n-Ha is a breakthrough material inspired by nature and backed by science that mimics tooth enamel
Appropriate for sensitive teeth
Contains bacteria-fighting xylitol
Freshens breath
Biocompatible
Fluoride-free
Peroxide-free
Description
Our Mint Flavored Toothpaste: Cool. Refreshing. Invigorating.
A classic mint flavor that’s anything but ordinary. Our proprietary and innovative formula includes Nano-hydroxyapatite (n-Ha) - a biomimetic mineral form of the same ingredient that naturally makes up 97% of your teeth material and 70% of your dentin. n-Ha has been the subject of significant research for decades with a wide variety of potential benefits across dentistry and oral care.
Boka is on a mission to inspire more mindful oral care. It starts with proven ingredients and feel-good formulas - and culminates into a full body-practice. Because when you take care of your mouth, your whole body benefits. And when nature and science team up together, we all win. So here’s to your health, starting with your smile and spreading far beyond.
Suggested Age: All Ages
Health Facts: Fluoride-Free, Non-Toxic
Product Form: Paste
Primary Active Ingredient: Nanohydroxyapatite
Package Quantity: 1
TCIN: 94311075
UPC: 850049838757
Item Number (DPCI): 049-09-0289
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Estimated ship dimensions: 6.85 inches length x 2.16 inches width x 1.41 inches height
Estimated ship weight: 0.19 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Q: People want to know there is at least 10% N-Ha as that is what we’re being told is the least amount that is effective. Not telling us makes me believe you have a much lesser amount. Or be transparent so we know that what we are buying is worth it.
submitted by Marlo - 11 months ago
A: Hi there, thank you for reaching out. The assertion that 10% nano-hydroxyapatite is required to be effective is incorrect and not based on current science. The studies asserting this percentage are often over 10 years old and used a particle size approximately 10x the size of the nano-hydroxyapatite in Boka. Smaller crystals, like those in Boka, have been studied to be effective at much lower levels than 10%. While Boka does not share the exact percent of n-ha in our toothpaste, we proudly use one of the most effective, and well studied forms of n-Ha available and is one of the few forms of n-ha studied for safety and approved for sale in Europe
submitted byHeyday - 10 months ago
Brand expert
Q: What percent Nanohydroxyapatite
submitted by Kornylak - 1 year ago
A: Hi there, thank you for reaching out.
We don’t disclose the exact percentage of n-Ha in our formulation for proprietary reasons because we have spent significant time and resources to develop an optimal formula. We can proudly share that Boka toothpastes feature one of the best sources of nanohydroxyapatite that is commercially available, and this form of n-ha has been thoroughly evaluated by the Scientific Committee on Consumer Safety (SCCS) as one of the few forms of n-ha permitted to be sold in Europe. Additionally, we carefully selected the n-ha used in Boka products for its superior performance and demonstrated effectiveness in clinical studies.
submitted byHeyday - 10 months ago
Brand expert
Q: Is this safe for toddlers?
submitted by Chelsea - 7 months ago
A: They have a kids’ one. My daughter uses the strawberry mango one and loves it.
submitted byLD - 3 months ago
Q: It says SLS free but in the ingredient list posted in the image it has SLS… is this in the toothpaste?
submitted by Sevk - 8 months ago
A: The ingredient list shows it contains Sodium Lauryl Sarcosuccinate not Sodium Lauryl Sulfate which is what SLS refers to
submitted byJ - 4 months ago
Q: Does a little go a long way?
submitted by Savannah - 1 year ago
A: You don’t have to use as much. Two of us take about 4 months to use one tube. Makes up for the price. Also it works great
submitted byGracie - 11 months ago
Q: What percent of nHa is in this toothpaste?
submitted by Zee - 1 year ago
A: Hi there,
Thank you for reaching out! We don’t disclose the exact percentage of n-Ha in our formulation for proprietary reasons because we have spent significant time and resources to develop an optimal formula. We can proudly share that Boka toothpastes feature one of the best sources of nanohydroxyapatite that is commercially available, and this form of n-ha has been thoroughly evaluated by the Scientific Committee on Consumer Safety (SCCS) as one of the few forms of n-ha permitted to be sold in Europe. Additionally, we carefully selected the n-ha used in Boka products for its superior performance and demonstrated effectiveness in clinical studies.
