Daily Moisturizing Lotion For Dry Skin - Fragrance Free - 18oz - up&up™: Deep Hydration, Whole Body, Bottle With Spray Dispenser
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This daily moisturizing lotion is a favorite among guests for its luxurious texture and effective hydration, making it ideal for sensitive and dry skin. The lightweight formula absorbs quickly without leaving a greasy residue, and the fragrance-free option is appreciated by those who prefer a neutral scent. The convenient pump design enhances usability, while the soothing oatmeal ingredient helps calm irritation. Overall, it offers great value for its price and is perfect for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 13 reviews
100% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
10 April, 2026
originally posted on Sozie

Lightweight and Hydrating Lotion
[This review was collected as part of a promotion.] This lotion has a really luxurious texture to it. It’s not thick but it’s smooth and creamy — good for spring and summer months when you don’t want a heavy moisturizer. The fragrance is strong, definitely noticeable but prettt neutral — gender neutral and overall, quite plain. We’ve kept it on our kitchen to use when it’s convenient— the pump makes it easy to use. It does seem to seal in moisture which is nice — and it creates a light barrier.
1 out of 5 stars
7 April, 2026Verified purchase
It's Not the Product It's the Service
I recently had an experience that started as a simple exchange but left me feeling disappointed and inconvenienced. I used to be a loyal Target shopper—someone who genuinely felt like Target “got me.” I even shared that enthusiasm on social media and was proud to be a regular customer. However, over the past year, that sense of excitement has faded, and my spending has naturally slowed. The experience just hasn’t felt as magical. I was also a Target 360 member, which recently expired in March. Around that time, I used an Up & Up $5 off coupon to purchase lotion, which unfortunately arrived without proper packaging protection and was damaged as a result. I assumed going into the store for an even exchange would be quick and easy. I explained to the cashier that I had originally received a discount and asked if it would be honored during the exchange. I was surprised to be told I needed to pay an additional $0.01. While one cent may seem insignificant, it represents something bigger. The product was damaged due to improper packaging, which already caused inconvenience—delayed use, a trip to the store, gas खर्च, and waiting in line. Being asked to pay more, even a penny, made the experience feel dismissive rather than customer-focused. I had already been on the fence about renewing my Target 360 membership, and this experience confirmed my hesitation. It’s difficult to justify paying—even at a discount—for a service that no longer makes me feel like a valued customer
4 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026
originally posted on Sozie

Perfect Skin Soothing
[This review was collected as part of a promotion.] This Up&Up Daily Moisturizing Lotion is everything I have been looking for. I have really irritated, sensitive skin that is also extremely dry most of the time. I love how the oatmeal in this lotion helps calm my skin irritation while also reducing redness and keeping my skin super soft for hours. The price point is perfect compared to some other brands so I will be switching to this one from now on.
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026
originally posted on Sozie

Just like the brand name
[This review was collected as part of a promotion.] I have used the brand name of this similar product in the past, so I decided that I would try this target brand. The aesthetic of the bottle is beautiful. I love the combination of the tan colors along with the natural green color. To me, the lotion is very similar to the original but for a better price.
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2026
originally posted on Sozie

Moisturizing body lotion not sticky
[This review was collected as part of a promotion.] Love this fragrance free body lotion, my husband hates the fragrance ones as he feels like they are a bit feminine. I think this lotion is nice and moisturizing without being too sticky. It dries down pretty fast. The size of this bottle is great for the price, lots of lotions are half the size. Will buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2026
originally posted on Sozie

Very moisturizing lotion
[This review was collected as part of a promotion.] This lotion is very moisturizing. It works so well for dry skin. I have very dry skin and I used this after the shower. It was nice but it’s not scented so I didn’t think anything special. Then a few minutes later I noticed how super soft my arms were and it was the lotion. This is what I use now. No scent but it absorbs well into the skin to help alleviate the dryness.
3 out of 5 stars
11 March, 2026
Works but weird smell and long time to rub in
Smells a teensy bit like play doh and took a pretty long time to rub into skin. It does seem to serve its purpose though.
4 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026
originally posted on Sozie

Like the texture not the smell
[This review was collected as part of a promotion.] I bought this for fragrance free feature. My mind was thinking some light natural scent. sure not strong, but slightly off to my nose. Not pleasant. It’s not too greasy or watery and actually does the job of moisturizing. If I don’t sniff hard I can get by. Using for my feet then. Relatively short ingredient list.
4 out of 5 stars
Thumbs up graphic, would recommend
24 February, 2026
originally posted on Sozie

Good lotion for dry skin
[This review was collected as part of a promotion.] I do like this daily moisturizing lotion from Up and Up. It seemed a tiny bit thicker than other lotions I have used but it was easy to apply and blended in pretty easily. Comes in a nice bottle with a big pump which made it easy to get out. Didnt feel thick when I put it on and kept my skin feeling soft and fresh. No scent to it either.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026
originally posted on Sozie

Everyday lotion at a great price
[This review was collected as part of a promotion.] This is a really nice everyday lotion. I have pretty sensitive skin so I cannot use every lotion or they can cause my skin to feel itchy but this doesn’t do that at all. It feels like it really moisturizes my skin and has no scent so you aren’t walking around getting a headache from the scent. It’s a really nice consistency lotion and I think works really well.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026
originally posted on Sozie

Soft and smooth skin daily
[This review was collected as part of a promotion.] For my daily skin care I was looking for good lotion to keep my skin smooth and soft so I got this daily moisturizing fragrance free lotion from up & up.This is perfect lotion for dry and sensitive skin,made with soothing oatmeal and can be used all over your body.This lotion is made without harsh chemicals.Its phthalate free,paraben free and dye free.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026
originally posted on Sozie

Soothing lotion for dry skin
[This review was collected as part of a promotion.] I love this lotion. It's thin and lightweight but it really gets the job done. It absorbs into the skin nicely and leaves you feeling moisturized but not greasy which is important. No fragrance which I like, just leaves you smooth and soft. It comes in a nice big pump bottle so it's really easy to use. I love it.