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Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin - 2 of 4Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin - 3 of 4Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin - 4 of 4
Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin - 1 of 4

Wet n Wild Prime Focus Clingy Serum Makeup Primer - 0.67oz: Translucent, For Oily & Combination Skin

$6.39

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At a glance

About this item

Highlights

  • Brightening Boost: Infused with 5% Niacinamide to enhance skin radiance and even out tone for a luminous glow.
  • Deep Hydration: Formulated with 8% Glycerin to lock in moisture, leaving your skin plump and hydrated all day.
  • Long-Lasting Wear: Achieve a flawless base that lasts up to 16 hours, ensuring your makeup stays fresh and vibrant.
  • Skin-Loving Ingredients: Enriched with nourishing properties that not only prep your skin for makeup but also promote a healthier complexion over time.
  • Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Description

Get ready to glow with our Prime Focus Clingy Serum Primer! This long-lasting primer is packed with 5% Niacinamide and 8% Glycerin to brighten, hydrate, and gives the skin a gorgeous dewy finish. Just apply a thin layer on clean skin, let it set for a minute, and you're all set for up to 16 hours of wear.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 12 Years and Up
Color Palette: Translucent
Product Form: Tube
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Skin Tone Improvement
Recommended Skin Type: Oily, Combination
Net weight: .9 fl oz (US)
TCIN: 92289534
UPC: 077802166906
Item Number (DPCI): 052-03-8987
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

Not Tested on Animals

Shipping details

Estimated ship dimensions: 1.24 inches length x 1.31 inches width x 4.49 inches height
Estimated ship weight: 0.28 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does this primer promote skin hydration?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is formulated with 8% Glycerin to lock in moisture, keeping your skin plump and hydrated.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the makeup last with this primer?

submitted by AI Shopping Assistant - 3 months ago

  • A: The primer ensures a flawless base that lasts up to 16 hours, keeping makeup fresh.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types is this primer recommended for?

submitted by AI Shopping Assistant - 3 months ago

  • A: This primer is recommended for oily and combination skin types for optimal results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product tested on animals?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this product is cruelty-free and never tested on animals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary ingredient for skin brightening?

submitted by AI Shopping Assistant - 3 months ago

  • A: The primer contains 5% Niacinamide, which helps enhance skin radiance and even out tone.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this water or silicone based?

submitted by Sue - 1 year ago
See all questions (6)

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Guests are saying

The Wet n Wild Prime Focus Clingy Serum Primer is a standout product that combines affordability with impressive performance. Guests appreciate its lightweight, hydrating texture that helps makeup adhere beautifully while minimizing the appearance of pores. The glass packaging adds a touch of luxury, and the absence of strong fragrances makes it suitable for sensitive skin. Many guests noted its long-lasting effects, making it a must-have for anyone looking to enhance their makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 454 reviews
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    66% would recommend
    3 recommendations
    4 out of 5 stars
    10 April, 2026
    originally posted on influenster.com
    Image

    It works well

    It's amazing and very very light weight. It's adorable and small so it's easy to carry around. It's a really good sticky consistency for a primer.
    alayaa6
    Did you find this review helpful?
    4 out of 5 stars
    5 April, 2026
    originally posted on influenster.com
    Image

    Recommend to try

    [This review was collected as part of a promotion.] I feels lightweight and tacky enough for your makeup to stick to it but not enough to be annoying And affordable. Live the pump and packaging. Long lasting.
    NicoleZ
    Did you find this review helpful?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Affordable and works!

    [This review was collected as part of a promotion.] I dont normally use primer but I received this product to try and I am pleased with the results. I have larger pores and this helped eliminate them and was a nice texture for all day wear. I appreciate the price it is a great value for the money.
    ReneeM
    Did you find this review helpful?
    4 out of 5 stars
    31 January, 2026
    originally posted on influenster.com
    Image

    Super stick

    [This review was collected as part of a promotion.] I was not sure about this product at first. It is very very sticky. It is stickier than milk grip primer but it is much much cheaper than milk prices. The packaging is also glass it’s very nice.
    peytonpeddy_7948
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on influenster.com
    Image

    Awesome primer

    I honestly didn't have super high hopes for this because I really love the elf grip primer, but I love this BETTER. It's very sticky & makes your makeup last very well. No scent which I love & better price than the elf primer:
    dominiquesherrymarie
    Did you find this review helpful?
    5 out of 5 stars
    4 December, 2025
    originally posted on WetnWild
    Image

    LOVE IT!!

