Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Neutrogena Restore Strength + Purity Hair Shampoo - Dye-Free - 13 fl. oz : Damage Repair, For All Hair Types, Liquid - 2 of 4Neutrogena Restore Strength + Purity Hair Shampoo - Dye-Free - 13 fl. oz : Damage Repair, For All Hair Types, Liquid - 3 of 4Neutrogena Restore Strength + Purity Hair Shampoo - Dye-Free - 13 fl. oz : Damage Repair, For All Hair Types, Liquid - 4 of 4
Neutrogena Restore Strength + Purity Hair Shampoo - Dye-Free - 13 fl. oz : Damage Repair, For All Hair Types, Liquid - 1 of 4

Neutrogena Restore Strength + Purity Hair Shampoo - Dye-Free - 13 fl. oz : Damage Repair, For All Hair Types, Liquid

$9.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Neutrogena Hair Restore Strength + Purity Shampoo designed to reduce shedding due to breakage
  • Hair wash gently removes 97% of buildup on hair while keeping hair strong
  • With 1.5% mandelic acid & gentle surfactants to thoroughly cleanse
  • This wash has a lightweight, luxurious texture with relaxing, medium body lather
  • Formulated with a delicate sheer rain fragrance including notes of green tea, jojoba, and lilies
  • Hair-purifying shampoo is formulated without sulfates, dyes, parabens, or phthalates
  • For best results, to remove hair & scalp buildup, use with our Triple Action Scalp Detox Cleanser
  • -

Description

Gently remove 97% of buildup on hair and help reduce shedding due to breakage* with Hair Restore Strength + Purity Shampoo. Formulated with hydrolyzed collagen, 1.5% mandelic acid (alpha hydroxy acid), & gentle surfactants, this purifying shampoo deeply purifies while keeping hair strong. This shampoo has a lightweight texture and creates a relaxing lather. Formulated with a delicate sheer rain fragrance bursting with freshness of green tea, jojoba, & lilies. Designed to cleanse & reduce shedding due to breakage, Hair Restore Strength + Purity Shampoo from Neutrogena, a dermatologist-recommended brand, is formulated without sulfates, dyes, parabens, or phthalates. To incorporate into your routine, apply to wet hair, lather well, & rinse thoroughly. For best results, use alongside the Neutrogena Triple Action Scalp Detox Cleanser. *vs non-conditioning shampoo
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Damage Repair
Net weight: 13.5 fl oz (US)
TCIN: 94755598
UPC: 052800682412
Item Number (DPCI): 063-02-0267
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, decyl glucoside, mandelic acid, hydrolyzed collagen, niacinamide, panthenol, sodium hydrolyzed potato starch, dodecenylsuccinate, starch, hydroxypropyltrimonium chloride, linoleamidopropyl pg-dimonium chloride phosphate, coco-glucoside, glyceryl oleate, sodium benzoate, fragrance, citric acid, sodium hydroxide, hexylene glycol

Allergens & Warnings:

WARNING: Use only as directed. Avoid contact with eyes. If contact occurs, rinse immediately. Keep away from children.

Shipping details

Estimated ship dimensions: 1.62 inches length x 2.84 inches width x 8.79 inches height
Estimated ship weight: 0.959 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What key ingredients are included in the formula?

submitted by AI Shopping Assistant - 5 days ago
  • A: It contains hydrolyzed collagen and 1.5% mandelic acid for deep purification and strength.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Does this shampoo contain any harmful chemicals?

submitted by AI Shopping Assistant - 5 days ago
  • A: No, it is formulated without sulfates, dyes, parabens, or phthalates.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What is the main purpose of this shampoo?

submitted by AI Shopping Assistant - 5 days ago
  • A: The shampoo is designed for damage repair and to reduce shedding due to breakage.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: What type of fragrance does this shampoo have?

submitted by AI Shopping Assistant - 5 days ago
  • A: It features a delicate sheer rain fragrance with notes of green tea, jojoba, and lilies.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Is this shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 5 days ago
  • A: Yes, it is formulated to be effective for all hair types.

    submitted byAI Shopping Assistant - 5 days ago
    Ai generated

Q: Can this be used daily?

submitted by Yasemin - 4 months ago
  • A: Hi, we suggest using the product once or twice a week to remove build up

    submitted byKenvue - 3 months ago
    Brand expert

Q: can i use this wit hdyed hair without it taking it out.

submitted by linda - 4 months ago
  • A: Hi, we have not tested the product for color treated hair

    submitted byKenvue - 3 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Guests have shared positive experiences with the Neutrogena Hair Restore Strength Purity Shampoo, highlighting its ability to cleanse effectively without stripping hair of moisture. Many have noticed reduced hair shedding, improved scalp health, and enhanced shine after use. The lightweight formula lathers well and is gentle enough for regular use, making it suitable for various hair types. Overall, it is praised for its clean ingredients and pleasant scent, making it a great addition to any hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 156 reviews
    quality: 1 out of 5
    0% would recommend
    1 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 June, 2026Verified purchase

    (no review title)

    I used this twice and both times I had major hair loss in the shower from using this product
    TK
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    23 April, 2026Verified purchase

    Works so well

    I switched from using a garnier shampoo and I noticed a BIG difference in the amount of hair I would shed in the shower. Def recommend
    Hh
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    14 April, 2026
    originally posted on influenster.com
    Image

    I love using with conditioner

    I’m using this shampoo for an almost a month and love the texture and consistency. No bad fragrance or any scents. Cleans scalps good and hair look healthy and shiny. Overall very satisfied and as I use it with Hair restore conditioner hair so smooth after rinsing. Beautiful packaging and design.
    MaftunaI
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026
    originally posted on influenster.com
    Image

    Great for dry hair and removing buildup

    [This review was collected as part of a promotion.] I want to share my experience with this excellent shampoo. I tried the shampoo and immediately fell in love. My hair has been thinning and also very dry. I was a bit nervous because I had just colored my hair but this shampoo is free of sulfates. So, I did a simple wash to remove the excess oils from my hair before doing a second wash. The reason I did two different washes is because I only wash my hair twice a week. I find that with curly hair that I don’t have to wash it every day or even every other day. After the second more thorough wash I was able to comb my hair with ease. It left my hair feeling clean and my scalp felt amazing. The shampoo also left my hair smelling fresh but not overpowered by the fresh scent. For me that’s a plus because I like to use a leave in conditioner and styling products. The main things that stood out was the amount of hair I in the sink after two washes was minimal compared to what I was used to, how clean my hair was without feeling stripped, and how much better my scalp felt. It didn’t remove my color because it’s free of sulfates. Huge plus! It lathers great with having to use only a small amount to get my scalp and hair clean. I would recommend this for any one looking to strengthen their hair and needing to exfoliate their scalp.
    CristiC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 April, 2026
    originally posted on influenster.com
    Image

    Great for hair shedding. Easy to use.

    Okay, I wasn’t expecting this but I’ve been using this hair routine for like 2 weeks and I can actually see a difference. My hair just feels healthier and I’ve noticed less shedding when I brush it. The funny part is my husband started using it too and now he’s obsessed 😭 which is lowkey annoying because it’s running out faster… but I can’t even complain, his hair looks so good. It’s just been one of those things that’s super easy to use but you actually notice it.
    KatherineR
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 April, 2026
    originally posted on influenster.com
    Image

    Neutrogena shampoo

    I’m incredibly impressed. It cleans deeply without leaving my hair feeling heavy or weighed down by residues, and it feels super fresh right from the very first wash. I noticed increased shine, less oiliness on my scalp, and a long lasting sensation of cleanliness. Plus, it has a light, pleasant scent that isn’t overpowering. It’s definitely an excellent choice if you’re looking for a shampoo that truly purifies your hair whiteout drying it out
    ElyisD
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Good shampoo!

    [This review was collected as part of a promotion.] I received this product for free from influenster and Neutrogena for my honest opinion, good shampoo for my oily hair really clean my hair and impurities in my scalp, I feel is a great help to maintain my hair nice and smooth, I always trust Neutrogena for my care and this shampoo is a good one. Good amount of foaming cleans very well and good on price also.
    ViandraP
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on influenster.com
    Image

    I recommend it

    I love this shampoo line I have the complete set and I recommend it too much the simple but perfect packaging, after using it my hair is soft and with shine. Leaves no residue is the ultimate
    HeidyP
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on influenster.com
    Image

    Shocked by the results

    I wasn’t sure what to expect with this line of products, but I’ve been so pleasantly surprised by the visible change in my hair! I’ve been recommending this to everyone!
    KatieM
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    Not for me

    [This review was collected as part of a promotion.] This says it is for fine hair but I disagree. It did nothing for my fine, thin hair. It didn't give any volume or lift whatsoever. The smell isn't pleasant, it smells a little on the chemical side.
    BeckyT
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    5 March, 2026
    originally posted on influenster.com
    Image

    Clean, Fresh Hair That Feels Stronger!

