Sponsored
John Frieda Go Blonder Lightening Blonde Shampoo - 8.3 fl oz
$11.59
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- GO BLONDER - Lighten and tone to maintain natural subtle tones and beautiful highlights
- FROM THE BLONDE EXPERTS - This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free
- SAFE FOR COLOR-TREATED HAIR - John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights
- CRUELTY FREE & VEGAN-FRIENDLY - This shampoo for blonde color-treated hair you can feel good about
- MADE WITH 50% RECYCLED MATERIAL - As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible
Description
This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda's Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones. This product contains 30% post-consumer recycled content.
Scent: Scented, Citrus, Floral
Hair Type: Normal
Health Facts: Phthalate-Free, Paraben-Free, Vegan
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Tone Enhancing, Nourishing, Color Protection, Moisturizing, Shine Enhancing, Tone Correction
Net weight: 8.3 fl oz (US)
Features: Non-Drying
Street Date: November 16, 2015
TCIN: 17428230
UPC: 717226224652
Item Number (DPCI): 063-00-1535
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, sodium lauryl sulfate, glycol distearate, lactic acid, betaine, cetyl alcohol, sodium chloride, propanediol, fragrance, dimethyl isosorbide, cocamidopropyl betaine, cocamide mea, sodium hydroxide, benzyl alcohol, guar hydroxypropyltrimonium chloride, disodium edta, isopentyldiol, glycine, citrus aurantium dulcis (orange) peel oil, citrus limon (lemon) peel oil, malic acid, ppg-9, panthenol, succinic acid, yellow 10, orange 4. ext. violet 2, methylchloroisothiazolinone, methylisothiazolinone, limonene.' '
Allergens & Warnings:
CAUTION: Avoid contact with fabrics and household surfaces to prevent staining. If contact occurs, clean up immediately.Shipping details
Estimated ship dimensions: 1.85 inches length x 1.89 inches width x 8.2 inches height
Estimated ship weight: 0.628 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product work on natural never dyed before hair?
submitted by screenname - 8 years ago
A: Yes, and I use and love all John Frieda products.
submitted byMsMCT - 8 years agoA: Absolutely. I've never dyed my hair . Just started using this. One week and my what used to be blonde but faded over time....is nice and blonde again!!
submitted byAlycat - 1 year agoA: Yes, but it depends on what your natural hair color is. Mine is in the dark blonde/light brown range and it worked very well on my hair. If your hair is darker than light brown, though you'll probably be disappointed.
submitted byrosegolddust - 8 years ago
Q: Is it ok to use the shampoo and conditioner to lighten dark brown hair gradually?
submitted by Mil B - 6 days ago
A: Hey, Great question! The John Frieda Go Blonder shampoo is designed for blonde color-treated hair. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 5 days agoBrand expert
Q: Does this lighten naturally dark brown hair?
submitted by Emma - 7 days ago
A: Hey Emma, Great question! Unfortunately, the John Frieda Go Blonder Lightening Blonde Shampoo will not lighten naturally dark brown hair as it is designed specifically for color-treated blonde hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 7 days agoBrand expert
Q: I am allergic to panthenol. Does either the Go Blonder Shampoo or Conditioner contain panthenol?
submitted by NoName - 8 months ago
A: Hi! Both products contain panthenol. We apologize for the inconvenience.
submitted byJohnFriedaExpert - 8 months agoBrand expert
Q: should I still use heat protection after?
submitted by b - 10 months ago
A: If you plan to style your hair we recommend using heat protection.
submitted byJohnFriedaExpert - 10 months agoBrand expert
Q: Will this lighten faded dark brown semi-permanent color?
submitted by Ah07 - 1 year ago
A: Hi! We'd love to learn more about your hair type and goals in order to make a more personalized recommendation. Please give us a call at 800-521-3189 so we can learn more and further assist.
submitted byJohnFriedaExpert - 1 year agoBrand expert
Q: Does this work in dark brown hair?
submitted by Liz - 1 year ago
A: Great question Liz! The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: Would be ok for redheads/Strawberry blondes?
submitted by Mum23 - 2 years ago
A: Generally, the Go Blonder Shampoo is not intended for redheads, as it isn't designed to remove the red melanin found in that hair type. We suggest you try the John Frieda Radiant Red collection.
submitted byOliviacaridi - 2 years ago
Q: is this for lighter blonde hair?
submitted by Sam - 2 years ago
A: Hey Sam, Great question! The John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Will this product change the hair color permanently or? How does it work? Thanks
submitted by Grace - 2 years ago
A: Hey Grace. Great question! John Frieda Go Blonder Blonde Shampoo is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde. It is developed for safe use on natural, color-treated, or highlighted hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
John Frieda Go Blonder Collection
About the collection
Go Blonder collection: Take your blonde 2 shades lighter (with full Go Blonder Collection use) for the lightest & brightest version of your blonde hair. This collection with Shampoo, Conditioner, and Lightening Spray is formulated with BlondeMend Technology and Citrus Extract to brighten and moisturize dull, faded blonde for a beautiful, sun-kissed look. Start with the Go Blonder Shampoo, which gradually lightens and restores hair fibers. Then use the Conditioner to moisturize and restore hair. And finally, use the Lightening Spray to gradually lighten in 3-5 uses.
