Sponsored
Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 ($1.13/fluid ounce)
Color522 Poppin Pink
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432702
UPC: 075285222904
Item Number (DPCI): 063-01-0319
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cream developer: aqua / water / eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 1-naphthol, ammonium hydroxide, oleyl alcohol, parfum / fragrance, erythorbic acid, thiolactic acid, edta, octadecyl di-t-butyl-4- hydroxyhydrocinnamate, citric acid. moisture mask: aqua/water/eau, cetearyl alcohol, stearamidopropyl dimethylamine, isopropyl myristate, cetyl esters, helianthus annuus seed oil / sunflower seed oil, butyrospermum parkii butter / shea butter, parfum / fragrance, tartaric acid, benzyl alcohol, caprylyl glycol, salicylic acid, tocopherol, ethylhexyl salicylate, limonene, linalool, citral, citric acid.
Allergens & Warnings:
Avoid contact of this product with eyes and skin. If product gets into eyes, rinse immediately. Wear gloves provided in kit. Thoroughly rinse hair after application. Do not use over compound henna or progressive color. Wait at least 14 days after bleaching, relaxing or perming before coloring. Keep product out of the reach of children. Do not apply on children., CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. DO NOT USE IF: You have already had a reaction to a haircolor product. You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.Shipping details
Estimated ship dimensions: 6.42 inches length x 3.51 inches width x 2.32 inches height
Estimated ship weight: 0.507 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
Frequently bought together
Guests also viewed
Related Categories
Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3137 reviews
effectiveness: 3.2 out of 5
quality: 3.2 out of 5
value: 3.39 out of 5
55% would recommend
118 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
Do not buy this without bleaching first
I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
1 out of 5 stars
2 January, 2026
DID NOT WORK
did not color my hair at all
1 out of 5 stars
Thumbs down graphic, would not recommend
1 January, 2026
(no review title)
Used violet hair dye and it came out chucky red
1 reply from Soft Sheen Team team - 4 days ago
Hi Pauline. We are sorry to hear you didn't achieve the color results you expected with Soft Sheen Carson Dark & Lovely Fade Resist Hair Color. For assistance we can reached at 800-442-4643 M-F 9am to 5:30pm EST and provide us with case #44641558. Please have the product available when calling, we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 December, 2025Verified purchase
(no review title)
love the color 😍
1 out of 5 stars
23 December, 2025Verified purchase
(no review title)
It kinda burned and this never happened before so.
4 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
Great box dye
Not super vibrant on 1b
5 out of 5 stars
Thumbs up graphic, would recommend
25 November, 2025Verified purchase
Works well for newbies!!
I was very happy with this product. I had never dyed my hair and decided to try this based on reviews. It worked great and my hair was very moisturized. I am 100% natural and my curls remained intact. I used it to cover some stray grays and it worked great!!
2 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025
Disappointed and Dry
I used the violet purple box, and got red hair lol. I have natural, straight, medium dark brown hair. According to the box, with my shade, it shouldve been some shade of deepness with purple shone through. All I have is a glorified red-brown. Also my hair is extremely dry and way more damaged after this box compared to any other box brand I have used before. None have made my hair so damaged as this one. I actually have never experienced issues with dry hair after a box dye, and I've been using them for years, waiting minimum 1 year between uses. I would not recommend the brand nor the shade violet/purple.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 November, 2025Verified purchase
(no review title)
fades to fast
5 out of 5 stars
21 November, 2025Verified purchase
(no review title)
It work
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
Perfect blonde
My favorite blonde hair color. Bright and vibrant every time.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
(no review title)
Dyes pretty well. I totally recommend it!
3 out of 5 stars
9 November, 2025Verified purchase
(no review title)
Unfortunately it didn’t do anything to my hair. I’m not sure why but I bought two boxes and it only colored my roots sadly. I’ve never had that issue using dark and lovely
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
Don't do it
This product failed it only lighted a portion of my hair and the part that it did lighten did not even come close to the color on the box. Extremely disappointed 😕
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Perfect black, no mess
Stays a decent length of time, a beautiful black. No complaints on my natural hair.
5 out of 5 stars
Thumbs down graphic, would not recommend
22 October, 2025Verified purchase
(no review title)
Good product
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Will not get again
Did not like at all color wasn’t great made my hair feel dry after
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025
WRONG COLOR IN BOX
Wrong color in box and realized it the hard way. Very disappointed
1 reply from Soft Sheen Team team - 3 months ago
Hi Jasmine. We are sorry to hear about your experience with SSC Dark & Lovely Fade Rest Rich Conditioning Hair Color. Please give us a call at 800-442-4643 M-F 9am to 5pm EST and provide the advisor taking your call with case #43104370. Please have the product available when calling.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 October, 2025Verified purchase
(no review title)
I hate it it didn't even turn red like on the box it looks like orange
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Dissapointed
I don’t like leaving a one star review but I was expecting this to color my hair any shade of purple but the product literally washed out of my hair. I did every step exactly as it told me to and my hair did not dye at all. I am extremely disappointed and I just wasted 2 hours of my life for my hair to look the exact same.
1 reply from Soft Sheen Team team - 3 months ago
Hi Lindsey. We apologize you were not satisfied with the results you achieved with Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning Hair color.. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Frequent shampoos, exposure to sun, pollution, salt water, chlorine-treated pools, permanent waves, blow-drying and hair straighteners can cause artificial color to fade. Please reach out and speak to or hair color specialists @800-442-4643 M-F 9am to 5pm EST and have the product with you when calling. We look forward to hearing from you.