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hello Antiplaque and Whitening Fluoride-Free Toothpaste , SLS Free and Vegan - 4.7oz
$4.99 ($1.06/ounce)
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About this item
Highlights
- Includes one (1) 4.7 oz tube of hello Antiplaque and Whitening Toothpaste, Fluoride Free Toothpaste
- This peppermint toothpaste is formulated with refreshing farm grown peppermint
- The whitening vegan toothpaste naturally whitens with mighty minerals by removing surface stains, helps brush away plaque, and shows tartar who’s boss
- Enjoy the refreshing taste of natural peppermint in this fluoride free whitening toothpaste and enjoy minty fresh breath to start your day
- Contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS
- hello toothpaste is not tested on animals
Description
Say hello to a friendly fluoride free toothpaste that helps whiten teeth and crush tartar with hello Antiplaque Fluoride Free Antiplaque Whitening Toothpaste. This fluoride free toothpaste is thoughtfully formulated with high quality ingredients like farm grown peppermint, tea tree oil, and coconut oil to help tame bad breath. In addition, this hello whitening toothpaste helps brush away plaque, shows tartar who’s boss, and naturally whitens with mighty minerals by removing surface stains. This hello fluoride free toothpaste doubles as a vegan toothpaste and a SLS free toothpaste and contains no peroxide, no artificial sweeteners, no artificial flavors, no dyes, no titanium dioxide, and no SLS. No-brainer.
Suggested Age: Adult
Health Facts: Vegan, Fluoride-Free, Formaldehyde-Free, Propylparaben-Free, Phthalate-Free, Butylparaben-Free, Formaldehyde Donor-Free, Nonylphenol Ethoxylate Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Hydrated Silica
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.7 Ounces
TCIN: 75563074
UPC: 819156020240
Item Number (DPCI): 049-09-8313
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
glycerin, water, hydrated silica, calcium carbonate, sorbitol, erythritol, xylitol, flavor, xanthan gum, sodium bicarbonate, potassium citrate, sodium cocoyl glutamate, zinc citrate, tetrasodium pyrophosphate, cocamidopropyl betaine, cocos nucifera (coconut) oil, rebaudioside a, melaleuca alternifolia (tea tree) leaf oil.
Shipping details
Estimated ship dimensions: 1.93 inches length x 2.11 inches width x 7.28 inches height
Estimated ship weight: 0.37 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the 1oz tube have a safety seal?
submitted by Kirsten - 3 years ago
A: yes, the 1oz tube does have a safety seal.
submitted byHello Products - 3 years agoBrand expertA: thanks for reaching out with your question! our 1 oz tubes do come with a foil safety seal!
submitted byColgate Palmolive Consumer Affairs - 2 years agoBrand expert
Q: Does this toothpaste tube have a safety seal?
submitted by Kirsten - 3 years ago
A: thanks for reaching out with your question! you got it, our 1 oz tubes have a safety seal!
submitted byColgate Palmolive Consumer Affairs - 2 years agoBrand expertA: yes, our APW tubes do have a safety seal.
submitted byHello Products - 3 years agoBrand expert
Q: Is this good for treating gingivitis?
submitted by AO - 3 months ago
A: Thank you for reaching out. This toothpaste specializes in removing plaque, crushing tarter and whitening of teeth. We would recommend reaching out to your dentist for any specialized conditions as they know your teeth best and can advise of proper pastes.
submitted byColgate Palmolive Consumer Affairs - 3 months agoBrand expert
Q: Is this one SLS free also, bc I want no sls or fluoride?
submitted by thegrammie - 6 months ago
A: hey there! our antiplaque + whitening paste is both sls-free and fluoride-free!
submitted byColgate Palmolive Consumer Affairs - 5 months agoBrand expert
Q: Is this toothpaste meant to rinse after brushing or no(like similar 'natural' toothpastes that need to rest on teeth to prevent cavities/protect?
submitted by TryBeforeBuy - 9 months ago
A: hello there! for our antiplaque + whitening toothpaste, we recommend brushing teeth thoroughly, preferably after each meal or at least 2x per day or as directed by a dentist or physician. we also recommend checking with your dentist to see whether rinsing is for you.
submitted byColgate Palmolive Consumer Affairs - 9 months agoBrand expert
Q: My son has autism, and, has a difficult time spitting out toothpaste when brushing. Is this toothpaste safe to swallow?
submitted by Christine - 11 months ago
A: Thanks for your question. Our recommendation is that you use only a pea-sized amount and supervise child’s brushing and rinsing (to minimize swallowing). We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 10 months agoBrand expert
Q: Does it help with sensitivity?
submitted by MR - 1 year ago
A: hi and thanks for asking. hello Antiplaque and Whitening Fluoride-Free Toothpaste isn’t an anti-sensitivity toothpaste. it’s a smile whitening, natural wonder, that’s great for your smile. we hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: The description for this says no titanium dioxide but then the ingredients list has titanium dioxide listed, so does it contain it or not?
submitted by NicBP - 1 year ago
A: hello, and we’re sorry but this ingredient listing is inaccurate. there is no titanium dioxide in our toothpaste. you can see a complete list of our ingredients at https://www.hello-products.com/products/antiplaque-and-whitening-toothpaste?variant. we hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: So does this toothpaste have titanium oxide? The label ingredient does not list it but I see Hello Product answering in one of the questions that it does have it.
submitted by Dee - 1 year ago
A: Great question! The product does not contain titanium oxide. Hope this is helpful!
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: You claim it doesn't contain titanium dioxide but the list of ingredients says titanium dioxide. Can you please explain why?
submitted by Nikki - 1 year ago
A: hello, our toothpaste doesn’t contain titanium dioxide. please visit our website to see the complete list of our ingredients. https://www.hello-products.com/products/antiplaque-and-whitening-toothpaste.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
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Guests are saying
This toothpaste has garnered positive feedback for its fluoride-free formula, which many guests appreciate for promoting healthier teeth and fresher breath. Users have noted its pleasant mint flavor and effective cleaning properties, making it a popular choice for families. However, some guests have experienced issues with sensitivity and packaging, which may affect their overall satisfaction. Overall, it stands out as a reliable option for those seeking a natural alternative in oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1877 reviews
effectiveness: 4.38 out of 5
quality: 4.4 out of 5
value: 4.33 out of 5
83% would recommend
215 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
(no review title)
I like that it is flouride free and SLS free. I'm trying to eliminate triggers to my perioral dermatitis. It has a good texture and minty flavor.
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025
(no review title)
Love this toothpaste, it is the only one our family will use now. Great taste and seems to work good.
5 out of 5 stars
10 November, 2025Verified purchase
(no review title)
nice
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2025Verified purchase
Only toothpaste that doesn't harm my gums
I developed a sensitivity to SLS when I entered my 20s. All other toothpastes kept making my mouth and gums peel. It was extremely painful! I did some research and found SLS was the issue, so I was excited to find this SLS-free toothpaste at my local Target and have been using it for 3 years straight now! I am also very prone to plaque and this toothpaste is so much better at preventing it forming than other toothpastes. Dentists have complimented how clean my teeth are during my cleanings. The only thing I would suggest improving is perhaps the strength of the flavor, but that isn’t something that is easy to do with natural toothpastes. The mint feels very subtle, which is good for people who do not like strong flavors of mint. Overall, I LOVE this brand and I’m so glad that they make a toothpaste that doesn’t harm my sensitive skin! I buy the twin pack and it lasts me several months (sometimes over a year) while also sharing a tube with my boyfriend!
5 out of 5 stars
4 November, 2025Verified purchase
(no review title)
The ‘healthiest’ toothpaste available on Target shelves. (YUK approved) Pleasant tasting, no yucky Stevia vibes!
5 out of 5 stars
3 November, 2025Verified purchase
(no review title)
Minty fresh and fluoride free
1 out of 5 stars
25 October, 2025
CRUSHED UNDER 4 CARTONS OF CHICKEN BROTH
Not sure why Target shipping would pack tubes of toothpaste under heavy items but they did, total lack of caring about customer service
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
SLS FREE with a winning flavor
My daughter uses this item as it is free of SLS which will cause an allergic reaction causing irritation. Being that there are limited choices of SLS free toothpastes, finding one that has a suitable taste had become a challenge and finally we lucked up on this brand and ultimately this flavor which is a major win!
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
Wonderful!
Love this toothpaste. Great taste and isnt over powering.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Must have
This is my favorite toothpaste and is factored into my budget.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2025Verified purchase
I would recommend 10/10
Will leave your breath extra fresh all day
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
toothpaste
It's a good toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
Not a fan
I never felt like the toothpaste got my teeth clean. It still felt like there was a layer of plaque on there after brushing.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 July, 2025Verified purchase
just NO. burning gums.
Terrible. Made my gums raw, throb with pain, and the worst pain I’ve had in years !! This was with 2 days of use !!!! These ingredients are NOT safe, I was so close to letting my little one use this I’m so happy I didn’t. My teeth haven’t been in pain and sensitive like this since childhood. Hard PASS.
5 out of 5 stars
Thumbs up graphic, would recommend
29 July, 2025Verified purchase
GREAT
My family and I love this toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025
toxic
I don't understand why they have tea tree oil as an ingredient. It's toxic when ingested. You're literally supposed to call poison control if you swallow tea tree oil. This seems rather unsafe for a brand geared towards children who tend to swallow their toothpaste.
2 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2025Verified purchase
Okay
Too much peppermint for me. And pop top is hard to open.
3 out of 5 stars
16 June, 2025Verified purchase
I really like, but...
I really like the toothpaste, fluoride free is important to me, but it is very difficult/annoying to get the toothpaste out towards the end and it’s expensive, so I don’t want any to go to waste. It has a pleasant taste but doesn’t whiten well. Review from Target team member
5 out of 5 stars
Thumbs up graphic, would recommend
15 June, 2025Verified purchase
Good
The taste is good, a light mint. The consistency feels a little more gel-like. I just started using it, so we will see how it works.
5 out of 5 stars
28 May, 2025
originally posted on hello-products.com
Love this brand
I’ve been using this toothpaste for the past few years, and love it. My dentist is surprised by how well my teeth are doing when I go get an exam. You know how they can be, “you need to be using fluoride,” blah blah blah. My teeth are actually healthier now. You won’t be disappointed with this choice. My teeth are stronger, my teeth white, and my breath is fresher.