Maybelline Serum Lipstick with Hyaluronic Acid - Matte - 002 Maybe It's - 0.12oz
$7.99
Product FormMatte
Color002 Maybe It's
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Guests also viewed
- $5.99 - $7.00Lower price on select items4.2 out of 5 stars with 5869 ratings
- $9.00Lower price on select items4.5 out of 5 stars with 2924 ratings
Related Categories
Guests are saying
The Maybelline serum lipstick has garnered positive feedback for its smooth application, vibrant colors, and hydrating formula. Guests appreciate its lightweight feel and the way it enhances their lips without drying them out. Many find the pigmentation impressive, making it suitable for both everyday wear and special occasions. However, some guests have noted issues with color accuracy and longevity, suggesting that careful selection of shades is essential for the best experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 670 reviews
easy to apply: 4.62 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.57 out of 5
quality: 3.98 out of 5
value: 4 out of 5
62% would recommend
56 recommendations
5 out of 5 stars
3 June, 2026
originally posted on influenster.com
AMAZING!!!
[This review was collected as part of a promotion.] This is a great lipstick. The formula is smooth and creamy, making it easy to apply evenly without dragging on the lips. Provides a rich color in just one swipe that doesn’t feel dry but instead comfortable and lasts throughout the day. Colors are also flattering and fun to play around with. Overall, I’d recommend it because it’s affordable and the quality is great🤭
5 out of 5 stars
1 June, 2026
originally posted on influenster.com
Love!
[This review was collected as part of a promotion.] Super SUPER hydrating and it wears so beautifully all day! I love the packaging also! I need to purchase more shades. Love the shade range too and they’re all pigmented .
5 out of 5 stars
31 May, 2026Verified purchase
- Hair color: Black
- Skin concern: Aging, Redness, Uneven skin tone
- Skin tone: Light
- Skin type: Normal
(no review title)
Excelente
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2026Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Grey
- Skin tone: Light
- Skin concern: Sensitivity
(no review title)
Love the color and feel of it on my lips.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 May, 2026Verified purchase
- Eye color: Blue
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Aging
- Skin type: Combination
Require shade color on promo reviews
Second time I’ve bought a Maybelline lipstick because of all the glowing influencer reviews, only to realize NONE of them list the actual shade they’re wearing. I spent forever trying to guess the color, bought the wrong one again, and ended up with a muddy brown lipstick that looks terrible on me. If you’re sending out promo products, require reviewers to include the shade name because that’s literally the most important part of buying lipstick. Muddy brown color that doesn’t look good on fair/medium skin: 101 upstate.
1 reply from Maybelline Consumer Care team - 9 days ago
Hello! Thank you for sharing your experience with our Moisturizing Serum Lipstick. We understand how frustrating it is to spend time searching for a shade only to end up with a color that doesn't work for your skin tone, and we have shared your feedback regarding reviewer shade disclosures with our team. While Upstate is a cool pink-brown shade, we understand it did not deliver the look you wanted. We suggest exploring our other beautiful shade options in the collection to find your perfect fit, and checking out platforms like TikTok is a great way to see others trying on the shades in real-time to help guide your choice! XO
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026
- Skin tone: Medium
- Skin concern: Cellulite, Cuticles, Pores, Dark circles
- Eye color: Brown
- Hair color: Blonde
(no review title)
Excellent! I love the color.
2 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Combination
- Eye color: Brown
Really...?
I picked up my target drive up order and I didn’t even leave the spot when I saw the item they gave me. Swiped, open, and scratched. Pickers need to do a better job.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 May, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Hair color: Black
- Eye color: Brown
(no review title)
Was a fan of the color although it went on darker than pictured. was not a fan the packaging,feels flimsy,the lipstick fell out when I first opened mine,but I blame ordering curbside and Texas heat for that.
1 reply from Maybelline Consumer Care team - 16 days ago
Hey! Thank you for sharing your thoughts on our Moisturizing Serum Lipstick in shade 006 Hold the Door. We are so glad you enjoyed the color even though it appeared darker than expected, but we are sorry to hear about the trouble with the packaging and the lipstick falling out. We've passed your feedback regarding the design along to our team for review. If you need further assistance with your purchase, we recommend reaching out to Target customer support directly as they are best equipped to help with order concerns. We also invite you to explore the other 15 tone-enhancing shades in the collection to find another favorite that you truly love! XO
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Brunette
- Eye color: Green
Great Hydrating Lipstick
Love the color. Very great for an autumn color season. It’s very soft and smooth and doesn’t dry out your lips.
5 out of 5 stars
16 May, 2026
originally posted on influenster.com
Lovely
[This review was collected as part of a promotion.] Super creamy and lovely color. I love the smoothness of the application and how the container of the lipstick itself is removable. It’s super hydrating.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2026Verified purchase
Target shipped used products
This rating is for Target, not the product. After seeing so many used cosmetic products on the shelf at Target, I started to purchase them online assuming shipped products would avoid access from gross random shoppers. I was wrong. I received 2 used cosmetic items in one order, even though they were shipped from different locations. For this product, I immediately noticed smudged lipstick on the case so I looked carefully at the seal, which wasn't broken at the seam, but one end was sticking up. Ugh, prepared myself for a used tube and yes indeed Target mailed me a disgusting used tube of lipstick. The other item was a primer stick, also used, but sent separately from the lipstick. Their issue of shipping used products appears to be common. Target reshipped the items, the primer was fine; however, the replacement lipstick was broken and they will not replace the item again. There are other reviews stating broken tubes so perhaps this is not a good shippable item. Word of warning, look carefully at your products as this has happened to me many times. Absolutely disgusting.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2026
(no review title)
Completely damaged when I purchased it
1 reply from Maybelline Consumer Care team - 19 days ago
Hi. Thank you for reaching out to Maybelline. We are sorry to hear the Serum Lipstick was damaged. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
14 May, 2026
originally posted on influenster.com
So good
[This review was collected as part of a promotion.] This does not feel like lipstick. It almost feels like a lip balm because it’s so hydrating. Beautiful colors and long lasting. I would normally walk past a lipstick but not this one!
5 out of 5 stars
7 May, 2026
originally posted on influenster.com
Love ittt
[This review was collected as part of a promotion.] Serum lipstick feels incredibly comfortable on the lips with a lightweight, hydrating formula that doesn’t feel sticky at r heavy. The pigmentation is rich and even in just one swipe. The finish has a smooth, glossy shine that makes lip look healthier and fuller.
5 out of 5 stars
4 May, 2026
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] This lipstick goes on like butter, so smooth and the texture is perfect. No strong smell which is always a plus. The coverage from this lipstick is amazing!! All day coverage and doesn't transfer ! Its great
5 out of 5 stars
27 April, 2026
originally posted on influenster.com
Great pigmentation and they smell like chocolate!!
[This review was collected as part of a promotion.] I love both of these!! One is matte and the other one satin and both feel so soft on the lips. They’re long lasting and pigmented. But what I loved the most was that both smell like chocolate, or at least to me they do. Also, they layer very well with the lipliners.
5 out of 5 stars
27 April, 2026
originally posted on influenster.com
Hydrating color with a comfortable glossy finish
[This review was collected as part of a promotion.] i was really impressed with this serum lipstick from maybelline, the formula is very hydrating and keeps my lips soft for hours without feeling heavy. the pigmentation is pretty and buildable, you can go for a natural look or layer it up. the finish is shiny yet comfortable, not sticky at all. the packaging is also sleek and practical. perfect if you want color + hydration in one product
4 out of 5 stars
24 April, 2026
originally posted on influenster.com
Nice formula - a little drying
[This review was collected as part of a promotion.] This lipstick goes on beautifully - like a serum! - and the color stays really nicely. It feels amazing on and would have been an easy five star except my lips look so dry when I’m wearing this ! I don’t even tink they feel dry, but the product settles into every line and makes me look older than I usually feel. I compensate with a bit of gloss on top, but that impacts how long wearing it is. I still say this beats a lot of more expensive products ve tried & I find myself reaching for it often.
3 out of 5 stars
22 April, 2026
originally posted on maybelline.com
A Work In Progress
Product color (satisfactory); Quality (transfers easily/will not stay on lips more than a few minutes); Price (unreasonable for current quality); Packaging appearance (acceptable); Availability (Easily found) The digital try-on is satisfactory. "Speed Walk"
1 reply from Consumer Care Center team - 1 month ago
Hello! Thank you for sharing your feedback on our Moisturizing Serum Lipstick. We are glad to hear the shade Speed Walk worked well for you and that it was easy to find. We are sorry to hear the wear and transfer did not meet your expectations, and we have shared your comments regarding the formula and value with our team. We appreciate you also sharing your thoughts on the packaging and digital try-on experience. XO
5 out of 5 stars
22 April, 2026
originally posted on influenster.com
Love this Lipstick
[This review was collected as part of a promotion.] I loved the texture of Maybelline’s serum lipstick. It was smooth. It provided great coverage and it made my lips look alive. I’m excited about continuing its use.