Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Purezero Biotin Hair Shampoo - 20 fl oz: Color Protection, For All Hair Types, Liquid Form - 2 of 4Purezero Biotin Hair Shampoo - 20 fl oz: Color Protection, For All Hair Types, Liquid Form - 3 of 4Purezero Biotin Hair Shampoo - 20 fl oz: Color Protection, For All Hair Types, Liquid Form - 4 of 4
Purezero Biotin Hair Shampoo - 20 fl oz: Color Protection, For All Hair Types, Liquid Form - 1 of 4

Purezero Biotin Hair Shampoo - 20 fl oz: Color Protection, For All Hair Types, Liquid Form

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Strengthening Shampoo
  • Carbon-free certified 0 carbon footprint by the Carbonfund
  • Free of all Sulfates, Parabens, Dyes, Phosphates, Phthalates, and Gluten
  • Contains Biotin and other Protein
  • Great for color treated hair!

Description

Your hair has been tested by the elements, and it needs help to maintain its strength. By blending concentrated Protein in the formula, the Purezero Biotin Collection delivers the help you need and leaves you with strong, resilient hair. Game, Set, Match.

Purezero prides itself as a brand on having the best performing hair care products on the market, while also avoiding any ingredients that may damage your hair or be a risk to your wellness. We are constantly evaluating all of our ingredients and staying up to date on new research in the field. There are over 100 ingredients that we refuse to put in our products (including all Parabens, Sulfates, Dyes, Phosphates, Phthalates, Gluten, Any Formaldehyde Releasing Preservatives, and many many more!). We continue to monitor our ingredients and products so that you don't have to.

Pure Ingredients, Zero Concerns. It's that simple.
Hair Type: All Hair Types, Colored
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Color Protection, Strengthening
Net weight: 20 fl oz (US)
TCIN: 94812218
UPC: 856873008557
Item Number (DPCI): 063-00-0846
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium c14-16 olefin sulfonate, cocomidopropyl betaine, glycol distearate, ppg-2 hydroxyethyl coco/ isotearamide, sodium chloride, biotin, hydrolyzed rice protein, coco-betaine, guar hydroxypropyltrimonium chloride, sodium cocoyl isethionate, polyquaternium-10, peg-120 methyl glucose phenoxyethanol, fragrance

Allergens & Warnings:

Our products are Vegan and are never tested on animals.

Shipping details

Estimated ship dimensions: 2.51 inches length x 2.48 inches width x 9.21 inches height
Estimated ship weight: 1.4771 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the full ingredient list? I can't even find it on their website. I'm surprised that they don't make that public.

submitted by A Nonymous - 3 months ago

  • A: Check the store that rhymes with small greens, it’s the only one I could find that lists the ingredients. The app won’t let me copy paste.

    submitted byAnotherIngredientChecker - 3 months ago

Q: What key ingredient is known for its benefits to hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Biotin is a key ingredient known for strengthening and promoting healthy hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What specific benefits does this shampoo provide for hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: This shampoo offers basic cleansing, color protection, and strengthening for all hair types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What kind of certifications does this shampoo have?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo is carbon-free certified, ensuring a zero carbon footprint.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo safe for color-treated hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is specifically designed to be safe for color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this shampoo contain harmful additives?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from harmful additives like sulfates, parabens, and phthalates.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: does this product contain fragrance?

submitted by storagequeen - 4 months ago

  • A: Yes it does, i say it has a nice perfume scent

    submitted byNovaboo - 3 months ago
See all questions (7)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

4.1 out of 5 stars with 10 reviews
effectiveness: 3.67 out of 5
quality: 3.67 out of 5
value: 3.67 out of 5
50% would recommend
4 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase

Great no sulfate shampoo.

I am allergic to everything. This shampoo did not dry out my scalp and make me itch plus no lingering scent. My shower drain isn’t as covered with hair anymore.
Mel
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
5 May, 2026Verified purchase

Made my hair fall out!

I tried this out based on all the reviews I read. My first time using it and it made my a lot hair fall out in the shower, I’ve never had that happen with any other shampoo. Definitely returning it.
Jas
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026

LOVE THIS DUO, THE BEST!

Great results and fragrance! I do however wish they would change the pump. It's doesn't dispense enough in my opinion. Aside from that, it's amazing for my thick curly hair!
Slh0714
1 guest found this review helpful. Did you?
1 out of 5 stars
5 February, 2026Verified purchase

(no review title)

love this shampoo sm, but when it came the packaging of the target box was so damaged that when i took it out of the mailbox everything fell out. the shampoo was completely unscrewed and went everywhere what the flip
Ashley
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 February, 2026

GREAT!

I always loved Purezero. This smells and works great on my hair! Such a great brand and message!
Debra
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy