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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper - 24 Mega Rolls

$28.99 ($0.40/100 count)

SizeMega
Count24

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
Material: Bamboo
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.28 inches length x 13.18 inches width x 8.81 inches height
Estimated ship weight: 8.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by Darci - 2 years ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 1 year ago
  • A: CK If you want somthing non chemical/toxin-free, just wash your butt with water.

    submitted byMeanie - 5 months ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 2 years ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 3 years ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 3 years ago
    Brand expert
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 1 year ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 1 year ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 3 years ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 2 years ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 6 months ago

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 7 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 9 months ago

Q: Is bamboo toilet soft?

submitted by Jenny - 3 years ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 6 months ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 1 year ago
  • A: Yes it’s soft and strong

    submitted byPatty - 1 year ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 3 years ago

Q: Is it approved for septic tanks?

submitted by SS - 5 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 3 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 5 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 5 years ago
    Brand expert
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 5 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 2 years ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: How many ply's is this toilet paper?

submitted by TeresaS89 - 16 days ago
  • A: Hi, Reel is 3-ply!

    submitted byReel Paper - 16 days ago
    Brand expert

Q: Can this toilet paper be used with standard toilet paper holders?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, this toilet paper is designed to fit standard toilet paper holders.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this toilet paper made from sustainable materials?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, the toilet paper is made from premium bamboo, a sustainable resource.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the total number of rolls in the package?

submitted by AI Shopping Assistant - 2 months ago
  • A: The package includes a total of 24 rolls of toilet paper.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

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5 out of 5 stars
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FEELS LUXURIOUS

I like this toilet paper. The texture is different from the big brand names. I also like how sturdy it feels. It's not dusty or have lint like other tp. Even the cardboard at the center feels sturdy and high quality. As you can tell, I've been using it consistently, I am almost done with my first roll!
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Great paper!!

Like this paper on my skin.
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Ouch

Like sandpaper! I wouldn’t even give it away.
jk
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(no review title)

Excellent quality!! Very strong and soft at the same time. It does not break when using it. I recommended it.
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quality: 5 out of 5
softness: 5 out of 5
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5 out of 5 stars
30 May, 2026
originally posted on Reel
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My family loves this toilet paper

I started supporting this company because it was necessary for several reasons. Now almost 2 years later, so glad I made the decision to stay with REEL. Product is great and best for the environment. Love this product.
CallieRoseMadeIt
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5 out of 5 stars
30 May, 2026Verified purchase

Great paper and earth friendly

We love this toilet paper, it’s strong and soft and nothing comes in plastic which we love and the bamboo is much better for the environment. We’re able to recycle the box and feel better about doing something better for our earth. Also being covered in a tissue it looks great in the basket above the toilet.
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Great toilet paper! Not furry like others and a sturdy texture.
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5 out of 5 stars
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Paper is high quality and

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Bette H.
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5 out of 5 stars
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Great Product and Great Value

Thank you for such a high quality value. I love this product!
Jana H.
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5 out of 5 stars
29 May, 2026
originally posted on Reel
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I love this toilet paper

I love this toilet paper 🧻 Its strong, durable and wont leave behind any mess. The best part is no chemicals no dyes just clean products my family can use. A little bit goes along way too, i was afraid id have to use more and just the opposite i use way less. Amazing!!
Crystal D.
1 guest found this review helpful. Did you?
5 out of 5 stars
28 May, 2026
originally posted on Reel
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Good stuff

The paper is soft and strong. The color appears whiter than other bamboo papers even though it isn’t bleached white. Performs well, lasts long. Very pleased to protect both my plumbing and the environment.
Paulette S.
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5 out of 5 stars
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Enjoying my order, the comfort

Enjoying my order, the comfort and softness of my order. Also the safety and lack of chemicals in the process.
Robert T.
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5 out of 5 stars
27 May, 2026
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Love it!

I love this toilet paper! Ordering was easy and delivery was quick! Thank you.
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5 out of 5 stars
26 May, 2026
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Great swap

I really love the feeling of how soft and genuine this tissue feels. It’s not expensive aba arrived fast. I will be ordering again.
Latasha Y.
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5 out of 5 stars
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26 May, 2026Verified purchase

Baboo-woo!

Unlike that it’s 3 ply & Individually wrapped.
VegasGal
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3 out of 5 stars
Thumbs up graphic, would recommend
26 May, 2026Verified purchase

Disappointed in Target

This is GREAT T Paper, However they way Target stores it, it stinks! It has absorbed the toxic 'laundry' fragrances. Even tried having it shipped, last box arrived not in a shipping box, torn open and crushed and still, it stinks of fragrance. Will but this really nice product elsewhere. It's not savings is Target wastes your time having to return damaged/defective products constantly.
1 reply from Reel Paper team - 5 days ago
Hi, thanks for sharing your feedback and we're so sorry about your experience at Target! That absolutely shouldn't be the case. If you'd like to reach out to our customer service at hello@reelpaper.co with your store location we'd be more than happy to connect with them!
shopper1
quality: 1 out of 5
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1 out of 5 stars
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25 May, 2026Verified purchase

Not a fan anynmore

Consistency has changed don’t like it the new one
1 reply from Reel Paper team - 8 days ago
Hi, thanks for sharing your feedback. We haven't made any changes to the paper so we'd love to hear more feedback about how the consistency has changed, please email our customer support team at hello@reelpaper.co!
LL
quality: 1 out of 5
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5 out of 5 stars
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Good Stuff

I’m glad I found a company that’s stands by its name!
Lawana L.
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5 out of 5 stars
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So far so good

Using my first roll now. Excited to begin on this healthy journey to use sustainable products
Susanna H.
1 guest found this review helpful. Did you?
3 out of 5 stars
24 May, 2026
originally posted on Reel
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It’s…okay

I love the idea of this toilet paper, I wish they were all free of any bleaches or dyes and eco-friendly. However, it does feel more thin and papery than I prefer. It’s nice enough and I’ll use it all up. I got it at a huge discount which is the only way I’d purchase, but unfortunately I think I’ll be going back to my Charmin Ultra Soft after this runs out.
Nikki K.
2 guests found this review helpful. Did you?

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