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General Mills Chex Breakfast Cereal
$3.79 ($0.21/ounce) reg $5.29
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About this item
Highlights
- BREAKFAST CEREAL TO KIDS SNACKS: Crunchy lattice squares made with oven toasted whole grain rice that seamlessly go from a simple addition to breakfast to snack mix to dessert
- DELICIOUSLY EASY RECIPES: A key ingredient in homemade Original Chex Mix and Muddy Buddies; Toss some in your favorite recipes for trail mix, pub mix, party mix, and more
- GLUTEN FREE: Gluten free cereal with no high fructose corn syrup and no artificial flavors or colors; Good source of 12 vitamins and minerals; Great for whipping up gluten free snacks
- WHOLE GRAIN: 17g of whole grain per serving (at least 48g recommended daily); Keep a box of Chex squares in your pantry for a quick breakfast food or recipe ingredient that's ready at a moment's notice
- CONTAINS: One cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, Family Size, 18 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
Open delicious possibilities with Rice Chex Cereal! These crunchy lattice squares made with oven toasted whole grain rice easily go from a cereal bowl to a main ingredient in snack recipes. Each gluten free serving has 17g whole grain* and no high fructose corn syrup or artificial flavors or colors. It's also a good source of 12 vitamins and minerals. Enjoy tasty versatility by trying this rice cereal with milk as part of a quick breakfast, or turning it into one of our many Chex mix recipes. Simply combine Rice Chex with Corn Chex, Wheat Chex, pretzels, bagel chips, mixed nuts, and a blend of buttery seasoned goodness in the iconic Original Chex Mix recipe. Chex cereal is also a base for simple dessert recipes the whole family can make. Muddy Buddies is the classic chocolate and peanut butter coated Chex squares that are then covered in powdered sugar. Make Chex squares a crispy ingredient in gluten free snacks and party appetizers. Create trail mix for an on the go treat or after school snack. Use the cereal squares in homemade desserts, cereal bars for a kids birthday party, or game day pub mix. From a quick breakfast food to kids snacks to party mix, Rice Chex is a part of General Mills cereals, known for spreading goodness from tots to grown-ups. *At least 48g recommended daily. Contains one cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, Family Size, 18 oz; perfect for instant snacking, or a part of breakfast and meals.
Serving Size: 1.33 cup
Serving Per Container: About 13
Amount 1 1/3 cup (40g) of Rice Chex:
Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 310mg13%
Total Carbohydrate 35grm13%
Dietary Fiber 2grm5%
Total Sugars 3grm0%
Added Sugars 3grm6%
Protein 3grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 210
% Daily Value*
Total Fat 1grm1%
Cholesterol 5mg1%
Sodium 390mg17%
Total Carbohydrate 44grm16%
Total Sugars 12grm0%
Protein 9grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 370mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain rice, rice, sugar, salt, molasses, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Kosher
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, No Artificial Colors, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.0 Ounces
TCIN: 81877645
UPC: 016000171022
Item Number (DPCI): 231-00-0986
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.25 inches length x 7.7 inches width x 13.55 inches height
Estimated ship weight: 18 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: is this brown rice or white?
submitted by Mojo - 5 years ago
A: Disagree with previous answer. If was brown rice would state such. It is white rice.
submitted byFloridaman - 2 years agoA: The cereal contains both brown (whole grain) and white rice.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: If this cereal contains corn, which you say it does, why isn't it mentioned as an allergen?
submitted by Kathee - 3 months ago
A: corn is not a FDA recognized top allergen in the US and therefore isn't required to be listed under an allergen statement.
submitted byMjb - 12 days ago
Q: nutrients please, calories, carbs, fiber, sugar
submitted by Kromiah - 3 years ago
A: Hi Kromiah - For a single 43g serving, this product contains 180 Calories, 35g Total Carbohydrate, 2g of Dietary Fiber, 10g Total Sugar and 10g Inc. added Sugar. Hope this information helps.
submitted byPublished by General Mills - 3 years agoBrand expert
Q: Is the cereal rice or corn Chex as the base?
submitted by Redda - 3 years ago
A: This is a sweetened corn cereal. Thanks for the question!
submitted byPublished by General Mills - 3 years agoBrand expert
Q: does this item contain genetically modified ingredients?
