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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This waterproof mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise waterproof blackest black mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes with Garnier Micellar Water Waterproof makeup remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .25 fl oz (US)
Features: Waterproof
TCIN: 52117732
UPC: 071249343326
Item Number (DPCI): 052-04-0271
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, cera alba / beeswax, copernicia cerifera cera / carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua / water, allyl stearate/va copolymer, oryza sativa cera / rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera / candelilla wax, rosa canina fruit oil, ricinus communis seed oil / castor seed oil, panthenol, maltodextrin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, propylene glycol, bht, centaurea cyanus flower extract, propyl gallate, citric acid, [+/- may contain ci 77499 / iron oxides, ci 77891 / titanium dioxide], fil n279924/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.48 inches width x 1.33 inches height
Estimated ship weight: 0.05 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Northern Mariana Islands, Guam (see also separate entry under GU), APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 5 years ago
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 5 years ago
    Target staff support
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 2 years ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 1 year ago
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 2 years ago
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 4 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 4 years ago

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 5 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 5 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 4 years ago

Q: Whats the darkest shade ?

submitted by keke - 6 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 24 days ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 23 days ago
    Brand expert

Q: Is it safe for my 14 year old to use this?

submitted by SSmom - 2 months ago
  • A: Hello SSmom! Thank you for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. Unless specifically labeled for use on children, our products are not formulated for or tested for use on children. Our children’s products are not tested on children under the age of 3 years except those labeled as baby products. Please check with your child's pediatrician if you have questions about the use of a specific product. In accordance with US Consumer Product Safety Commission’s definition, we consider a child to be 12 years old and under. We hope this information helps!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 1 year ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does L'Oreal do animal testing?

submitted by SparkleGirl - 2 years ago
  • A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Summary of reviews

Guests have expressed a notable shift in the quality of this mascara, with many reporting that it used to be a favorite but has since changed, leading to disappointment. The mascara is now often described as clumpy, difficult to remove, and causing irritation or lash loss for some users. Despite its initial popularity for adding volume and fullness, the recent formula seems to have altered its performance negatively.
  • Thumbs up graphic, adds volume
  • Thumbs up graphic, lengthens
  • Thumbs up graphic, waterproof
  • Thumbs up graphic, easy to apply
  • Thumbs up graphic, long-lasting
  • Thumbs down graphic, clumpy
  • Thumbs down graphic, dry
  • Thumbs down graphic, irritation
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.3 out of 5 stars with 5915 reviews
long lasting: 4.03 out of 5
easy to remove: 3.84 out of 5
quality: 3.73 out of 5
value: 3.72 out of 5
easy to apply: 4.05 out of 5
63% would recommend
880 recommendations

It really is bad

1 out of 5 stars
Thumbs down graphic, would not recommend
Mmsch1 - 7 days ago, Verified purchaser
I wore this in the past and ignored the reviews about it being clumpy to try for myself. It really is garbage. Pick a different one
1 reply from L'OrealParisProductExpert team - 7 days ago
Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
easy to remove: 1 out of 5
value: 1 out of 5
long lasting: 1 out of 5
easy to apply: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

Love

5 out of 5 stars
Thumbs up graphic, would recommend
StaceyKay - 9 days ago
  • Hair color: Brunette
  • Skin concern: Pores, Dark circles, Acne, Blackheads
  • Skin type: Normal
  • Skin tone: Light
  • Eye color: Brown
Works like an expensive brand! Greatest price!
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
easy to apply: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Something different

5 out of 5 stars
Georgia - 13 days ago, Verified purchaser
Wonderful affordable mascar
Did you find this review helpful?

Not brown

2 out of 5 stars
Thumbs down graphic, would not recommend
Mona - 14 days ago, Verified purchaser
  • Skin tone: Light
  • Eye color: Brown
  • Hair color: Black
I got the latte brown color and it was not showing brown on my lashes at all. I’m olive skin with dark eyebrows and lashes and it just looked like I had regular black mascara on despite putting on more than one coat. Also the mascara itself isn’t anything great. Wouldn’t purchase or recommend
1 reply from L'OrealParisProductExpert team - 14 days ago
Hey there, thanks for reaching out to us about the Voluminous Lash Paradise Mascara. Consumer feedback is very important to us and helps us improve all our products. We understand how frustrating it can be when a product color does not meet an expectations. We will be forwarding your feedback along to our product development team. We hope you will choose to continue to use our products with great satisfaction in the future.
long lasting: 2 out of 5
easy to apply: 2 out of 5
easy to remove: 2 out of 5
quality: 1 out of 5
value: 2 out of 5
Did you find this review helpful?

