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Reel Paper Premium Bamboo Toilet Paper - 2 of 4Reel Paper Premium Bamboo Toilet Paper - 3 of 4Reel Paper Premium Bamboo Toilet Paper - 4 of 4
Reel Paper Premium Bamboo Toilet Paper - 1 of 4

Reel Paper Premium Bamboo Toilet Paper - 24 Mega Rolls

87 Questions
$28.99 ($0.40/100 count)
 

SizeMega
Count24

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • 100% bamboo & tree-free
  • Biodegradable & sustainable
  • 3-ply for extra softness
  • Fragrance & chlorine free
  • Zero plastic, even our tape!
  • No inks, dyes
  • BPA free
  • Over 3 million rolls sold!

Description

Give yourself a feel-good moment every day with reel. We’ve designed our premium tree-free, dye-free, biodegradable toilet paper rolls to complement the room they’re in. In one simple swap, you can make your home more sustainable—without sacrificing style or comfort. Not only is our toilet paper BPA and chlorine free, it’s 3-ply and 100% bamboo, making it extra soft AND extra strong. With reel, you can be proud of your paper, because with every plastic-free roll you unwrap, you’re taking part in something bigger. In the last year alone, we have:

● Eliminated more than 1M pieces of single-use plastic
● Over 40,000 trees planted

We are committed to creating products that are better for the planet and that includes how we package our products. All of our products are packaged in eco-friendly materials that are sustainable, recyclable, and always plastic-free. Packaging switched from plastic to paper, aluminum, steel, or glass - our packaging switched from plastic to paper & recyclable cardboard is an easy change to help reduce single-use plastics. We can’t wait for you to join us in making an even greater impact, simply by adding reel to your everyday routine.
Sheets Per Roll: 300
Count: 24 Rolls
Material: Bamboo
TCIN: 93867382
UPC: 860011139041
Item Number (DPCI): 253-06-4105
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 17.28 inches length x 13.18 inches width x 8.81 inches height
Estimated ship weight: 8.75 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Even though the whitening process you use is deemed safe, why not offer a raw and natural color option.?

submitted by Darci - 2 years ago
  • A: I agree! I don't care if it's white. I just want something safe and chemical/toxin free.

    submitted byCK - 2 years ago
  • A: Yes! I would like all household paper products, including paper towels, offered this way. How can this not be available already?/!

    submitted bySueB - 1 year ago
  • A: Hi DarciT, that's a great idea and I'll share it with the team! We know white toilet paper is the option of choice for consumers which is why our toilet paper is white.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: Is this STRONG tp? and will it leave little linty pieces behind? have a family prone to infections and #1 concern is cleanliness

submitted by mamaabear - 3 years ago
  • A: It does the job as far as cleaning the mess and absorbs well, but I experienced lint left behind. The only way to completely avoid that is to use cloth material. Paper in this form will naturally disintegrate when wet and through the motions needed to clean oneself.

    submitted byMissyChaos - 3 months ago
  • A: It is strong and never had any issues w left behind pieces.

    submitted byMelie - 2 years ago
  • A: It’s great TP. No lint at all. It has a pattern pressed into it for cleaning. It’s soft.

    submitted byPatty - 2 years ago
  • A: We have been using it for a few years now and find it to be strong, it's not soft so it fall apart easily, nor does it leave pieces behind.

    submitted byRavenz4 - 2 years ago
  • A: I know what you're talking about, and this paper is not linty

    submitted byMaryB - 3 years ago
  • A: Reel Toilet Paper is 3 ply sustainably sourced bamboo for premium strength and softness! Reel is lint free, dust free, BPA free and no inks or dyes. The best quality sustainable toilet paper for your family!

    submitted byReel Paper - 3 years ago
    Brand expert
  • A: This is how strong it is. I'm a single guy and bought a case of 24 over 2 years ago and I still have some! I only need a 12 pack per year and have some left. 3 squares does it; lasts forever.

    submitted byJonny - 9 months ago

Q: is it fragrance free and chemical free?

submitted by Claire - 3 years ago
  • A: The company’s reply is very ambiguous. While they say they are ECF, the other wording makes them sound TCF.

    submitted byHK - 11 months ago
  • A: Not TCF though (Total Chlorine Free), which means they unfortunately still use Chlorine Dioxide.

    submitted byShannon - 2 years ago
  • A: There is still chlorine. I'm allergic to chlorine. Don't tell people there is no chlorine.

    submitted byAngel - 1 year ago
  • A: Hi Claire, yes, we're fragrance-free! Like most white toilet paper, we whiten our 100% bamboo toilet paper rolls using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the bleaching sequences. Domestically, ECF bleaching is recognized by the U.S. Environmental Protection Agency (EPA) as being the “Best Available Technology” to bleach paper products. Our 100% recycled paper towels are whitened using ozone, oxygen and/or peroxide (which also means no chlorine).

