$36.00 when purchased online
Target Online store #3991
About this item
Highlights
- Award-winning Hoola bronzer: Your go-to for all over natual bronze or soft contour
- Silky-soft powder that blends seamlessly for a smooth matte bronze finish.
- All-day wear for a sun kissed, long-lasting matte bronze that stays put.
Description
What it is:
An award-winning, silky-soft powder bronzer with a natural-looking matte finish
What else you need to know:
This isn’t your average bronzer. No, this is the legendary Hoola. The award-winning bronzer that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends to create a natural-looking matte bronze that lasts all day.
Get it on:
Swirl brush in bronzer.
Apply all over to warm your complexion or place on cheeks, forehead, nose, jawline.
Build and blend.
An award-winning, silky-soft powder bronzer with a natural-looking matte finish
What else you need to know:
This isn’t your average bronzer. No, this is the legendary Hoola. The award-winning bronzer that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends to create a natural-looking matte bronze that lasts all day.
Get it on:
Swirl brush in bronzer.
Apply all over to warm your complexion or place on cheeks, forehead, nose, jawline.
Build and blend.
Suggested Age: All Ages
Color Palette: Light Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Beauty Purpose: Contouring, Defining
Net weight: .28 Ounces
Street Date: May 26, 2022
TCIN: 85803635
UPC: 602004138262
Item Number (DPCI): 342-02-8537
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.32 inches length x 2.32 inches width x 0.73 inches height
Estimated ship weight: 0.28 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This bronzer is praised for its natural look, versatility across seasons, and ease of use. Guests appreciate its matte finish and travel-friendly size. However, some are disappointed with recent changes in packaging, reduced product quantity, and the removal of the brush. The bronzer is noted for its buildable coverage and suitability for various skin tones, though some find it too orange or patchy.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4322 reviews
66% would recommend
12 recommendations
A perfect color for fair skin
5 out of 5 stars
- 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I am really liking this bronzer. It is perfect for my fair skin. Definitely not too dark which is my experience with many makeup products unfortunately. It blends easily and is a perfect kiss of color. I think it gives my skin a natural, healthy glow which is great since I am so pale and this is often something I am lacking. It is a product I certainly intend to continue using and is something I could see myself buying again in the future.
Best bronzer ever
5 out of 5 stars
gracer258_3567 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using the Hoola Powder Bronzer in the medium shade, and I’m honestly impressed. It goes on super smooth and has a nice matte finish that doesn’t look cakey or overdone. I wore it all day—through errands, a workout, and even some sweating—and it actually stayed put. No smudging or transferring, which is kind of a miracle. I also like that it doesn’t make me break out since it’s non-comedogenic. It gives a natural bronzy glow without any shimmer, which I prefer. It’s great for contouring or just warming up your face a bit. Definitely feels like it lives up to the waterproof and longwear claims. I’ll keep using it for sure! Totally worth trying.
Love it
5 out of 5 stars
lifestyleofcoco_5482 - 5 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is a great product. It went on smoothly and didn’t have a caked on finish. The color matched my skin perfectly. I didn’t thought the packaging was nice and there was not much of a scent like some makeup. Once applied you can barely feel it on your face.
Not for me but could be for you.
3 out of 5 stars
leahh216_3781 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Can’t really tell by looking that it’s on me. It does feel soft but I am not really sure what purpose I’ll get from this. The scent isn’t bad and the packaging is cute.
Novice approved
5 out of 5 stars
nojand_4806 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This bronzing powder is perfect for a nice natural bronzed look. It’s easy to blend out. The pigment is good and formula is lightweight. It doesn’t look cakey.
Buildable sun kissed look!
4 out of 5 stars
ouidaw_2307 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Pretty packaging with hidden magnetic closure. This bronzer blends seamlessly and easily. It’s matte so no glitter or shine, just a nice sun kissed look. Only a little bit is needed at a time and is buildable
Perfect Everyday Bronzer!
5 out of 5 stars
annieg110_5272 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The Benefit Hoola Bronzer in the Original shade continues to hold its place as a go-to matte bronzer for a natural, sun-kissed look. The neutral undertone makes it incredibly versatile—it doesn’t lean too warm or too cool, so it works beautifully for contouring or warming up the complexion without looking orange or muddy. The formula is smooth, easy to blend, and buildable, making it beginner-friendly yet dependable for more sculpted looks. I love that it’s matte with no shimmer, so it gives a true skin-like finish. Whether I use it to subtly define my cheekbones or dust it lightly around the perimeter of my face, it delivers that healthy, beachy warmth. It blends like a dream, lasts all day, and works great for both bronzing and soft contouring. A staple in my makeup bag! Thank you Influenster and Benefit Cosmetics for the opportunity to try this pretty product!
