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Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 2 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 3 of 4Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 4 of 4
Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed - 1 of 4

Bobbie Organic Gentle Infant Formula - 14.1oz: Colic & Gas Support, Easy to Digest, Non-GMO, Grass Fed

$31.99 ($2.27/ounce)

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At a glance

About this item

Highlights

  • Made for fussiness, gas, & crying: Made with smaller, broken-down proteins (like those found in breast milk) for easier digestion.
  • The closest gentle* formula to breast milk: Made with organic lactose, which is the primary carbohydrate source in breast milk.
  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Bobbie’s Organic Gentle Infant Formula was made for fussiness, gas, and crying for sensitive tummies. This first-of-its-kind formula is made with 100% USDA Organic lactose and smaller, broken-down proteins (like those found in breast milk) to support easier digestion. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict EU nutritional requirements to give your baby’s brain development a boost.
*Due to having lactose instead of corn-based sweeteners among gentle formulas with 100% partially hydrolyzed protein


Less fuss for them, less stress for you—it’s a win-win (and your baby loves it).

Suitability: complete infant nutrition for sensitive tummies—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount :

Calories: 100
% Daily Value*
Protein 2.3g
Total Fat 5.6g
Total Carbohydrate 10.2g
Water 133g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300IU
Vitamin D 75IU
Vitamin E 2IU
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic partially hydrolyzed whey protein, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic coconut oil, organic linoleic (safflower or sunflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, mortierella alpina oil**, schizochytrium sp. oil***, vitamin a palmitate, cholecalciferol (vitamin d3), d/-alpha tocopheryl acetate (vitamin e), mixed tocopherols concentrate, phytonadione (vitamin k), ascorbyl palmitate, thiamine hydrochloride (vitamin b1), riboflavin (vitamin b2), pyridoxine hydrochloride (vitamin b6), cyanocobalamin (vitamin b12), niacinamide (vitamin b3), folic acid, calcium pantothenate, biotin, ascorbic acid (vitamin c), choline bitartrate, inositol, l-carnitine, calcium carbonate, calcium chloride, calcium hydroxide, calcium phosphate, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, magnesium chloride, potassium bicarbonate, potassium chloride, potassium phosphate, potassium hydroxide, potassium iodide, sodium chloride, sodium selenite, sodium citrate. **a source of arachidonic acid (ara) ***a source of docosahexaenoic acid (dha)

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Kosher, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Colic, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 14.1 Ounces
TCIN: 88558512
UPC: 683744964618
Item Number (DPCI): 007-09-0063
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.93 inches length x 3.94 inches width x 5.28 inches height
Estimated ship weight: 1.13 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is the formula SNAP/EBT eligible?

submitted by Jade - 10 months ago

  • A: WIC does not except Bobbie formula

    submitted byMaribel - 9 months ago

  • A: Hi Jade, Bobbie formula is available at many retailers that accept WIC/EBT/SNAP, such as Target!

    submitted byBobbie - 10 months ago
    Brand expert

Q: How many scoops for container of formula?

submitted by Chris - 2 years ago

  • A: 1 scoop is oz. 2 scoops is 4 oz. 4 scoops is 8 oz.

    submitted byMom mila - 2 years ago

  • A: Hi Chris! Each 14.1oz can of Bobbie includes about 47 scoops and makes about 24 four fl. oz. bottles of prepared formula.

    submitted byBobbie - 2 years ago
    Brand expert

Q: Is it normal for this formula to cause dark green, watery stools? This happens about once a day and isn’t constant like diarrhea. Also, baby doesn’t seem to be in any discomfort with gas, reflux or bowel movements.

submitted by HSD - 2 years ago

  • A: Wow my baby has the same stool and she’s only been in this Boobie sensitivity formula. Has it changed over time?

    submitted by - 9 months ago

  • A: HI HSD! When transitioning from one formula to another, it is not unusual for a child to have a period of up to a week or a bit more than a week. The ingredients may be different and a child’s gastrointestinal tract needs a period of adjustment to digesting these different ingredients. Stool patterns such as frequency, color, odor and consistency may be different as your child adjusts to the new formula. We recommend speaking to your child’s healthcare professional on any concerns you may have regarding symptoms your child may experience on the different formulas. In addition, we would like to learn more about your experience, please send us an email at hello@hibobbie.com so that we can get some additional information from you.

