Sponsored
e.l.f. Primer-Infused Matte Blush - 0.35oz
$8.00
ColorAlways Fresh
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Blush
- Easy to blend, perfectly pigmented for ease of application, and grips your cheeks like second skin
- Infused with lock-on primer powder
- Cruelty-free, Vegan
- Lightly dab a fluffy brush into the pan, then sweep across the cheeks for blush that lasts all day
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Light Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Recommended Skin Type: Combination, Oily, Dry
Net weight: .35 Ounces
Features: Blendable, Long Lasting
TCIN: 90908658
UPC: 609332837478
Item Number (DPCI): 052-16-2601
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.51 inches length x 2.8 inches width x 3.98 inches height
Estimated ship weight: 0.104 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This blush has garnered enthusiastic praise for its luxurious feel, impressive pigmentation, and buildable formula, making it a favorite among guests. Many appreciate its long-lasting wear and the variety of shades available, which cater to different skin tones. The product blends seamlessly, providing a natural finish that enhances makeup without causing reactions. Overall, it stands out as a versatile and affordable option for anyone looking to elevate their makeup routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 772 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.74 out of 5
long lasting: 4.07 out of 5
quality: 4.18 out of 5
value: 4.28 out of 5
73% would recommend
52 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 August, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Skin concern: Aging, Sensitivity
Not worth it
No pigment, smelt cheap like it was made years ago.
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
Good pigmented
Always fresh color turned out to be a natural color, not too pink and not too peachy!
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025Verified purchase
Excellent coverage and smooth blending
High quality blush, I use for contouring. Blends well, high quality and supreme staying power. Makes my skin tone looks incredible! Wow factor! Stocking up so I don't run out.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2025Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Acne, Dark circles
- Skin type: Oily
Dupe for MAC Coppertone
I love this shade for every day wear. It is a highly pigmented shade so i dab some off on my hand before applying as a blonzer. With this product I am able to skip blush and bronzer so it helps me save time by cutting out a few steps of my makeup routine. I was influenced into buying this as a dupe for MAC’s Coppertone blush and I agree it’s a very good match for a cheaper price.
5 out of 5 stars
Thumbs up graphic, would recommend
29 January, 2025Verified purchase
- Skin type: Normal
- Hair color: Brunette
- Skin concern: Acne
- Skin tone: Light
- Eye color: Brown
Obsessed!
Obsessed with this blush. The formula is smooth and doesn’t cake or pill. It goes on soft and adds a delicate warmth to my face. I also have the primer infused bronzer and love that as well. I will forever buy this product!
3 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2024Verified purchase
- Eye color: Brown
- Skin type: Normal
- Skin tone: Light
- Skin concern: Puffiness
- Hair color: Brunette
mid
it was honestly pretty good it lasted a mid amount of time it js had an orange after look and i don’t use it that much but overall not bad
2 out of 5 stars
Thumbs down graphic, would not recommend
18 December, 2024Verified purchase
Bad color representation online
Unfortunately Always Rosy which looks beautiful online is a very warmbrown/red. Not rosy at all.
3 out of 5 stars
16 December, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Aging, Redness, Pores, Sensitivity
- Hair color: Brunette
- Eye color: Blue
Too Light
I purchased the shade Always Cheeky. It goes on smoothly, but it's so light you can't see it. For reference, I typically mix Loreal Pro Matte foundation shades 101 and 102 together for my skin tone. So I'm pretty darn pale. And yet you can barely tell I have it on at all. I'm going to try a different shade before giving up, though.
3 out of 5 stars
6 November, 2024Verified purchase
Very powdery finish & not very pigmented
Not very pigmented. Great for kids honestly.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2024Verified purchase
great product
very affordable, quality blush. goes on smoothly and holds up all day.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 July, 2024Verified purchase
Color not as pictured
I received the item in good condition but the color was a dark peach color. Not at all what is pictured. Target did not give me any problem returning it, which I appreciated.
5 out of 5 stars
10 May, 2024Verified purchase
Just Peachy
Pretty color and flawlessly highlights.
5 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2024Verified purchase
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
Good product
Works great, nice simple makeup
5 out of 5 stars
Thumbs up graphic, would recommend
22 February, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne
Love it!
Love how this blush color looks on my fair skin! It helps warm up my face while still looking natural. And the formula is an added bonus!
1 out of 5 stars
Thumbs down graphic, would not recommend
9 February, 2024Verified purchase
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Oily
Sadly invisable
I was torn on purchasing this item after the split reviews. The reviews with pics showing the pigment on hands is what ultimately made me purchase just cheeky. I used a blush brush to apply to my light/medium skin and it’s absolutely unnoticeable. I tried using several other application methods afterwards and nothing. Not sure if folks added water or what for the “pigment” to show like it did in the photos. Hoping I can return as this literally did nothing for me.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 November, 2023Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
umm
Color isn’t accurate.
4 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2023Verified purchase
- Skin concern: Dullness, Redness, Acne, Sun damage, Dark circles, Uneven skin tone, Puffiness, Sensitivity, Blackheads
- Skin type: Dry, Combination
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
GET IT!! Cute and affordable! ^^
I really like this item!! The think I like the most is that it’s buildable and when applied it LITERALLY blurrs?? And makes my apples of my cheek look SO SOFT! One thing I dislike is I wish there was slightly more pigment, don’t get me wrong there is pigment but I love high pigmented blush, luckily this blush builds really well! :) it’s a good on the budget blush 🤌🏼 please like if you think this review was helpful! It’s the blush I’m using in the photo
4 out of 5 stars
Thumbs up graphic, would recommend
28 May, 2023Verified purchase
- Skin tone: Medium
- Skin concern: Uneven skin tone, Aging
- Skin type: Combination
- Hair color: Brunette
- Eye color: Brown
Great Summer hue
Great color for summer. Long lasting
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2023Verified purchase
- Skin type: Combination
- Skin concern: Uneven skin tone, Acne, Sensitivity
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
Pretty color
I like that a little goes a long way and it blends really well. The formula didn’t break me out and I have really sensitive skin. I like that it has no glitter. The blush isn’t long lasting if you have oily skin but it does stay on for at least 8 hours
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2023
- Skin type: Dry
- Skin concern: Aging
- Hair color: Blonde
- Skin tone: Light
Great product
Nice neutral color . Great item for the price.