Clumpy and Disappinting

2 out of 5 stars
Thumbs down graphic, would not recommend
Sarah - 15 days ago, Verified purchaser
  • Eye color: Brown
  • Skin tone: Light
  • Skin concern: Pores, Aging, Acne, Sensitivity, Redness
  • Hair color: Brunette
  • Skin type: Combination
I purchased this after seeing ads that they had finally come out with a really pretty brown mascara. I was expecting this to look brown on my lashes, but unfortunately, it just looks black. The formula was dry and clumpy. And the wand flicked little clumps all over my face. The packaging is cute though.
1 reply from L'OrealParisProductExpert team - 14 days ago
Hi there, Sarah! Thank you for reaching out about our Voluminous Lash Paradise Mascara. We are so sorry to hear our formula was clumpy. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
value: 1 out of 5
quality: 1 out of 5
easy to remove: 4 out of 5
long lasting: 3 out of 5
easy to apply: 3 out of 5
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Poor

1 out of 5 stars
Pennny - 18 days ago
originally posted on lorealparisusa.com
I used this mascara this morning and by afternoon my eyes were burning. I used eyedrops and it was worse. I wiped the mascara off and now my eyes are fine. So I am allergic to something in it.
1 reply from Consumer Care Center team - 14 days ago
Hello Pennny. We are sorry to hear about the experience you had with our Voluminous Lash Paradise Washable Mascara We would like to speak with you directly about it. Please give us a call @800 322 2036 MF9:00 am – 5:30 pm ET for assistance and provide the reference # 37227201. Looking forward to speaking with you.
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Great mascara

5 out of 5 stars
Thumbs up graphic, would recommend
C - 19 days ago, Verified purchaser
  • Skin tone: Medium
  • Skin concern: Acne, Aging, Blackheads, Pores
  • Eye color: Brown
  • Hair color: Brunette
  • Skin type: Oily
I’m very picky about mascara but love the length this gives and the price!
value: 5 out of 5
quality: 5 out of 5
easy to apply: 5 out of 5
long lasting: 5 out of 5
easy to remove: 5 out of 5
Did you find this review helpful?

Stays put

5 out of 5 stars
Thumbs up graphic, would recommend
Alex - 21 days ago, Verified purchaser
  • Skin tone: Light
  • Skin type: Oily
  • Skin concern: Acne
  • Hair color: Black
  • Eye color: Brown
This is one of the only mascaras I've gotten that stays. I have very oily skin so most mascaras make me look like a racoon by the end of the night but not this one. She stays for good, til I'm ready to take it off of course
Did you find this review helpful?

Clumpy

2 out of 5 stars
Unhappy - 23 days ago
originally posted on lorealparisusa.com
Brand new and clumpy shouldn’t happen! The wand brushes have random uneven ends making the application messy!
1 reply from Consumer Care Center team - 19 days ago
Hello Unhappy.- We appreciate your feedback on our Voluminous Lash Paradise Waterproof Mascara. We're so sorry to hear that it is not your new favorite product. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. It is our hope that you will continue to explore the many products that L'OREAL PARIS has to offer in the future. Thank you for standing with us.
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No (:

1 out of 5 stars
Thumbs down graphic, would not recommend
Dont recommend - 23 days ago
  • Skin type: Oily
  • Skin tone: Medium
  • Eye color: Brown
  • Hair color: Black
Barely any product, I got blackest black.. seems more like barely black at all. Does not volumize anything I fear; I’m sticking to lash princess.
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi there! We appreciate you taking the time to reach out about our Voluminous Lash Paradise Mascara. We are so sorry to hear our shade Blackest Black was not dark enough. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
easy to remove: 1 out of 5
long lasting: 1 out of 5
value: 1 out of 5
easy to apply: 5 out of 5
quality: 1 out of 5
Did you find this review helpful?