    I’ve been really enjoying the Neutrogena Hair Restore Strength + Purity Shampoo by Neutrogena😍 It gives my hair a very clean and fresh feeling without making it dry. The texture of the shampoo is light, and it creates a soft, gentle lather that spreads easily through my hair. After washing, my scalp feels refreshed and my hair looks smoother and healthier. I also like that it doesn’t weigh my hair down. Overall, it’s a simple but effective shampoo that works well for everyday use👍🏻
    ValeryiaR
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] Been bleaching the heck out of my 20 year box died hair, and let’s just say we needed some love. This shampoo after one use made a huge difference in how much healthier it made my hair appear! I will continue using this one. Only downside is I’m big on the way my shampoo smells, it doesn’t smell BAD it just doesn’t smell GOOD lol more like no smell.
    AmberA
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Not for everyone

    [This review was collected as part of a promotion.] I noticed more shine & it softened in texture as well . I didnt think it would be much of a difference. But you have to be careful to use a clarifying shampoo in between.
    katanarose_4287
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    21 January, 2026
    originally posted on influenster.com
    Image

    Clean feeling shampoo that slightly reduced sheddi

    [This review was collected as part of a promotion.] I received this product for free from Influenster and Neutrogena in exchange for my honest review. I’ve been using Neutrogena Hair Restore + Purity Shampoo for several weeks now and have mixed feelings about it. On the positive side, I did notice that my hair seemed to shed less over time, which was encouraging. It also leaves my hair feeling very clean, similar to a clarifying shampoo, without feeling heavy or greasy. However, there were a few downsides for me. The shampoo doesn’t really lather or suds up much, which made it feel like I needed to use more product to fully cleanse my hair. While I did notice some improvement, it wasn’t a dramatic difference even after weeks of consistent use. Overall, it’s a decent shampoo with some benefits, especially for a clean, refreshed feel, but I was hoping for more noticeable results. For that reason, I’m giving it 3 stars.
    chelseas194_3610
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2026
    originally posted on influenster.com
    Image

    Amazing hair Strength

    [This review was collected as part of a promotion.] The formula of these Neutrogena shampoo is amazing. It really does feel that the hair gets better with more the uses. I’ve been trying it for a few weeks and it feels really nice.
    carlacentanaro_986
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 January, 2026
    originally posted on influenster.com
    Image

    Works for Locs

    [This review was collected as part of a promotion.] squeaky clean LOCS. I will say this works for build-up used it after a curly style on my LOCS that meant a lot of products! Did not notice a scent and it has a great lather!
    rockingwithrae_4832
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 January, 2026
    originally posted on influenster.com
    Image

    Clean, clean

    [This review was collected as part of a promotion.] I loved this shampoo; it's restorative and removes all impurities, leaving your scalp super clean and feeling refreshed. The shampoo lathers up and has a minty smell. You wash your hair with it, then rinse. I recommend it.
    darle_4043
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    Five out of five stars!

    [This review was collected as part of a promotion.] I have fine, color-treated hair, and the Neutrogena Restore Strength & Purity Shampoo has been a great find. It cleans my scalp really well without stripping my hair or fading my color. My hair feels lighter, softer, and healthier after each wash, and I’ve noticed less breakage over time. I love that it’s sulfate-free and gentle enough for regular use, with a fresh, clean scent that isn’t overpowering. If you’re looking for a shampoo that removes buildup while still protecting fine, color-treated hair, this one is definitely worth it.
    makemeupangela_1344
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    6 January, 2026
    originally posted on influenster.com
    Image

    Does not work

    [This review was collected as part of a promotion.] I really wanted to like this shampoo, but unfortunately it did nothing for my hair. I used it consistently, hoping to see stronger strands, less breakage, or at least improved texture, but there was no noticeable change at all. The shampoo itself feels fine going on and cleans without being overly harsh, but that’s about where the positives end. My hair didn’t feel healthier, smoother, or more manageable after washing, and over time it looked and felt exactly the same as before—if not a bit dry. For a product marketed toward restoring strength and improving hair quality, I expected some kind of result. Sadly, this shampoo just didn’t deliver on its claims for me. It’s not terrible, but it also didn’t provide any real benefits, which makes it hard to recommend.
    angelab47_5133
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    1 January, 2026
    originally posted on influenster.com
    Image

    A lot of product is used for thick/long hair!

    [This review was collected as part of a promotion.] Absolutely love this product. The smell is subtle and not overwhelming at all. Where this product dropped the ball would have to be how much you have to use for thick and long hair. I had to use about 15 to 20 pumps just to be able to get my whole scalp lathered. It’s is super effective taking all the hair build up out but I haven’t noticed any hair growth improvement though.
    samn7371_4826
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy