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Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 0.23 fl oz - 2 of 4Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 0.23 fl oz - 3 of 4Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 0.23 fl oz - 4 of 4
Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 0.23 fl oz - 1 of 4

Maybelline Fit Me Liquid Oil-Free, Fragrance-Free, Dermatologist Tested Concealer - 25 Medium - 0.23 fl oz: Color Correction, Face Application


Color25 Medium
  • 70 Dark Coffee
  • 65 Coffee
  • 60 Cocoa
  • 57 Walnut
  • 55 Hazelnut
  • 45 Toffee
  • 40 Caramel
  • 35 Deep
  • 30 Honey
  • 50 Café
  • 25 Medium
  • 22 Wheat
  • 20 Sand
  • 15 Light
  • 11 Vanilla
  • 10 Fair
  • 05 Ivory
  • 01 Cool Ivory

In Stock

Eligible for registries and wish lists
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At a glance

About this item

Highlights

  • Maybelline Fit Me Concealer: With 18 shades, this oil-free concealer matches skin tones to conceal redness, flaws, and blemishes to achieve a more flawless skin complexion; The oil-free formula is breathable for natural-looking coverage that won't clog pores
  • A Shade That Fits Me: Maybelline Fit Me liquid concealer is formulated to match all skin tones, with shades from Fair to Cocoa; Achieve natural, yet breathable and lightweight coverage with a formula that blends effortlessly to the skin
  • Look Refreshed All Day: Fit Me oil-free and non-comedogenic concealer banishes the signs of fatigue creating a more-rested appearance; stays fresh on skin all throughout the day; use a shade lighter than your foundation to conceal and a deeper shade for easy contour
  • Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation, concealer, powder, finishing powder, & blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
  • Maybelline Has What You Need: To create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms

Description

Skin looks perfected with this natural coverage oil free liquid concealer. This oil-free concealer makeup formula works to conceal redness, flaws, and blemishes. Non-comedogenic, fragrance free, and formulated to match all skin tones from light to dark, Maybelline’s Fit Me concealer stays fresh on skin all throughout the day. Dermatologist tested. Ophthalmologist tested.

Step 1: Dot the liquid concealer onto imperfections or under the eyes to conceal the look of dark circles (use a shade lighter than your foundation to conceal and a deeper shade for easy contour).
Step 2: Pat the concealer with a finger or brush to blend.
Step 3: Complete your look with Fit Me Foundation.
Step 4: Remove with Garnier Micellar Water.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Contains Micellar Water
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Buildable
Skin Tone: Medium
Skin Undertone: Neutral
Beauty Purpose: Color Correction
Recommended Skin Type: Combination
Net weight: .23 fl oz (US)
TCIN: 52745259
UPC: 041554550115
Item Number (DPCI): 052-07-0076
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water / eau, cyclopentasiloxane, hydrogenated polyisobutene, sorbitan isostearate, glycerin, propylene glycol, titanium dioxide, cera microcristallina / microcrystalline wax / cire microcristalline, phenoxyethanol, magnesium sulfate, disodium stearoyl glutamate, disteardimonium hectorite, methylparaben, silica silylate, aluminum hydroxide, paraffin, alumina, stearic acid, ethylhexylglycerin, tocopherol, polyethylene, tin oxide, chamomilla recutita flower extract / matricaria flower extract [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides, mica]

Shipping details

Estimated ship dimensions: 0.75 inches length x 1.43 inches width x 5.78 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I'm fit me 360 Mocha. What Concealer (s) goes with that shade? Thanks in advance for your suggestion

submitted by Ms Harry in PTC - 6 years ago
  • A: Hi Ms. Harry! I would go with either Hazelnut-55, or Cocoa-60. Hope this helps!

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert
  • A: Hi there- We appreciate your interest in our FitMe Concealer. For best shade selection, we suggest going on our website and exploring through our shade list to find something that works best for your complexion. We hope you give it a try soon!

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert

Q: Hello, I am fair skinned with reddish undertones would you suggest I use the light or fair concealer?

submitted by Tegan - 8 years ago
  • A: Sounds like my skin. I use light and it looks great. It has a nice yellow undertone to cover any redness. It's slightly darker than an ivory.

    submitted byAMANDA - 8 years ago
  • A: I usually go fair. Hope this helps,

    submitted byBright eyes - 8 years ago

Q: does this work well with a beauty blender?

submitted by mtdunn - 9 years ago
  • A: Hello there! You can definitely use our Fit Me Concealer with a beauty blender. Hope this helps!

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert
  • A: Hi mtdunn! Because Maybelline's Fit Me! Concealer is a liquid concealer, it's very easy to blend it out with a sponge. Just make sure you remove excess water from the sponge with a paper towel first so as not to dilute the concealer.

    submitted byTarget Beauty Consulting - 9 years ago
    Brand expert

Q: How should the concealer be applied for best results?

submitted by AI Shopping Assistant - 1 month ago
  • A: Dot the concealer on imperfections or under the eyes, then blend with a finger or brush.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What age group is recommended for this concealer?

submitted by AI Shopping Assistant - 1 month ago
  • A: The suggested age for using this concealer is 13 years and up.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the concealer suitable for sensitive skin?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is dermatologist tested and fragrance-free, making it suitable for sensitive skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the concealer compatible with all skin types?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, it is non-comedogenic and designed to work for various skin tones and types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin concerns does the concealer address?

submitted by AI Shopping Assistant - 1 month ago
  • A: The concealer effectively conceals redness, flaws, and blemishes for a flawless complexion.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Which lighter shade of the FitMe Liquid Concealer should I purchase, if I currently use the Maybelline FitMe Liquid Foundation in the shade 330 Toffee?

submitted by Gina - 2 months ago
  • A: Hello Gina! Selecting the perfect concealer to complement your foundation is a wonderful way to brighten and define your features. To ensure you find the most accurate match for your specific undertone and the desired level of brightness, we recommend utilizing the virtual Shade Finder tool available on the Maybelline website. This interactive tool is designed to take the guesswork out of the selection process by virtually testing shades against your unique complexion. As a general tip for achieving a highlighted effect, selecting a concealer that is one to two shades lighter than your foundation will provide a natural-looking lift to the under-eye area. Once you have used the tool to identify your match, applying the formula in a small triangle shape and blending upward toward the temples will help create a seamless and refreshed appearance.

    submitted byMaybelline Consumer Care - 2 months ago
    Brand expert

Q: Bobby brown concealer I am light bisque. What color would work best for me?

submitted by Celie - 8 months ago
  • A: Hi there, Celie! Thank you for reaching out about our Fit Me Liquid Foundation Concealer. We recommend trying our AI Shade Finder for the best results!

    submitted byMaybelline Consumer Care - 8 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

This concealer has garnered positive feedback for its lightweight, blendable formula that provides medium coverage without feeling heavy or cakey. Guests appreciate its ability to brighten under eyes and conceal blemishes effectively. The extensive shade range allows for a perfect match for various skin tones, making it a versatile addition to any makeup routine. Many guests have found it to be a reliable choice for both everyday wear and special occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 3092 reviews
    easy to apply: 4.64 out of 5
    easy to remove: 4.68 out of 5
    long lasting: 4.05 out of 5
    quality: 4.16 out of 5
    value: 4.33 out of 5
    83% would recommend
    254 recommendations
    1 out of 5 stars
    10 March, 2026
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Dark circles
    • Hair color: Brunette
    • Eye color: Blue

    Maybe not good for extra sensitive skin...

    Maybe it's just me but I started using this product (loved it BUT) the skin around my eyes started peeling and getting irritated :( I always love Maybelline products but this one just didn't agree with my skin apparently lol
    1 reply from Maybelline Consumer Care team - 19 days ago
    Hi Hannah G. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Fit Me Liquid Oil Free Concealer. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Hannah G
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    3 March, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    fav concealer

    matches skin and cover great
    Vivian
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 February, 2026

    Not my Fav

    I am sorry but it's not for me. I've had it for months-using it almost every day-but it doesn't do a thing!! I use it on my achne and it just makes it more iritated.
    1 reply from Maybelline Consumer Care team - 30 days ago
    Hello there. We are very sorry to hear about your experience with our Fit Me Concealer. We would like to speak to you directly about this. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
    January
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    8 February, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Blonde
    • Eye color: Blue
    • Skin type: Dry

    (no review title)

    Not a fan, too heavy, I prefer the old maybelline stick cover up.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi Barbara. Thank you for sharing your experience with us regarding our Maybelline Fit Me Liquid Oil-Free, Fragrance Free, Concealer in Cool Ivory. We will share your review with our team as we are always looking for ways to improve our products.
    Barbara
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    (no review title)

    As you can see it's way different color than the previous page
    sandal
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    (no review title)

    Good
    E 1
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    12 January, 2026Verified purchase
    • Skin concern: Sensitivity, Redness, Dark circles
    • Skin tone: Light
    • Skin type: Combination