submitted by Jim - 5 years ago
A: Products often contain GM/BE ingredients in the U.S., not because companies seek to use GM/BE ingredients, but because GM/BE crops are so common in the U.S. food supply. Bioengineered seeds have been approved by global food safety agencies and widely used by farmers in food crops for almost 20 years. Today, if an American food or beverage product lists corn, soy, canola, cottonseed or beet sugar as an ingredient and the product is not organic, it likely contains GM/BE ingredients. We do offer consumers a non-GMO choice with organic brands in most of our major U.S. product lines.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: hi. is this product GMO free?
submitted by Mom - 5 years ago
A: Hello, If our product is made using genetically modified ingredients, we disclose that on our packaging, and it will be printed below the ingredient list based on product formula. Thanks,
submitted byPublished by General Mills - 4 years agoBrand expert
Q: I want to buy this cereal. So Is it halal?
submitted by Umme - 5 years ago
A: While we don’t certify for Halal, Chocolate Chex does not contain alcohol or animal derived ingredients beyond vitamin D3 (which is derived from lanoin, the natural oil contained in sheep's wool).
submitted byPublished by General Mills - 5 years agoBrand expert
Q: how much sugar is in this cereal
submitted by youngathrt - 5 years ago
A: There is 9g of sugars per 1 cup serving.
submitted byPublished by General Mills - 5 years agoBrand expert
Q: How many calories per serving
submitted by Pinkmoo - 6 years ago
A: 170 calories per cup
submitted byNatalie - 6 years ago
Q: Has Has GM discontinued making Wheat Chex?
submitted by FranK - 8 years ago
A: I don't think so. I bought a box at my Target a few weeks ago. I see it can be bought online at target.com.
submitted bySW - 8 years ago
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Guests are saying
The reviews highlight a mix of experiences with various Chex cereal flavors, particularly the chocolate and strawberry vanilla varieties. Many guests appreciate the gluten-free options and the nostalgic crunch, while some express disappointment over recent recipe changes that altered flavors and textures. The strawberry vanilla flavor stands out for its balance of sweetness and crunch, making it a favorite for both breakfast and snacking. Guests also enjoy the versatility of these cereals in recipes and as standalone snacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5528 reviews
quality: 4.59 out of 5
taste: 4.61 out of 5
value: 4.28 out of 5
86% would recommend
264 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2025Verified purchase
wondering why certain items were available for delivery??
Everything I wanted was not available for delivery like milk mandarins etc! My delivery person and everything else was fine!
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025Verified purchase
Great fresh taste
These are very good. They have a good bit of cinnamon sugar but not as much as say cinnamon toast cereal. They are still very good without the large sugar content. They were nice and fresh very crunchy.
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Gluten Free Cinnamon Perfection in Every Bite!
Cinnamon Chex has quickly become my teen’s favorite cereal when we travel. The cinnamon flavor is absolutely amazing — it’s warm, sweet, and just the right level of spice without being overpowering. Every bite is a spoonful of satisfying cinnamon crunch. It stays crisp in milk longer than most cereals, and it’s delicious even straight out of the box as a snack. Plus, it’s gluten-free, which makes it a great option for everyone to enjoy. This is a must have travel essential for us so my teen has a gluten free breakfast! Cinnamon Chex never disappoints. If you’re a cinnamon lover, this cereal is a must-try!
5 out of 5 stars
Thumbs up graphic, would recommend
27 October, 2025Verified purchase
(no review title)
Love this cereal also. Helps the sweet tooth.😃
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Great flavor
Hubby loves Chex Gluten free. His diet requires gluten free and he likes the flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
(no review title)
good, making snack
5 out of 5 stars
15 October, 2025
originally posted on chex.com
very good
I'm eating it rn in skool and its very good they always have rice chex
3 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025Verified purchase
cannot taste vanilla flavor, strawberry not on all pieces
Strawberry Vanilla Chex cereal- Where is the vanilla flavor? Cannot taste any vanilla. Tastes similar to strawberry oatmeal. Disappointing that strawberry flavoring is not on all cereal pieces. Priced higher than generic brand cereals. Wanted to try the flavor, but it's not too impressive.
