Boka Ela Mint- Fluoride Free- Nano Hydroxyapatite Toothpaste - 3.4oz
$9.89 ($2.91/ounce)
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Guests are saying
This toothpaste has garnered positive feedback for its effectiveness in improving oral health, particularly for those with sensitive teeth. Guests appreciate its fluoride-free formula, which includes nano hydroxyapatite, known for remineralizing enamel. Many have reported whiter teeth and fresher breath after consistent use. The mild mint flavor is a favorite, making it suitable for daily use. However, some guests have raised concerns about the price and ingredient transparency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 277 reviews
effectiveness: 4.38 out of 5
quality: 4.42 out of 5
value: 4.03 out of 5
82% would recommend
51 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 September, 2026
failure to disclose active ingredient %
This company is making deceptive claims in the don’t hold up to investigation or logical scrutiny. They cite no studies for the claim that their smaller crystals work at lower levels, which makes it unfalsifiable as stated. The "studies are over ten years old" line doesn't hold up either — the 2025 review and the eight-week sensitivity trial I looked at earlier both used the ten-to-fifteen percent range. And the Europe approval point is about safety, not about efficacy at their particular concentration; those are different questions being blended. Calling a percentage of a well-characterized mineral "proprietary" is also a stretch.
4 out of 5 stars
10 August, 2026Verified purchase
(no review title)
I liked that it’s a clean option but I feel like it could improve the breath smell
5 out of 5 stars
9 August, 2026Verified purchase
(no review title)
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2026Verified purchase
Best toothpaste!!!
We'v'e been using this for about 5 years or more. I would never go back now. My teeth used to be so sensitive, that I had to pretty much keep my mouth closed in the winter when walking my dog. My teeth used to break. I used to get cavities. Not anymore. My teeth are stronger, white naturally, and I have no broken a tooth for years. Best stuff on the market!!!
5 out of 5 stars
30 June, 2026Verified purchase
Will never go back to any other toothpaste
I absolutely love boka. We have been using it for a very long time and I used to be very prone to cavities. No matter how often I brushed I would always get them. I would hate going to the dentist because of how I felt about my teeth and after I started using boka I haven’t had a cavity. People complement my teeth all the time too!
5 out of 5 stars
6 June, 2026Verified purchase
Awesome toothpaste without fluoride
My dental hygienist recommended this toothpaste, along with David’s hydroxyapatite dental floss. I’ve been using this brand for over a year now, and I’ve noticed a significant difference in my oral hygiene. I particularly appreciate that it doesn’t contain fluoride, which is a concern for me. My kids also love it!
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2026Verified purchase
Great toothpaste higher end
I love this toothpaste and makes your teeth so white. has a very strong minty taste. I feel like it brushes my teeth really well and it leaves your mouth very minty.
5 out of 5 stars
23 May, 2026Verified purchase
(no review title)
Like
5 out of 5 stars
10 May, 2026Verified purchase
(no review title)
Love
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2026Verified purchase
Great flouride free toothpaste!
No weird after taste and it was effective at cleaning and my breath smells great!
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
better paste
love this toothpaste helps with whitening and relieves any tooth sensitive I may have
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026
(no review title)
This toothpaste is AMAZING! I notice my teeth are whiter after a week or less. I’ve been using it for over a year now and I always recommend. My teeth feel stronger and look healthier. I will never go back to anything else
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2026Verified purchase
Fresh Breath Without the Harsh Chemicals
My kids have been using this brand for a little over a year now. While in target I decided to give it a try. The peppermint taste isn't too strong or overpowering which I like. It's just enough to freshen up your breath. It has a smooth texture and it's super effective.
4 out of 5 stars
26 April, 2026Verified purchase
(no review title)
really liking everything about this toothpaste
5 out of 5 stars
4 April, 2026Verified purchase
Dentist approved as a great flouride free alternative TP.
I absolutely love this toothpaste. It doesn’t leave my mouth with a weird aftertaste all day like most toothpastes do. However, if you are prone to cavities a fluoride free toothpaste isn’t a good idea. I’m a dental professional and sometimes will rotate fluoride toothpastes and boka. Or at least get my fluoride applications done every 6months. I’m not prone to cavities but it’s good practice along with gentle brushing of teeth/gums twice a day and flossing nightly ♥️.
5 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026
Great fluoride-free toothpaste!
I really like this toothpaste! It has a fresh mint taste and leaves my mouth feeling clean without being too strong. I love that it’s fluoride-free and contains nano hydroxyapatite. It’s gentle on sensitive teeth and works well for daily use. The texture is smooth, and it doesn’t foam too much, which I prefer. Definitely would buy again!
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026Verified purchase
(no review title)
Love that Target is now selling BOKA; I've used their products for a while & love them!
4 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase
Works Well
I’ve really enjoyed using Boka toothpaste so far. The texture is smooth, it foams just enough without being overwhelming, and the flavors are a nice change from the typical overly strong mint. My mouth feels clean after brushing, and it feels like a gentler formula compared to some traditional toothpastes. I also appreciate the ingredient approach. I know there’s a lot of talk online about “toxic vs non-toxic” products, and while I’ve seen discussions about trace heavy metals being present in many toothpastes (including Boka) at very low, regulated levels, it didn’t feel like something that impacted my experience using it day-to-day. Overall, it still feels like a thoughtfully made product. One downside for me is the price. At around $9–$13 a tube depending on where you buy it, it’s definitely more expensive than basic options that cost just a couple of dollars. Because of that, it doesn’t feel like the most budget-friendly choice for everyday use. It doesn’t leave my teeth feeling stripped or sensitive, which I really like. That said, I’m currently trying out a few different toothpastes just to compare what works best for me long-term. I’d definitely consider repurchasing Boka depending on how those stack up, because overall I’ve had a really positive experience with it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
(no review title)
Favorite toothpaste!
5 out of 5 stars
4 February, 2026Verified purchase
(no review title)
Best non toxic