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The Face Shop Rice Water Bright Vegan Serum - 1.01 fl oz: Brightening, Hydrating, Lotus, Normal, Combination, Dry - 2 of 4The Face Shop Rice Water Bright Vegan Serum - 1.01 fl oz: Brightening, Hydrating, Lotus, Normal, Combination, Dry - 3 of 4The Face Shop Rice Water Bright Vegan Serum - 1.01 fl oz: Brightening, Hydrating, Lotus, Normal, Combination, Dry - 4 of 4
The Face Shop Rice Water Bright Vegan Serum - 1.01 fl oz: Brightening, Hydrating, Lotus, Normal, Combination, Dry - 1 of 4

The Face Shop Rice Water Bright Vegan Serum - 1.01 fl oz: Brightening, Hydrating, Lotus, Normal, Combination, Dry

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At a glance

About this item

Highlights

  • Non-irritating, quick-absorbing and high performance formula
  • Lightweight texture, good for multiple skin types
  • Clinically tested to improve skin brightness after four weeks
  • Contains fermented Korean rice extract rich in vitamins A, B, E, ceramides, and minerals for radiant skin; hylauronic acid, and niacinamide
  • Made in Korea

Description

Discover a glow-boosting, lightweight serum for radiant and hydrated skin!

This non-irritating, quick-absorbing and high performance formula is clinically tested to improve skin brightness after four weeks of use*

Powered by 28-day fermented Korean rice extract known to be rich in Vitamins A,B,E, ceramides, and minerals, to help skin feel moisturized and look radiant.

Enriched with low molecular weight hyaluronic acid to help hydrate, and niacinamide to help improve skin tone.

For a full glow-boosting skincare routine, use Rice Water Bright Vegan Foaming Cleanser, followed by the serum, cream, and eye cream.

- Best for oily, combination and dry skin types
- Dermatologically tested
- Gentle formula, vegan, non-irritative
- Made in Korea

As one of Korea's favorite skincare lines, the Rice Water Bright Collection has sold more than 38 million units worldwide!

*Based on a clinical test of 22 subjects.
Scent: Lotus
Health Facts: Vegan
Product Form: Serum
Beauty Purpose: Brightening, Hydrating
Recommended Skin Type: Dry, Normal, Combination
TCIN: 94472505
UPC: 803954310269
Item Number (DPCI): 037-05-4026
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, glycerin, dipropylene glycol, triethylhexanoin, niacinamide, pentaerythrityl tetraethylhexanoate, 1.2-hexanediol, panthenol, oryza sativa (rice) bran oil, oryza sativa (rice) extract, saccharomyces/rice ferment filtrate, hibiscus sabdariffa flower extract, sodium hyaluronate, caprylic/capric triglyceride, serine, arginine, polymethylsilsesquioxane, betaine, tromethamine, citric acid, acrylates/c10-30 alkyl acrylate crosspolymer, methyl glucose sesquistearate, sucrose palmitate, carbomer, hydrogenated lecithin, dipotassium glycyrrhizate, trehalose, butylene glycol, macadamia ternifolia seed oil, olea europaea (olive) fruit oil, simmondsia chinensis (jojoba) seed oil, vitis vinifera (grape) seed oil, sodium polyacrylate, myristica fragrans (nutmeg) extract, sclerotium gum, trisodium edta, succinoglycan, hydrolyzed corn starch, sucrose.

Shipping details

Estimated ship dimensions: 1.42 inches length x 1.38 inches width x 3.84 inches height
Estimated ship weight: 2.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this serum suitable for sensitive skin types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it features a gentle formula that is non-irritating and suitable for various skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin benefits does this serum provide?

submitted by AI Shopping Assistant - 3 months ago

  • A: This serum helps to brighten the skin, hydrate, and improve skin tone effectively.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are in this serum?

submitted by AI Shopping Assistant - 3 months ago

  • A: It contains fermented Korean rice extract, hyaluronic acid, and niacinamide for enhanced skin health.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long until visible improvements in skin brightness?

submitted by AI Shopping Assistant - 3 months ago

  • A: Clinical testing showed improvements in brightness within four weeks of regular use.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What fragrance does this serum have?

submitted by AI Shopping Assistant - 3 months ago

  • A: The serum has a pleasant lotus scent that enhances the overall experience during application.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can teens use this?

submitted by Froggie bestie - 1 month ago
See all questions (6)

Additional product information and recommendations

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Guests are saying

The rice water bright vegan serum has garnered positive feedback for its lightweight and hydrating formula, making it a favorite among guests seeking a gentle yet effective skincare solution. Many appreciate its ability to leave skin feeling soft and moisturized without a greasy residue. The serum is praised for its clean ingredients, including niacinamide and hyaluronic acid, which contribute to a brighter complexion. Guests enjoy its pleasant texture and the fact that it pairs well with other products in their skincare routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 78 reviews
    5 out of 5 stars
    9 November, 2025
    originally posted on http://lgbeauty.com
    Image

    I trust those product, have used the wipes, vegan eye serum.

    I put around the eyes. Very moisturizing. Goes on smoothly.
    Pis
    Did you find this review helpful?
    5 out of 5 stars
    5 November, 2025
    originally posted on http://lgbeauty.com
    Image

    Yes

    I like how it takes the makeup off leaves skin soft and moisturizer. Travels well.
    Sylvia
    Did you find this review helpful?
    5 out of 5 stars
    19 November, 2024
    originally posted on http://lgbeauty.com
    Image

    I will definitely keep using this one!

    I really like this serum because it applies silky like a moisturizer. I'm probably only supposed to use a little at a time, but it feels so nice on the skin. Definitely will repurchase this whole line of products.
    Natalie
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2024

    Love It!