5 out of 5 stars
11 October, 2025
originally posted on chex.com
A good fall cereal
This is a great cereal for fall or cinnamon lovers! This is my first bowl but it’s so refreshing and good. Better alternative to some of the more sugary options :)
1 out of 5 stars
11 October, 2025
originally posted on chex.com
Vanilla only pls
Booooo!!! I don’t understand how this has so many positive reviews. I use to absolutely love the vanilla Chex and have been so disappointed that it hasn’t been on the shelves in years. When I went to the store and saw this I was sooo happy because I saw the vanilla and thought the strawberry would add even more yummy flavor. I was WRONG!! The strawberry taste so artificial and tart. I can’t stand it! Horrible cereal in my opinion. Please bring vanilla Chex only. PLEASSEEEEE
1 reply from Chex team - 26 days ago
Thank you for reaching out and sharing your feedback with us. We're so sorry to hear about your experience. Every customer’s feedback matters to us as we are continually striving to improve our product. Rest assured that we'll share your comment with the rest of our team.
5 out of 5 stars
2 October, 2025
originally posted on chex.com
Too scarce
These need to be more places - I can hardly find them anywhere!
2 out of 5 stars
27 September, 2025
originally posted on chex.com
What have you done?
This used to be my all-time favorite cereal. Not any more. Taste; everything disappointing.
1 reply from Chex team - 1 month ago
We're so sorry this product didn’t meet your expectations. We appreciate your honest feedback and will share it with our team.
5 out of 5 stars
18 September, 2025
originally posted on chex.com
Chocolate Chex
Chocolate Chex is great, most cereals are just too sweet for me. This one is just right, I can actually taste the cereal and not just a mouth of sugar. Even the little bit of milk left in the bowl is very flavorfull. Will purchase this again. Thanks
5 out of 5 stars
14 September, 2025
originally posted on chex.com
yippee it doesnt make me sick
im gluten free and yeast or yeast extract free. i love to bake and make treats this helps me so much. and its yummy with melted caramel and chocolate chips.
1 out of 5 stars
7 September, 2025
originally posted on chex.com
What happened? GMO’s Gluten free
Once one of my favorites now has gone down hill and this latest box is depressing. It’s sad when a generic brand tastes better and more like the old version of rice chex. If GM and all other manufacturers want to bow down to gluten crown they should make a version for them while leaving the good stuff alone for the rest of us.
1 reply from Chex team - 1 month ago
Thank you for being a loyal customer and for sharing your thoughts with us. We're sorry to hear that your recent experience with our Rice Chex didn’t meet your expectations. Your feedback is very important to us, and we’ll share it with our team as we continuously evaluate our products.
1 out of 5 stars
6 September, 2025Verified purchase
Can't be fresh if Plastic bag is wide opened.
Plastic bag wide open with I went to have a bowl for the very first time since buying. I assume it's a manufacture error but I want some and now haven't an option to have. I'd like reimbursement.
5 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025Verified purchase
strawberry vanilla
love the strawberry vanilla flavor. We have used it to make marshmallow treats.
1 out of 5 stars
3 September, 2025
originally posted on chex.com
Doesn’t taste like chocolate
I used to love Chocolate Chex, but something changed in the last year and it no longer has a chocolate flavor. It tastes more fruity. Bring back the original recipe!
1 reply from Chex team - 2 months ago
We're sorry to hear that your experience with our Chocolate Chex didn’t meet your expectations. Your feedback is very important to us, and we’ll share it with our team as we continuously evaluate our products.
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Perfect order
This order was packed perfectly and delivered on time.
3 out of 5 stars
27 August, 2025
originally posted on chex.com
Tasty but not Enough Chocolate for Son w/ Autism
Our twins love Chocolate Chex... especially the chocolate pieces. But our son, who has autism, will only eat the chocolate ones. Unfortunately, the mix is mostly plain, so we end up sorting each box just to find the pieces he’ll eat. It’s disappointing that a product labeled “Chocolate Chex” is only about 40% chocolate. We end up throwing away more than half the box, which doesn’t feel worth the money. We’d love to see a version that’s 100% chocolate Chex. That would make a huge difference for families like ours. Pros: - Great chocolate flavor - Kid-approved - Gluten-free Cons: - Too many non-chocolate pieces - Not ideal for selective eaters - Feels wasteful and overpriced when half isn’t eaten