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Aveda Be Curly Advanced Shampoo 8.5 oz - 2 of 4Aveda Be Curly Advanced Shampoo 8.5 oz - 3 of 4Aveda Be Curly Advanced Shampoo 8.5 oz - 4 of 4
Aveda Be Curly Advanced Shampoo 8.5 oz - 1 of 4

Aveda Be Curly Advanced Shampoo 8.5 oz

$33.95 reg $36.00
Sale save $2.05 (6% off)

In Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists

About this item

Highlights

  • Enriches curl shape and texture for beautifully defined waves and coils.
  • Tames unruly strands, leaving your hair smooth and under control.
  • Removes impurities without stripping essential moisture, keeping hair healthy and soft.
  • Infuses hydration into every strand, promoting bounce and vitality.

Description

Start your curl-care routine with the Aveda Be Curly Advanced Shampoo, expertly crafted to bring out the best in your curls. This gentle yet powerful formula cleanses your hair and scalp while enhancing your natural curl pattern for a refreshed, vibrant look. Formulated with plant-powered ingredients and infused with Aveda’s signature Pure-Fume™ aroma, this shampoo transforms every wash into a luxurious sensory experience. Pair it with the Aveda Be Curly Advanced Conditioner for exceptional results that keep your curls looking their best.
Hair Type: Curly, Fine
Product Form: Cream
Beauty Purpose: Curl Enhancing
Package Quantity: 1
Net weight: 8.5 fl oz (us)
TCIN: 1005266942
UPC: 018084051979
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
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Shipping details

Estimated ship dimensions: 10 inches length x 6 inches width x 7 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Beacon Beauty Center

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

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Guests are saying

The new shampoo formulation has received mixed feedback from guests, particularly those who have used the previous version for years. While some guests appreciate the hydrating and curl-defining properties of the new product, others express disappointment over its inability to maintain curl definition and manageability. The scent and smoothness are highlighted positively, but concerns about greasiness and lack of lather persist. Overall, guests are divided on whether this product meets their curly hair needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.2 out of 5 stars with 11 reviews
    2 out of 5 stars
    16 July, 2025
    originally posted on Aveda UK
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    Leaves my hair fluffy

    Disappointed with this as really looking for a good product for my wavy/ curly hair. Washes nicely but leaves my hair fluffy
    Sam13
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    4 out of 5 stars
    11 July, 2025
    originally posted on Aveda UK
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    Like the product

    Does not disappoint like the conditioner in this range did. Use it with Shampure Conditioner, and that seems to do the job.
    Lovemycurls
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    1 out of 5 stars
    4 March, 2025
    originally posted on Aveda UK
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    Very disappointed

    I've used aveda be curly products for years and loved them, my hair loves them, but not the new advanced range. What have you done? The quality has gone, my hair isn't liking this new product at all. I'm really sad and disappointed that you've changed what was a perfect product, I won't be buying any more.
    Jayne Owen
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    1 out of 5 stars
    14 February, 2025
    originally posted on Aveda UK
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    Where's my curl gone?

    I've used the Be Curly range for over ten years and I the new formulation shampoo is nowhere near as good as the old one. My hair feels thin, greasy and just can't seem to hold a curl anymore. Along with the styling products which have also changed, my 2 c hair as totally lost it's 'wow factor' looking like a limp, wispy version of its former self. Whatever I do and however I style it, the curl is lacking any oomph and by day two I have to wear it up. I'm gutted - especially as I bought a litre version! I'll save it for the days I'm not going anywhere.
    Morgan Louise
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    1 out of 5 stars
    30 October, 2024
    originally posted on Aveda UK
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    Very disappointed

    Prefer the old formula. New formula is too thin, doesn't lather enough. Makes my hair greasy on day 2. Not happy. Even purchased the purple toner shampoo, it's Also the same. ??
    Haz
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    1 out of 5 stars
    23 October, 2024
    originally posted on Aveda UK
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    Would not buy again.

    Was really excited to try this new range. Very disappointed. The old Be Curly was far better (for my hair) than these new products. I think many customers feel the same. Could you not have kept both ranges?
    Puggy
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    5 out of 5 stars
    2 September, 2024
    originally posted on Aveda UK
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    I would and will buy this again from store !

    I used the old curly line, and now I use this. I love this new product it's amazing for my hair!!
    Daniel
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    5 out of 5 stars
    4 August, 2024
    originally posted on Aveda UK
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    Great Shampoo for Coily Hair

    I have court hair type 4A and this shampoo is great. I found it super hydrating and curl defining, and it left my hair feeling soft after the wash. I also like the smell.
    Nesh
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    5 out of 5 stars
    26 June, 2024
    originally posted on Aveda UK
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    So Hydrating!!

    I have curly, damaged hair from bleaching and this shampoo doesn't dry out my curls like other high street curl brands. And it smells so gorgeous!
    Kate87
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    5 out of 5 stars
    19 June, 2024
    originally posted on Aveda UK
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    WOULD RECCOMMEND

    Such a lovely shampoo, really smooth on the hair and I have found I have a lot less frizz. I have curly hair and can feel the difference immediately. I would recommend this product.
    Kat
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    5 out of 5 stars
    17 May, 2024
    originally posted on Aveda UK
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    Lovely shampoo for frizz free hair

    I've been using this shampoo for about a month now, after switching from Aveda Shampure. It goes a long way so you don't need much. I have coupled it with the matching conditioner and curl cream and together my curls have been better than ever. Would recommend.
    Laura
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