    [This review was collected as part of a promotion.] Wonderful product!
    G
    Did you find this review helpful?
    4 out of 5 stars
    21 March, 2024

    Super lightweight

    [This review was collected as part of a promotion.] I really enjoy that it's lightweight and the way my skin glows. It's super affordable and I like how it applies with my makeup.
    Carina
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2024

    Lightweight Korean serum

    [This review was collected as part of a promotion.] Like many other Korean serums, this one from The Face Shop has a lightweight texture. It has a rice water scent that I adore. When applying on my face, it quickly absorbs thanks to the lightweight texture. That's why I enjoy using it in the morning when I don't want to feel heavy throughout the day. My skin feels pretty moisturizing so I think the serum does its job. I don't see much of a glowing effect as advertised tho
    Diloloan72
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2024

    Love this product !!

    [This review was collected as part of a promotion.] Right off the bat it gave my face a beautiful shine and soft feel. After about a week my skin began to look better and better, it became more plump and shiny looking. I strive for glass skin and this product definitely has been added to my day to day routine.
    Mari
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2024

    Great addition for my skincare!

    [This review was collected as part of a promotion.] I recently tried the Rice Water Bright Vegan Serum, and I must say, it's a game-changer for my skincare routine. If you're searching for a lightweight moisturizer that also brightens your skin, look no further. This serum is incredibly lightweight and gentle. Plus, it's vegan, which aligns with my values. The scent of this serum is pleasantly mild, barely noticeable, which is perfect for those who prefer fragrance-free products. Hyaluronic acid is one of my must-have ingredients, and this serum delivers it in abundance. It leaves my skin hydrated and radiant without feeling heavy or greasy. Another standout ingredient is niacinamide, which I've recently learned creates a protective barrier on the skin, shielding it from irritants.
    Olivia Bolivia
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2024

    Creamy, Lucious, hydrating.

    [This review was collected as part of a promotion.] I used this last night after washing my face. Immediately I could tell it's great quality. It's not too thick where it doesn't want to spread. It's not so thin that it drips before you can rub it in. Perfectly creamy texture. My skin drank it up immediately. One pump was the right amount to get all over my face and neck. It didn't leave me feeling greasy or gross. In the morning I woke up and my skin is still feeling soft and moisturized. I look forward to adding this to my daily routine
    Kristine
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2024

    Love it

    [This review was collected as part of a promotion.] I used skincare from Korea for a long time ago. This time I tried this serum, and it worked well with me.
    Kim
    Did you find this review helpful?
    2 out of 5 stars
    17 March, 2024

    Not for me

    [This review was collected as part of a promotion.] I generally do not get pimples but after adding this to my skincare routine i broke out on my forehead. I received this product in exchange for my review.
    Steph
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2024

    I highly recommend this product

    [This review was collected as part of a promotion.] I have combination and sensitive skin. This serum is super lightweight. I would recommend this product to anyone looking to clear up your complexion. I was sent this as a free trial so I waited a whole two week before writing this review because I wanted to see results and give my honesty opinion. This product has a lot of pros especially because it's unscented and didn't make me breakout, but the ingredients is also clean and very beneficial.
    Busymom10
    Did you find this review helpful?
    4 out of 5 stars
    13 March, 2024

    Loved it from first use, would keep using it.

    [This review was collected as part of a promotion.] Like other rice water serum leaves your skin glowy and moisture but without feeling it greasy. Doesn't have a strong scent so it doesn't irritate my skin. I would keep using it to see it results for the brightening effects.
    Dom
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2024

    Lightweight & sensitive skin feeling

    [This review was collected as part of a promotion.] Rice Water Bright Vegan Serum is a solid pick! I really like that it's unscented - keeps things simple and irritation-free. It's super light on the skin but still manages to hydrate well. I've been using it day and night, and it's great under makeup or as a bedtime treat. Plus, when I pair it with my gua sha, it's the perfect glide! Happy with how it feels and works.
    Niecy
    Did you find this review helpful?
    4 out of 5 stars
    13 March, 2024

    Very hydrating serum for spring summer time

    [This review was collected as part of a promotion.] This is a cute serum! The packaging is lovely and the matte bottle looks great. It is easy to apply and scent-free, so I like it on my sensitive skin. The next day my skin feels plumped, but not enough hydration for winter though. I will use it more often more spring and summer!
    Momo
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2024

    Great hydrating produxt

    [This review was collected as part of a promotion.] I used this product twice a day and found it to be very hydrating. It says it helps with discoloration, but I haven't used it long enough yet to notice any changes with that. The product seems to be very affordable for the amount you get. I like the pump bottle it came in, it's very easy to control how much product you get.
    Kacy
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2024

    LOVEEEEE

    [This review was collected as part of a promotion.] This is amazing. It felt silky smooth upon application. I loved how hydrating it felt. It doesn't break my makeup up either! I love using clean ingredients as well.
    Tt
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2024

    Really does brighten!

    [This review was collected as part of a promotion.] This serum is a great part of any skincare routine. Lots of products claim to be brightening, but I actually noticed results with this one - reduced dark spots and made skin look generally more glowy. I'd been having some unusual breakouts lately and I think this helped calm them down. The texture is lightweight, yet so noticeably moisturizing that I would almost forget to put on moisturizer after. Love that it's vegan and unscented.
    Camilla
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2024

    Absolutely love this VEGAN product!!!

    [This review was collected as part of a promotion.] Y'all, I have been in love with this serum from my first try. 1st, I love the design . It is very cute pink bottle. 2nd, I love the texture. It is super lightweight and doesn't smell any chemicals at all. It easily soak to your skin without any grease feeling. Last and most important, it does make your skin smoother and brighter a lot!
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2024

    Great

    [This review was collected as part of a promotion.] Very nice product
    Brigiu
    Did you find this review helpful?

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