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Maybelline Instant Age Rewind Treatment Foundation Makeup - SPF 18 - 0.68 fl oz
$12.99 ($19.10/fluid ounce)
Color330
In Stock
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Sponsored
About this item
Highlights
- Click to Instantly Blur: Maybelline’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 covers uneven skin tone, fine lines and wrinkles for a natural look that lasts; the blurring built-in applicator of this moisturizing foundation erases lines while the sponge tip glides on ultra-smooth for a natural finish that won’t settle into fine lines and wrinkles
- Anti-Aging Concealer and Foundation: Formulated with moisturizing ProVitamin B5 and SPF 20, this foundation delivers all-day comfort; Quickly conceal age spots with this buildable, medium coverage foundation available for a variety of skin tones
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline Has What You Need: Create any look--foundation, bb creams, concealers & highlighters to create a perfect canvas, eyeshadows, brow pencils & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Maybelline New York’s Instant Age Rewind Eraser Treatment Foundation with SPF 20 blurs early signs of aging in an instant. Blur uneven skin tone, fine lines, and dark circles in just a click. This moisturizing foundation with ProVitamin B5 goes on smooth for a creaseless, natural finish that lasts. The blurring sponge-tip applicator delivers medium coverage that won’t settle into fine lines and wrinkles. Provides all-day comfort. Available in 16 shades. Non-comedogenic.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Turn collar of applicator in direction of arrows until product is visible on sponge. This might take several turns the first time. Using the sponge-tip applicator, apply directly to face for desired coverage. Blend into skin in an outward motion.
Suggested Age: Adult
Health Facts: Nonylphenol Ethoxylate Free, Phthalate-Free, Triclosan-Free, Hydroquinone-Free, Formaldehyde-Free
Color Finish: Natural
Color Palette: Dark Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Deep Tan
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Skin Texture Improvement, Anti-Aging, Smoothing, Moisturizing, Sun Protection, Dark Circle Reduction, Wrinkle Reduction, Concealing
Recommended Skin Type: Oily, Normal, Dry, Combination, Mature
Net weight: .68 fl oz (US)
SPF: 20
TCIN: 89247630
UPC: 041554086591
Item Number (DPCI): 052-07-2058
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
octinoxate' '7.5%
Purpose
SunscreenUses
• helps prevent sunburn • if used as directed with other sun protection measures (see directions), decreases the risk of skin cancer and early skin aging caused by the sunDirections
Directions For sunscreen use: • apply liberally 15 minutes before sun exposure • reapply at least every 2 hours • use a water resistant sunscreen if swimming or sweating • Sun protection measures. Spending time in the sun increases your risk of skin cancer and early skin aging. To decrease this risk, regularly use a sunscreen with a Broad Spectrum SPF value of 15 or higher and other sun protection measures including: • limit time in the sun, especially from 10 a.m.-2 p.m. • wear long-sleeved shirts, pants, hats, and sunglasses • children under 6 months of age: Ask a doctorOther information
Pat.: patents.maybelline.comInactive ingredients
cyclopentasiloxane, water, dimethicone crosspolymer, glycerin, isotridecyl isononanoate, peg-9 polydimethylsiloxyethyl dimethicone, disteardimonium hectorite, phenoxyethanol, peg-10 dimethicone, hydrolyzed wheat protein/pvp crosspolymer, disodium stearoyl glutamate, chlorphenesin, methylparaben, lycium barbarum fruit extract, silica silylate, potassium sorbate, ethylparaben, tocopherol, ascorbyl palmitate, panthenol, aluminum hydroxide, citric acid, bht, sodium pca, propylene glycol, urea, edta, tin oxide, ethylhexylglycerin, trehalose, polyquaternium-51, soluble collagen, sodium hyaluronate, trisodium edta, benzoic acid; may contain: titanium dioxide, mica, iron oxides' '
Shipping details
Estimated ship dimensions: 1.11 inches length x 1.13 inches width x 4.69 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Maybelline Instant Age Rewind Foundation has received mixed feedback, with many guests praising its lightweight feel, blendability, and natural finish. It offers medium to full coverage and is appreciated for its wide shade range and convenient sponge applicator. However, some guests experienced issues with the product oxidizing, settling into fine lines, and not being suitable for dry skin. The foundation's longevity and added SPF are also noted benefits, though the applicator's hygiene and effectiveness received mixed opinions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1113 reviews
easy to apply: 4.41 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.96 out of 5
quality: 4.07 out of 5
value: 3.89 out of 5
76% would recommend
68 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
silky
I love how soft and silky my face feels after applying this. it's so easy to use!
5 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Grey
- Skin concern: Sun damage, Aging
Foundation
It covers well and looks very natural!
4 out of 5 stars
21 September, 2025
originally posted on maybelline.com
Love it, if you can get into the bottle!
Wonderful product, Can't you come up with a better container that is not so difficult to open or get the heat sealed plastic wrap off the tip? Very frustrating and seems you could solve this easily with a different packaging tweak. PLEASE!
3 out of 5 stars
30 August, 2025
originally posted on maybelline.com
Lose the sponge
I wish this product was available in a regular bottle. Coverage is great. Shade is perfect. Applicator is gross. It sucks up so much product and it seems very unsanitary to have a damp sponge full of yesterday’s makeup rubbing on your face. I’m now using the product without the sponge. It works fine, but getting it out is a bit awkward.
1 out of 5 stars
27 August, 2025
originally posted on maybelline.com
Weak dispensation and sharp applicator tip
The applicator does not dispense much product at all and has a sharp tip inside. If I press harder to release the product I damage the already dark area under my eyes.
1 out of 5 stars
2 August, 2025
originally posted on maybelline.com
Horrible Applicator!!!
This has been my favorite makeup for several years. However the last 5 - 6 bottles I've purchased the makeup comes out all over and around the bottle, making a horrible mess. So much product and my money is wasted!! I've kept hoping for a fix, but now I'm going to have to go elsewhere. ;-(
5 out of 5 stars
Thumbs up graphic, would recommend
11 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Sensitivity, Uneven skin tone
- Hair color: Blonde
- Eye color: Blue
Lifesaver for mature skin...absolute go-to everyday product
Love how it doesn't dry out or pull my mature skin. Never shows pores. Can add to it thru the day if need a cover up. Been wearing for years and use with Maybelline eraser concealer. Interestingly the Maybelline Fit Me foundationabsolutely kills my skin...dries out and causes breakouts. This product is very different and I highly recommend it!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
8 June, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Uneven skin tone, Aging, Redness
- Skin type: Combination
- Skin tone: Light
Natural look
Perfect match for my skin. Light-medium coverage. Evens out my rosacea, doesn’t do much for my dark under eye circles.
4 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2025Verified purchase
Box was completely opened
When I received the box from the delivery man, it was completely ripped open. He had me check to make sure the contents was accurate. The products inside were fine.
1 out of 5 stars
30 April, 2025
originally posted on maybelline.com
Not happy
Purchased this product (concealer and makeup) - put it on in the morning. Removed makeup, using my normal products, went to bed. By 11:40 I was awake, with my face burning and bright red. Applied cold compresses and was still painful. Dug around in the 1st aid kit & found some Benadryl ointment, which helped somewhat, but I'm still very uncomfortable 24 hours later.
2 out of 5 stars
25 April, 2025
originally posted on maybelline.com
Love it but hate manufacturing defects
I LOVE this product but not the manufacturing design. The last 2 times I have purchased this the twist mechanism has stopped working with in a few days of purchase. It’s not super expensive makeup but I still paid for it and want to get my money’s worth. First time I took the time needed to return it, this time I cut it open and using different sponge to apply. I’m switching to easier product. I don’t like wasting my hard earned money.
4 out of 5 stars
14 April, 2025
originally posted on influenster.com
Great coverage and looks like skin!
[This review was collected as part of a promotion.] Maybelline always has amazing products. It’s medium to full coverage build and it looks like skin! The finish is satin and it’s moisturizing. The shade I got is more yellow than my skin tone but I’d definitely purchase this product in my shade!
1 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2025Verified purchase
- Skin tone: Light
- Skin concern: Redness
- Skin type: Normal
Missing
I order it and didn’t recieved it I order it in drive and notice when I got home that it was missing
5 out of 5 stars
3 March, 2025
originally posted on influenster.com
Great coverage!
[This review was collected as part of a promotion.] The coverage is everything you want when searching for makeup. I wouldn’t suggest using it to blend, have a separate tool! No scent but wish it did have one. The finish was everything I wanted and the packaging is so convenient. Many shades!
2 out of 5 stars
10 February, 2025
originally posted on maybelline.com
Quality contro very poor
the last 2 bottles of this instant age rewind was of poor quality. Have used it for a long time but lately the sponge applicator is separating from the top of the bottle. Makeup oozes from gap between the sponge and the bottle making it impossible to use without making a mess. very disappointed with it.
1 reply from Consumer Care Center team - 8 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39736489. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
3 out of 5 stars
25 January, 2025
originally posted on maybelline.com
Twist up applicator doesn't always work right
I love this makeup, but once again very disappointed due to the twist up mechanism not working. This is the 3rd time I have had a brand new package not work. I will probably break into the bottle and use a sponge to apply. Seriously considering trying a new brand.
1 reply from Consumer Care Center team - 9 months ago
Hello! We are sorry to hear about the experience you had with Instant Age Rewind Eraser Treatment Makeup. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #39535059. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
1 out of 5 stars
11 January, 2025
originally posted on maybelline.com
Go back to the original bottle!
I wish they would go back to their original bottle. Ever time this sponge is leaking or the product doesn't comes out. It's also unsanitary to use this sponge over and over without being able to clean it.
1 reply from Consumer Care Center team - 9 months ago
Hello Kitty Lee! Thank you so much for sharing your experience with our Instant Age Rewind Eraser Treatment Makeup. We appreciate your feedback and will be passing along your comments to the team! We hope you continue exploring our brand!
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Concealer
Love it easy to use and did what it was supposed to
1 out of 5 stars
15 November, 2024
originally posted on maybelline.com
Wish I could use, but not for me
I really wanted to like this since I used it in the past. Issue is with spongy applicator. I twist and turn the top but never see product. I feel like I'm spreading old product on my skin. Is this available without that spongy thing?
1 reply from Consumer Care Center team - 11 months ago
Hi there! Thank you for reaching out about our Instant Age Rewind. We are sorry to hear about your experience and would like to make things right. Please give our team a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET. Please provide reference #38103763. We look forward to hearing from you soon!
5 out of 5 stars
Thumbs up graphic, would recommend
10 November, 2024Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin concern: Redness, Dark circles, Blackheads
- Skin type: Normal
- Hair color: Brunette
Amazing!
It covers so good! 10/10 coverage!