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Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 2 of 4Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 3 of 4Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 4 of 4
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free - 1 of 4

Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz: Hypoallergenic, Paraben-Free, Dye-Free, Phthalate-Free

$13.29

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema
  • Breakthrough baby eczema cream combines natural colloidal oatmeal and vitamin B5 to nourish skin
  • Strengthens the skin's moisture barrier for prevention and protection against dryness and eczema
  • Non-greasy and hypoallergenic baby cream is clinically proven to reduce itching and irritation
  • Developed with leading dermatologists, this oatmeal eczema cream is formulated specially for babies
  • pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol
  • Baby eczema cream intensely moisturizes and helps prevent recurrence of extra dry skin from eczema
  • Recommended by pediatricians and dermatologists and accepted by the National Eczema Association

Description

Aveeno Baby Eczema Therapy Moisturizing Body Cream helps relieve dry, itchy, irritated skin due to eczema. Developed with leading dermatologists, this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin's moisture barrier for prevention and protection against dryness. Formulated specially for babies, this non-greasy baby cream is clinically proven to relieve itchy, irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula, made with Natural Colloidal Oatmeal skin protectant and vitamin B5, is pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.
Scent: Unscented
Suggested Age: 1 Year and Up
Health Facts: Dye-Free, Paraben-Free, Phthalate-Free, Aluminum-Free, Hypoallergenic
Product Warning: Keep out of reach of children
Product Form: Cream
Primary Active Ingredient: Colloidal Oatmeal
Package Quantity: 1
Net weight: 7.3 Ounces
Features: Dermatologist Recommended, Nongreasy
TCIN: 14599017
UPC: 381371152049
Item Number (DPCI): 007-08-0293
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

colloidal oatmeal' '1.0%

Purpose

Skin protectant

Other information

© J&J CCI 2020, Tube - Plastic - Not Currently Recycled, how2recycle.info, National Eczema Association - Accepted - nationaleczema.org

Inactive ingredients

inactive ingredients: water, glycerin, panthenol, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel oil, steareth-20, benzalkonium chloride, ceramide np, sodium chloride, avena sativa (oat) kernel extract

Shipping details

Estimated ship dimensions: 7.91 inches length x 2.91 inches width x 3.5 inches height
Estimated ship weight: 0.5071 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can I use this on my face as a teen with sensitive to oily skin and fungal acne?

submitted by Li - 1 year ago
  • A: Hello, Great question! It is not applicable to used on the face. Intended for use on baby’s eczema prone skin. Avoid contact with eyes.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Is this paraben free?

submitted by Anonymous - 4 months ago
  • A: Yes, Aveeno Baby Eczema Therapy Moisturizing Cream is formulated without parabens.

    submitted byKenvue - 4 months ago
    Brand expert

Q: I see conflicting answers on whether this can be used on the face (toddler, specifically). Can it be used on the face?

submitted by JB - 5 months ago
  • A: Yes, the product can be used on the face of a toddler, especially in cases of eczema or severely dry/irritated skin, given its baby-gentle formulation. However, because facial skin has different needs and sensitivities, it’s wise to proceed with caution, patch test or better to ask your pediatric dermatologist first before using the product.

    submitted byKenvue - 5 months ago
    Brand expert

Q: What is difference between regular non-baby version and this version?

submitted by BeachyKay - 9 months ago
  • A: Hello, Thanks for reaching out. Our Aveeno Baby line products are design and formulated for our baby's delicate skin. We always suggest to follow and check the label best for your age.

    submitted byKenvue - 9 months ago
    Brand expert

Q: Could my 4 year old use this lotion as a daily use even if she has no eczema rash just itchiness all the time?

submitted by Question - 1 year ago
  • A: Yes, our Aveeno Baby Eczema Therapy Moisturizing Cream can be used daily, even if your 4-year-old doesn’t have an eczema rash but experiences constant itchiness. This cream is formulated to help soothe dry, itchy skin and is gentle enough for daily use on sensitive skin. However, if the itchiness persists or worsens, it's a good idea to consult a pediatrician to rule out any underlying conditions.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Can I apply this cream on baby’s face?

submitted by Eka - 2 years ago
  • A: Yes. Be sure to avoid eye area.

    submitted byKenvue - 2 years ago
    Brand expert

Q: The ingredients appear to be the exact same as the regular non-baby version. Is there any difference at all in the formulation?

submitted by SC - 5 years ago
  • A: Hi, great question! The Aveeno Adult and Baby Eczema Therapy Moisturizing Creams contain the same active ingredient (colloidal oatmeal 1%) and have been proven safe and effective on babies, children and adults with eczemous skin.

    submitted byKenvue - 5 years ago
    Brand expert

Q: Is this safe for around babies eyes? My daughter has eczema on her eyelids

submitted by Acompton - 7 years ago
  • A: Hey, Acompton! Our Aveeno Baby Eczema Therapy Moisturizing Cream should not be used around the eyes because of the risk of the product getting into the eyes. We recommend checking with your dermatologist for your daughter's specific skincare needs. Have a nice day!

    submitted byKenvue - 7 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

The Aveeno Baby Eczema Therapy Moisturizing Cream is highly praised for its gentle and effective formula, making it ideal for babies and children with sensitive skin and eczema. Guests appreciate its soothing properties, lightweight texture, and the absence of strong fragrances. The cream absorbs quickly, providing long-lasting hydration and relief from irritation. Many parents have found it to be a reliable solution for managing eczema flare-ups, making it a staple in their daily skincare routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 4114 reviews
    quality: 4.6 out of 5
    value: 4.44 out of 5
    83% would recommend
    99 recommendations
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    Super gentle, deeply moisturizing, and perfect for

    I’ve been using the Aveeno Baby Eczema Therapy moisturizing cream and it’s been really gentle and effective, especially for sensitive and dry skin.
    PrincessT
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Gentle, hydrating, and perfect for sensitive baby

    I’ve been using this cream on my baby and I absolutely love it! It is very gentle on sensitive skin and has helped keep my baby’s skin soft, hydrated, and smooth. I noticed a big difference in dryness and irritation after just a few uses the texture is rich but absorbs quickly without feeling greasy. I also love that it’s fragrance-free, which is perfect for babies with sensitive skin. Overall, it gives great relief and keeps my baby’s skin healthy and moisturized. l would definitely recommend it to other moms!
    AlmaJohanaP
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on influenster.com
    Image

    Awesome!!

    My baby pediatrician recommend me Aveeno Baby Eczema Therapy for my baby because there was nothing that helped my baby with his eczema but this is a lifesavers!! Keeps my baby skin so hidrate and works immediately with any redness on his skin.
    IvetteP
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on influenster.com
    Image

    Sensitive skin

    Great for my twins with sensitive skin. We like to keep things as natural as possible and this lotion helps to hydrate their skin without causing any irritation. This whole like is great for sensitive babies.
    BrittanyP
    Did you find this review helpful?
    5 out of 5 stars
    26 March, 2026
    originally posted on influenster.com
    Image

    Moisturizer is very soft

    This baby Moisturizing cream really helped my baby’s skin from being dry and sensitive! I apply it to her face and body and it smells amazing, it’s not a sticky moisturizer but does feel very soft and milky 1000/10!
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 March, 2026Verified purchase

    Horrible reaction!

    If I could give zero stars, I would. Used on my 6 month old ONCE after a bath for her very dry skin. She woke up the next day COVERED in a horrible rash all over her body. Had to take her to urgent care & she was prescribed a cream for the reaction. DO NOT BUY!
    Melissa
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Great product, didn’t irritate baby skin!

    Great for my baby’s skin from newborn to her toddler years now. We’ve never had any rash or irritation from it and will continue to use it for our next baby!
    LeahM
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on influenster.com
    Image

    For sensitivity in the baby’s skin is hydration, t

    I love this product for my baby, it helped me a lot in moisturizing his skin this winter, the smell is soft, easy application. It has a great performance.
    RaissaL
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    SENSITIVE SKIN

    In love with this product, perfect for sensitive skin and eczema is quickly absorbed. Easily Dispensing with your fingers the packaging is plastic with a good size to carry in the diaper bag
    LuzS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 March, 2026Verified purchase

    Super helpful for hand foot and mouth or babies who get bad rashes.

    Super helpful for hand foot and mouth or babies who get bad rashes. This lotion moisturized my baby when she suffered from hand foot and mouth and has helped soothe her neck rash from saliva, food, and milk
    Sirra
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Quick working and also hydrating

    My baby had really bad eczema when he was born. We had a hard time getting rid of it for a long time until we bought this! It helped clear up his skin so quickly and it is also so hydrating! We try to buy value packs and we love it!!
    JanieU
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Great for eczema-prone skin

    This cream has been amazing for my baby’s sensitive skin. It really helps calm dryness and irritation, and I’ve noticed less redness after using it consistently.
    AlisomE
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Soothing, light lotion with oatmeal and vitamin B

    I’ve been using the Aveeno Eczema Therapy lotion for about a month, and it works well for my skin and my baby sister’s. The lotion is light, absorbs quickly, and feels cooling and hydrating though a little residue sometimes remains. After a few days of use, my skin feels calmer, softer, and less itchy and red. The tube is easy to squeeze and doesn’t leak in my backpack. The fragrance free formula makes me feel confident using it on babies and adults with sensitive skin, as well as the oatmeal and Vitamin B ingredients. Once it runs out, I will definitely repurchase!
    SashaG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 March, 2026

    (no review title)

    Works so great for calming the dry and itchy skin. So gentle and absorbs well.
    Caroline
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    A miracle worker for dry, winter skin!

    I can’t recommend this cream enough! My daughter’s face was very irritated and red due the cold weather, and I decided to try this. I was amazed that it calmed her skin from the very first use. By the next morning, her skin looked perfect and fully hydrated again. What I love most is that completely fragrance-free, which give me peace of mind knowing it won’t cause any allergies or further irritation. It’s is gentle, effective, and a total lifesaver for sensitive skin. If your little one is struggling with dryness or eczema, you need this!
    ArletisG
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    Hydrates and soothes irritated baby skin

    As a mom, I’m always looking for the best for my baby’s skin, specially since it’s so sensitive. The Aveeno Baby Eczema Therapy Moisturizer Cream has worked wonders for us. From the very first days, I noticed her skin was much more hydrated and soothed. It’s gentle, doesn’t have a strong fragrance, and really helps with dryness and irritation. I would definitely recommend it 100% to any mom who wants to take care of her baby’s skin.
    LisdeibyR
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on influenster.com
    Image

    Use it daily frequently

    Eczema therapy has helped me a lot with dryness and itching in the skin . From the first days I felt my skin more hydrated . Soft and less irritated. It is a soft cream , has no strong smell and adsorbs quickly . I highly recommend it for people with sensitive skin or eczema.
    MariaG
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on influenster.com
    Image

    Soothing touch

    This cream is perfect for my toddler because he is very sensitive to fragrance and we live in a state where the sun is so strong or the winter is too cold so either way when this cream touches his skin it is super soft. I love the texture of it it is super soft and doesn’t leave any residue behind.
    CindyV
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    The absorption is so amazing

    I love this moisturizer, my skin feels great and fresh, this cream is so light and the absorption is so amazing, my skin love it. The result it leaves after applying its super light
    CamilJoelyA
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Amazing eczema product

    My baby had really bad eczema & this line of aveeno helped tremendously! It’s still what we use for flare ups, we tried so many things but always resort back to this!
    SkylarO
    Did you find this review helpful?

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