    Love it, and like that it really helps with my foundation staying in place.
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on influenster.com
    Image

    Very useful

    [This review was collected as part of a promotion.] Yes! Made my makeup last so long I love it! The scent isn’t too crazy and the packaging is very nice and durable. Product also lasted forever and I felt my makeup looked better when I used it
    elizabethw507_9022
    Did you find this review helpful?
    5 out of 5 stars
    9 October, 2025
    originally posted on influenster.com
    Image

    Long lasting serum primer

    [This review was collected as part of a promotion.] This primer is a must on your makeup kit! I love how it makes my skin feel so nice without irritating it! It last pretty long! It doesn’t have any strong or weird smell which I love! It has 5% niacinamide too
    kenian9_5019
    Did you find this review helpful?
    4 out of 5 stars
    7 October, 2025
    originally posted on WetnWild
    Image

    Love it

    It’s actually really nice and it feels hydrating I like it
    Kiyomi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2025
    • Skin tone: Medium
    • Skin type: Oily, Combination
    • Skin concern: Sensitivity
    • Hair color: Red
    • Eye color: Green

    this product

    this product is very good I use it every day and It lasts the whole day even through 90 degree heat
    lily
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 September, 2025
    originally posted on WetnWild
    Image

    Definitely exceeded my expectations

    I love love love this primer. Super tacky. Comparable to well known brands. My makeup held up amazing and I live in the Caribbean so I am always sweating and in the sun. This primer is underrated!!!!
    Kandi B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 September, 2025
    originally posted on influenster.com
    Image

    Perfect Gripping Serum Primer

    Thick texture but easy to blend in, leaves tacky finish. Kept my makeup on even at the beach and while sweating. This did not make my makeup pill. Let it dry down before applying makeup.
    mouschi
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2025
    originally posted on influenster.com
    Image

    Easy to use.

    [This review was collected as part of a promotion.] 8/10 If you're looking for an affordable primer, this product is your go-to product. The only thing I do recommend is preping your face with moisturizer then applying primer then foundation for a better smooth finish.
    monicafaith23_2593
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    8 August, 2025
    originally posted on influenster.com
    Image

    My makeup stayed all day, even at the beach!

    [This review was collected as part of a promotion.] The texture was not sticky at all! The scent was nice and it didn’t smell bad! The ingredients weren’t harsh on my skin. I loved the packaging it was so cute and went well with my other makeup. The effectiveness was amazing.
    cherityc1_2752
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    22 July, 2025
    originally posted on influenster.com
    Image

    Worth it!

    [This review was collected as part of a promotion.] I received this product free for my review. The difference this product made was much more than I expected. I was able to use less foundation than before and my skin look smoother! I think it’s worth a buy, especially if you use an expensive foundation, as it can make that last longer.
    brittneyt36_7851
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    14 July, 2025
    originally posted on influenster.com
    Image

    Super affordable, hydrates skin well, and makes makeup last for the whole day!

    Absolutely loved this! My skin is very dry, and this hydrates it very well. Grips as much as ELF and Milk, but definitely does a better job at making my skin less dry and patchy. Super affordable! My makeup withstood Florida heat and humidity very well
    m_leigh14
    Did you find this review helpful?
    3 out of 5 stars
    27 June, 2025
    originally posted on influenster.com
    Image

    Definitely clingy!

    [This review was collected as part of a promotion.] I wanted to love this product because it has hydrating benefits from the Glycerin, especially during the winter months, but it had a very sticky consistency. The bottle advertises the formula to be clingy, but I didn’t think it would be sticky and heavy. My foundation did last a long time, but it took a little while to dry completely. If you don’t mind the stickiness, this is a beneficial skin product! There wasn’t any noticeable fragrance but it had somewhat of a fresh scent.
    stephanief87_2941
    6 guests found this review helpful. Did you?
    4 out of 5 stars
    24 June, 2025
    originally posted on influenster.com
    Image

    Part of my makeup routine ..whaaat?!🤘🏽

    [This review was collected as part of a promotion.] I have used this product as part of my makeup routine a few times now and have seen a difference in how my makeup looks! 😊 I like that it does not have a scent as I have sensitive skin!
    iitssmelissa_7472
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 June, 2025
    originally posted on influenster.com
    Image

    Highly recommend! Very affordable!

    [This review was collected as part of a promotion.] I was very impressed by this primer! The application was surprisingly smooth and the tackiness of the serum made for a really nice finish. The packing the product is in feels like a very high quality glass, not plastic! The scent was also pleasant! 😊
    autumng52_2293
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    12 June, 2025
    originally posted on influenster.com
    Image

    Love this

    [This review was collected as part of a promotion.] I absolutely love Wet n wild and this product! It is a super cute aesthetic bottle and works great as well. I love the affordability and the way it feels on my skin.
    danic752c_7300
    2 guests found this review helpful. Did you?

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