes bold color accessible and easy to apply, with results that last up to 30 washes or longer, depending on hair type. Results may vary based on your starting color and hair condition. See complete instructions for more information and cautions.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 1 Hours
TCIN: 94338685
UPC: 857169024268
Item Number (DPCI): 063-01-8471
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
splat color ingredients: water (aqua/eau), benzyl alcohol, propylene glycol, polyquaternium-37, propylene glycol dicaprylate/dicaprate, hydrolyzed adansonia digitata seed extract, hydrolyzed quinoa, panthenol, phenoxyethanol, ethylhexylglycerin, trideceth-6, cocamidopropyl betaine, fragrance, basic violet 2, hc blue 15. deep reconstructor conditioner ingredients: water (aqua/eau), aminopropyl dimethicone, cetearyl alcohol, cetyl alcohol, behentrimonium methosulfate, cocodimonium hydroxypropyl hydrolyzed soy protein, cetrimonium chloride, stearyl alcohol, laureth-23, laureth-4, ethylhexylglycerin, phenoxyethanol, disodium edta, fragrance.
Shipping details
Estimated ship dimensions: 2.81 inches length x 3.5 inches width x 6.63 inches height
Estimated ship weight: 0.59 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the vibrant colors and long-lasting effects of this hair dye, particularly for those with pre-lightened hair. Many have found it easy to apply and love the variety of shades available. However, some guests have experienced issues with staining and color results not matching expectations, especially on unbleached hair. Overall, it is a popular choice for bold colors, but guests recommend caution for those with darker hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 5953 reviews
effectiveness: 3.43 out of 5
quality: 3.13 out of 5
value: 3.39 out of 5
54% would recommend
174 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 October, 2025Verified purchase
Best red hair dye
If you want beautiful ruby red hair! Definitely try this, won’t be disappointed! Been dying my hair red for years and this is the best product. I have used, definitely give it a try. Yes it does bleed but the red sticks in your hair for about 4-5 weeks .
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
complete nightmare
Warning...do NOT buy the purple at least. This literally stains everything. My head/face, hands, back and everywhere the dye touched turned purple for days. Yes, I wore gloves while dying my hair too. It even stained my tub.
3 out of 5 stars
12 October, 2025Verified purchase
Pretty but messy
It’s a beautiful rich purple & there’s a lot in the bottle. However it will stain everything immediately. Counter, floor, skin, shower…definitely use it at a friend’s house not your own.
5 out of 5 stars
Thumbs up graphic, would recommend
10 October, 2025Verified purchase
(no review title)
Love it, the bottle has a lot in it :)
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
Vibrant color of purple
Used this for my daughter. The color lasted about eight weeks. Beware, it does stain and it’s extremely messy. I was very careful and wiped the shower immediately with every rinse. It still left a very faint purple around the drain. But the color is extremely bold, especially on blonde hair. Would buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025
Amazing!
I’m super happy with how my hair turned out. I started with light brown hair and a grown out balayage. I will say it does stain bad, use the gloves, rinse in stainless steel sink or use the hose outside. Nail polish remover will get it off your skin. Left residue on my pillow even though hair was dry, but that should stop after I wash it a few times. Overall worth it!
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
My dye
Very happy that I purchased
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2025Verified purchase
Grateful
I love Splat too ❣️… honestly at first I was not expecting such a beautiful result. But it did the job very well 😊 after the sun light hit it, I could see better the true color BLUE . Encourage , rename the name though. Because it is intensely epic BLUE , splat . Intense BLUE ! over black color. Nicely covered and colored my old hair extensions . This product really works . Effectively and effortlessly revealed the beautiful BLUE color and I love it❣️ Sincerely, the gloves to apply product need some help . But overall , it’s splat , and has a strong lead. The holidays are coming up and could be used to transform many unused wigs that have been forgotten , use for fun only . Cuz color so loud ok. Nicely transforming them into beautiful new accessories to reuse ♻️ 😃 Now that’s a Plus 👍and I 🫶 it! I am so happy 😀. Thank You so much Target 🎯 You are one of my favorite friendly , neighborhood groceries and so much more Awesomeness Store . You and your professional associates always meet my needs . Thank You 🙏 Target 🎯
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Terrific color
Easy to use and has great color!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2025Verified purchase
DONTT
the color didn’t pull threw and started to fade the hair color i already had
5 out of 5 stars
Thumbs up graphic, would recommend
15 July, 2025Verified purchase
Good product!
