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Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 2 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 3 of 4Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 4 of 4
Madison Reed ColorWonder Demi-Permanent Hair Color Cream - 1 of 4

Madison Reed ColorWonder Demi-Permanent Hair Color - 4N Espresso Yourself


ColorDarkest Brown
  • Better Off Bronze
  • Brunette Bombshell
  • Burgundy Red
  • Dark Brown
  • Darkest Brown
  • Light Copper
  • Plum and Then Some
  • Soft Black

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

About this item

Highlights

  • Espresso Yourself is a mega-rich darkest brown for brunette hair
  • Blends away grays on hair with up to 25% gray
  • ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
  • Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
  • Easy to apply and works in just 20 minutes
  • Color washes out gradually, so no harsh regrowth line
  • Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
  • Does not lighten hair and does not provide full gray coverage
  • Perfect for every hair texture and type
  • Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
  • Cruelty Free and Leaping Bunny certified

Description

SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.

This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.

Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.

*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Contains Argan Oil, Ammonia-Free, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
TCIN: 94944485
UPC: 814474029968
Item Number (DPCI): 063-01-6642
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4 inches length x 4 inches width x 7.5 inches height
Estimated ship weight: 9.59 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this hair color product tested on animals?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, this product is cruelty-free and not tested on animals.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this product contain ammonia or sulfates?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, it is ammonia-free and also does not include sulfates.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the primary ingredient for nourishing hair?

submitted by AI Shopping Assistant - 1 month ago
  • A: The cream contains argan oil, which helps in nourishing and moisturizing the hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What hair types can use this hair color cream?

submitted by AI Shopping Assistant - 1 month ago
  • A: It is suitable for all hair types, ensuring versatility in usage.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 1 month ago
  • A: The processing time for this hair color cream is 20 minutes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: My hair is medium brown with about 50 percent white. Will this blend the white patches and make it look like highlights?

submitted by Kata - 4 months ago
  • A: ColorWonder is formulated to blend up to 25% gray. You can still use ColorWonder; however, you will find that the red violet tone in this shade will appear brighter and lighter on the grays compared to the rest of the hair.

    submitted byMadison Reed - 4 months ago
    Brand expert

Additional product information and recommendations

4.4 out of 5 stars with 876 reviews
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
3 out of 5 stars
26 March, 2026
originally posted on http://www.madison-reed.com
Image

Red is barely showing through

I barely see red and I followed directions to a T. I had lighter brown hair to start with but I definitely thought I would see more of a change than I do.
Brown J
Did you find this review helpful?
5 out of 5 stars
25 March, 2026
originally posted on http://www.madison-reed.com
Image

Bombshell!

It is fantastic! Went on quickly. Covered gray mush more than expected. Nearly full coverage. My hair has a new refreshed color and it was simple. Can't wait to see how long it will last but honestly it's worth it for a refresh if you're in a hurry. I will definitely start using this as part of my routine. I cycle through permanent, root service and now Color Wonder.
Sandra E
Did you find this review helpful?
3 out of 5 stars
24 March, 2026
originally posted on http://www.madison-reed.com
Image

Color = ok; cost = meh; smell = nope

Started with level 9 to 7.5 bleached and toned long, wavy, fine but thick, super porous (sinks to the bottom of a water glass) hair. Prior to the bleach I'd been dying it copper for 2 years. The front where the level 9 pieces are turned a dusty mauve. The rest of the hair turned out copper with a slightly pink hue. I actually mostly like it even though it turned out almost nothing like the virtual result, but it wasn't worth the super high price, and I can't get past the smell. The product stunk like an ashtray. So does my hair even after using their supplied shampoo and conditioner. I want to wash it again, but I know every wash = less color. When I do wash it, I'm going to use Keracolor's Rose Gold Clenditioner to try and keep it as vibrant as possible. My advice: if you can get past the smell, make sure you're applying to virgin light blonde hair or level 9/10 bleached hair (all over) to get to close to what's advertised. Otherwise, you'll need up with mixed results like I did.
Lily P
Did you find this review helpful?
3 out of 5 stars
18 March, 2026
originally posted on http://www.madison-reed.com
Image

Very red

The product went on easily and my hair is soft. The color is not a reddish brown. It is more of a dark burgundy color on my dark brown hair.
Miller K
Did you find this review helpful?
3 out of 5 stars
17 March, 2026
originally posted on http://www.madison-reed.com
Image

