$149.99 sale price when purchased online
$229.99 list price
Target Online store #3991
About this item
Highlights
- Most awarded air purifier brand in the US*; Blueair’s #1 selling air purifier line; Blue family’s new Pure Max series with our proprietary HEPASilent™ performance now even better with up to 83% faster cleaning and 50% less noise.†
- Let’s clear the air quieter; Quiet Mark certified (23-50dB); Cleans 387sqft medium rooms in about 12.5 min or up to 929sqft medium space in 30min, on high.
- Let’s clear the air faster; HEPASilent™ dual filtration technology delivers more clean air faster and uses less noise and energy than HEPA filtration alone.‡
- Let’s clear the air better; Removes at least 99.97% of tiny airborne particles like viruses and smoke down to 0.1 microns, and captures pet dander, pollen, mold allergen and dust; carbon filter traps light household odors from smoking, pets and cooking.§
- Let’s clear the air smarter; Smart Air Purifier app enabled and voice control available; Features include Clean Air ETA, Welcome Home and RealTrack filter monitoring tells you more accurately when to replace within 9 months.
- Let’s clear the air easier; Intuitive display, 5-color AQI and simple two-button design make it easy to control fan speeds 1, 2, 3 or night mode, auto mode or adjust light levels and child lock.
- Let’s clear the air with less energy; Energy Star Most Efficient 2023; Blueair air purifiers use less energy (32W on high) than a 60W incandescent lightbulb so it’s kind to your wallet and the planet.
- Independently tested for performance & safety, zero ozone; AHAM Verifide for Performance (CADR); Quiet Mark Certified; Ozone Safety Standards Certified by CARB; Zero Ozone Verified (<5 ppb) by Intertek Sustainability.
Description
Let’s clear the air with Blueair. Blue Pure 311i Max HEPASilent™ smart air purifier quickly cleans 387sqft medium room in about 12.5 min or up to 929sqft medium space in 30min, on high. This air purifier has a Clean Air Delivery Rate (CADR) of 250 for fine smoke particles, dust and pollen. Energy Star Most Efficient 2023. Blueair air purifiers for bedroom. HEPASilent air purifiers for home. Air purifiers for pets. Air cleaner. Smart air purifier. Virus air purifier for dust, smoke, kitchen odor. Blue Pure 311i Max air purifier.
*Based on a survey of over 50 awards, accolades, and recommendations issued by independent consumer associations, media publications, and industry competitions from January 1, 2022, through January 31st, 2023, for products sold in the US by top 10 air purifier brands according to NPD Group Retail Tracking Service, Small Appliances, U.S. sales dollars Jan – Dec 2022.
†Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. Noise refers to the dB(A) difference in acoustic power.
‡When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.
§Tested PM 2.5 (0.1 - 2.5 microns) up to 90min in a 30m3 room. Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.
*Based on a survey of over 50 awards, accolades, and recommendations issued by independent consumer associations, media publications, and industry competitions from January 1, 2022, through January 31st, 2023, for products sold in the US by top 10 air purifier brands according to NPD Group Retail Tracking Service, Small Appliances, U.S. sales dollars Jan – Dec 2022.
†Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. Noise refers to the dB(A) difference in acoustic power.
‡When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.
§Tested PM 2.5 (0.1 - 2.5 microns) up to 90min in a 30m3 room. Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.
Dimensions (Overall): 19 Inches (H) x 12.5 Inches (W) x 12.5 Inches (D)
Weight: 7.87 Pounds
Features: Controlled by Smartphone App, Odor Filter, Electronic Filter Monitor, Quiet Operation, Carbon Filter, Easy Filter Change
Number of Settings: 4
Includes: Filter
Wattage Required: 32 Watts
Filter Type: HEPA
Industry or Government Certifications: Energy Star Certified
Room Size Range: 300-500 sq. ft.
Allergens Captured: Odors, viruses, Pollen, Household Dust, Bacteria, Pet Dander
Maximum Filter Life: 9 Months
Power Source: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88323079
UPC: 689122023021
Item Number (DPCI): 085-00-0220
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 14.5 inches length x 14.5 inches width x 21.2 inches height
Estimated ship weight: 11.9 pounds
This item ships in its original packaging, revealing what’s inside. ·Details
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
Guests appreciate this air purifier for its quiet operation, effective air cleaning, and ease of use. It is particularly valued for its compact design, smart features, and ability to handle cooking odors and smoke. Many guests have noted its unobtrusive presence and efficiency in maintaining air quality, making it a popular choice for various rooms in the home.
- Thumbs up graphic, quiet operation
- Thumbs up graphic, effective air cleaning
- Thumbs up graphic, compact design
- Thumbs up graphic, smart features
- Thumbs up graphic, ease of use
- Thumbs down graphic, dust removal
- Thumbs down graphic, button combination
- Thumbs down graphic, false advertising
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.6 out of 5 stars with 30 reviews
value: 4 out of 5
quality: 4.43 out of 5
60% would recommend
10 recommendations
Excellent sir purifier!
5 out of 5 stars
AShapiro - 27 days ago
originally posted on blueair.com
Great performance at a great price. Perfect in my living room. I have 4 cats, and you can't tell. Very easy to use.