    submitted byBobbie - 2 years ago
    Brand expert

Q: What certifications does this infant formula have?

submitted by AI Shopping Assistant - 17 days ago

  • A: Bobbie's formula is USDA Organic certified, ensuring it meets stringent organic standards.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: What is the main carbohydrate source in this formula?

submitted by AI Shopping Assistant - 17 days ago

  • A: The main carbohydrate source in Bobbie's formula is organic lactose, similar to that found in breast milk.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: Is this formula suitable for infants with sensitive tummies?

submitted by AI Shopping Assistant - 17 days ago

  • A: Yes, it is specially formulated for infants experiencing fussiness, gas, and crying due to sensitive tummies.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: What kind of proteins are used in this formula?

submitted by AI Shopping Assistant - 17 days ago

  • A: The formula contains smaller, broken-down proteins that are easier for infants to digest, akin to breast milk.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: Does this infant formula support immune system health?

submitted by AI Shopping Assistant - 17 days ago

  • A: Yes, this formula is designed to help support the immune system along with easing gas and colic.

    submitted byAI Shopping Assistant - 17 days ago
    Ai generated

Q: What is the difference between the gentle and regular Bobbie formula? Do they have the same ingredients?

submitted by Teejay - 8 months ago

  • A: Great question! Organic Gentle is a sensitive formula, for babies experiencing gas, fussiness and crying. It is made with partially broken down proteins for easier digestion. All other Bobbie infant formulas are considered routine formulas. They are suitable for most feeding journeys. Nutritionally, all of these products are equivalent.

    submitted byBobbie - 8 months ago
    Brand expert

Q: Does this formula have HMOs or MFGM?

submitted by C - 1 year ago

  • A: Hello! Bobbie doesn't include HMO (human milk oligosaccharide). We keep the recipe simple and nutritionally complete with what your baby needs to thrive—carbohydrates, fats, proteins, vitamins and minerals. Bobbie Whole Milk Infant Formula includes naturally occurring MFGM (milk fat globule membrane).

    submitted byBobbie - 11 months ago
    Brand expert
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Guests are saying

Bobbie Gentle Formula has received positive feedback from guests for its effectiveness in alleviating tummy issues and promoting happy, healthy babies. Many guests appreciate its organic ingredients and gentle formulation, which have helped their little ones transition smoothly from breastfeeding. While some guests noted concerns about the formula's smell and clumping, the overall sentiment is that it provides a reliable solution for sensitive stomachs, making it a popular choice among parents.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3242 reviews
    easy on tummy: 3.21 out of 5
    easy to prepare: 3.84 out of 5
    quality: 3.28 out of 5
    value: 2.97 out of 5
    43% would recommend
    101 recommendations
    5 out of 5 stars
    26 April, 2026
    originally posted on Bobbie
    Image

    1st formula i tried with

    1st formula i tried with my little one, and glad that I did. Gentle on his tummy
    Jeanette
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Bobbie
    Image

    So grateful to Bobbie!

    I’m currently 7 weeks post partum and was exclusively breastfeeding until about the 1 month mark. That’s when I decided to start doing combo feeding. I’m a first time mom so I was very very nervous about which formula to go with. I can confidently say Bobbie was the best decision, baby girl took to it very well, my husband and I are very happy with the ingredients and how this company runs things. Makes us feel confident and safe, especially with how transparent they are! Our baby is a little fussy / gassy so we went with the gentle formula and it has helped her so much! Now we’re currently doing 100% formula and couldn’t be happier with Bobbie.
    Lorraine I.
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Bobbie
    Image

    Perfect choice for full or combo feeding!

    Clean simple ingredients! Easily digestible and leaves your baby happy!
    Kate
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on Bobbie
    Image

    Success! (finally)

    My baby is thriving on the gentle formula. We love that it has clean ingredients and it is easy on my babies tummy. We tried several others and finally found what works for our babe.
    Kristen
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    Best formula

    The best formula we have tried. Helps me know my baby is getting good nutrition. I had a dip in my milk supply and knowing this formula is as close to breastmilk definitely helps. We are going on 4 months of combo feeding and my boy is growing big and strong!
    Chelsea
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    We Love Bobbie !!

