Benefit Cosmetics Hoola Matte Powder Bronzer - Lite - 0.28oz - Ulta Beauty
Highly rated
$36.00
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Guests are saying
The Benefit Hoola Powder Bronzer is a versatile makeup staple that offers a natural matte finish, making it suitable for various skin tones. Guests appreciate its easy blendability, buildable coverage, and long-lasting wear, which allows for both subtle warmth and defined contouring. The compact packaging with a mirror adds convenience for on-the-go application. While some guests noted the absence of a brush and a few color mismatches, the overall performance and quality make it a favorite among many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5838 reviews
66% would recommend
18 recommendations
5 out of 5 stars
25 March, 2026
originally posted on http://www.ulta.com
great for pale skin
I got the lighest shade and it looks very natural. Perfect for a no-makeup look!
5 out of 5 stars
15 March, 2026
originally posted on http://www.ulta.com
Great
This product is so awesome! I use it every day! Thank you!😊
5 out of 5 stars
11 March, 2026Verified purchase
- Skin concern: Sensitivity
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
(no review title)
I love the product and I love Target, but they sent this little product loose in a huge box.
2 out of 5 stars
8 March, 2026
originally posted on http://www.ulta.com
Done with Hoola Hype
Homestly, this is the most overhyped bronzer on the market. When most think of a bronzer they think of this one, but its honestly not great. It's splotchy, it's really difficult to apply to get any pigmentation. Im legit done with it, im switching finally after two rounds of this bronzer. Honestly, ive never had a good benefit broduct this entire brand sucks…
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2026Verified purchase
- Skin type: Normal
- Hair color: Blonde
- Skin tone: Light
- Skin concern: Sensitivity
- Eye color: Brown
(no review title)
The everyday eyeshadow shade. Great value when they are bogo
5 out of 5 stars
25 February, 2026
originally posted on http://www.ulta.com
Great for travel
This is my go-to bronzer for traveling. Easy application and perfect shade of bronzing.
5 out of 5 stars
17 February, 2026
originally posted on http://www.ulta.com
I love this product
This product is really good and pigmented. Ihave been using it every day
4 out of 5 stars
11 February, 2026
originally posted on http://www.ulta.com
Benefit Powder Bronzer
I have been using this product for years. However, this is not the shade I have used and liked. Can't seem to find the original.
5 out of 5 stars
5 February, 2026
originally posted on http://www.ulta.com
I would buy this product again
I love the color and it's perfect for traveling.
5 out of 5 stars
3 February, 2026
originally posted on http://www.ulta.com
I would rebuy
Product is amazing and it looks amazing. Very golden look and tan look.
5 out of 5 stars
1 February, 2026
originally posted on http://www.ulta.com
I would buy this product again
Love this for around my eyes
5 out of 5 stars
28 January, 2026
originally posted on influenster.com
Must have
[This review was collected as part of a promotion.] I absolutely love this bronzer. It is my go to any time of year. It goes on smoothly and lasts a long time. Touch ups are a breeze as well. At the end of the day it’s a snap to remove.
5 out of 5 stars
26 December, 2025
originally posted on http://www.ulta.com
I would buy this product again
I enjoy the subtle tint of this bronzer. It's easy to apply and gives just a hint of a highlight without looking overly done.
2 out of 5 stars
7 December, 2025
originally posted on http://www.benefitcosmetics.com
Hate everything about the different packaging
The bronzer is self is fine, I absolutely hate the new packaging. I bought the largest one which usually comes with the brush and I didn't get that, didn't get the plastic insert that keeps all the bronzer from falling out when it breaks towards the end. Will be searching for another bronzer after this. And after removing the new bronzer from its package and weighing it, it's not even the correct weight. We're paying almost $60 for the jumbo one and getting ripped off.
5 out of 5 stars
5 December, 2025
originally posted on http://www.benefitcosmetics.co.uk/
The best
I love this bronzer! its my go to and I absolutely love the bigger size so I can swirl my brush around
5 out of 5 stars
28 November, 2025
originally posted on http://www.ulta.com
Def. will buy this again
It goes on very smoothly.
5 out of 5 stars
23 November, 2025
originally posted on http://www.ulta.com
Great!!!
One of my favorite bronzers. I've been doing makeup for 15 years and its the best!
1 out of 5 stars
20 November, 2025
originally posted on http://www.ulta.com
Not worth the money 💵.
I was extremely disappointed with this product. Firstly it was way smaller then expected. Secondly it didn't blend in the way it should. I feel it was totally overpriced and not worth it. It didn't look the way it was shown and way to dark and orange on my light/fair color skin.
1 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com
Loved the old formula, hate the new
Hoola has been my go-to bronzer for YEARS. I finally hit pan and purchased a new bronzer and isntantly noticed they changed the formula. I feel like no matter how much i apply NOTHING appears? Theres absolutely no pigmentation anymore. Very disappointing!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
Received the testing product
I ordered this product online. Target sent me the testing product with a ‘try me’ sticker on it. It had already been opened and used.