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IT Cosmetics Super Hero Stretch Volume Mascara - 0.3 fl oz - Ulta Beauty
$28.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Exclusive Elastic Stretch Technology for volume and length!
- Lash-Changing Power Brush for maximum reach, lift, separation and curl
- Super-buildable formula for custom lash-power results
- Super Black pigment plus collagen, biotin and peptides to condition as you coat
Description
Give your lashes SUPERHERO powers with a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superhero™ mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips—lifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT all… now your mascara does, too!
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .3 fl oz (US)
Features: Long Lasting, Collagen-Enriched, Smudgeproof
TCIN: 82679959
UPC: 817919014642
Item Number (DPCI): 342-02-2700
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2023142 2 ingredients: aqua/water/eau, copernicia cerifera cera/carnauba wax/cire de carnauba, cyclopentasiloxane, oryza sativa cera/rice bran wax, hydrogenated olive oil stearyl esters, alcohol denat., stearic acid, palmitic acid, triethanolamine, acacia senegal gum, euphorbia cerifera cera/candelilla wax, propylene glycol, phenoxyethanol, vp/va copolymer, aminomethyl propanediol, isopropyl alcohol, polyvinyl alcohol, chlorphenesin, ethylhexylglycerin, tocopheryl acetate, biotin, glycerin, t-butyl alcohol, butylene glycol, hydrolyzed collagen, carbomer, sodium lactate, polysorbate 20, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, [+/-: ci 77499/iron oxides].' '
Shipping details
Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: is this mascara water proof?
submitted by Alex - 2 months ago
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Guests are saying
This mascara has garnered a strong following for its ability to lengthen, darken, and separate lashes beautifully, making them look fuller and more defined. Many guests appreciate its smooth application and the fact that it doesn't clump, allowing for buildable coverage. While some have noted that it can dry out quicker than expected, the overall performance and ease of removal with soap and water make it a favorite among users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 9097 reviews
64% would recommend
14 recommendations
4 out of 5 stars
26 October, 2025
originally posted on itcosmetics.com
Superhero mascara
This is my favorite mascara. I have tried all the other ones made by IT. This one stands out the most: great coverage, lengthens my lashes and makes my eyes really pop.
5 out of 5 stars
25 October, 2025
originally posted on itcosmetics.com
Best mascara!
[This review was collected as part of a promotion.] This mascara is my all time favorite! I have tried several other brands and this is my go to.
5 out of 5 stars
23 October, 2025
originally posted on itcosmetics.com
One of my favorite products!
Excellent mascara! Goes on well, makes lashes longer and thicker.
5 out of 5 stars
20 October, 2025
originally posted on itcosmetics.com
great Mascara!
I really like this product and think that the mascara works really well!
5 out of 5 stars
16 October, 2025
originally posted on itcosmetics.com
My Go-To Mascara
[This review was collected as part of a promotion.] LOVE this product. I have tried so many different mascaras and continuously find myself reaching for this one. Perfectly increased length and volume, with keeping my lashes looking natural.
4 out of 5 stars
6 October, 2025
originally posted on itcosmetics.com
Super hero mascara
Great mascara, only negative is it clumps at times. Need to make sure brush is clean before applying. Glides on nicely
5 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Love this mascara!
[This review was collected as part of a promotion.] I wear contacts and this is the best mascara that I have found for contact lens wearers.
5 out of 5 stars
3 October, 2025
originally posted on itcosmetics.com
Best mascara for aging lashes
My eyelashes are fine and I have thin blond hair. This mascara really lengthens and looks natural on me. I have been using Superhero for years and love it. I do have to give it a boost mid- day. I am an accountant so I am on the computer all day but it does last.
2 out of 5 stars
2 October, 2025
originally posted on itcosmetics.com
Usually great mascara
I’ve been using this mascara for years and have always loved it, but this last tube I got seemed off. It’s clunky and almost dry like. Not sure if they’ve changed the formula or if I just got a bad batch but not real happy with my purchase this time.
1 reply from ITC CS team - 27 days ago
Hi Southernbelle81! We appreciate you bringing this to our attention. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We are so sorry to hear your Superhero Elastic Stretch Volumizing and Lengthening Mascara is not the same as your previous purchases. We can certainly understand how disappointing this can be. Please accept our sincere apologizes for any inconvenience this may have caused. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 43066228. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!
5 out of 5 stars
1 October, 2025
originally posted on itcosmetics.com
As good as fake eyelashes
I get asked all the time if my eyelashes are real or fake wearing this mascara! It sounds like a marketing line, but it truly did transform my lash game 💅🏻 It’s also not difficult to take off with regular make up remover. I use natural oil-based skin care products so sometimes flakes of the mascara will come off on my cheeks, but it’s not very many and usually near the end of the day.
3 out of 5 stars
27 September, 2025
originally posted on itcosmetics.com
Good application. Lots of waste.
[This review was collected as part of a promotion.] Love the application on my lashes. The mascara clumps in the tube and on the applicator. When you try to clear the applicator, it builds up on the outside of the tube. You end up having to clean the tube after every use and wasting product. I’m on my second tube in 2 months and I do not apply daily. I love the application but do not like the waste and therefore would not buy again.
1 reply from ITC CS team - 27 days ago
Hi LApple! Thank you for trying our Superhero Elastic Stretch Volumizing and Lengthening Mascara! While we are delighted to hear you love the application on your lashes, we are so sorry to hear IT is clumping. We make every effort to provide the highest quality products for our consumers and we can certainly understand your frustration. We apologize for any inconvenience this may have caused. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 43003230. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!
5 out of 5 stars
26 September, 2025
originally posted on http://www.ulta.com
FAVORITE MASCARA!
I love this mascara. I've been using it for several years now and every time I think I'll try something new I come back to this one. It adds great length as well as volume and doesn't flake or smudge but comes off easily with makeup remover. Love it!
5 out of 5 stars
18 September, 2025
originally posted on itcosmetics.com
AWESOME
[This review was collected as part of a promotion.] Best mascara! 2 coats and your lashes are full and separated Does not smear and comes off with soap and water
5 out of 5 stars
18 September, 2025
originally posted on itcosmetics.com
Lengthens lashed
My favorite mascara. It is the only one I use. It lengthens and darkens lashes beautifully.
4 out of 5 stars
17 September, 2025
originally posted on itcosmetics.com
Great look
LOVE this mascara and how it makes my lashes look…long and smooth! The only drawback is that it begins to dry up a little quicker than others.
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
I can't get enough of this mascara
I've always been a drugstore mascara girl, I think many of them are really good. But this is so worth the splurge and I try to get it when it's on sale. It makes my lashes look SO long and they hold their curl all day. My biggest problem with mascaras is they look good for about an hour and then they fall flat, but this doesn't do that. Also, looks great immediately after opening, you don't have to dry it out for a few days. Can't recommend enough!
4 out of 5 stars
16 September, 2025
originally posted on itcosmetics.com
I love how this makes my eyes pop!
[This review was collected as part of a promotion.] I love this mascara it goes on smooth and I build it up to make my lashes pop! I wish it lasted all day but I do reapply in the afternoon.
4 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com
Not likely
It's okay but there are better mascaras for the same price.
5 out of 5 stars
13 September, 2025
originally posted on itcosmetics.com
Great mascara!
Absolutely love this mascara!! I ordered the small travel size to try it out and within just a couple of days' use I knew I was going to order the full-size. It goes on so smoothly and evenly and gives great coverage. I have naturally long lashes and have always had issues with getting mascara on my eyelids as so many mascaras that have huge brushes. With Superhero mascara I rarely have that issue but I still get good coverage and separation of my lashes. I will be using this mascara until the day they stop making it!!
5 out of 5 stars
13 September, 2025
originally posted on itcosmetics.com
best mascara
Never clumps and builds my lashes perfectly. I use this mascara every day.