$5.29 when purchased online
About this item
Highlights
- hello naturally friendly antiplaque + whitening SLS free toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and coconut oil to moisturize.
- this toothpaste helps brush away plaque, show tartar who’s boss, and naturally whiten with friendly minerals and without peroxide.
- hello antiplaque + whitening toothpaste is fluoride free, dye free, SLS free, paraben free, triclosan free, and gluten free. hello toothpastes also contain no artificial sweeteners and no artificial flavors. No brainer.
- this toothpaste is vegan, cruelty free, never tested on animals (Leaping Bunny Certified and PETA recognized) and made in the USA. #choosefriendly
Description
Say hello to naturally friendly™ antiplaque and whitening fluoride free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque, show tartar who’s boss, and naturally whiten with friendly minerals and without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil. But buckle-up, there’s more goodness: this vegan toothpaste is fluoride free, dye free, SLS free, paraben free, triclosan free, and gluten free. Hello toothpastes also contain no artificial sweeteners and no artificial flavors. As if that weren’t enough magic for one tube, hello is vegan, cruelty free, never tested on animals (Leaping Bunny Certified and PETA recognized). #choosefriendly
Suggested Age: 2 Years and Up
Health Facts: Vegan, Formaldehyde-Free, Propylparaben-Free, Phthalate-Free, Butylparaben-Free, Formaldehyde Donor-Free, Nonylphenol Ethoxylate Free
Product Form: Paste
Primary Active Ingredient: No Active Ingredient
Sustainability Claims: Not Tested on Animals
Package Quantity: 1
Net weight: 4.7 Ounces
TCIN: 75563074
UPC: 819156020240
Item Number (DPCI): 049-09-8313
Origin: Made in the USA and Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
sorbitol (humectant), purified water, hydrated silica (polishes and cleans teeth), vegetable glycerin (moisturizes), calcium carbonate (polishes and cleans teeth), xylitol (sweetener), erythritol (sweetener), xanthan gum (thickener), flavor (freshens breath), titanium dioxide (appearance), cocos nucifera (coconut) oil (certified organic) (moisturizes), zinc citrate (controls tartar), cocamidopropyl betaine (cleanser), sodium cocoyl glutamate (cleanser), potassium sorbate (maintains stability), stevia rebaudiana leaf extract (certified organic) (sweetener) and melaleuca alternifolia (tea tree) leaf oil (cleans and freshens breath).
Shipping details
Estimated ship dimensions: 1.654 inches length x 2.165 inches width x 7.283 inches height
Estimated ship weight: 0.35 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: About how long does 1 tube last? Going on a trip for 2 weeks and unsure if I should bring 1 or 2. Thanks!
submitted by SBH - 4 months ago
A: hi there, thanks for your question! how long the tube last depends on how much the brusher uses, but you should be set for 2 weeks. we hope this helped.
submitted byColgate-Palmolive - 2 months agoBrand expert
Q: Does the 1oz tube have a safety seal?
submitted by Kirsten - 10 months ago
A: yes, the 1oz tube does have a safety seal.
submitted byHello Products - 9 months agoBrand expert
Q: Does this toothpaste tube have a safety seal?
submitted by Kirsten - 10 months ago
A: yes, our APW tubes do have a safety seal.
submitted byHello Products - 9 months agoBrand expert
Q: Does this help with dry mouth?
submitted by D - 2 years ago
A: hi there! we have not tested this product for dry mouth.
submitted byHello Products - 1 year agoBrand expert
Q: What are the whitening ingredients? Is it the silica from polishing? or the titanium dioxide the whitening agent alone? Or both?
submitted by D - 2 years ago
A: thank you for your note! our pastes contain thoughtful ingredients like hydrated silica and calcium carbonate that help to polish teeth and gently remove surface stains. titanium dioxide helps our pastes stay bright white in place of using synthetic dyes.
submitted byHello Products - 1 year agoBrand expert
Q: you had me until you listed Stevia-many people are allergic to stevia-Do you think you could make the product and use xylitol, as sweetener??
submitted by Sylvia - 2 years ago
A: thanks for your note! we're super stoked to hear you're interested in our antiplaque and whitening paste and we'll definitely share your feedback with our team.
submitted byHello Products - 1 year agoBrand expert
Q: Is this safe for kids who still swallow toothpaste?
submitted by Laura - 3 years ago
A: thanks for asking! we recommend checking in with your kiddos dentist since they know your fam's mouth best. feel free to send us an email at hi@hello-products.com to chat more.
submitted byHello Products - 3 years agoBrand expert
Q: What ingredient helps fight cavities in place of fluoride and is as effective as fluoride in helping to prevent cavities?
submitted by Happy Target Customer - 11 days ago
This product is featured in a recent Target Finds story
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Tayter - 6 days ago, Verified purchaser
Doesn’t burn, it’s a refreshing feeling and I have sensitive teeth, helps with the sensitivity.
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Colorado Mom - 27 days ago, Verified purchaser
I will but this again. It is decent toothpaste for the price.
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LG - 2 months ago, Verified purchaser
My favorite toothpaste, cleans well and no strong flavor.
amazing!! except…
4 out of 5 stars
livvy - 2 months ago
originally posted on hello-products.com
i’ve had this toothpaste for a few weeks now and i love it! my teeth have been visibly cleaner and whiter. however, one day the container decided to just break open so now i have no way of using that specific tube. love the toothpaste, just not the container.
Cruelty free!
5 out of 5 stars
Strange little slippers - 2 months ago, Verified purchaser
Great toothpaste, love that they don't test it on animals, vegan, good quality.
Good toothpaste
5 out of 5 stars
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Good wireless mouse - 2 months ago, Verified purchaser
Fluoride free and vegan! Helps keep teeth clean.
Great toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
CFMS - 2 months ago, Verified purchaser
Great toothpaste, not overbearing flavor, but helps teeth feel clean, and fresh
Works
5 out of 5 stars
Thumbs up graphic, would recommend
Shopper - 3 months ago, Verified purchaser
The taste is so weird and I never feel fresh. I randomly used this for days and I’ll admit I was still using the minty crest toothpaste.. one day I looked up into the mirror and got a glance of my teeth and I was spooked by how white they appeared. I also had a stain likely from soda and tea but a dentist removed it and it was coming back but it went away. It was faint but I don’t see it at all anymore and I’m glad!! So I feel bad now for thinking this item wasn’t good at all. I did stop using it and my teeth looked reddish-yellow and I used it once and boom significantly whiter right away.
Fluoride and SLS free, taste great and no weird texture
5 out of 5 stars
Thumbs up graphic, would recommend
Sllarson - 3 months ago, Verified purchaser
Fluoride and SLS free, taste great and no weird texture. My whole gamily of 6 uses hello brand
New Formula is Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
American_Made - 3 months ago
New formula is disgusting.
Hello
4 out of 5 stars
Thumbs up graphic, would recommend
naz - 3 months ago
Gets teeth clean but has to many SWEETENERS
Bad packaging. Good toothpaste.
3 out of 5 stars
Thumbs down graphic, would not recommend
Steph - 3 months ago
I bought this toothpaste 3 times. Although I like the product itself, I hate the packaging. I thought if I got used to it, it would be fine but no. Won't buy again.
Bad batch
4 out of 5 stars
A - 3 months ago
Usually love this toothpaste. I haven’t had a cleaning in 2-3 yrs and my hygienist said my teeth are cleaner that those who she cleans every 3 months. However, this batch I have smells like straight chemicals. I opened the tube and it burns my eyes and nose
Favorite toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Megan2001 - 3 months ago
This is my favorite toothpaste. Minty but nothing crazy and my teeth feel super clean after using it.
Not good for you
1 out of 5 stars
Thumbs down graphic, would not recommend
james - 3 months ago
I have tried this toothpaste multiple times. Every time I use it my gums start to bleed. I’ve never had this issue with any other tooth paste I’ve tried.
Bad for your teeth longterm
1 out of 5 stars
Thumbs down graphic, would not recommend
Kay - 4 months ago
I bought this knowing it had no fluoride in it. But you need fluoride. I went to the dentist for a check up and was told my teeth are very clean but I was getting cavities still. They asked me what toothpaste I used. When I told them I used “Hello” they sighed and explained how our teeth need fluoride. We need fluoride to keep the enamel on our teeth strong. Stop buying fluoride free toothpaste
NEW FORMULA tastes horrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Kristam - 4 months ago
The old formula was great. The new formula tastes horrible and the taste stays in your mouth.
Great taste
5 out of 5 stars
Thumbs up graphic, would recommend
B - 5 months ago, Verified purchaser
I personally love the taste of it so refreshing I feel like my teeth look more whiter compared to using my last toothpaste
My favorite and only toothpaste. Perfectly clean taste and feel.
5 out of 5 stars
Thumbs up graphic, would recommend
Alex - 5 months ago, Verified purchaser
No gross smell or taste, perfect consistency and viscosity, doesn't cause sensitivity, feels so clean compared to the major toothpaste brands. No sandy texture. I will use this toothpaste for the rest of my life!
Perfect addition to my oral care!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Shaaailynn - 5 months ago
cannot comprehend how anyone has anything bad to say. I’ve been trying to avoid fluoride and look for alternatives to all my “traditional” products. I find this more effective than my old sensodyne. I love it!!! Please keep it coming and never change the formula!! You’ll have a customer for life here!