    Our baby loves the Organic Gentle Formula. We have such peace of mind knowing that this formula is made with the best ingredients for her . Compared to other formulas, we also find that it dissolves nicely (no clumps) when water is at the suggested temp while mixing . Temp of water definitely makes a difference !
    Allison
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    Love love love!

    We tried 5 different formulas before discovering Bobbie Gentle. Our baby took to is to easily and we were in love with the ingredients. It was a no brainer to subscribe!
    Christin
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    Bobbie Gentle Formula

    Happy with the gentle formula, baby tolerates it very well and gives me a peace of mind because of Bobbie's ingredients.
    Courtney D.
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    Bobbie

    We love this Bobbie formula. Easy on the tummy, nutritious, and our baby is gaining weight steadily. We will always use Bobbie for our babies.
    Megan M.
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Bobbie
    Image

    Quality you can feel good about

    I’ve been using the organic whole milk infant formula from Bobbie and I honestly love it. One of the biggest reasons I chose it is because of the high standards behind it—the ingredients are clean, thoughtfully sourced, and it meets strict quality requirements, which gave me a lot of confidence in my decision. Choosing a formula felt like a big deal for me, so I really took my time researching, and Bobbie stood out for being transparent and focused on what actually matters for babies. That made the decision feel a lot easier and more reassuring. My baby has been doing really well on it too—he seems comfortable after feedings, less fussy, and overall just happier. I also love that it’s made with whole milk, which feels like a more natural option. It mixes easily, doesn’t have a strong smell, and just feels like a high-quality product all around. I feel really good about choosing this for my baby, and I’d definitely recommend it to other parents who are looking for something clean, gentle, and made with high standards.
    Karla
    Did you find this review helpful?
    2 out of 5 stars
    24 April, 2026
    originally posted on Bobbie
    Image

    Not our favorite

    Baby girl wasn’t a big fan of it and the formula was harder to blend/mix.
    Sabrina W.
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Bobbie
    Image

    BEST FORMULA

    It was such an easy transition for us going from breast feeding to formula. This brand definitely made my baby a lot fuller without the tummy aches.
    Kaitlynn D.
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Bobbie
    Image

    Great but switched to Gentle

    I appreciate the quality ingredients in this formula. It was tough for my newborn to handle in the early weeks so we switched to the Gentle version and it seems to be better on his stomach.
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Bobbie
    Image

    Gentle works great!

    We are loving the Gentle formula. We started with the Whole Milk Organic and it was just a little too much for my gassy baby. We are combo feeding and when we switched to the Gentle formula, he is much happier and thriving!
    Katie
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    Absolutely love

    My baby had such a bad reaction to another top brand, when we made the switch to bobbie gentle it was night and day!! So happy we made the jump
    Lacey
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    Great formula Highly recommend

    Loving this formula so far. Minimal gas and upset tummies. My little one loved this formula right off the bat and unlike the formula we were given at the hospital which he couldn’t stand. We love combo feeding with Bobbie.
    Jocelyn P.
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    We love, Bobbie!

    My little seven month old grandson was having difficulty with his Similac formula, spitting up often and lots of gas even though it was the sensitive formula. We switched to Bobbie and he hardly has any gas at all and very rarely spits up. The nanny, parents, and grandparents are all delighted with the results Bobbie has produced.
    Claire
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    Baby #2

    Switched to Bobbie for baby #2 after learning the difference in quality and ingredients between it and our prior formula. Plus, the subscription service is an absolute game changer.
    Deb A.
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    Previously EBF baby loves this

    Recently transitioned to formula from exclusively breastfeeding around 5 months. Baby loves this and bobbie made it really easy to transition.
    Tyler M.
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026
    originally posted on Bobbie
    Image

    Great Formula

    Our infant loves the formula and it is so easy on his stomach
    Ben
    Did you find this review helpful?

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