submitted byHeyday - 1 year ago
Brand expert
Q: What is the percentage amount of nano hydroxyapatite?
submitted by Amanda - 1 year ago
A: Hi there,
Thank you for reaching out! We don’t disclose the exact percentage of n-Ha in our formulation for proprietary reasons because we have spent significant time and resources to develop an optimal formula. We can proudly share that Boka toothpastes feature one of the best sources of nanohydroxyapatite that is commercially available, and this form of n-ha has been thoroughly evaluated by the Scientific Committee on Consumer Safety (SCCS) as one of the few forms of n-ha permitted to be sold in Europe. Additionally, we carefully selected the n-ha used in Boka products for its superior performance and demonstrated effectiveness in clinical studies.
submitted byHeyday - 1 year ago
Brand expert
Q: What’s the % of Nanohydroxyapatite?
submitted by Michelle N - 1 year ago
A: Hi there,
Thank you for reaching out! We don’t disclose the exact percentage of n-Ha in our formulation for proprietary reasons because we have spent significant time and resources to develop an optimal formula. We can proudly share that Boka toothpastes feature one of the best sources of nanohydroxyapatite that is commercially available, and this form of n-ha has been thoroughly evaluated by the Scientific Committee on Consumer Safety (SCCS) as one of the few forms of n-ha permitted to be sold in Europe. Additionally, we carefully selected the n-ha used in Boka products for its superior performance and demonstrated effectiveness in clinical studies.
submitted byHeyday - 1 year ago
Brand expert
Q: Is the formula vegan?
submitted by Alison - 6 months ago
Q: I saw someone gave a low review and said it was because this brand had heavy metals. Can you please let us know if this is correct.
This toothpaste has garnered positive feedback for its effectiveness in improving oral health, particularly for those with sensitive teeth. Guests appreciate its fluoride-free formula, which includes nano hydroxyapatite, known for remineralizing enamel. Many have reported whiter teeth and fresher breath after consistent use. The mild mint flavor is a favorite, making it suitable for daily use. However, some guests have raised concerns about the price and ingredient transparency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5
4.5 out of 5 stars
275 star ratings
4.5 out of 5 stars with 275 reviews
effectiveness
4.5 out of 5
effectiveness: 4.48 out of 5
quality
4.4 out of 5
quality: 4.42 out of 5
value
4.0 out of 5
value: 4.03 out of 5
84% would recommend
50 recommendations
4 out of 5 stars
10 August, 2026Verified purchase
(no review title)
I liked that it’s a clean option but I feel like it could improve the breath smell
Did you find this review helpful?
5 out of 5 stars
9 August, 2026Verified purchase
(no review title)
Amazing
Nicole
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
7 July, 2026Verified purchase
Best toothpaste!!!
We'v'e been using this for about 5 years or more. I would never go back now. My teeth used to be so sensitive, that I had to pretty much keep my mouth closed in the winter when walking my dog. My teeth used to break. I used to get cavities. Not anymore. My teeth are stronger, white naturally, and I have no broken a tooth for years. Best stuff on the market!!!
Mel
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
13 guests found this review helpful. Did you?
5 out of 5 stars
30 June, 2026Verified purchase
Will never go back to any other toothpaste
I absolutely love boka. We have been using it for a very long time and I used to be very prone to cavities. No matter how often I brushed I would always get them. I would hate going to the dentist because of how I felt about my teeth and after I started using boka I haven’t had a cavity. People complement my teeth all the time too!
Madeline
7 guests found this review helpful. Did you?
5 out of 5 stars
6 June, 2026Verified purchase
Awesome toothpaste without fluoride
My dental hygienist recommended this toothpaste, along with David’s hydroxyapatite dental floss. I’ve been using this brand for over a year now, and I’ve noticed a significant difference in my oral hygiene. I particularly appreciate that it doesn’t contain fluoride, which is a concern for me. My kids also love it!
HB
11 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 May, 2026Verified purchase
Great toothpaste higher end
I love this toothpaste and makes your teeth so white. has a very strong minty taste. I feel like it brushes my teeth really well and it leaves your mouth very minty.
Rebecca
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
4.0 out of 5
value: 4 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
23 May, 2026Verified purchase
(no review title)
Like
Bakhora
1 guest found this review helpful. Did you?
5 out of 5 stars
10 May, 2026Verified purchase
(no review title)
Love
Lauren
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 May, 2026Verified purchase
Great flouride free toothpaste!
No weird after taste and it was effective at cleaning and my breath smells great!
AlyssaG
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 May, 2026Verified purchase
better paste
love this toothpaste helps with whitening and relieves any tooth sensitive I may have
Ashley
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
6 May, 2026
(no review title)
This toothpaste is AMAZING! I notice my teeth are whiter after a week or less. I’ve been using it for over a year now and I always recommend. My teeth feel stronger and look healthier. I will never go back to anything else
Kgray
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
2 May, 2026Verified purchase
Fresh Breath Without the Harsh Chemicals
My kids have been using this brand for a little over a year now. While in target I decided to give it a try. The peppermint taste isn't too strong or overpowering which I like. It's just enough to freshen up your breath. It has a smooth texture and it's super effective.
hannahxjane
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
26 April, 2026Verified purchase
(no review title)
really liking everything about this toothpaste
B
Did you find this review helpful?
5 out of 5 stars
4 April, 2026Verified purchase
Dentist approved as a great flouride free alternative TP.
I absolutely love this toothpaste. It doesn’t leave my mouth with a weird aftertaste all day like most toothpastes do. However, if you are prone to cavities a fluoride free toothpaste isn’t a good idea. I’m a dental professional and sometimes will rotate fluoride toothpastes and boka. Or at least get my fluoride applications done every 6months. I’m not prone to cavities but it’s good practice along with gentle brushing of teeth/gums twice a day and flossing nightly ♥️.
Rocky
15 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
29 March, 2026
Great fluoride-free toothpaste!
I really like this toothpaste! It has a fresh mint taste and leaves my mouth feeling clean without being too strong. I love that it’s fluoride-free and contains nano hydroxyapatite. It’s gentle on sensitive teeth and works well for daily use. The texture is smooth, and it doesn’t foam too much, which I prefer. Definitely would buy again!
Gulya
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
27 March, 2026Verified purchase
(no review title)
Love that Target is now selling BOKA; I've used their products for a while & love them!
Monica
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
23 March, 2026Verified purchase
Works Well
I’ve really enjoyed using Boka toothpaste so far. The texture is smooth, it foams just enough without being overwhelming, and the flavors are a nice change from the typical overly strong mint. My mouth feels clean after brushing, and it feels like a gentler formula compared to some traditional toothpastes. I also appreciate the ingredient approach. I know there’s a lot of talk online about “toxic vs non-toxic” products, and while I’ve seen discussions about trace heavy metals being present in many toothpastes (including Boka) at very low, regulated levels, it didn’t feel like something that impacted my experience using it day-to-day. Overall, it still feels like a thoughtfully made product. One downside for me is the price. At around $9–$13 a tube depending on where you buy it, it’s definitely more expensive than basic options that cost just a couple of dollars. Because of that, it doesn’t feel like the most budget-friendly choice for everyday use. It doesn’t leave my teeth feeling stripped or sensitive, which I really like. That said, I’m currently trying out a few different toothpastes just to compare what works best for me long-term. I’d definitely consider repurchasing Boka depending on how those stack up, because overall I’ve had a really positive experience with it.
Bekah
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
4.0 out of 5
quality: 4 out of 5
value
2.0 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 February, 2026Verified purchase
(no review title)
Favorite toothpaste!
Brittney
effectiveness
5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
4 February, 2026Verified purchase
(no review title)
Best non toxic
vibha
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
22 January, 2026Verified purchase
Not for me...high levels of heavy metals
I really wanted to like this toothpaste, but I just found out that this brand has high levels of heavy metals, including LEAD. LOTS OF natural brands do!! UGH. Also, they are vauge about the amount of hydroxyapatite in the formula. Honestly, I think this is too controversial to use for me and my family. I asked for a refund. Simple is better for us! From what I can gather by talking with my dentist, is it's important that I rest my mouth between meals, and let saliva remineralize teeth, naturally. Eat healthy & cut back on the sugars and simple carbs, and acidy foods/drinks. Brush morning and night. Rinse with water after meals... and floss. Harsh ingredients in toothpaste kill the good and bad bacteria. Just like an antibiotic will do to the gut. Everyone is different, but our body is so capable if we treat it right (in my humble opinion!) Balance...
