New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper - 24 Mega Rolls

$28.99 ($0.40/100 count)See 1 deal for this item

SizeMega
Count24

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $15 Target GiftCard with $50 household items purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.2 inches length x 13 inches width x 8.9 inches height
Estimated ship weight: 9.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by Darci - 2 years ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 1 year ago
  • A: CK If you want somthing non chemical/toxin-free, just wash your butt with water.

    submitted byMeanie - 3 months ago
  • A: Couldn’t agree more.need natural color!!

    submitted byBeckari2 - 7 months ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 1 year ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 3 years ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 1 year ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 2 years ago
    Brand expert
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 1 year ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 2 years ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 2 years ago
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 4 months ago

Q: is it fragrance free and chemical free?

submitted by Claire - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 7 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 5 months ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is bamboo toilet soft?

submitted by Jenny - 3 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 3 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 1 year ago
  • A: Yes it’s soft and strong

    submitted byPatty - 1 year ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 4 months ago

Q: Is it approved for septic tanks?

submitted by SS - 5 years ago
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 2 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 5 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 5 years ago
    Brand expert
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 5 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 2 years ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this to chlorine free?

submitted by Rcos - 1 month ago
  • A: Hi, we whiten our bamboo toilet paper using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products.

    submitted byReel Paper - 1 month ago
    Brand expert

Q: Is it Septic safe? Usually extra strong toilet paper means it doesn't breakdown quickly.

submitted by mw - 1 month ago
  • A: Hi, our toilet paper is septic safe and has been certified "ready biodegradable". Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 1 month ago
    Brand expert

Q: Was the formulation changed recently? The rolls do not look or feel the same. I noticed others have asked with no direct answer. Could you please answer the question.

submitted by Vix Phoenix - 1 month ago
  • A: Hi Vix, we haven't made any changes to our paper however we're aware of an issue that impacted some of our boxes, which has since been resolved. If you haven't done so yet, please reach out to our customer support team directly at hello@reelpaper.co.

    submitted byReel Paper - 1 month ago
    Brand expert

Q: Is the toliet paper cesspool safe ?

submitted by My2girls - 1 month ago
  • A: Hi, we're cesspool and septic safe!

    submitted byReel Paper - 1 month ago
    Brand expert

Additional product information and recommendations

Discover more options

100% Recycled Toilet Paper Rolls - Everspring™

$9.99 - $16.99
$15 Target GiftCard with $50 household items purchase
4.5 out of 5 stars with 4567 ratings

Quilted Northern Ultra Plush Toilet Paper

$12.99 - $23.49
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 2947 ratings

Charmin Ultra Strong Septic-Safe Toilet Paper

$7.99 - $39.99
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 22216 ratings

Cottonelle Ultra Comfort Toilet Paper

$6.99 - $26.99
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 7888 ratings

Cottonelle Ultra Clean Strong Toilet Paper

$6.99 - $26.99
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 11292 ratings

Premium Ultra Soft Toilet Paper - up&up™

$7.39 - $26.99
$15 Target GiftCard with $50 household items purchase
4.6 out of 5 stars with 6042 ratings

Guests also viewed

Bounty Select-A-Size Paper Towels - 2-Ply

$5.29 - $33.49
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 29324 ratings

Bounty Select-A-Size Paper Towels - 2-Ply

$5.29 - $33.49
$15 Target GiftCard with $50 household items purchase
4.7 out of 5 stars with 29324 ratings
4.8 out of 5 stars with 6677 reviews
quality: 4.47 out of 5
softness: 3.96 out of 5
thickness: 4.35 out of 5
value: 4.12 out of 5
82% would recommend
907 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026Verified purchase

(no review title)

This is a very good quality toilet paper, I like how the rolls are individually wrapped. Knowing that it’s bamboo is great.
Mary
quality: 5 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
5 out of 5 stars
31 March, 2026
originally posted on Reel
Image

First time subscriber and will definitely be keeping this subscription!

I’ve been wanting to make a change to a non-toxic brand, so I took a chance with reel. I’m so happy I did. The pricing, the quality, the packaging, and the sustainability aspect all make this company stellar! 10/10
alexwpiscopo P.
Did you find this review helpful?
5 out of 5 stars
29 March, 2026
originally posted on Reel
Image

No lint! Strong!

I love the Reel tp. I’m willing to pay for the stronger tp with no lint flying around
Amy
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026Verified purchase

Urogynecologist recommended

This is the best toilet paper, it’s soft but doesn’t leave behind lint. It’s much safer to use because it doesn’t use harsh chemicals that the big brands use… this helps prevent irritation and infections.
Ohtoodles
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
25 March, 2026Verified purchase

(no review title)

Love this eco-friendly TP!
Tberry
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase

(no review title)

Great and healthy toilet paper
La Dolce Vita
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase

The Best!

This is my absolute favorite toilet paper ever! My motivation for switching was because of all the lint and dust debris from other brands. It seemed the fluffier they claimed to be, the more lint I'd have to swiffer off my bathroom surfaces every other day. I switched to Reel a few months ago and haven't looked back. Its wonderful and naturally low lint. I love that its strong and soft without being too "hairy" and the rolls genuinely last much longer than those do as well. The packaging is even sustainable. I will never go back to regular paper again!
MamaBair
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
23 March, 2026
originally posted on Reel
Image

Baboo toilet paper

I’m loving it soo far, better than Scott wish I would’ve found this brand a lot sooner
Khadijah B.
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase

(no review title)

Very nice toilet tissue. Very soft and strong at the same time.
Rory
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
20 March, 2026Verified purchase

worst ever

I have the worst experience with this company. I ordered 12 roll box. They sent a box that was all ripped like rags and taped it all around. The worst part is that there was only 1 roll of toilet paper and 2 small fluffy dolls inside instead of 12 rolls.
1 reply from Reel Paper team - 10 days ago
Hi, we're terribly sorry to hear about your box. It sounds like your box was tampered with in transit with the shipping carrier, as orders originating on Target.com are fulfilled through Target and their warehouses. I would highly recommend returning your box for a replacement/refund.
Mommy 1
quality: 1 out of 5
softness: 1 out of 5
thickness: 3 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
19 March, 2026
originally posted on Reel
Image

Works great! And my kids

Works great! And my kids are glad to be eco friendly
Desiree W.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase

(no review title)

Noticed recently that they've changed this paper. It's much thinner, and not nearly as plush and nice to use as it originally was. Sadly going to have to switch to another brand, because this one is no longer worth it.
beta
quality: 2 out of 5
softness: 2 out of 5
thickness: 1 out of 5
value: 2 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase

Substantial but septic safe

It is so convenient to get my bamboo toilet paper from Target. I love not killing trees to wipe my butt. The toilet paper is substantial but septic safe
vrfish
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
18 March, 2026
originally posted on Reel
Image

Excellent!

Love our bamboo TP! Thought for sure it would be harsh, however, we’ve been using for a year or two now & it’s great. Also good for our septic system at lake house in Wisconsin! Thank you Reel!!
Kathy L.
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on Reel
Image

Love it!

This is by far my favorite toilet paper ever!! Zero lint and healthy for your lady bits!
Jennifer G.
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase

(no review title)

I love the toilet paper and especially being more clean BUT one of my boxes when I opened at home had 3 missing...
1 reply from Reel Paper team - 10 days ago
Hi Christine, we're sorry to hear about your box. It sounds like the box might have been tampered with so we'd recommend returning your box for a replacement/refund.
Christine
quality: 5 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
16 March, 2026
originally posted on Reel
Image

Great stuff

I’ve used the reel TP for several years now and I like it very much. It compares to top shelf products and I so enjoy having it delivered so it’s one less thing I have to pick up when shopping
Janet S.
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2026Verified purchase

(no review title)

Excellent product.
Margaret
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2026Verified purchase

(no review title)

Clean ingredients. I'm extremely satisfied with this bamboo toilet paper - super soft and strong at the same time and the roll feels durable!!
Dwhith
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase

Love this toilet paper!

I absolutely love this toilet paper. It’s thick, absorbent and not messy (most toilet papers create some form of paper dust). The only adjustment needed is for the rolls to last longer.
Didi
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy