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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original

$5.99

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.75 inches length x 4.53 inches width x 11.33 inches height
Estimated ship weight: 2.68 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 10 months ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 9 months ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 1 year ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 1 year ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 1 year ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 1 year ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 1 year ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 4 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 4 months ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 1 year ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 1 year ago
    Brand expert
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 4 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 1 year ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 6 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 1 year ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 4 months ago

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 1 year ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 6 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 5 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 5 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 5 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 5 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 7 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 7 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 8 months ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 18 days ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

Q: Is Dawn septic safe?

submitted by buyer_beware - 2 years ago
  • A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.

    submitted byDawn - 2 years ago
    Brand expert

Related Categories

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 31937 reviews
    cleans effectively: 4.34 out of 5
    quality: 3.84 out of 5
    value: 3.8 out of 5
    57% would recommend
    1074 recommendations
    5 out of 5 stars
    6 December, 2025Verified purchase

    (no review title)

    Gets the job done
    Cosmic Apples
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 November, 2025Verified purchase

    Great dish liquid!

    Great quality dish liquid - cleans well!
    Paul
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    23 November, 2025Verified purchase

    love it

    I love Dawn I keep Dawn all over my house I bought this big bottle so I can refill the bottles that I have I keep some in the laundry room and the bathrooms I use it to clean the tub I having acrylic tub and it really cleans it takes the soupy stuff off of it and makes it nice and shiny
    Grewve1
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on influenster.com
    Image

    Sparkling cleannn

    Dawn is the best dish soap you'll ever use. Growing up my mom only bought the cheap kinds, but once I got older I started using Dawn and have never looked back. It cleans the dishes soooo well and it lasts so long.
    keyshar2_8375
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 November, 2025Verified purchase

    Love <33

    The price is amazing and also this last me about 1 month in a house of 4 people!! And I clean the dishes every day and it last me a month! You just need a small amount
    Star
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on influenster.com
    Image

    Love Dawn

    The quantity is great. The scent is nice. The packaging is fine. The foam in very nice. The lather is awesome. Dawn is the only dish product I will buy
    deanneo9_9998
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on influenster.com
    Image

    Wont buy other dish soap

    This product is amazing! It’s cleans everything off my plates and glasses leaves no marks and also cleans my engagement ring effectively. Literally won’t use anything else it’s the best
    palomaco_5548
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on influenster.com
    Image

    Take of grease quick and easy

    Love this product it takes care of any grease on any pan or counter top very easy to use Take off grease quickly and easy also not rough on the hands my fiancé use on his tools
    deborahbdd9e_6560
    Did you find this review helpful?
    5 out of 5 stars
    21 November, 2025
    originally posted on influenster.com
    Image

    A dish soap for the win

    The smell is great, but not having to scrub my sponge to pieces to get grease stains and stained pasta sauce in bowls my kids are to lazy to fill up with soap and water or wash right away is an even bigger win! Love this dish soap.
    breannas168_8457
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2025
    originally posted on influenster.com
    Image

    Cleanliness

    We love dawn dish soap over here! I mainly use it on my dishes for grease and stains. The big bottle is absolutely worth buying. You get some much for it.
    klj723_4847
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 November, 2025Verified purchase

    (no review title)

    Great dishwashing liquid. Perfect size
    Poohdin
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2025
    originally posted on influenster.com
    Image

    Squeaky clean dishes!

    I love how well this cleans my dishes. The scent is very light but enough to make my dishes look and smell clean. It lathers really well in comparison to other dish soap brands I’ve used.
    shabbbx3_9958
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 November, 2025Verified purchase

    (no review title)

    real genuine dawn
    Nicholas
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    18 November, 2025
    originally posted on dawn-dish.com
    Image

    Smelly and itchy

    The new formula is too strong of a scent and my hands break out in an itchy rash when I use it. Why change the old formula?
    1 reply from Customer Care team - 17 days ago
    We're so sorry to learn you find the scent of Dawn to be too strong, and hope you're feeling well. Please know, we have many safety checks in place to ensure our products are safe when used as directed. If you haven't already, we recommend you discontinue using this bottle of Dawn. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for you, and sincerely apologize. We truly appreciate your feedback, and will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can help you find a new favorite version of Dawn, please call us at (800) 725-3296.
    Kbg1
    Did you find this review helpful?
    5 out of 5 stars
    18 November, 2025Verified purchase

    (no review title)

    Great for dishes and so many other DYI cleaning projects! Great stuff!
    Ronnie
    Did you find this review helpful?
    5 out of 5 stars
    18 November, 2025Verified purchase

    (no review title)

    Dawn dish soup is the best! Even for the clothes you have laundry leaving a grease spot! Just apply soak and rewash the spot is gone!! Even gentle for a prewash on your fur babies!!!
    Natalie
    Did you find this review helpful?
    3 out of 5 stars
    18 November, 2025
    originally posted on dawn-dish.com
    Image

    New scent makes me sneeze and congested

    I can not tolerate the new scent - loved the old stuff and new stuff will have to donate as can not tolerate scent - allergic to new scent
    1 reply from Customer Care team - 18 days ago
    We truly appreciate your loyalty to Dawn, and are sorry you're unhappy with the scent change. We hope you're feeling much better today. There are many safety checks in place to ensure our products are safe when used as directed, so your experience isn't what we'd expect. If you haven't already, we recommend you discontinue using this bottle of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback, and I will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can learn more about your experience and help you find a version of Dawn you'll love, please call us at (800) 725-3296.
    New scent 12345
    Did you find this review helpful?
    1 out of 5 stars
    17 November, 2025
    originally posted on dawn-dish.com
    Image

    Dawn Ultra new scent is horrid

    I have used Dawn Ultra for years and have always liked the way it cleans and smells. I just had to purchase a bottle since I ran out and was unaware of the scent change. The new scent is absolutely horrid! It smells awful (stinks) and it looks like I will be tossing it out and looking for a new dish soap. Is returning to the original scent an option
    1 reply from Customer Care team - 19 days ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Horrid
    Did you find this review helpful?
    5 out of 5 stars
    17 November, 2025
    originally posted on influenster.com
    Image

    Best dish soap.

    This is by far my favorite dish soap. It gets rid of all the grease and grime without drying my skin out. It rinses easily and smells great. Very concentrated so a little goes a long way.
    jenniferw1254_5688
    Did you find this review helpful?
    2 out of 5 stars
    17 November, 2025
    originally posted on influenster.com
    Image

    It stinks now.

    I am not a huge fan of the new formula it still cleans great but man does it stink. The new scent is so overpowering and gives me a headache why did they try to fix what wasn't broken.
    1 reply from Customer Care team - 18 days ago
    Stephanie, we're sorry to learn you've experienced a headache, and hope you're feeling well today. Please know, we have many safety checks in place to ensure our products are safe when used as directed. If you haven't already, please discontinue using this bottle of Dawn Ultra Original. The fragrance modification was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We truly appreciate your feedback, and I will be sharing your thoughts with the Dawn Team. Consumer input is essential for us as we strive to enhance our products and provide the best possible experience. It also plays a crucial role in guiding our future innovations. So we can help you find a scent you'll love, please call us at (800) 725-3296.
    stephanieh1129_7847
    Did you find this review helpful?

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