    submitted byReel Paper - 3 years ago
    Brand expert

Q: Is bamboo toilet soft?

submitted by Jenny - 3 years ago
  • A: The paper is not soft like traditional tp and at 1st it will feel different but my family and I can't use anything else. It feels soft to us.

    submitted byRavenz4 - 2 years ago
  • A: Yes!!! Reel is made from sustainably sourced bamboo that provides maximum strength and softness!

    submitted byEMS - 3 years ago
  • A: Yes it’s soft and strong

    submitted byPatty - 2 years ago
  • A: In order to get strenght, you must compromise on softness; solf tissue tends to fall apart and strong tissue isn't very soft. The compromise here is comfortable, yet strong. I wouldn't go back.

    submitted byJonny - 9 months ago

Q: Is it approved for septic tanks?

submitted by SS - 5 years ago
  • A: Here's the FAQ entry about that on their website: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe And in case that link stops working, here's the text: "While every septic system is different, we have customers on septic and we recently concluded biodegradability testing in July 2019 of our toilet paper and we're happy to say that we're certified “ready biodegradable”; Reel is 3-ply so if you have sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice." Here’s a link to the certificate: https://bit.ly/2M8qsYO

    submitted byKung Fu Panda - 5 years ago
  • A: Hi SS, We have many customers on septic who love us and we're certified “ready biodegradable” (you can view our certificate here: https://reelpaper.helpdocs.io/general-questions/is-your-toilet-paper-septic-safe). Reel is 3-ply so if you have incredibly sensitive pipes or have been instructed to use a certain ply/brand by your plumber we recommend adhering to their advice.

    submitted byReel Paper - 5 years ago
    Brand expert
  • A: I use it with a septic, and haven't had any problems.

    submitted byMaryB - 3 years ago
  • A: It doesn’t say it is anywhere on the packaging…I’ve decided to return it just to be on the safe side… definitely not paying for any septic tank issues it may cause.

    submitted byJenn M - 5 years ago

Q: Someone said ECF still means chlorine on the product. Can you validate? Also is the product hypoallergenic

submitted by SJ - 2 years ago
  • A: Hi SJ, ECF whitening doesn't use elemental chlorine but rather chlorine dioxide, which is chemically bound to oxygen so it doesn't bioaccumulate (meaning living things don't absorb it). In fact, according to the American Forest and Paper Association, ECF whitening is a pollution prevention technology recognized and accepted globally by such organizations as the United Nations Environment Programme, the European Commission, the International Joint Commission and the International Court of Justice. It's an alternative bleaching agent that eliminates the formation of persistent, bioaccumulative toxic substances. And yes, our toilet paper is hypoallergenic.

    submitted byReel Paper - 2 years ago
    Brand expert

Q: What are the rolls themselves made of? Are they recyclable? I saw in other answers that both the box and toilet paper wrapping are recyclable!

submitted by Amanda22 - 19 days ago
  • A: Hi, the core is made from bamboo and is recyclable and compostable!

    submitted byReel Paper - 16 days ago
    Brand expert

Q: Is this Cruelty Free?

submitted by Arawee - 26 days ago
  • A: Hi Arawee, yes, our toilet paper is cruelty-free!

    submitted byReel Paper - 24 days ago
    Brand expert

Q: Is this toilet paper bleached?

submitted by Rachel - 1 month ago
  • A: Hi Rachel, our 100% bamboo toilet paper rolls are whitened using elemental chlorine-free (ECF) technology, a process in which no elemental chlorine is used in the whitening sequences.

    submitted byReel Paper - 1 month ago
    Brand expert

Q: Going from each sheet being 4.5" wide to 4" and having it be the same amount of sheets is a pretty large difference. When was it changed as I just finished my last old box?

submitted by Tiredofbeingshorted - 1 month ago
  • A: Hi, we haven't changed the dimensions of our sheets, they are 4" x 4", as listed on the packaging.

    submitted byReel Paper - 1 month ago
    Brand expert

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4.8 out of 5 stars with 7329 reviews
quality: 4.47 out of 5
softness: 3.98 out of 5
thickness: 4.35 out of 5
value: 4.13 out of 5
82% would recommend
1047 recommendations
1 out of 5 stars
21 September, 2026Verified purchase

Rough sandpaper cardboard

People are insane calling this soft. Cardboard is softer than this. I just am grateful I was sensible enough to just order a 4 pack instead of 12. Money wasted and I find this unusable and am now about to order literally anything else
Nadia9
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2026Verified purchase

Sandpaper

I can’t for the life of me figure out why this paper is so highly rated. It’s like wiping with sandpaper. Trying to be earth conscious but this is absolute no for me.
Kris
quality: 4 out of 5
softness: 1 out of 5
thickness: 3 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2026Verified purchase

tough but not soft for tender areas

I really wanted to like this healthy planet option but this is textured sandpaper on tender areas. It does hold up in thickness but not in softness. Irritation occurred too.
Rene
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5 out of 5 stars
12 September, 2026Verified purchase

(no review title)

Recommend
Stepper
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5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2026Verified purchase

Great product

It’s thicker and sturdier but still really consistent with the Kirkland one we have been using. No lint. Doesn’t break. We use less of it so it’s lasts longer. It’s a little less smooth and more textured but even the kids like it after one week of changeover.
Hannah
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
11 September, 2026Verified purchase

Protect the downstairs!

