$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 7 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 7 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 7 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 5 months ago
A: Probably not in May get in your eyes
submitted byFroggie bestie - 2 months agoA: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.
submitted by makeuplover - 2 months ago
A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Should I use primer first before putting on makeup???????
submitted by Froggie bestie - 2 months ago
A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Can I use this with a matte moisturizer and sunscreen? Or would the Power matte primer be better?
submitted by Molly - 2 months ago
A: Great question, Molly! Yes, you can use e.l.f. Power Grip Primer + 4% Niacinamide with a matte moisturizer or sunscreen. This combination can be beneficial for oily or combination skin types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Is this okay with acne prone skin?
submitted by Samiam - 3 months ago
A: Individuals skin may vary in reactivity to products, but this may be used by all skin types including oily.
submitted bythe e.l.f. team - 3 months agoBrand expert
Q: Can you use this with the liquid poreless putty? I want to even my skin tone and also hide my large pores.
submitted by HeatherM - 3 months ago
A: Hey Heather, Great question! We recommend to multi-prime! Use the Elf Liquid Poreless putty in the areas that have large pore then apply the Elf Power Grip Primer on the rest of the skin! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Can this be used on under eyes?
submitted by Lauren - 5 months ago
A: Primer may be used on all areas of the face. Individual skin is different and may react differently to products/ingredients.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?
submitted by Avery - 8 months ago
A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.
submitted bythe elfcareteam - 8 months ago
Q: Should I apply tinted sunscreen before or after the primer?
submitted by Deb - 8 months ago
A: Primer should be applied first.
submitted bythe elfcareteam - 8 months ago
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4.7 out of 5 stars with 5553 ratings
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its lightweight feel and the added skincare benefits of niacinamide, making it suitable for various skin types. Many have noted its effectiveness in controlling oil and preventing shine, making it a favorite for those with oily skin. Overall, it stands out as a reliable choice for achieving a flawless makeup look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5351 reviews
easy to apply: 4.37 out of 5
easy to remove: 4.4 out of 5
long lasting: 4.27 out of 5
quality: 4.09 out of 5
value: 4.27 out of 5
72% would recommend
122 recommendations
Thumbs down
1 out of 5 stars
Thumbs down graphic, would not recommend
S - 24 days ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin type: Oily
- Skin tone: Medium
- Skin concern: Blackheads, Acne, Uneven skin tone
Not sure why the hype? It hasn’t kept my make up on at all, nonetheless hours later. Makes my skin/face look weird throughout the day.
GRIPPYYY
5 out of 5 stars
Thumbs up graphic, would recommend
Ali - 24 days ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Pores
- Skin tone: Medium
- Eye color: Brown
- Skin type: Oily
This primer is sticky in a good way and it makes my makeup last longer. I loveee that it has niacinamide!
okay
3 out of 5 stars
Emilyrose23 - 27 days ago
originally posted on elfcosmetics.com
I wanted to love this primer but it is just too sticky for me. My makeup looked fine over it, but I can’t get over the tacky feeling when applying it. I recommend the poreless putty primer for those who don’t like sticky primers.
Just as good as the OG
5 out of 5 stars
Kathi_gnkk - 27 days ago
originally posted on elfcosmetics.com
I used the normal powergrip before but this does the job just as well. Keeps my makeup on all day, feels hydrating and gives me the additional benefits if the niacinamide
"Pore-Perfecting + Long-Lasting"
5 out of 5 stars
Nayepty - 29 days ago
originally posted on elfcosmetics.com
This primer is a total game-changer! It grips my makeup all day while giving my skin a healthy, radiant finish. The texture is a bit tacky at first (as expected), but once foundation goes on, everything looks super smooth and flawless. The best part? The 4% niacinamide actually helps improve my skin over time. I’ve noticed less redness and smoother texture after just a couple of weeks. It’s like skincare and makeup in one — love that! Perfect for oily or combo skin, and works beautifully under both lightweight and full-coverage foundations. Definitely a staple in my routine now! ⭐️⭐️⭐️⭐️⭐️ (5/5)
Safe for Sensitive & Acne Prone Skin!!
5 out of 5 stars
samxiiqq - 1 month ago
originally posted on elfcosmetics.com
Before I used the pink power grip, I had NEVER used primers when doing makeup. Every single one broke me out, burned, or messed up my skin type, as I have very sensitive and acne prone combination skin. I saw someone recommend this on tik tok and decided to try it as a last ditch effort. When I say I use this every single time I do makeup, I mean it. It has never given me any issues and leaves my skin with a natural and honestly bright ven use it when my face looks dull lol. Highly recommend this primer if you have sensitive, acne prone, and/or combination skin and need your makeup to stay!!
Very sticky
5 out of 5 stars
avielle3 - 1 month ago
originally posted on elfcosmetics.com
It's a pretty good primer. it's nice and sticky feeling. Good price too.
Amazing!
5 out of 5 stars
meea - 1 month ago
originally posted on elfcosmetics.com
This is my all time favorite primer! I love opening my tik tok videos with the tube stuck to my face😆 it stays all day and it doesn’t play around. It’s also been a huge game changer for my acne prone skin
5 stars
5 out of 5 stars
emogirly1718 - 2 months ago
originally posted on elfcosmetics.com
The best stickiest primer ever, and it’s moisturizing!!!
It is pink!
5 out of 5 stars
kk1822 - 2 months ago
originally posted on elfcosmetics.com
I love how it is pink it is SOOO sticky too! recommended
Another great primer!
5 out of 5 stars
Maya611 - 2 months ago
originally posted on elfcosmetics.com
So I rotate this primer with a dew primer and the green one-OG-and a vitamin C primer and the cooling primer lol as you can see, I love Elf primers! This one definitely does not disappoint. I’m not sure if the niacinamide is actually improving my skin, but it is a great primer and you have nothing to lose!
Love it
4 out of 5 stars
Amethyst888 - 2 months ago
originally posted on elfcosmetics.com
Took me a minute to get the application technique right but after that it's great.
Works great!
5 out of 5 stars
Thumbs up graphic, would recommend
- 2 months ago, Verified purchaser
Kept my makeup intact in the humid weather.
Didn’t expect to love it this much 👀
5 out of 5 stars
Michyy7 - 2 months ago
originally posted on elfcosmetics.com
e.l.f. products had been catching my eye for a while, and one day I saw a friend had this primer. I asked her if it was good, like if the quality was worth it. She gave me one she was almost done with and said, “Try it, see if you like it.” And ever since that day… I haven’t stopped using it. I loved how it felt on my skin, super hydrating with just the right amount of grip to keep my makeup in place. Even though I’m not usually into the glowy look, this one totally changed my mind. I actually bought a new one recently ’cause now it’s a must in my routine. I’m lowkey excited to try the matte version next.
Best Primer!!!!
5 out of 5 stars
makayla2676 - 2 months ago
originally posted on elfcosmetics.com
I love this primer! I keep this in my makeup bag at all times. My makeup lays to well when I use this primer and it’s not greasy at all and dries fast!
E.l.f Grip
5 out of 5 stars
know - 2 months ago
originally posted on elfcosmetics.com
It was very good it also had very good grip and it hold my makeup for a hole day.
IT STAYS WHERE YOU PUT IT
5 out of 5 stars
Anna_Ja - 2 months ago
originally posted on elfcosmetics.com
I love this under my eye makeup, it LOCKS IT IN!! Even my non-waterproof stays put!!
A classic icon
5 out of 5 stars
AR1ANNAAA - 2 months ago
originally posted on elfcosmetics.com
This primer is NEVER a miss I tell you, especially the pink one with 4% niacinamide, literally an unstoppable primer. So sticky and makes my makeup stay so much longer than it used to. 10/10 product and will literally repurchase till the day they make a jumbo size.
HOLY GRIP
5 out of 5 stars
GRIPYTIPY - 2 months ago
originally posted on elfcosmetics.com
when i say this product grips ur makeup i mean GRIPS
Love this product
5 out of 5 stars
nicholehhh - 2 months ago
originally posted on elfcosmetics.com
The niacinamide in this primer keeps my skin clear and glowing!