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NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 2 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 3 of 4NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 4 of 4
NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 1.01 fl oz - 1 of 4

NYX Professional Makeup Make ’Em Wonder 24H Soft Matte Foundation - 16 Beige - 1.01 fl oz: Contains Vitamin C, Contains Hyaluronic Acid, Vegan

$14.99

Skin UndertoneCool
Color16 Natural Beige

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Wonder Your Way: Introducing Make 'Em Wonder Soft Matte Foundation. Our skincare-infused, buildable formula is available in 45 undetectable make up shades. Wear as you please, from the perfect no-makeup makeup look to full glam
  • Skincare-Infused Foundation: Looks like real skin, just smoother, more even, and brighter. Infused with vitamin C, known for its brightening power to make your skin shine, and hyaluronic acid, known for instant hydration and a non-cakey feel
  • Flawless Finish, Barely There Feel: This formula goes hard. Our foundation makeup feels weightless on skin, fade and transfer resistant, sweat-resistant, waterproof & provides all-day shine control. With skin lookin' this good, they'll be guessing all day
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Goodbye catfish, hello skincare-infused foundation! Up to 24H soft matte, buildable coverage that covers everything but feels like nothing. MAKE 'EM WONDER if it’s foundation or if it’s just good skin? This soft matte buildable foundation comes in 45 undetectable shades. A 24H wear skincare-infused formula for instant hydration, even skin tone and all-day comfortable wear.

Apply the foundation using fingers, brush, or a sponge and watch as it blends in seamlessly with your skin! 1-2 dime-sized dots for natural coverage and more for buildable up to full coverage.
Suggested Age: 16 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid, Contains Vitamin C
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Skin Tone: Medium
Skin Undertone: Cool
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Color Correction, Mattifying, Brightening
Net weight: 1.01 fl oz (US)
Features: Blendable, Sweat-Resistant, Vitamin-Infused, smoothes, Long Lasting
TCIN: 94748689
UPC: 800897275303
Item Number (DPCI): 052-10-6864
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.79 inches length x 1.3 inches width x 3.9 inches height
Estimated ship weight: 0.099 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the ingredients?

submitted by bj - 3 months ago
  • A: Hi there, bj! Thank you for reaching out about our Make 'Em Wonder 24HR Soft Matte Foundation. Our complete ingredients list is listed on our website for your reference. XOXO

    submitted byNYX Cosmetics Team - 28 days ago
    Brand expert

Q: What type of coverage does the foundation provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: It offers medium coverage to enhance skin tone and correct color imperfections.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the form of this makeup product?

submitted by AI Shopping Assistant - 3 months ago
  • A: The foundation comes in a liquid form, making it easy to apply.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What beauty purposes does this foundation serve?

submitted by AI Shopping Assistant - 3 months ago
  • A: The foundation improves skin tone and provides color correction for a flawless look.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin tones is this foundation suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is designed for fair skin tones with a cool undertone.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the age range suitable for this foundation?

submitted by AI Shopping Assistant - 3 months ago
  • A: This foundation is recommended for individuals aged 16 years and up.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Additional product information and recommendations

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Guests are saying

The Make Em Wonder Foundation offers a lightweight, buildable coverage that blends seamlessly into the skin, providing a natural finish. Guests appreciate its versatility for both everyday wear and special occasions, with a wide range of shades available. The foundation is praised for its long-lasting formula that controls shine without feeling heavy or cakey. Many guests find it suitable for various skin types, making it a go-to choice for a flawless look.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3155 reviews
    easy to apply: 3.17 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 2.75 out of 5
    value: 2.25 out of 5
    16% would recommend
    6 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 May, 2026Verified purchase
    • Skin concern: Acne, Dark circles, Sensitivity, Redness
    • Skin tone: Medium
    • Skin type: Combination, Oily

    (no review title)

    wears nicely throughout the day, super easy to work with and just an overall good foundation.
    Yani
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Minimum to full coverage

    [This review was collected as part of a promotion.] With this product a little goes a long way, not much is needed for great coverage but you can build it up if you want a full face. The shade I picked was a little too light so I wish I’d picked the deeper shade but I could definitely add this to my makeup kit for clients.
    1 reply from NYX Professional Makeup team - 8 days ago
    Hi there! We’re glad to hear you’re enjoying the coverage and buildability of Make ‘Em Wonder™ Soft Matte Buildable Foundation. It’s great to know a little goes a long way and that you can still see it being a useful addition to your kit. We also appreciate you sharing your thoughts on the shade match. Thank you for taking the time to leave a review.
    Bri’AsiaM
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Mi fav

    [This review was collected as part of a promotion.] Mi favorita mucha overture en verdad fascinate es muy ligers se aplica fácil tapa La Mancha
    Yubibelleza
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Excelente base!!

    [This review was collected as part of a promotion.] Muy fluida, buena cobertura y excelente acabado Volvería a comprar
    Lidia
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Great product by Nyx

    [This review was collected as part of a promotion.] This Makeup foundation blends into my skin with the perfect shade as it provides a consistent tone. This product is thin and lightweight. No clogging noted after usage of the product. The color change product is awesome.
    BreiyonS
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Would buy again

    [This review was collected as part of a promotion.] I do like the finish of the foundation it doesn’t fit overly dry and I still feel pretty moisturized underneath and I have very dry skin so it doesn’t make me feel overly dried out
    KevinaD
    Did you find this review helpful?
    4 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Great drug store foundation!

