Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color362 Crimson Moon
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Ammonia-Free, Contains Shea Butter, Contains Argan Oil
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 76578326
UPC: 075285015957
Item Number (DPCI): 063-01-7097
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1242202 c-aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, ammonium hydroxide, oleyl alcohol, parfum / fragrance, p-phenylenediamine, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, thiolactic acid, edta, erythorbic acid, polyquaternium-6, m-aminophenol, 2,4-diaminophenoxyethanol hcl, resorcinol, bht. nourishing care conditioner: 1213520ss4 - aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax / cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil. tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide.' '
Allergens & Warnings:
USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. • DO NOT USE IF: — You have already had a reaction to a haircolor product. — You have a sensitive, itchy or damaged scalp. • IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. • PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. • Avoid contact of this product with eyes and skin. • If product gets into eyes, rinse immediately. • Wear gloves provided in kit. • Thoroughly rinse hair after application. • Do not use over compound henna or progressive color. • Wait at least 14 days after bleaching, relaxing or permanent waving before coloring. • Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.Shipping details
Estimated ship dimensions: 6.3 inches length x 3.6 inches width x 2.3 inches height
Estimated ship weight: 0.515 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3132 reviews
effectiveness: 3.23 out of 5
quality: 3.22 out of 5
value: 3.42 out of 5
56% would recommend
114 recommendations
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
2 out of 5 stars
8 December, 2025
originally posted on influenster.com
Not worth it
[This review was collected as part of a promotion.] This dye did not change my hair color at all. My hair is jet black but I barely saw any color change. I would not buy this with my own money. I know of other hair colors that actually change jet black hair.
1 reply from LeCare team - 13 days ago
Hi jamesiam3_41211! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red. We appreciate you sharing that it was not a fit for your hair type! Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
4 out of 5 stars
25 November, 2025
originally posted on influenster.com
Great color
[This review was collected as part of a promotion.] It worked very well, fading is standard. Left my hair looking good and moisturized. The packaging is great nothing like I’ve ever seen. I had no issues using it no irritation , I don’t have sensitive scalp or allergies. The color is very pretty.
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Dark & Lovely
[This review was collected as part of a promotion.] I received this product for free from Influenster and Dark & Lovely in exchange for my honest review. I want to say I am AMAZED at the results. I have dark hair and this lifted beautifully. I have to say that this hair color works better than the other products out there. @influenster #complimentary @darkandlovely #darkandlovely #villainera #stepintoyourvillainera
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Perfect shade of red for fall without bleaching 🍁
[This review was collected as part of a promotion.] I absolutely love the reddish brown color! This hair coloring kit was very easy to use. The instructions were clear on how to mix and apply the products, so the hair dyeing process went by quickly. It did not have an overpowering chemical smell plus the moisture mask left my hair healthy and hydrated.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
1 out of 5 stars
15 November, 2025
originally posted on softsheen-carson.com
Horrible
I purchased 2 kits none of them came with the powder I wasted my money you guys need to do a recall.
1 reply from SoftSheen-Carson team - 1 month ago
Hi Zychia! We are sorry to hear that your Dark & Lovely, Honey Blonde kit was missing the high lift booster packet. Please reach out to us for assistance at the 800 number on the box. It would be helpful to have the products with you and please provide us with case #43679678 when you call.
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Perfect black, no mess
Stays a decent length of time, a beautiful black. No complaints on my natural hair.
5 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Good product
5 out of 5 stars
22 October, 2025
originally posted on influenster.com
Lasting color, vibrant, and soft on the hair
[This review was collected as part of a promotion.] Beautiful lasting color, leaves hair feeling rich and vibrant. Beautiful redish orange color, like an almost natural redhead. Easy packaging with instructions super easy application process.
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
RREEEDD
[This review was collected as part of a promotion.] First off the packaging was very cute and the shade of it was exactly what I expected. The application process was easy and it gave my hair a shine.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Will not get again
Did not like at all color wasn’t great made my hair feel dry after