Advantage Premium Powder Infant Formula - 36oz - up&up™: Non-GMO, Gluten-Free, Kosher, Mix with Water
$31.99 ($0.89/ounce)
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Guests are saying
The Up Up Advantage Premium Powder Infant Formula offers a cost-effective alternative to name brands like Similac and Enfamil, with many guests noting a seamless transition for their babies. The formula is praised for its gentle ingredients, ease of mixing, and large packaging size, making it a practical choice for parents. However, some guests have raised concerns about the smell and occasional digestive issues. Overall, it provides good value and nutrition for growing infants.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 459 reviews
easy on tummy: 4.1 out of 5
easy to prepare: 4.43 out of 5
quality: 4.04 out of 5
value: 4.04 out of 5
68% would recommend
195 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
Good Formula and Affordable
Luckily my baby didn’t have any issues switching from Similac to this Formula, works perfectly and more affordable.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 March, 2026Verified purchase
terrible smell that could to everything it touches
terrible smell it's on baby's clothes, breath, bottles. We used to always use this formula since it was the same as Similac or Enfamil just in generic packaging but we can't handle the blue or yellow packaging anymore. the smell sticks to everything and it's fishy. We kept thinking there was mold on our son's bottles but it was the formula itself.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Advantage Premium Powder Infant Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact our Contact Center Team at 1.800.272.5095 or via email by going to www.perrigo.com/contact-us and reference case number 2142618. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026
Yes - Good Formula
Comparable to name brand and at a better price. I exclusively formula feed my 7 month old. I started her on Similac Advance when I was getting Similac coupons in the mail. I then had to find a more affordable option and switched to store brand Advantage Premium. My baby switched with no issues. She finishes her whole bottle and has never had any issues with digesting this. She is healthy and meeting all developmental milestones. The packaging has been good and the product is a good consistency for mixing even in room temperature water.
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026
Everything I Was Looking For Nutrition Wise When My Supply Dried Up.
Great Value and absolutely comparable to the name brand. My supply dried up due to health issues and stress on my body so I went down the rabbit hole trying to find healthy options to keep my baby fed with nutritionally dense options. Having this at my local target was a life saver. I appreciate the ease and quality of the generic formula.
5 out of 5 stars
Thumbs up graphic, would recommend
15 February, 2026Verified purchase
(no review title)
My infant has no issues with it. It’s great for combo feeding.
5 out of 5 stars
Thumbs up graphic, would recommend
11 February, 2026Verified purchase
1000% Recommend
This is by far the best formula on the market. The value is incredible and my baby loves it! Great job target for providing such a great product 👏
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
The best formula at a reasonable price!
5 out of 5 stars
8 January, 2026Verified purchase
(no review title)
Seamless transition from the overpriced name brand stuff. So so appreciative of this brand.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025
Great formula
A great deal for a great formula. Our baby never spits it up and always drinks it, we’ve found our preferred formula.
3 out of 5 stars
15 December, 2025Verified purchase
(no review title)
Not the best smelling but baby doesn’t seem to notice a difference
1 reply from the Product Manufacturer team - 6 months ago
We are sorry to hear about the smell you noticed with the Up & Up Advantage Formula but are happy to hear your little one is enjoying it. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2112759. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
So much ..... wrong
So your formula price DOUBLES since 2021 and …. It’s now in a can with a metal bottom that scratches glass top stoves (a common place for making a bottle). And it’s in a cardboard can that dissolves if water splashes on it. AND …. There is no SCRAPPER part to LEVEL the scoop?! Sincerely a postpartum mom who is overstimulated and annoyed by the simple things formula is now not.
1 reply from the Product Manufacturer team - 7 months ago
We are sorry to hear about your frustrations with the packaging of the Up & Up Advantage Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2102816. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
15 October, 2025
(no review title)
There are what appears to be small metal/aluminum shavings in the can. I ran my finger around the rim where a lot of it was and it was very dusty like. Be sure to check it!!
1 reply from the Product Manufacturer team - 8 months ago
We are sorry to hear about your experience with the particles found. The material you may have observed on the exterior of the EZO (easy open) end and/or overcaps is wear from conveyors and components, combined with a dusting of infant formula, that accumulates on conveyor belts during the normal packaging process. We do not have toxic materials in our packaging process that you should be concerned with, but like any manufacturing facility, cans are not sterile after coming off our packaging line. We recommend best practice is to wipe down can tops before opening and use. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2092934. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
28 September, 2025Verified purchase
Pieces of black stuff
Yeah absolutely not getting anymore i’ve been getting this for a month now this last can that I just got has a black floaters after mixing. And my daughter’s been getting stomach aches.
1 reply from the Product Manufacturer team - 9 months ago
We are sorry to hear about your experience with the Up & Up Advantage formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2086945. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
Fishy smell goes away!
I wanted to make sure to leave a review for this one because so many people gave it a poor review because of the smell. I want to clarify... when you open the container, there is absolutely a strong fishy smell HOWEVER you only smell it the first time you open the container - never again. Spit up doesn't smell, burps don't smell... Yes, the smell is icky when you originally open the container but that's it. We switched to this formula to save some money and it was a flawless transition, highly recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2025Verified purchase
I'll spend more on the name brand.
The smell is awful. It's like a fishy smell and my newborns BMS smell fishy too. It makes me gag. Plus, my baby barfed up a lot. She never did this when she was on the name brand stuff.
1 reply from the Product Manufacturer team - 10 months ago
We are sorry to hear about your experience with the Up & Up Advantage Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-719-9260 or email by going to www.perrigo.com/contact-us and reference case number 2080122. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2025Verified purchase
99% the same as Similac 360 total care
I compared the ingredients to similar 360 total care which I used to use on my baby and they are 99% the same exact 1% difference in one ingredient that they both have. They are basically the exact same formula just one a name brand. My baby enjoys it the same as similar 360 and we had had no problem at all. Happy with the formula. Will continue to buy.
3 out of 5 stars
13 August, 2025Verified purchase
Reaction
This formula is inexpensive and probably great! However, my baby broke out in hives from drinking & coming into contact with the prepared formula. Customer service offered a refund & took down a report, showing great concern that their product resulted in hives for my 6 month old. It does have a fishy smell, but formula has never smelt the greatest in my opinion. Not discrediting this formula, but just wanted to give our experience to proceed with caution.
1 reply from the Product Manufacturer team - 10 months ago
We are sorry to hear that the Advantage formula was not a good fit for your little one. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2073420. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025
Good for the price
My baby was originally on Similac 360. This is the closest alternative. She didn't have any tummy issues or spit up after we switched.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2025
Perfect for my baby!
Good formula overall compared to Similac 360 total care. We always purchased the brand but this is just as good as the orignial. My baby loves it and has no complications. It lasts us almost 2 weeks. PLUS great pricing compared to the brand. Will definitley repurchase this item.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Up ans Up formula
Good formula overall compared to Similac 360/Advance. Has a slightly fish smell but that’s just due to the iron. Baby takes it just fine