Jergens Natural Glow Skin Firming Daily Moisturizer + Self Tanner Tanning Lotion - Fair to Medium - 10 fl oz
ColorFair to Medium
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$5 Target GiftCard with $30 beauty products purchase
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- $13.49$5 Target GiftCard with $30 beauty products purchase3.6 out of 5 stars with 125 ratings
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Guests are saying
The product has received mixed feedback from guests, with many praising its ability to provide a natural-looking tan without streaks. However, concerns about the new formula's scent and texture have emerged, with some guests expressing disappointment over the changes. While some appreciate the moisturizing properties and gradual tan, others find the new fragrance overwhelming and the results less effective than before. Overall, it remains a popular choice for those seeking a sun-kissed glow.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 152 reviews
effectiveness: 3.67 out of 5
quality: 2.33 out of 5
value: 2.67 out of 5
0% would recommend
4 recommendations
4 out of 5 stars
25 April, 2026
(no review title)
tans without turning orange
2 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2026
SMELLS BAD
Would rather smell like tanning lotion than whatever they now mixed in here. If you have sensitive skin STAY AWAY, started itching and had to wash it off. Seems to have made me a bit darker but NOT worth it.
3 out of 5 stars
31 March, 2026Verified purchase
Great but stinky
I like the product BUT THE SMELL 🥴🥴🥴 The product itself is great. I use it once to twice a week and I like it. Just hate the smell so much.
5 out of 5 stars
29 March, 2026Verified purchase
Best sunless tanner ever!
I would give this 10 stars! I have used every sunless tanner on the market. I was actually shocked at how great it worked and how evenly the tan came out! No streaks whatsoever and just a beautiful tan color! I was worried because I saw some people complaining of the smell and I’m very sensitive to smells but honestly I have no idea what they are talking about, it smells fine. I also thought it may take a while to see results, but the results were pretty immediate.
2 out of 5 stars
21 March, 2026
originally posted on jergens.com

Disappointed
I have used this for years now and I’ve had women ask me what I’ve used and I was always happy to tell them about your product, until recently the last 4-6 lotions I’ve bought have been very thin and it doesn’t work like it use to, I really liked the tanner before but this new is terrible and the little tan I do get doesn’t last at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026
Really Irritating for Skin
I cannot express how much my skin itches with this product. It’s insane how much my skin feels suffocated and I break out. It works well for the actual tan building but at the expense of my sanity.
3 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
Orange
It works but why after the second day, in between my fingers are turning orange? Now I'm scared of what else is going to turn orange 🥲
3 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026
meh
its okay
2 out of 5 stars
16 February, 2026
Orange-ish, stains your hands, smells bad
Decent color, MAKE SURE TO USE A MITT, doesn’t smell the meat, can get ORANGE
1 out of 5 stars
10 February, 2026
originally posted on jergens.com

(no review title)
This was my favourite self tanner and then they changed the formula 3 or 4 years ago. I wish so badly they would go back to the original. It was the best product on the market.
2 out of 5 stars
25 December, 2025
originally posted on jergens.com

Please Change it Back!
Why oh why would you change a perfect product?! I I’ve tried to many tanning lotions to count. Then one day I found this one and stopped looking. I was awesome! For me I believed it was the best tan lotion out there. However, this new formula is a disaster. It’s no longer a beautiful color but an ugly orange and smells bad. REALLY Hoping you guys decide to change the formula back. Until then looks like I’ll be starting my search over again for a good tanning lotion that doesn’t turn you orange
5 out of 5 stars
30 December, 2024
originally posted on jergens.com

Thrilled with results
This lotion has truly transformed my skin, making it smoother and more radiant than ever before. The texture of the lotion is rich and creamy, yet it absorbs quickly without leaving any greasy residue. I love how it feels on my skin—hydrating and nourishing. After just a few applications, I noticed a significant improvement in the overall texture and appearance of my skin. One of the standout features of Jergens lotion is its ability to give my skin a healthy, glowing look. It seems to enhance my natural skin tone, giving me a subtle, luminous glow that lasts throughout the day. Plus, the pleasant, light fragrance is an added bonus that makes using this lotion a delightful experience. Overall, I highly recommend Jergens lotion to anyone looking to achieve smoother, more glowing skin. It's a fantastic product that delivers on its promises and leaves your skin feeling pampered and rejuvenated.
1 out of 5 stars
25 April, 2022
originally posted on jergens.com