    Undertones = good, shade range = bad

    I like the feel of this concealer, not heavy/greasy but still has pretty good buildable coverage. The shade 001 is a great match for my pale skin and helps even out the redness in my skin without having that "obviously wearing makeup" look. Gave four stars because it seems like a limited shade range with barely any dark skin options, and a brand this big can definitely do better.
    Jay
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal

    lame

    It's a good concealer, blends nicely. My only issue would be that there is a small amount in the tube. They are putting less and less product in their containers all while raising their prices. It's annoying.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hello Jen! We are delighted to hear that you are enjoying the smooth blend and natural finish of our Fit Me Concealer. It is one of our most-loved formulas for achieving that breathable, seamless look. We understand that value is incredibly important, and we work hard to balance high-quality, dermatologist-tested ingredients with accessible pricing to ensure you get the best performance possible. Our packaging is specifically designed to protect the formula's integrity and provide precise application with every use. To get the most out of every tube, we recommend using a "less is more" approach; the pigment is quite concentrated, so starting with just a small dot and building up can help you achieve full coverage while making the product last much longer. We truly appreciate your feedback and your loyalty to the Fit Me collection.
    Jen
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    2 January, 2026
    • Skin type: Normal
    • Eye color: Green
    • Skin concern: Sensitivity
    • Hair color: Brunette
    • Skin tone: Light

    Good but can be better...

    I think this concealer is great for your face however around your eyes, it is not good if you have sensitive skin, such as myself, my eyes are irritated after wearing it for a few hours.
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there! We are so sorry to hear about your experience with our Fit Me Concealer. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    EE
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 4 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 December, 2025Verified purchase
    • Skin concern: Dullness, Dark circles
    • Skin type: Oily
    • Eye color: Green
    • Hair color: Brunette
    • Skin tone: Light

    Tried and true

    I’ve been using this product for years and love it, blends nicely
    LANEarly
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 December, 2025Verified purchase
    • Skin concern: Redness, Dark circles, Uneven skin tone
    • Skin type: Normal
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Brown

    (no review title)

    love this product, very long lasting and smooth!
    nat
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 November, 2025Verified purchase
    • Eye color: Hazel
    • Skin concern: Dark circles, Acne
    • Skin type: Oily
    • Hair color: Brunette
    • Skin tone: Medium

    (no review title)

    This has been my favorite concealer for years! Great product for the price!
    Courtney
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    31 October, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Dark circles

    (no review title)

    Blends well, and lasts for a long time. It also does a great job at concealing under eye bags.
    Britney
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    29 October, 2025

    Great for everyday use

    Good lightweight concealer in tbis range, suitable for everyday purpose. It just creases a lot around eyeline.
    Charvi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 October, 2025Verified purchase
    • Hair color: Black
    • Eye color: Brown
    • Skin type: Combination
    • Skin concern: Dark circles
    • Skin tone: Light

    Oldie but goodie

    I love the blend ability of this concealer and the fact that it’s non-comedogenic. An oldie but goodie for sure. Im just not super sure what my shade would be for it. Light seemed a little orange for me but fair is too light
    Eva
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    13 October, 2025Verified purchase

    Getting too expensive

    I love this so much and have been using for years. BUT recently the price has gone up so much!!! Less than a year ago it was $6.99, now it’s $9. That’s insane for drugstore concealer
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi Michelle21. We really appreciate your feedback regarding the prices of Maybelline Fit Me Liquid Oil-Free, Fragrance Free Dermatologist Tested Concealer. We know prices have changed and your loyalty means so much to us we'll continue looking for ways to add value and make sure your getting the best products and promos.
    Michelle21
    Did you find this review helpful?
    2 out of 5 stars
    4 October, 2025Verified purchase

    Concealer

    It says dermatologist tested, but it’s false advertisement. I looked up with the ingredients and they’re all bad, which is unfortunate because this concealer is good, but it has bad ingredients I wouldn’t buy another recommendation would bare with by anything
    Monkia
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 September, 2025Verified purchase
    • Skin tone: Light
    • Skin concern: Dark circles
    • Skin type: Oily

    Maybelline Fit Ne

    Great coverage and lightweight
    Masha
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2025Verified purchase
    • Skin concern: Acne
    • Eye color: Black
    • Hair color: Black
    • Skin tone: Dark
    • Skin type: Combination

    Yes Yes Yesss

    So good! It doesn’t quickly melt off my face like the elf camo concealer! Would definitely buy this again
    Romie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 September, 2025

    Wrong item

    I didn’t receive the correct shade of this concealer…
    Rosey
    Did you find this review helpful?

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