Incredible
5 out of 5 stars
hkaleta06_9132 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging is so cute and it smells amazing. The shade was perfect for my light skin and now too over powering. The finish is nice and smooth. Overall it elevated my make up look
Best bronzer brand
5 out of 5 stars
itsori714_6086 - 6 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this bronzer it’s light finish great pigmentation and blends awesome it has a light scent for that it’s just really light I love the packaging how I can put it any small makeup bag
nice finish
4 out of 5 stars
maylinsol_1111 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The finish is very pretty, and its pigmentation is very good. I think it can be used in different ways, even as an eye shadow it looks beautiful, it lasts quite a while.
Good if a Color Match
3 out of 5 stars
briimarshea_4059 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The formula is beautiful and it seems really pigmented but it’s not for me. The color is just too light for me but I think it would be a great c choice for someone who was a color match.
Adds warmth and definition without looking orange.
5 out of 5 stars
tiffanyb670_4781 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently tried the Hoola Medium Bronzer, and overall, I've been quite pleased with it. The powder is finely milled, making it easy to blend seamlessly into the skin without looking patchy or muddy. The color is a lovely, medium, matte brown that works well for adding warmth and definition to my complexion without appearing orange. I appreciate that it's buildable, allowing for a subtle contour or a more defined bronze, depending on the look I'm going for. It also layers well over different foundations and doesn't seem to disrupt any products underneath. The lasting power is decent; I find it stays noticeable throughout most of the day before requiring a touch-up. The packaging is also worth mentioning. The sturdy cardboard box with a built-in mirror is practical and travel-friendly. While it doesn't come with a brush, I personally prefer using my own anyway. One minor consideration is that the "Medium" shade might still be too light for very deep skin tones. However, for light to medium skin tones, it strikes a nice balance. Overall, Hoola Medium Bronzer is a reliable and versatile product for achieving a natural-looking bronzed or sculpted effect. It's a staple in many makeup bags for a reason.
Fave bronzer
5 out of 5 stars
slfontaine_8838 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I can’t get enough of this bronzer. It’s easy to apply, and it’s not overpowering especially on lighter skin. The amount that comes in the package is so generous as well. This bronzer will last me forever!
BUY IT
5 out of 5 stars
meganc7_356 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This color is amazing! It’s just the right about of bronzer without being in your face! It’s perfect if you want to build a good face and blends amazing! And I this weekend I was able to use it as a eyeshadow when I forgot mine on an out of town trip! Highly recommend!
Holy grail bronzer
5 out of 5 stars
aidetdayana_9577 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is my holy grail bronzer and has lasted me for over a year even though it’s so tiny. It blends so well and goes well with my tan skin. I love that it doesn’t smell too strong like other powders and the packaging is to easy to transport when I travel.
Amazing
5 out of 5 stars
cassidys33_4938 - 7 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Always my go to bronzer! I love this because it’s so pigmented and so easy to blend. It goes on so smooth and looks so natural. I always recommend this product to anyone looking for a new bronzer.
Love
5 out of 5 stars
chrisw52_5295 - 8 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My wife's review- I love everything about this bronzer it's the perfect color does not lean to orange and gives you that perfect Sunkissed glow it's so smooth and creamy all at the same time the packaging is cute and the scent smells like coconut to me but in a clean way definitely will purchase again
Perfect bronzer
5 out of 5 stars
nicolelo_9353 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Such a good OG bronzer. You can’t go wrong with it. Just as good as I remember it! It’s perfect! It’s not too cool tone or too warm tone. I do remember it came with a brush that I used to love for chiseling out the cheekbone. Mine didn’t come with it. I’m not sure if it doesn’t come with it anymore or this one just didn’t come with one because I got it for free in exchange for a review
Simple and Effective ✨
5 out of 5 stars
valerie_puentes_6541 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Grateful for receiving this product! The scent is simple and effective. The packaging is beautiful. As for the texture the final result comes out perfect. The pigmentation blends well and leaves a smooth look.
Warm and simple!
5 out of 5 stars
hallierb_1863 - 9 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love using this as an eye shadow because I think the color is such a great neutral on my face and it buffs in so nicely on my skin. The packaging is neat and I’ve never worried about throwing it in my bag because it’s not going to break.