Dark and Lovely Fade Resist Permanent Hair Color - 362 Crimson Moon
$6.99 ($1.13/fluid ounce)
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$7.99($0.67/ounce)
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4.7 out of 5 stars with 819 ratings
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Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3147 reviews
effectiveness: 3.22 out of 5
quality: 3.22 out of 5
value: 3.41 out of 5
55% would recommend
119 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
Dark & lovely fade resist hair dye
I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
3 out of 5 stars
1 February, 2026
originally posted on influenster.com

Vivacious red
[This review was collected as part of a promotion.] The color was not to my liking , i feel that it does not fit me , but i gave it to a friend and she was happy with the result , she said that it was a very good product and she wanted to treat it again
1 reply from SoftSheen-Carson team - 18 days ago
Hi salmag23_4756! Thank you for sharing that your friend is happy with Dark & Lovely Fade Resist, 394-Vivacious Red. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. This feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com

Great color payoff and easy to use.
[This review was collected as part of a promotion.] I love using dark and lovely when I want to dye my hair. The color payoff is always consistent and rich. The application process is easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I would highly recommend, especially for anyone looking for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results. My hair is never dried our after I use this. Always happy healthy curls. What color should I do next?
5 out of 5 stars
18 January, 2026
originally posted on influenster.com

Lovely and Lasting
[This review was collected as part of a promotion.] I don’t dye my hair personally but my nana loves both the color and the brand itself. Very long lasting and surprisingly no strong smells and the best part it’s a simple 3 step process.
5 out of 5 stars
15 January, 2026
originally posted on influenster.com

Nice bold color
[This review was collected as part of a promotion.] This hair dye covered all of my locs I love it! It don’t really tick on my scalp. My hair wasn’t that brittle after washing it out but I did also use a good conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
Do not buy this without bleaching first
I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
1 reply from Soft Sheen Team team - 1 month ago
Hello there! It is wonderful to hear that your hair remained healthy and undamaged after your coloring session, as we specifically formulate Fade Resist with nourishing ingredients to protect the hair’s integrity. We understand the frustration when the final shade doesn't appear as vibrant as expected, especially after the effort of pre-lightening. Our formulas are specifically designed to work with the natural pigments of dark hair to provide rich, dimensional color without the need for high-volume developers or heavy bleaching. When the hair has been pre-lightened to a very pale state, it can sometimes become quite porous, which may cause the color pigments to wash out too quickly or not "anchor" correctly. For the most vibrant and lasting results on pre-lightened hair, we recommend ensuring the hair is thoroughly saturated and allowing the color to process for the full recommended time to help those rich tones lock in. We appreciate you sharing your process with us, and we are glad that your hair still feels strong.
3 out of 5 stars
5 January, 2026
originally posted on influenster.com

Love my red hair!!!
[This review was collected as part of a promotion.] It dyed my hair beautifully! Love love love! It was so easy to use and super intuitive. I did it in one night and the results are great! I was scared but it definitely took to my natural hair welll!
1 reply from SoftSheen-Carson team - 1 month ago
Hi nidalasm1_4440! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, 394-Vivacious Red. We are thrilled to hear that you love your results! Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
2 January, 2026
DID NOT WORK
did not color my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026
(no review title)
Used violet hair dye and it came out chucky red
1 reply from Soft Sheen Team team - 1 month ago
Hi Pauline. We are sorry to hear you didn't achieve the color results you expected with Soft Sheen Carson Dark & Lovely Fade Resist Hair Color. For assistance we can reached at 800-442-4643 M-F 9am to 5:30pm EST and provide us with case #44641558. Please have the product available when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
love the color 😍
5 out of 5 stars
25 December, 2025
originally posted on influenster.com

A Forever Favorite
[This review was collected as part of a promotion.] Dark & Lovely Vivacious Red is one of the very first hair dyes I ever used, dating all the way back to my teenage years, and it has truly remained a forever go-to for me. I absolutely love this color because I know every single time I use it, the results will be vibrant, bold, and beautiful, while still leaving my hair perfectly conditioned. The color payoff is always consistent, rich, and eye-catching, which is why I continue to trust it years later. The application process is also incredibly easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I highly recommend, especially for anyone looking for a gorgeous red shade or for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results.
4 out of 5 stars
24 December, 2025
originally posted on influenster.com

Bold Color That Lasts
[This review was collected as part of a promotion.] Vivacious Red delivered rich, vibrant color with shine that didn’t fade quickly. Hair felt soft, moisturized, and healthy after coloring—no dryness, no dull finish.
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
2 out of 5 stars
8 December, 2025
originally posted on influenster.com

Not worth it
[This review was collected as part of a promotion.] This dye did not change my hair color at all. My hair is jet black but I barely saw any color change. I would not buy this with my own money. I know of other hair colors that actually change jet black hair.
1 reply from LeCare team - 2 months ago
Hi jamesiam3_41211! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red. We appreciate you sharing that it was not a fit for your hair type! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
4 out of 5 stars
25 November, 2025
originally posted on influenster.com

Great color
[This review was collected as part of a promotion.] It worked very well, fading is standard. Left my hair looking good and moisturized. The packaging is great nothing like I’ve ever seen. I had no issues using it no irritation , I don’t have sensitive scalp or allergies. The color is very pretty.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com

Dark & Lovely
[This review was collected as part of a promotion.] I received this product for free from Influenster and Dark & Lovely in exchange for my honest review. I want to say I am AMAZED at the results. I have dark hair and this lifted beautifully. I have to say that this hair color works better than the other products out there. @influenster #complimentary @darkandlovely #darkandlovely #villainera #stepintoyourvillainera
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast