$7.00 when purchased online
Target Online store #3991
About this item
Highlights
- Smooth, creamy eyeshadow primer for long-lasting wear
- Intensifies your favorite liquid and powder eyeshadow color for a bolder look
- Helps prevent smudging and creasing
- Sheer finish creates the perfect base for a wide range of eye looks
- Non-greasy feel
- 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified
Description
Lock down your eye look and make it pop with e.l.f. Cosmetics Lock It Down Eyeshadow Primer. The formula has a non-greasy feel and serves as the perfect base for creating endless eye looks—it intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Why you’ll love it:
• Smooth, creamy eyeshadow primer for long-lasting wear
• Intensifies your favor it liquid and powder eyeshadow color for a bolder look
• Helps prevent smudging and creasing
• Sheer finish creates the perfect base for a wide range of eye looks
• Non-greasy feel
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Color Finish: Sheer
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal, Oily, Dry
Net weight: .23 fl oz (US)
Features: Smudgeproof, Blendable, Long Lasting, Crease-Resistant
TCIN: 90908717
UPC: 609332819948
Item Number (DPCI): 052-16-4483
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, trimethylsiloxysilicate, mica, hydroxystearic, unolenic/linoleic polyglycerides, dime- thicone, synthetic wax, disteardimonium hectorite. tr.i- ethylhexanoin, trihydroxystearin, sorbitan sesquioleate, up /eicosene copolymer, c1 8-38 alkyl hydroxystearoyl stearate, propylene carbonate, ethylhexylglycerin, trieth- oxycaprylylsilane, tocopherol [+/-]: titanium dioxide ¿ci 77891), yellow iron oxide (0 77492), red iron oxide ( 77491
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION. IF CONTACT WITH EYES OCCURS, RINSE WITH WATER.Shipping details
Estimated ship dimensions: 0.65 inches length x 1.142 inches width x 4.961 inches height
Estimated ship weight: 0.039 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this alone, like does it have any benefits of using alone like primer or no?
submitted by rykyln - 6 months ago
A: Hey, Great question! When using the e.l.f. Lock it down eyeshadow primer on its own, it can smooth out your eyelid, help even out the skin tone and lock in your oils throughout the day. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Would this be good for monolids?
submitted by coffeenut - 10 months ago
A: Hey, Yes, the e.l.f. Lock it Down Eyeshadow Primer would work perfect fro monolids. It intensifies your eyeshadow color, increases wear time and helps prevent smudging and creasing. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Frequently bought together
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Related Categories
- Face Primers
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- e.l.f Pinterest
- e.l.f. Skin Protection
- Clean Makeup
- Setting Spray & Powder
Guests are saying
The new eyeshadow primer has received mixed feedback from guests, with many expressing disappointment over its oily and sticky texture compared to the previous formula. However, some guests appreciate its lightweight feel and effectiveness in keeping eyeshadow vibrant and crease-free throughout the day. The product is praised for its affordability and ease of application, making it a popular choice for those seeking a budget-friendly option that enhances eyeshadow longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 144 reviews
easy to apply: 3.78 out of 5
easy to remove: 3.83 out of 5
long lasting: 2.63 out of 5
quality: 2.72 out of 5
value: 3.22 out of 5
34% would recommend
23 recommendations
Bring back original eyeshadow primer
2 out of 5 stars
Thumbs down graphic, would not recommend
KC - 11 days ago, Verified purchaser
This new primer is oily. It does not leave a light tint like the original primer did. I'm looking for something else to use.
Formula has changed for the worse
1 out of 5 stars
Used to be a customer - 21 days ago
originally posted on elfcosmetics.com
I have been using the eyeshadow primer for years. Bought a new package of it(in this black container) and it’s so watery. Not a creamy texture like the old version in the longer skim cream colored container. Will be looking for a different brand to use.
Changed Formula
2 out of 5 stars
Thumbs down graphic, would not recommend
Brittni - 27 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Elf changed the formula along with the packaging. I had been using their primer for over 12 years since high school because I have hooded oily lids, so anytime I wear eyeshadow, it just clumps into my crease. Before they changed it, it worked SO WELL. Transferring was never an issue before but now my eyeshadow doesn't stay in place like before. I'll need to find a new eyelid primer, I'm so sad.
Bring back the e.l.f. Shadow Lock Eyelid Primer
2 out of 5 stars
SunnyArizona - 1 month ago
originally posted on elfcosmetics.com
I've been using the e.l.f. Shadow Lock Eyelid Primer for years. I was finally able to wear eyeshadow and keep it on without creasing. Even in Arizona 110+ degree days! This new product does not work as well for me. I haven't found anything comparable yet. Just wasting money.
Eh
3 out of 5 stars
Tammietamt - 1 month ago
originally posted on elfcosmetics.com
I tried this eyeshadow primer and it didn't apply easily. I've used another brand for around the same price, it does much better.
BRING OLD FORMULA BACK!
1 out of 5 stars
Thumbs down graphic, would not recommend
N - 1 month ago
Hate it. Miss the old formula. I have used it for YEARS, was hoping it was just a package change again but was so disappointed they changed the formula. Brands need to stop messing with their well loved formulas. So sad.
it’s equally as bad as the original
1 out of 5 stars
jams10 - 1 month ago
originally posted on elfcosmetics.com
now just like the title says, the original eye shadow primer and this new one are both different yes, but both are equally as bad. this new one applies as a beautiful base but once you start to blend, it immediately comes off, it doesn’t matter if you blend it with your fingers, blending sponge, or a brush. or even if you leave it on for a few more seconds or minutes, it will come off. you’re better off using your concealer
Not Sticky With The Shadow
1 out of 5 stars
Ynknown - 1 month ago
originally posted on elfcosmetics.com
I really tried to like this. Unfortunately, it doesn't make/cause my shadow or sticks to stay even half a day.
New formula is terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
angela - 1 month ago, Verified purchaser
This new formula is awful, and over double the price?!!? I used the old formula for years and it was perfect. This one is oily/greasy and doesn’t work.
Bring back the old version!
1 out of 5 stars
JK44 - 1 month ago
originally posted on elfcosmetics.com
I was a huge fan of the original eyeshadow primer, but the "new & improved" version is awful! It leaves my eyelids heavy, sticky and wet. After several hours, there are flaky white patches around my eyes where it has settled over the day. The primer also separates from the clear gel that it's blended with in the tube. Have to pump the wand several times to get a blended drop out? Awful. The original was so great -- why mess with it?!
great value
5 out of 5 stars
May12erf - 1 month ago
originally posted on elfcosmetics.com
Alright, real talk—eyeshadow primers usually feel like that one step I should be doing but often skip because, well… lazy. But I gave the e.l.f. Lock It Down Primer a shot and honestly? It’s kind of changed the game for me It comes in this little tube, nothing fancy, but it gets the job done. The formula is super lightweight—feels like nothing on your lids—and it blends out clear, which I love because it doesn’t mess with your eyeshadow colors. Just a tiny bit goes a long way, so this thing will probably last forever I tested it with a couple of my more... questionable eyeshadows (you know, the ones that usually crease by lunch), and they held up surprisingly well all day. Like, still looking smooth at 9 PM kind of well. No creasing, no fading, just solid wear time Is it fancy? No. Does it work? Yep. For the price, it’s kind of a no-brainer if your shadow tends to slide around or disappear halfway through the day.
Bad texture
1 out of 5 stars
Thumbs down graphic, would not recommend
ReverendCat - 2 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
- Skin concern: Aging
This dried down and created a very crinkly texture to the eyelids and did not allow for smooth eyeshadow coverage.
Bring back the original formula!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Hi There - 2 months ago
The original formula was perfect, and the price exceptional ($3) it would keep my eyeshadow in place all day
Very disappointed in this product
1 out of 5 stars
Thumbs down graphic, would not recommend
KayS - 2 months ago, Verified purchaser
- Hair color: Grey
- Skin type: Dry
- Skin tone: Medium
- Eye color: Green
Very disappointed in this eyeshadow primer! The consistency is thin and watery unlike the previous one which was great. I won’t be buying this product again.
Loved the old, not a fan of this one.
1 out of 5 stars
Jen D - 2 months ago
originally posted on elfcosmetics.com
This primer is way too wet and oily. It leaves my eyes feeling heavy. I absolutely loved the old formula and bought it religiously. I will have to find something else which is a bummer because I love elf products.
Works amazing
4 out of 5 stars
cortiz51 - 2 months ago
originally posted on elfcosmetics.com
Same with the power grip primer, this is a night/day out MUST. It keeps my makeup looking fresh all day and i couldn’t live without!
Not a fan!
2 out of 5 stars
lovemytwinsld - 2 months ago
originally posted on elfcosmetics.com
I have other drug store primer that work better. It applies nicely, but doesn’t give me any longevity or prevent any fallout. I wouldn’t repurchase.
Works Wonders!
5 out of 5 stars
Vixyn - 2 months ago
originally posted on elfcosmetics.com
I bought this for my upcoming wedding and when I tried it on, I was blown away with how easy it was to use (especially as a newbie with makeup) and how amazing it worked! Let me add, I forgot I had makeup on and all my eyeshadow stayed while sleeping! Still easy to remove as well. Kept pigment and wasn't too tacky and no residues or peeling whatsoever.
Great under Glitter Eyeshadow
5 out of 5 stars
rachy_ej - 2 months ago
originally posted on elfcosmetics.com
Great under Glitter Eyeshadow Holds the glitter on well and looks great
Great Eyeshadow Primer
5 out of 5 stars
Melis C - 2 months ago
originally posted on elfcosmetics.com
Absolutely love this eye shadow primer, keeps my eyeshadow on with no fading. love it!