Formula change

1 out of 5 stars
Talina - 25 days ago
originally posted on lorealparisusa.com
My mom and I have been using the lash paradise mascara for years now. We have loved this mascara for so long however, it seems recently there has been a formula change this has caused us both to be left with burning surrounding the eyes and dry flaky skin. The old formula would get a 5 but this one deserves a number in the negatives with how bad it is.
1 reply from Consumer Care Center team - 22 days ago
Hello Talina. Thank you so much for sharing your experience with our Voluminous Lash Paradise Washable Mascara. We're so sorry to hear that you did not see the results you have come to expect. Please give us a call at @ 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37123487
1 guest found this review helpful. Did you?

Volume and Length

5 out of 5 stars
Thumbs up graphic, would recommend
Lab28 - 26 days ago, Verified purchaser
  • Skin tone: Light
  • Skin type: Combination
  • Skin concern: Acne, Blackheads, Redness
  • Hair color: Blonde
  • Eye color: Green
This mascara comes with a fuller brush, leaving your lashes looking fuller while extending them! I am prone to being a little sensitive to mascara and makeup in general, but this caused me zero problems. I've had it for about 4 months now, and it doesn't seem like I'll be running out anytime soon.
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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I love it

4 out of 5 stars
Carmen - 28 days ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] Take your lashes to paradise with instant, breathtaking volume & length in just one coat. Now in shade Latte Brown – universal, rich brown mascara. Soft wavy bristle brush with 200+ bristles catches every lash, allows buildable volume and gives dense, fuller-looking lashes. Silky smooth formula glides on evenly and easily to deliver a full lash fringe that's feathery soft with no flaking, no smudging, and no clumping. Blend of caring oils condition lashes. Women surveyed in a consumer test for Lash Paradise Washable Mascara agreed- 83 percent saw intense and volumized lashes Lash Paradise instant volume and lengthening mascara Now in shade Latte Brown – Universal, rich brown mascara Soft wavy bristle brush with over 200 bristles catches every lash Buildable volume and dense, fuller-looking lashes Blend of caring oils condition lashes
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Packaging Issue

3 out of 5 stars
rosie627 - 29 days ago
originally posted on lorealparisusa.com
I accidentally grabbed this instead of the waterproof which I usually use but this is just as good! The problem isn’t the mascara itself but the paint on the tube came off and got all over my hands because I didn’t notice until after I got done doing my lashes. I’ve only had this for less than a month so I’m not sure what happened.
1 reply from Consumer Care Center team - 28 days ago
Hi rosie627. Thank you for reaching out to L'Oreal regarding the Voluminous Lash Paradise Washable Mascara. We are sorry to hear the paint from the mascara tube is rubbing off onto your hands. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #37048077. Please have the product with you when you call. Looking forward to hearing from you!
Did you find this review helpful?

Subtle

4 out of 5 stars
AVS - 1 month ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] This mascara goes on so nice and looks beautiful, however, as someone who's a brunette, it's almost too natural for me. I think it would be better on someone who does not already have darker lashes. L'Oréal does a great job with mascara products, so you really can't go wrong.
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Mascara review

5 out of 5 stars
Thumbs up graphic, would recommend
Christin - 1 month ago, Verified purchaser
  • Skin concern: Redness
  • Hair color: Brunette
  • Eye color: Brown
  • Skin type: Combination
  • Skin tone: Medium
Definitely liked how it was a true brown, can’t wait to try purple one!
easy to apply: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
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Quality tubing mascara

5 out of 5 stars
Thumbs up graphic, would recommend
Gem61626 - 1 month ago, Verified purchaser
Great tubing mascara. Easily comes off with water. Doesn’t flake.
value: 5 out of 5
long lasting: 5 out of 5
easy to apply: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
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The best!

5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 1 month ago, Verified purchaser
  • Eye color: Brown
  • Skin tone: Light
  • Skin type: Combination
The only mascara I use! It makes your lashes look very long. I get the blackest black color
value: 5 out of 5
easy to remove: 5 out of 5
quality: 5 out of 5
easy to apply: 5 out of 5
long lasting: 5 out of 5
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Good formula, hard to apply

4 out of 5 stars
heygirl - 1 month ago
originally posted on lorealparisusa.com
I absolutely love the formula because it can actually keep my straight eyelashes up. What I don’t like about it, is that it makes my lashes clump together unless I wipe a lot off, and then I have to apply more layers for it to give me volume.
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Not For Me

1 out of 5 stars
Thumbs down graphic, would not recommend
Megan - 1 month ago, Verified purchaser
The formula is really dry, hardly any coverage, gives no lenght.
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?

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