Too dark

This is more of a dark brown. I'll order a lighter shade
Lorena C
Did you find this review helpful?
5 out of 5 stars
16 March, 2026
originally posted on http://www.madison-reed.com
Image

Ordered by mistake - ended up loving it

I ordered this shade by mistake, and had already applied it to my hair when I noticed it looked redder than usual. I looked up 7C and saw that I had ordered "That's So Fire". Slight panic, then I washed and dried it, and I loved it! I'm reordering this shade for next time too!
Kirsten B
Did you find this review helpful?
3 out of 5 stars
11 March, 2026
originally posted on http://www.madison-reed.com
Image

This is dark

The color had a lot of black as the shade after shaking the bottle was purple in color. If you like darker color this one is for you. The "8" you would think would be light but it's not. This color was not for me. The brand is a 5 but the color is a 3 stars.
Isla T
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on http://www.madison-reed.com
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Wow!

I am in love. I was worried that this would not offer enough coverage for my grays. I have been unable to find a red that does not give me orange roots. I will be subscribing.
Tanya B
Did you find this review helpful?
3 out of 5 stars
17 February, 2026
originally posted on http://www.madison-reed.com
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SHORT LIVED LOVE

As a long time user of Madison Reed I have a LOT of faith in their product. I have never had a product damage my hair. I decided to try the plum Demi because I've always wanted to have this hair color. Easy to use as always & when the final dye was complete, I was in LOVE. It was the perfect share of plum that I had always wanted. I hit so many compliments on how fun & shiny my hair was. The purple hue unfortunately washed out in 3 DAYS.
Jen M
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 February, 2026Verified purchase

Dissapointing

I have dark brown hair and used the Bordeaux color (which says it works on dark brown hair). My hair just looks darker brown with minimal to no wine hue
Julia
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
31 January, 2026
originally posted on http://www.madison-reed.com
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Awesome Color !! Love Love Love

Love it !!!!!
Donna D
Did you find this review helpful?
2 out of 5 stars
30 January, 2026
originally posted on http://www.madison-reed.com
Image

Made my hair fall out

The color was ok, but not worth the amount of hair loss I've experienced since using it. Probably wouldn't use again.
K W
Did you find this review helpful?
5 out of 5 stars
27 January, 2026
originally posted on http://www.madison-reed.com
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Fabulous

Great color that blends the white and greys beautifully
Meadow A
Did you find this review helpful?
3 out of 5 stars
13 January, 2026
originally posted on http://www.madison-reed.com
Image

loved the color, but didn't do what it eaid

loved the color. I was so happy with it, but I'm less than 25% grey, followed the directions, and my greys didn't blend in like was advertised. Not sure if I would try again.
Hilary R
Did you find this review helpful?
4 out of 5 stars
3 January, 2026
originally posted on http://www.madison-reed.com
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Great product but…

Love this Demi Permanent covers gray well, beautiful shine and no damage, but I am really disappointed that I paid to join to receive free shipping for a year thinking I would save on them but found out I can actually purchase retail cheaper, and there are no salons anywhere near where I live, the closest is in another state, so really feel a little disappointed in that department, do your research before jumping all in, the products are great though
J A
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5 out of 5 stars
3 January, 2026
originally posted on http://www.madison-reed.com
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Beautiful color

Easy to use, color Cole's out great every time
Crawford C
Did you find this review helpful?
5 out of 5 stars
2 January, 2026
originally posted on http://www.madison-reed.com
Image

Compliments

I was looking for a color that I could feel wonderful wearing and this color gave me that new look and boosted confidence. People stop me on the street and in stores to compliment me on my color. Thanks Madison Reed for the color and your team that does a wonderful job.
Diane P
Did you find this review helpful?
4 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
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Love it

Easy to use. Nice smell. Coverage is better than I expected. Even covered grey. I opted for demi-permanent so that it would gradually wash out and not leave a visible line. Unfortunately, that means I have to color about every 3 weeks. I wish it lasted a bit longer.
Esther H
Did you find this review helpful?
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Image

Best color for me

I finally have the color that I've been looking for! It's rich chestnut red is exactly right for me.
Janet S
Did you find this review helpful?
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Image

Brunette Bombshell

The color is beautiful! Got a few compliments!
Maria X
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