Love that this toilet paper is a non toxic option!! Gotta protect the downstairs!
ANDW
1 guest found this review helpful. Did you?
5 out of 5 stars
9 September, 2026Verified purchase

(no review title)

Good quality
islam
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5 out of 5 stars
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8 September, 2026Verified purchase

Love it

Wonderful green product. Doesn't leave behind all the "fuzzies".
Glenna
quality: 5 out of 5
softness: 4 out of 5
thickness: 4 out of 5
value: 5 out of 5
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5 out of 5 stars
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8 September, 2026Verified purchase

(no review title)

Great product and price
Happy1
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2026Verified purchase

Great toliet paper

Healthier option! Save trees too. Works great!
Nic
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2026Verified purchase

(no review title)

Love the TP. Was my first time buying it. It’s surprisingly very strong and leaves no lint behind. Each roll is packaged in paper, I leave a roll out in the open and it looks nice :). Best part no toxic chemicals!!!
Love
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2026Verified purchase

Smelly toilet paper

This box of toilet paper smelled like mil-drew.
1 reply from Reel Paper team - 20 days ago
Hi Teresa, we're sorry to hear about your paper. We'd recommend bringing your paper back to Target for a replacement, or feel free to email our customer support team at hello@reelpaper.co and we'll make this right for you!
teresa
quality: 1 out of 5
softness: 3 out of 5
thickness: 3 out of 5
value: 1 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2026Verified purchase

Quality went down

Quality went down. Thin, horrible to tear off the roll. They have a fabric softener like odor to them.
1 reply from Reel Paper team - 22 days ago
Hi Maria, we're sorry to hear your feedback. We'd love to hear more about the issues you're experiencing, please reach out to our customer support team at hello@reelpaper.co so we can help you out.
Maria
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2026Verified purchase

The Best TP

I love this toilet paper - It's strong, yet soft, and doesn't leave behind any lint or fuzz like some of the mainstream brands. There are no toxic chemicals in them and the packaging is entirely plastic free, which is so nice. The rolls are wrapped in a simple paper so you can have them out in the open and they look nice. I also love that it's all tree-free so you can feel better about the impact on the planet!
mpls1234
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase

(no review title)

I’m impressed with the softness and strength of this product
Catherine
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase

Baboo can be soft! Who knew! We do!

When we first started ordering this I wasn’t sure what to expect. Yes we were skeptical about the softness. If you are looking for tissue softness, this isn’t for you. No this isn’t a gas station, or a John Wayne toilet paper either. The texture has a slight ripple to it for strength and cleaning. We don’t seem to use as much either so it lasts longer. I like that because I wasn’t sure about the price at first either. I do want to save trees but I also have to think about saving money. I’m on a fixed(very) income. I get the 24 count so I usually have to have it shipped but that’s ok. I was pleasantly surprised by this brand because I have tried a couple of different brands of Bamboo Toilet Paper and wasn’t impressed at all. Each roll is individually wrapped in the 24 count box. Yes I have packed it for traveling and have taken it to two different hospitals for stays if that tells you anything. We would definitely recommend this brand.
Alliec
quality: 5 out of 5
softness: 3 out of 5
thickness: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
28 August, 2026Verified purchase

(no review title)

I love this toilet paper and so does my family. It’s strong but gentle to the touch of the skin. And as a toxin free household this is essential.
Yamel
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2026Verified purchase

(no review title)

Absolutely love the product, but have a question... why is it when I buy the smaller boxes, the individual rolls are larger than when I buy the big bulk box even though it says on the package that they are the same size? They definitely aren't the same size roll in all three quantities.
Koleyoleyoxenfree
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase

Quality went downhill

Ok so Reel changed their paper towel for the worse. Now it’s happening with their toilet paper too. It’s much thinner, has a smell of fragrance to it. So now I’ll have to buy a different toilet paper brand. And likely change facial tissues brand too. This is what happens when companies get too greedy for profit and do not keep the same quality products.
1 reply from Reel Paper team - 24 days ago
Hi Hannah, I'm Livio, the founder of Reel. I’m really sorry to read your feedback. Feel free to reach out to me at livio.founder@reelpaper.co. I want to make this right for you personally, not just leave things as a reply to your comment. Thank you for telling us instead of just walking away quietly. Your feedback helps us stay accountable to the premium quality that you’ve come to expect from us.
Hannah
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
26 August, 2026Verified purchase

(no review title)

The best toilet paper ever! And it’s environmentally friendly including the packaging!
Emma
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
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