I love it
5 out of 5 stars
FERRADJI ahlem - 29 days ago
originally posted on blueair.com
Great product works perfectly and the app make it really easy to use
No metal, but works perfectly!
5 out of 5 stars
Nigella - 1 month ago
originally posted on blueair.com
This is my first of this style of Blueair purifier. I was apprehensive about the plastic construction, but rest assured: this is every bit as good - if not better - than the old metal models. Have been using speed 2 and getting great results in large bedroom with high ceilings. Worth every penny.
Does everything it is supposed to quietly
5 out of 5 stars
jmpcycling - 1 month ago
originally posted on blueair.com
This is my bedroom air purifier. I cannot hear it running in low mode and no more sneezing from dust or allergens.
Real time info
5 out of 5 stars
Abby1 - 2 months ago
originally posted on blueair.com
The real time status of the air quality is amazing.
Quality product, quiet unit, glad I bought one.
5 out of 5 stars
Gardener28 - 2 months ago
originally posted on blueair.com
Great unit, good design, relatively quiet, removes odors and schmootz from air. I am glad I purchased it, although I did get it one prime day directly from the company making it more affordable and extending its warranty.
Form and Function
5 out of 5 stars
- 2 months ago
originally posted on blueair.com
The product is extremely quiet and efficient. It is very well constructed and a compliment to any room.
Another superior product
5 out of 5 stars
JoMaDa - 2 months ago
originally posted on blueair.com
Yet another terrific Blue Air product. Small footprint, quiet, effective. 1st one from 12 years ago has run every day and I’m expecting this one will too. Awesome
LOVE my Blueair air purifier
5 out of 5 stars
DJ Clark - 2 months ago
originally posted on blueair.com
So far I love my Blueair air purifier. I plan on getting another one soon for my office
Perfect for a Single Room
5 out of 5 stars
BWVA - 2 months ago
originally posted on blueair.com
Needed a single room air purifier and the Blue 311i Max fits the bill. Ultra quiet on the lower modes, keeps the air clean, even has an app that gives you details about the air quality. Also comes with a filter monitor, so you never have to guess when to replace the HAPA filter.
Pure Joy with Blue Air
5 out of 5 stars
Julie D - 3 months ago
originally posted on blueair.com
We are so impressed with BlueAir. We bought one medium and 3 small units and love them. Our air smells so fresh and pure and we have yet to see any dust on any surface.
Best Filter on the market
5 out of 5 stars
abcdavila - 4 months ago
originally posted on blueair.com
I am just blown away by the accuracy of this filter. It picks up cooking odors in an instant and cleans the air in a matter of 2-3 hours for strong smells. I have a cat and I have been told that my apartment doesn't smell like I have pets, I believe this could be from the filter. It picks up random bits of cat hair and float around. And in my experience, if you leave it on Auto setting, the filter has lasted me a year. I would buy this again
Clean air
5 out of 5 stars
Thumbs up graphic, would recommend
Em - 5 months ago, Verified purchaser
We love the quietness!
Quiet worker
5 out of 5 stars
Thumbs up graphic, would recommend
BreathingEasy - 5 months ago
Very quiet and very good at filtering. I have three now I like them so much.
Whisper quiet
5 out of 5 stars
Thumbs up graphic, would recommend
Hawkeye - 8 months ago, Verified purchaser
Easy to set up and pair with app. Incredibly quiet in the automatic, low setting. Thinking about buying another.
Think twice before you buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Please read - 9 months ago, Verified purchaser
Item is a bust. Will stop working in a couple of months. Customer service for Target and blueair are no help.
1 reply from Blueair Support Team team - 9 months ago
Thank you for taking the time to leave us a review. Quality and customer experience are important to us, and we’d love to make this right. Please contact us at the following link so that our team can help resolve this issue: https://www.blueair.com/us/contact-us-page.html
Air Purifier
5 out of 5 stars
Thumbs up graphic, would recommend
Vital - 10 months ago, Verified purchaser
Easy to use. I downloaded the app and followed the prompts
Only runs on 2.4 Ghz wifi
2 out of 5 stars
Thumbs down graphic, would not recommend
KD - 11 months ago, Verified purchaser
I have really liked this air purifier. However, it only works on 2.4Ghz Wi-Fi. Our Xfinity runs on 3 bands 2.4, 5 & 6 Ghz. When I split the bands to run this device, we had connectivity issues with the Wi-Fi.
Air Purifier that actually works that you need
5 out of 5 stars
Thumbs up graphic, would recommend
Tori - 11 months ago, Verified purchaser
Great price and easy to connect air purifier ! Knows how to work any room and works fast! App is super helpful and explains in detail what air purifier is doing and when air is clean!
Nothing special
4 out of 5 stars
Thumbs down graphic, would not recommend
Alex - 1 year ago, Verified purchaser
This air purifier has a modern attractive aesthetic but the performance is nothing special. Even though they call it "HEPAsilent" it seems just as noisy to me as any other air purifier I've had, so don't buy the marketing on that. To me the fan also seems a bit high pitched and shrill at higher speeds compared to other air purifiers I've had. At very low speeds it is quiet, but it's also barely moving any air so it's hard to count that. The app is a neat feature to have and seems to work great.