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Guests are saying
This shampoo is popular among guests for its ability to lighten and brighten blonde hair, reduce brassiness, and leave hair soft and fragrant. While many guests appreciate its gentle cleansing and natural-looking results, some have experienced dryness or damage, particularly with the new formula. It is recommended for those looking to enhance their blonde highlights without frequent salon visits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1451 reviews
effectiveness: 3.62 out of 5
quality: 3.78 out of 5
value: 3.81 out of 5
71% would recommend
39 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
18 October, 2025
(no review title)
This product completely ruined my hair and lifted it to a bright, patchy orange that was beyond fixing. I would not recommend this to anyone. Save yourself the time, money, and damage
1 reply from JohnFriedaExpert team - 13 days ago
We’re so sorry to hear that Go Blonder did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
4 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
Not my fave, but smells nice
My hair does appear to be a shade or two lighter, but I felt like it didn’t wash very smoothly. Made my hair feel like I was washing straw! Decided to use the whole bottle as it is expensive in my opinion, but won’t purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
Works well
I love this shampoo! It brings out my natural blonde highlights and smells so good!
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Amazing!
Love this product so much.
2 out of 5 stars
20 May, 2025Verified purchase
Subtle results
If this works at all, it is very subtle. I have dark blonde hair with recent salon highlights which faded quickly. I have been using this shampoo along with the conditioner for about a week and was hoping for more of a noticeable difference.
1 reply from JohnFriedaExpert team - 6 months ago
We’re so sorry to hear that Go Blonder did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
3 out of 5 stars
14 May, 2025
originally posted on johnfrieda.com
Hate the smell!
I have been using this product for years and I love that my hair looks so naturally blonde HOWEVER I hate the citrus smell!!! Not sure when this change was made but I hate the citrus scent. It used to smell so good now it smells like citrus and being from Florida, I don't want my hair to smell like an orange grove!!!!
5 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2025Verified purchase
Works great
I have dirty blonde hair & I’ll occasionally dye it at home but I always pull gold. When I discovered this shampoo I just had to try it. It reduced the golden tone in my hair quite a bit but it also lightened the blonde too. I am so happy with this shampoo.
5 out of 5 stars
14 November, 2024Verified purchase
I like it
I wish I took a before picture. I've been asked a few times by people I haven't seen in the last 2 weeks. Did I colored my hair. The shampoo leaves my hair feeling silky and smooth. Not frying it out at all. I've been using it about 2 weeks so I do have the newer formula. It doesn't leave my hair greasy at all using both the shampoo and the spray. Over the years my hair has turned to a dirty blonde and this is making it more golden again.
5 out of 5 stars
14 September, 2024
originally posted on johnfrieda.com
my new fave summer shampoo
now on my 2nd bottle ! I love the way it lightens like the sun & leaves my hair soft and shiny. I went ahead & ordered an extra bottle since I think I will be using it a lot . Great product.
5 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2024Verified purchase
Target ordere
Love this shampoo. U able to locate in store so getting online and delivered was perfect
1 out of 5 stars
26 March, 2024
originally posted on johnfrieda.com
Why do you "fix" something that's not broken?
First of all, none of the reviews before mine are for the current version of the product. The shampoo has been "reformulated" and it's terrible. If i had wanted to wash my hair with a grapefruit, I would have. Can't wait until the bees come out this spring. New formula is greasy, and makes my hair have a grey/dull tone to it. Nothing like the previous version!! Bring the previous formula back!!!
1 reply from Marketing team - 2 years ago
We always appreciate feedback. Thank you for sharing yours, and we'll be sure to pass it along to the team internally.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 March, 2024Verified purchase
Will dry out and damage hair
Fried my hair. Do not use of you have thin or fragile hair. I had to cut above my shoulders.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2024Verified purchase
shampoo for blondes
Great shampoo for blondes. Gently lightens and tones down brassiness.
5 out of 5 stars
Thumbs up graphic, would recommend
16 December, 2023Verified purchase
This Worked for My Daughter!
This shampoo worked so well on my daughter’s hair. She has a naturally golden dark blonde hair color and it lightened her hair subtly with just one use! Her hair smells so fragrant and was left very soft too! Also, her hair has not been processed with dye so her result is based on virgin unprocessed hair.
3 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2023
Hate the change
Why'd you change the product? No longer changes my hair color and the scent is different too. What a shame, used to work so well. Won't be buying anymore.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2023Verified purchase
Scent changed
Scent of the product changed.
2 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2023Verified purchase
Not for me
Not making hair lighter, making my sensitive skin unhappy
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2023
A staple in my shower!
I've been using this brand of shampoo for years to refresh my color/ highlights throughout the year without having to get a lot of touchups at the hair salon. This shampoo does an amazing job at refreshing the color and keeping it looking bright and new. The shampoo cleanses gently without stripping and leaves my hair smelling great.
2 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2023Verified purchase
Okay product
Honestly I do not think it did anything to my hair. It was slightly drying and I did not notice a difference after weeks of using it.
1 out of 5 stars
26 February, 2023
originally posted on johnfrieda.com
Did not work, damaged my hair.
I used the shampoo and conditioner for a few months and my hair color did not change at all. I have natural darker blonde hair which has never been colored. This damaged my hair, making it very dry and prone to breakage. I was very disappointed with the results and sad that my previously healthy hair is now damaged with no lightening.
1 reply from Marketing team - 2 years ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!