Happily surprised by this! It smells so good. My hair was highlighted and grown out by about 7 weeks. I put it on for about 40 min and washed w cold water like the directions said. It was really easy to use. Definitely wear gloves and cover your sink because it will stain!!!
5 out of 5 stars
11 March, 2025
originally posted on http://www.splathaircolor.com
Grandma is back to beautiful.
Always wanted to be bright and bold. A d everyone loves it.
1 reply from Splat Hair Color team - 8 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. We are so happy to hear that our product worked for you and gave you the results you were expecting. Thanks for sharing with us!
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025
Great product!
Purple hair color was an amazing color for me. It came out beautifully and will definitely recommend if you need to retouch your color.
1 reply from Developlus Product Expert team - 9 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
4 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2024
Love
Love the color is great have done 3 times but little hard to see on dark hair. Did on my own at 12.
1 reply from Developlus Product Expert team - 9 months ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2024Verified purchase
Buyer be ware of this seller!!!
I’d rather give a negative review! This box had been opened and resealed shut! No gloves or instructions in the box. The dye was horrible, it dyed my scalp and not my hair. I’ve dyed my hair for so many years I don’t read instructions anymore, Iuckily I had gloves. Seller obviously doesn’t check returns. I DO NOT RECOMMEND THIS SELLER OR PRODUCT! My roots are still blonde, my scalp is splotchy orange! 😡😡
1 reply from Developlus Product Expert team - 1 year ago
Please contact Target customer service.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2024Verified purchase
Color
The color is more vibrant than it use to be! I love it!
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2024Verified purchase
Looked great, felt soft afterward.
I loved the color that come out. I did it over highlight that I already had from the salon and it looked great on the highlights and on my natural black hair.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2024Verified purchase
BUYER BEWARE!
BUYER BEWARE! I would give this negative stars if I could! My daughter and I used this on her virgin hair on May 4, 2024. On August 27, 2024 I decided to let her get highlights put into her hair for the first time. As it had been 4 months since she used Splat, there were no more remnants of the Ruby color since it claims to last “up to 30 washes.” LIE! Somewhere, this stuff was still lingering in her hair and as the bleach was on her head, it turned HOT PINK! Four hours in the salon, three rounds of toner, and a lot of money later, and her hair still has pink in it. She is devastated and the company has yet to respond to me.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for your feedback. We appreciate our customer's input. Your feedback will help us improve as we continue to grow. Direct dyes do not require oxidation or developer for the color to stain the hair. In areas where the hair is more porous, this type of color will show greater intensity. Caution must be exercised when utilizing a semi-permanent hair color on porous hair; it can stain the hair permanently. Sometimes, using strong bleaches will make the direct dye go further into the hair shaft and lodge even more stubbornly inside the hair. There are ways to strategically fade or remove the direct dye from the hair. Thanks for sharing with us!
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2024Verified purchase
Really Good Product, I'd Use It Again
This hair dye was AMAZING, it worked perfectly on my hair, and stays in for a really long time, the color turns out really vibrant and pretty, and it works really well on brunettes.
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!
5 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2024Verified purchase
Love this hair color!
I love how it doesn’t need any bleach! I prefer this brand over anything
1 reply from Developlus Product Expert team - 1 year ago
Thank you for the great feedback. We try really hard to provide a good experience for our customers through our products. Thanks for sharing with us!