Return this item in store within 30 days for a full refund.
Eligible for registries and wish lists
At a glance
About this item
Highlights
Bigger Display. Max Clarity: Active Max features a shine brighter screen with a 3,000-nit display engineered for ultimate clarity, even under the harshest sunlight. See your data clearly on a large 1.5″ ultra-bright AMOLED display built for easy readability in any condition — from the gym to the mountains.
Bigger Battery, Max Endurance: Go longer between charges with reliable power built for every routine. With up to 25 days of battery, the Active Max smart watch keeps up with your routine day and night.
Bigger Storage. Smarter Maps: With 4GB of onboard storage, you have more space for your favorite music and downloaded maps with turn-by-turn directions — all accessible right from your wrist.
Bigger Training, Smarter Insights: From strength sessions to long runs, the Active Max tracker adapts to how you train with 170+ workout modes and personalized Zepp Coach running plans.
BioCharge Energy Monitoring: Your BioCharge score adjusts based on your daily workouts and stress levels to help you understand when to push harder and when to rest, so you can train smarter and recover better.
Free Downloadable Maps: Download terrain and ski maps directly to your watch for offline navigation — no signal needed. Built-in positioning with five satellite systems ensures fast, accurate tracking everywhere you go.
Zepp Coach: Train smarter with personalized AI-driven workout plans that adapt to your performance and recovery. Choose from versatile training programs or specific running plans for 3K, 5K, 10K, half, and full marathons
Description
From your first mile to your last workout set, Active Max keeps you moving with purpose and clarity — supporting every goal, from focused training to weekend exploration. With a large 1.5″ ultra-bright display, 4GB of storage for your maps, music and podcasts, BioCharge energy monitoring, and Zepp Coach training plans, you'll get the insight, and motivation to keep you performing every step of the way. Comfortable, capable, and ready for more, Active Max keeps your training consistent and your everyday lifestyle in sync.
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 95286218
UPC: 850071618761
Item Number (DPCI): 057-03-0483
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.34 inches length x 3.54 inches width x 6.69 inches height
Estimated ship weight: 0.34 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi there, the model number for the Active Max is A2557. Michael | Amazfit Support
submitted byAmazfit - 2 months ago
Brand expert
A: Hi, thanks for reaching out about Amazfit Active Max Smartwatch
To address your question, and make sure you get the most accurate and correct answer, we invite you to reach out to our Target Guest Services team at 1-800-440-0680.
The Active Max smartwatch impresses guests with its sleek design, extensive features, and exceptional battery life. Many appreciate its comfort during workouts and daily activities, as well as its accurate health tracking capabilities. The large, bright screen enhances usability, making it easy to read in various conditions. While some guests noted minor issues, the overall satisfaction with performance and value makes it a strong choice for fitness enthusiasts and casual users alike.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
38 star ratings
4.7 out of 5 stars with 38 reviews
5 out of 5 stars
17 August, 2026
originally posted on us.amazfit.com
Great Watch
I enjoy this watch way more than any other smart watch I’ve owned. The interface and apps it has as well as the overall look is awesome
Anonymous
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5 out of 5 stars
1 August, 2026
originally posted on us.amazfit.com
Active Max wear
So far, I’m very impressed with the Active Max. I’ve worn it during three runs and two HYROX simulator classes at F45, and it has performed well during every workout. It stays comfortable and secure on my wrist, is easy to read while training, and does a good job tracking my activity. I’m still getting familiar with all the features, but based on my experience so far, I’m very satisfied with the purchase.
WendellJ
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4 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
Great product/watch
Better than expected, Easier to use than expected. Product of the future.
Anonymous
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5 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
Good upgrade for a new model active watch
Great so far . Especially like the sleep made that keeps up with the time you nap . My old one did not have this feature . I’m retired and I take a lot of naps and now I can keep track of my nap durations . Watch faces show more detail up front without having to go through individual apps . So far , so good .
JoeM
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5 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
New watch
Great watch, I have the T-Rex 2 just need a new band
Anonymous
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5 out of 5 stars
3 July, 2026
originally posted on us.amazfit.com
On/off delay
Takes about 5 seconds while holding the button to turn on but then 10 seconds to turn off. What the heck?
ScottN
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5 out of 5 stars
9 June, 2026
originally posted on us.amazfit.com
Great purchase
I love my active max . It has the best features in my opinion.
JavierR
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5 out of 5 stars
8 June, 2026
originally posted on us.amazfit.com
Battery lasts days!
Battery last days, no need to charge it and comfort is awesome able to sleep and workout with it on. Great product
Anonymous
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4 out of 5 stars
8 June, 2026
originally posted on us.amazfit.com
(no review title)
Couple of days using it, so far, good for the money.
Juan
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5 out of 5 stars
5 June, 2026
originally posted on us.amazfit.com
Super montre
La montre fonctionne très bien. C’est presque mieux qu’une montre Apple pour une fraction du prix.
Anonymous
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4 out of 5 stars
1 June, 2026
originally posted on us.amazfit.com
Works well
I like it, the only problem I have is it will not control my music on I phone
VinnieO
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4 out of 5 stars
24 May, 2026
originally posted on us.amazfit.com
Bonne montre pour les activités physiques
Je n'ai pas utilisé toutes les possibilités de la montre à ce jour comme guidage sur un parcours mais elle répond aux attentes après avoir eu la GTR3 et ai hésité avec la GTR4. Comme pour la GTR3 j'ai qq problèmes pour la natation dans le décompte des longueurs sur grandes distances ou éducatifs de nage
FredericV
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5 out of 5 stars
17 May, 2026
originally posted on us.amazfit.com
Great watch
Love this watch. Keeps up with all my health ratings and especially my sleep. Battery life is excellent as well.
Anonymous
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5 out of 5 stars
21 April, 2026
originally posted on us.amazfit.com
So far so good
I have only had it about a week. But I love the app so easy to use and understand. The screen is tough I have already been doing plumbing at home in the yard, camping and kayaking with it not a single scratch.
JamesB
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5 out of 5 stars
14 April, 2026
originally posted on us.amazfit.com
Great workout watch.
I bought because of a promo that planet fitness had. It was a gift for my boyfriend since he's been wanting a smart watch. We were amazed at all the features and functions. I will be buying one for me too.
LeslieM
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5 out of 5 stars
6 April, 2026
originally posted on us.amazfit.com
Nice upgrade
I upgraded from the Active 2 and love the bigger screen and longer battery life. The watch is beautiful and works as advertised. They perforated sport band is a nice touch. I love the larger face which makes it easier to see. Even though it's larger, it's still very lightweight and fits well on my wrist.
RayB
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5 out of 5 stars
3 April, 2026
originally posted on us.amazfit.com
Active Max
Had the Active Max for two weeks now, let me just say I’m super impressed!!! I have had Apple Watches and Garmin's but Active Max I will feel is so much better for the price. Will be a repeat customer.
Anonymous
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5 out of 5 stars
28 March, 2026
originally posted on us.amazfit.com
(no review title)
Everything is awesome, except for for some reason it automatically starts a workout without me, telling it to
JeffC
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5 out of 5 stars
21 March, 2026
originally posted on us.amazfit.com
Amazafit Active Max
Awesome watch. Due to 3000 nits I can actually see my step count in direct sunlight. Love it.
Anonymous
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5 out of 5 stars
21 March, 2026
originally posted on us.amazfit.com
Wow
This has been great so far. I love the features and everything sees accurate, or at least consistent. The best part is only charge it about once a week instead of it running out of battery by sometimes not even the end of day.