$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers for healthier-looking hair
- Juicy mix of green tea, peony, and basil notes that smell refreshingly sweet
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Blackberry, Green Tea
Hair Type: All Hair Types, Normal, Frizzy
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 16.5 fl oz (US)
Features: Rinse-Off, Lightweight
TCIN: 92268131
UPC: 030772166246
Item Number (DPCI): 063-00-0239
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 8.8 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 413 reviews
effectiveness: 2.75 out of 5
quality: 3 out of 5
value: 3 out of 5
40% would recommend
5 recommendations
Strong masculine smell
2 out of 5 stars
Thumbs down graphic, would not recommend
Bontrae - 10 days ago, Verified purchaser
I was dissappointed in this product. Shampoo smell is overpowering and unpleasant. A bit masculine to boot. I will donate or return.
Does not leave hair feeling good
2 out of 5 stars
amandab12_2264 - 15 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The scent is alright, a little medicine like. Lathers well and comes in a nice sized bottle. Love that it has a pump. I do find though that it feels like it dries my hair out and doesn't really have any benefits I feel like
Smells amazing, feels clean, and leaves your hair
5 out of 5 stars
- 19 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using the Native Blackberry & Green Tea Shampoo for a few weeks now, and I honestly love it. The scent is super refreshing without being too strong, and it makes my shower feel like a mini spa moment. The texture is lightweight, and it lathers nicely even though it’s sulfate-free. My hair feels really clean, soft, and not weighed down at all. The pump bottle is easy to use and mess-free, and for the price, I feel like I’m getting a quality product with clean ingredients. Definitely a staple in my routine now.
Love
5 out of 5 stars
yossyd_3338 - 20 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love it, it leaves my hair frizz-free, super soft and shiny with a very nice smell. My hair feels softer and fuller, I love it and I recommend it💕💖
Refreshing, Clean, and Naturally Nourishing!
5 out of 5 stars
anhn108_3581 - 22 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve been using the Native Blackberry & Green Tea Shampoo and Conditioner and absolutely love them! The scent is fresh and fruity with a calming herbal touch—perfectly balanced and not too strong. It makes my shower feel like a mini spa. The shampoo lathers well for a sulfate-free formula and leaves my hair feeling clean but not dried out. The conditioner is lightweight yet hydrating, making my hair soft, smooth, and easy to manage without weighing it down. What stands out most is how natural and gentle the ingredients are. No parabens, silicones, or sulfates—just clean, effective hair care. My scalp feels healthier, and my hair looks shinier and feels softer after each wash. If you're looking for a clean, cruelty-free shampoo and conditioner duo that smells amazing and works well, I highly recommend this one. It’s a great choice for daily use and suits most hair types
Strong scent
3 out of 5 stars
taylorb874_8539 - 24 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Personally liked the scent but it wasn't my usual category I turn towards. However no really big complaints on these, it does smell good the simple cute packaging is nice!
Best product I've been able to try!!!
4 out of 5 stars
babybyars808_8208 - 27 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product free from influenster and native! Ive never bought native products before because they were more pricey then what I usually spend. However that may change after trying it. Let's just start out by saying the fragrance is so amazing. I only wish the scent lasted longer on my hair after the shower. I really enjoyed that I only needed one pump and it lathered up amazingly. Usually I have to use a little more to get the full effect from other product and my hair tangles so easily during this process. With this native shampoo my hair was detangling itself and stayed detangled after I got out of the shower. I literally spend 30 minutes combing thru my hair after a shower but with native I had no problem. This product is a 9 outta 10 for me. If the fragrance lasted longer or was a bit more potent it would be a homerun!!! Honestly I think I will start buying native hair care products more often!!! If you have long hair, its totally worth it ladies!!! Try it!!!
Smells divine
4 out of 5 stars
joseg215_2875 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The scent of this shampoo is my fave. Been using it for a month and my hair feels healthy and it doesn’t dry out my hair. You get so much product for your buck. I would recommend
Not for me
2 out of 5 stars
randombycc_981 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Just like the conditioner, i couldn't stand the scent. It is too strong. The formula was quite stripping, i dont think i could use this as a daily shampoo, especially as someone with eczema.
Native shampoo
4 out of 5 stars
christinad114_4671 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This stuff smells so good, and it holds the smell all day long which I love….great price for what you’re getting. Definitely would purchase this again
Fresh and Clean
4 out of 5 stars
aminam58_5452 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo, especially when used with the matching conditioner, has a fresh, clean scent that lingers in the best way. It lathers nicely and did exactly what I needed—cleansing my scalp and hair thoroughly without leaving it stripped or dry. My hair felt soft, light, and refreshed after each use. It managed to break down buildup and oils while still being gentle enough for regular washing.
Smells delicious, hair is strong!🩵
5 out of 5 stars
jackievcm_6866 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo and conditioner have left my hair smelling delicious, feeling healthier and stronger and the fact that they are made WITHOUT all those bad chemicals is so amazing! I love how they are bigger bottles! It is such a great product!!!
Best shampoo ever
5 out of 5 stars
lanedakotaw_2084 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The packaging was great! There’s slightly scent value,the scent was amazing!you truly get the most effectiveness with this shampoo! It helped my wife and I hair so much she don’t lose any more hair when she washes it with native!
A Fantastic Find for Healthy Hair!
5 out of 5 stars
cupcakejane_4581 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I recently received the Native Blackberry & Green Tea Strengthening Shampoo and Conditioner in exchange for a review, and I'm absolutely thrilled with the results! As you can see from the image, these bottles are sleek and modern, fitting perfectly into my shower. But it's what's inside that really counts. The "Thoughtfully Made With Clean Ingredients" claim isn't just marketing – my hair feels incredibly clean, soft, and strong after just a few washes. I love that they are silicone-free, sulfate-free, and paraben-free, making me feel good about what I'm putting on my hair. The "Blackberry & Green Tea" scent is subtle but refreshing, not overpowering at all. I've noticed a significant improvement in the overall health and strength of my hair since switching to this duo. It feels less prone to breakage, and has a lovely natural shine. If you're looking for a hair care system that delivers on its promises of clean ingredients and strengthening benefits, I highly recommend giving Native's Blackberry & Green Tea a try. It's truly a great find!
Fresh clean hair with a sweet scent that lasts hou
5 out of 5 stars
edithhcar__5553 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The Native Blackberry and Green Tea shampoo smells fresh, clean with a hint of sweet. I have hair length down to my waist, it’s thick and I use about 5-6 pumps per wash. It actually feels like it’s made from clean ingredients just like advertised. My hair always feels clean and lightweight after showering.
Great Smelling Duo
4 out of 5 stars
carolenae1_7376 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This duo smelled great and provided the moisturization and cleansing required to leave my hair manageable and smelling wonderful. This shampoo did not dry out my hair, but left my hair and scalp clean.
Fresh and clean
5 out of 5 stars
lesieli415_2941 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Used this shampoo for a few weeks now and can give an honest review. The smell is so refreshing and have gotten compliments every time it's a wash day. I love that the ingredients are free of harsh chemicals too. Love it paired with the conditioner! Hair looks and feels so good!
Cleansing but irritating
3 out of 5 stars
averyest1014_8802 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I really enjoyed the smell of this product. It really lathered well and made it feel like I was getting a good clean. Something in the ingredients however made my scalp very sensitive, red and irritated so I won’t be using again
Nice smell, not enough for greasy prone hair
4 out of 5 stars
qjie_9874 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo smells great but doesn’t leave my thin, fine hair feeling clean enough. My hair usually starts getting greasy on day 2, but this shampoo left a slight greasy feeling even after rinsing.
Good product
4 out of 5 stars
jennh39_4069 - 1 month ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I use this brand a lot in my normal use. Haven’t used this scent but it’s not over powering and smells nice. Packaging is good as always nice and durable. The value with the health of ingredients make my hair feel clean and great.