Just WHY??
You know the saying, "If it ain't broke, don't fix it"... well I just want to ask WHY?? why on earth would you mess with an already good thing? I've using this product for YEARS and always loved it... felt that it did a great job giving a natural glow without any streaks or complicated hassles of self tanning. It used to smell kind of pleasant (not that strong but almost a slight "beachy" smell and now it literally stinks! (like cheap melted crayons is my best way to describe it.) It's also so runny/watery now that it spills all over the place when I'm trying to squirt some out, and I'm not seeing any "glow" or change in color, at least not with the "fair to medium" formula like I used to get. Will not buy again until you bring back the old formula. Just awful!
1 reply from Jergens Brand Team team - 4 years ago
We’re so sorry to hear you had a less than incredible experience with our reformulated Natural Glow collection. We upgraded our formulas to enhance and improve your experience for an optimal application experience. We appreciate your feedback so much & hope you’ll give our collection another try!
1 out of 5 stars
7 March, 2022
originally posted on jergens.com

Please make old moisturizer again
I loved this product before the formula change the smell was so nostalgic for me and overall was just better than this new formula. I’m genuinely sad. Please listen to your customers.
1 reply from Jergens Brand Team team - 4 years ago
We’re so sorry to hear you had a less than incredible experience with our reformulated Natural Glow collection. We upgraded our formulas to enhance and improve your experience for an optimal application experience. We appreciate your feedback so much & hope you’ll give our collection another try!
1 out of 5 stars
14 December, 2021
originally posted on jergens.com

Does not work like it once did
I'm not happy with this new formula, and it seems I'm not alone. I don't mind the smell because I put the lotion on at night so no one smells it but me. But it is way too strong to wear during the day, it would clash with my perfume. As for the tan results its horrible compared to the formula before. Very disappointed. Where can I buy the old formula? Is there a code on the bottle that I could look for?
1 out of 5 stars
19 October, 2021
originally posted on jergens.com

Ugh
I hate the texture and scent of the latest version. I used to love the previous product. Uneven tanning with this one. Smells horrible.
1 reply from Jergens Brand Team team - 5 years ago
Hi Tikyna! We're so sorry to hear you were disappointed with our Natural Glow +Firming Moisturizer. We do greatly appreciate this feedback, but hope you'll give our products another try!
4 out of 5 stars
3 October, 2021
originally posted on jergens.com

Much Improved Scent
I've used this product for several years and my only complaint was the scent bothered my wife's very sensitive nose. This new scent is much better as she doesn't even notice it anymore. My only complaint is that it appears lighter and the tan doesn't last as long as the original product so I need to use it more frequently.
1 out of 5 stars
29 September, 2021
originally posted on jergens.com

NEW SCENT AND COLOR NOT IMPRESSED
Used this product for years the scent and color were the best!. The new formula the smell I cannot tolerate and the color leaves you looking orange. Please bring back the old formula.
1 reply from Jergens Brand Team team - 5 years ago
We're so sorry to hear you were disappointed with our Natural Glow +Firming Moisturizer. We do greatly appreciate this feedback, but hope you'll give our products another try!
1 out of 5 stars
17 September, 2021
originally posted on jergens.com

I hate the new formula
I have been buying Jergens natural glow medium-tan for over 10 years and just recently noticed the bottle has changed.. ok no big deal. Come to find out the formula has changed too! :-( I always put it on at night before bed and wake up and wash it off in the morning, well now when I wash it off there’s nothing left on my skin.. No color at all! Just streaks of color. Please go back to the old formula. It was my holy grail product.. Now I don’t know what I’m going to use.. I guess I’ll have to start sun bathing again.
1 reply from Jergens Brand Team team - 5 years ago
We're so sorry to hear you were disappointed with our Natural Glow Moisturizer. Our new oil-infused formula helps provide an optimal, streak-free application. We greatly appreciate this feedback, but hope you'll give our products another try!
3 out of 5 stars
22 August, 2021
originally posted on jergens.com

Previous formulation please!
I have used and loved this lotion for years. The new formula is so disappointing. I don’t have any issue with the fragrance, however I am terribly disappointed by the results of using it. It is much thinner and doesn’t darken nearly as well as the previous version. PLEASE bring the previous one back!
1 reply from Jergens Brand Team team - 5 years ago
We're so sorry to hear you were disappointed with our Natural Glow Daily Moisturizer. Our new oil-infused formula helps provide an optimal, streak-free application. We greatly appreciate this feedback, but hope you'll give our products another try!