    I was very excited when I heard Nyx was coming out with a soft matte foundation as I have more oily skin. This comes in a huge assortments of shades and looks so beautiful on the skin. The price point you can’t beat. My only complaint would be is that if this isn’t set completely down with powder it tends to break apart especially around my nose area. But if you set this with powder you will get the most full coverage, blurred, beautiful foundation at a comparable price point.
    ChynaW
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Very nice.

    [This review was collected as part of a promotion.] Very nice. I’d say the only thing about it is to be careful with the amount you use cause it is very easy to go overboard. However if you use it lightly it looks really nice and fresh. It stays all day and helps reduce pores. I like it.
    JenniferS
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    A lightweight, buildable foundation with a smooth

    The NYX Make ‘Em Wonder Soft Matte Buildable Foundation feels lightweight on the skin while still giving smooth, buildable coverage. I love how easy it blends and how comfortable it feels throughout the day without looking cakey or heavy. The soft matte finish helps control shine while still making my skin look natural and fresh. It layered beautifully with my other makeup products and gave my complexion an even, flawless look.
    SugarrT
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] Love the coverage on this it is a buildable coverage that looks like your skin but better I love to pair this with the powder from this line. Great matte finish that isn’t too dry. It is easy to blend and the packaging is great for on the go.
    PaigeB
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Really good foundation

    Very full coverage and perfect shade match. 10/10 recommend
    Miagreen
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Great Coverage! :)

    [This review was collected as part of a promotion.] Great coverage! Scent is okay. Shade was perfect! Finish was always great! It mixed well with my other products! Would definitely get more of this one and others in their line!
    KaylaA
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Super good

    [This review was collected as part of a promotion.] When I apply this product I don’t have to keep using it. It stays on all day. The packaging is very secure. I don’t know who’s the brains behind the formula but it is perfect for every skin tone.
    TamaraM
    Did you find this review helpful?
    4 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Good Makeup

    [This review was collected as part of a promotion.] Good makeup… felt lightweight… long lasting… unfortunately I chose the wrong shade for my skin… but it worked well on my Moms skin tone… definitely will be trying in my correct tone
    TiaraN
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    Great Foundation!

    Really impressed with this foundation for the price. I wasnt sure if it would be for me with it being a slightly more matte finish however I dont actually find it too matte on my skin. Im almost 40 with a drier skin type and I really liked how it sat on my skin. I would say its around a medium coverage, felt nice and lightweight too. I would say the shades come up a bit lighter compared to other NYC foundations ive tried in the past.
    corinnelaw_makeupartist
    Did you find this review helpful?
    3 out of 5 stars
    5 May, 2026
    originally posted on influenster.com
    Image

    Good summer foundation!

    [This review was collected as part of a promotion.] This foundation was SUPER breathable! The only reason I didn’t rate it higher is that the shade match was tricky. It is easily billable and the smell is light!
    1 reply from NYX Professional Makeup team - 19 days ago
    Hi there! Thank you for sharing your feedback. We’re so glad to hear you found Make ‘Em Wonder™ Soft Matte Buildable Foundation breathable, buildable, and lightweight in scent. We also appreciate your comments on the shade match, and we understand how important it is to find the right one. Thank you again for giving it a try and for taking the time to leave a review.
    StacyH
    Did you find this review helpful?
    2 out of 5 stars
    5 May, 2026
    originally posted on NYX Professional Makeup
    Image

    All shades in this range (from 1 to 9) turn pink:(

    [This review was collected as part of a promotion.] All shades in this range (from 1 to 9) turn pink. I tried shades 3 and 8, and it’s honestly terrible — they look completely pink on the skin, even though they’re advertised as having a warm undertone. I also tried shade 5, which is supposed to be neutral, but it still pulls pink. I’m really disappointed, because Can’t Stop Won’t Stop Foundation used to be perfect for both neutral and warm undertones. Now I honestly don’t know what to do...
    1 reply from NYX Professional Makeup team - 20 days ago
    Hello Gellanium! We’re sorry to hear Make ‘Em Wonder Soft Matte Buildable Foundation has been so disappointing for you. We understand how frustrating it is when multiple shades pull pink on your skin, especially when you were specifically looking for warm or neutral undertones and had a better experience with a previous foundation range. We truly appreciate you taking the time to share such detailed feedback on the shade undertones, and your comments will be passed along to our team.
    Gellanium
    Did you find this review helpful?
    3 out of 5 stars
    2 May, 2026
    originally posted on NYX Professional Makeup
    Image

    Beautiful but oxidizes

    Love the wear, finish, and coverage but the "cool" shades still oxidize orange :( I am a very pale pink cool tone and the Fair Porcelain looks gorgeous on application, but turns orangey once it sets. Would love to see this slightly tweaked in the future!
    1 reply from NYX Professional Makeup team - 22 days ago
    Hello essie0707! We’re so glad to hear you’re loving the wear, finish, and coverage of Make ‘Em Wonder Soft Matte Buildable Foundation. We also really appreciate your feedback on the undertone shift, and we understand how disappointing it is when a shade applies beautifully at first but does not stay true once it sets. Your comments on Fair Porcelain and the cool undertone are very helpful, and we’ll be sure to share them with our team.
    essie0707
    Did you find this review helpful?
    4 out of 5 stars
    2 May, 2026
    originally posted on influenster.com
    Image

    Good foundation

    [This review was collected as part of a promotion.] A little goes a long way. Great coverage. Very bendable. Sits well on my face. The color was slightly off for me. Broke me out depending on my cycle.
    AshleyN
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Cute

    [This review was collected as part of a promotion.] Loved the design of this foundation! Sadly it wasn’t my shade however the pigment was soo good I gave it to my friend as it matched her complexion perfectly. It was very easy to remove with my makeup wipes so that’s an A+
    ViaC
    Did you find this review helpful?

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