Madison Reed ColorWonder Demi-Permanent Hair Color - 4N Espresso Yourself
$34.49See 1 deal for this item
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Discover more options
$16.99
$5 Target GiftCard with $30 beauty products purchase
3.1 out of 5 stars with 16 ratings
$14.99($3.33/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 5779 ratings
$7.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 79 ratings
Frequently bought together
$19.59
$5 Target GiftCard with $30 beauty products purchase
4 out of 5 stars with 175 ratings
$34.49
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 876 ratings
$8.49
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 1983 ratings
$35.49
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 45670 ratings
Guests also viewed
$34.49
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 876 ratings
$14.99($3.33/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 5779 ratings
$11.99 - $14.19
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 3965 ratings
$16.99
$5 Target GiftCard with $30 beauty products purchase
3.1 out of 5 stars with 16 ratings
$9.79
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 6573 ratings
Related Categories
4.4 out of 5 stars with 876 reviews
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
3 out of 5 stars
26 March, 2026
originally posted on http://www.madison-reed.com

Red is barely showing through
I barely see red and I followed directions to a T. I had lighter brown hair to start with but I definitely thought I would see more of a change than I do.
5 out of 5 stars
25 March, 2026
originally posted on http://www.madison-reed.com

Bombshell!
It is fantastic! Went on quickly. Covered gray mush more than expected. Nearly full coverage. My hair has a new refreshed color and it was simple. Can't wait to see how long it will last but honestly it's worth it for a refresh if you're in a hurry. I will definitely start using this as part of my routine. I cycle through permanent, root service and now Color Wonder.
3 out of 5 stars
24 March, 2026
originally posted on http://www.madison-reed.com

Color = ok; cost = meh; smell = nope
Started with level 9 to 7.5 bleached and toned long, wavy, fine but thick, super porous (sinks to the bottom of a water glass) hair. Prior to the bleach I'd been dying it copper for 2 years. The front where the level 9 pieces are turned a dusty mauve. The rest of the hair turned out copper with a slightly pink hue. I actually mostly like it even though it turned out almost nothing like the virtual result, but it wasn't worth the super high price, and I can't get past the smell. The product stunk like an ashtray. So does my hair even after using their supplied shampoo and conditioner. I want to wash it again, but I know every wash = less color. When I do wash it, I'm going to use Keracolor's Rose Gold Clenditioner to try and keep it as vibrant as possible. My advice: if you can get past the smell, make sure you're applying to virgin light blonde hair or level 9/10 bleached hair (all over) to get to close to what's advertised. Otherwise, you'll need up with mixed results like I did.
3 out of 5 stars
18 March, 2026
originally posted on http://www.madison-reed.com

Very red
The product went on easily and my hair is soft. The color is not a reddish brown. It is more of a dark burgundy color on my dark brown hair.
3 out of 5 stars
17 March, 2026
originally posted on http://www.madison-reed.com

Too dark
This is more of a dark brown. I'll order a lighter shade
5 out of 5 stars
16 March, 2026
originally posted on http://www.madison-reed.com

Ordered by mistake - ended up loving it
I ordered this shade by mistake, and had already applied it to my hair when I noticed it looked redder than usual. I looked up 7C and saw that I had ordered "That's So Fire". Slight panic, then I washed and dried it, and I loved it! I'm reordering this shade for next time too!
3 out of 5 stars
11 March, 2026
originally posted on http://www.madison-reed.com

This is dark
The color had a lot of black as the shade after shaking the bottle was purple in color. If you like darker color this one is for you. The "8" you would think would be light but it's not. This color was not for me. The brand is a 5 but the color is a 3 stars.
5 out of 5 stars
9 March, 2026
originally posted on http://www.madison-reed.com

Wow!
I am in love. I was worried that this would not offer enough coverage for my grays. I have been unable to find a red that does not give me orange roots. I will be subscribing.
3 out of 5 stars
17 February, 2026
originally posted on http://www.madison-reed.com

SHORT LIVED LOVE
As a long time user of Madison Reed I have a LOT of faith in their product. I have never had a product damage my hair. I decided to try the plum Demi because I've always wanted to have this hair color. Easy to use as always & when the final dye was complete, I was in LOVE. It was the perfect share of plum that I had always wanted. I hit so many compliments on how fun & shiny my hair was. The purple hue unfortunately washed out in 3 DAYS.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase
Dissapointing
I have dark brown hair and used the Bordeaux color (which says it works on dark brown hair). My hair just looks darker brown with minimal to no wine hue
5 out of 5 stars
31 January, 2026
originally posted on http://www.madison-reed.com

Awesome Color !! Love Love Love
Love it !!!!!
2 out of 5 stars
30 January, 2026
originally posted on http://www.madison-reed.com

Made my hair fall out
The color was ok, but not worth the amount of hair loss I've experienced since using it. Probably wouldn't use again.
5 out of 5 stars
27 January, 2026
originally posted on http://www.madison-reed.com

Fabulous
Great color that blends the white and greys beautifully
3 out of 5 stars
13 January, 2026
originally posted on http://www.madison-reed.com

loved the color, but didn't do what it eaid
loved the color. I was so happy with it, but I'm less than 25% grey, followed the directions, and my greys didn't blend in like was advertised. Not sure if I would try again.
4 out of 5 stars
3 January, 2026
originally posted on http://www.madison-reed.com

Great product but…
Love this Demi Permanent covers gray well, beautiful shine and no damage, but I am really disappointed that I paid to join to receive free shipping for a year thinking I would save on them but found out I can actually purchase retail cheaper, and there are no salons anywhere near where I live, the closest is in another state, so really feel a little disappointed in that department, do your research before jumping all in, the products are great though
5 out of 5 stars
3 January, 2026
originally posted on http://www.madison-reed.com

Beautiful color
Easy to use, color Cole's out great every time
5 out of 5 stars
2 January, 2026
originally posted on http://www.madison-reed.com

Compliments
I was looking for a color that I could feel wonderful wearing and this color gave me that new look and boosted confidence. People stop me on the street and in stores to compliment me on my color. Thanks Madison Reed for the color and your team that does a wonderful job.
4 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com

Love it
Easy to use. Nice smell. Coverage is better than I expected. Even covered grey. I opted for demi-permanent so that it would gradually wash out and not leave a visible line. Unfortunately, that means I have to color about every 3 weeks. I wish it lasted a bit longer.
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com

Best color for me
I finally have the color that I've been looking for! It's rich chestnut red is exactly right for me.
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com

Brunette Bombshell
The color is beautiful! Got a few compliments!