Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin
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Guests are saying
The Wet n Wild Prime Focus Clingy Serum Primer is a budget-friendly option that impresses with its lightweight, gel-like texture and effective grip on makeup. Guests appreciate its hydrating properties, thanks to ingredients like niacinamide and glycerin, which help create a smooth, dewy finish. The glass packaging adds a touch of luxury, while the absence of strong fragrances makes it suitable for sensitive skin. Overall, it enhances makeup longevity and provides a fresh look throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 446 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
25 February, 2026
originally posted on influenster.com
Affordable and works!
[This review was collected as part of a promotion.] I dont normally use primer but I received this product to try and I am pleased with the results. I have larger pores and this helped eliminate them and was a nice texture for all day wear. I appreciate the price it is a great value for the money.
4 out of 5 stars
31 January, 2026
originally posted on influenster.com
Super stick
[This review was collected as part of a promotion.] I was not sure about this product at first. It is very very sticky. It is stickier than milk grip primer but it is much much cheaper than milk prices. The packaging is also glass it’s very nice.
5 out of 5 stars
4 December, 2025
originally posted on WetnWild
LOVE IT!!
Love it, and like that it really helps with my foundation staying in place.
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Very useful
[This review was collected as part of a promotion.] Yes! Made my makeup last so long I love it! The scent isn’t too crazy and the packaging is very nice and durable. Product also lasted forever and I felt my makeup looked better when I used it
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Long lasting serum primer
[This review was collected as part of a promotion.] This primer is a must on your makeup kit! I love how it makes my skin feel so nice without irritating it! It last pretty long! It doesn’t have any strong or weird smell which I love! It has 5% niacinamide too
4 out of 5 stars
7 October, 2025
originally posted on WetnWild
Love it
It’s actually really nice and it feels hydrating I like it
5 out of 5 stars
Thumbs up graphic, would recommend
27 September, 2025
- Skin tone: Medium
- Skin type: Oily, Combination
- Skin concern: Sensitivity
- Hair color: Red
- Eye color: Green
this product
this product is very good I use it every day and It lasts the whole day even through 90 degree heat
5 out of 5 stars
15 September, 2025
originally posted on WetnWild
Definitely exceeded my expectations
I love love love this primer. Super tacky. Comparable to well known brands. My makeup held up amazing and I live in the Caribbean so I am always sweating and in the sun. This primer is underrated!!!!
5 out of 5 stars
24 August, 2025
originally posted on influenster.com
Easy to use.
[This review was collected as part of a promotion.] 8/10 If you're looking for an affordable primer, this product is your go-to product. The only thing I do recommend is preping your face with moisturizer then applying primer then foundation for a better smooth finish.
5 out of 5 stars
8 August, 2025
originally posted on influenster.com
My makeup stayed all day, even at the beach!
[This review was collected as part of a promotion.] The texture was not sticky at all! The scent was nice and it didn’t smell bad! The ingredients weren’t harsh on my skin. I loved the packaging it was so cute and went well with my other makeup. The effectiveness was amazing.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Worth it!
[This review was collected as part of a promotion.] I received this product free for my review. The difference this product made was much more than I expected. I was able to use less foundation than before and my skin look smoother! I think it’s worth a buy, especially if you use an expensive foundation, as it can make that last longer.
3 out of 5 stars
27 June, 2025
originally posted on influenster.com
Definitely clingy!
[This review was collected as part of a promotion.] I wanted to love this product because it has hydrating benefits from the Glycerin, especially during the winter months, but it had a very sticky consistency. The bottle advertises the formula to be clingy, but I didn’t think it would be sticky and heavy. My foundation did last a long time, but it took a little while to dry completely. If you don’t mind the stickiness, this is a beneficial skin product! There wasn’t any noticeable fragrance but it had somewhat of a fresh scent.
4 out of 5 stars
24 June, 2025
originally posted on influenster.com
Part of my makeup routine ..whaaat?!🤘🏽
[This review was collected as part of a promotion.] I have used this product as part of my makeup routine a few times now and have seen a difference in how my makeup looks! 😊 I like that it does not have a scent as I have sensitive skin!
5 out of 5 stars
17 June, 2025
originally posted on influenster.com
Highly recommend! Very affordable!
[This review was collected as part of a promotion.] I was very impressed by this primer! The application was surprisingly smooth and the tackiness of the serum made for a really nice finish. The packing the product is in feels like a very high quality glass, not plastic! The scent was also pleasant! 😊
5 out of 5 stars
12 June, 2025
originally posted on influenster.com
Love this
[This review was collected as part of a promotion.] I absolutely love Wet n wild and this product! It is a super cute aesthetic bottle and works great as well. I love the affordability and the way it feels on my skin.
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
I wouldn't buy
[This review was collected as part of a promotion.] This is my second time using it. I realized that it does make my foundation peel and separate. You have to put the smallest amount of product on. The product doesn't clog the pump, and i love the glass bottle. There's no scent, but I think the Niacinamide is a little harsh on my skin. I realized that I started to break out.
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Serum primer has changed my makeup look and feel g
[This review was collected as part of a promotion.] This product is nice, it does not have a strong smell, it’s thick and feels fresh on my skin. I like that it doesn’t smell strong, it is a little sticky but it’s okay because I like my makeup dewy. This helps my skin not look dry. I have enjoyed using this product!
5 out of 5 stars
4 June, 2025
originally posted on influenster.com
Sticky, long lasting primer!
[This review was collected as part of a promotion.] Last 16 hours have been incredibly satisfying. I’m absolutely obsessed with the product’s consistent quality! In my opinion, it smells like watermelon. The packaging is simple yet stunning at the same time! I absolutely love it and will definitely be repurchasing!
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
Too hydrated
[This review was collected as part of a promotion.] While this was a very pretty package, it did not really hold up to my day to day routine. It was too hydrating and I am much more of a matte girly. If you like hydration though this would be for you!
3 out of 5 stars
4 June, 2025
originally posted on influenster.com
Serum primer but way too heavy.
[This review was collected as part of a promotion.] Love the packaging but unfortunately the pump wouldn't work. It has no smell and I love that it states that it's also a skin helping serum with Niacinamide to brighten n nourish. But not only did it irritate my skin, it felt sticky and heavy all day. Like those peel off masks. I won't be able to use it again.