$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer; This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
- Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide; This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
- No White Cast or Greasy Feel: Apply this primer for face before makeup; Layers well with makeup and does not pill; Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
- Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer for face is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Apply evenly to face using the dropper, pat into skin with fingertips. Allow 20 seconds for serum-to-grip transformation before applying makeup.
Suggested Age: 16 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming, Makeup Setting
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
TCIN: 92705358
UPC: 041554097993
Item Number (DPCI): 052-07-0156
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g2057283 aqua/water/eau, [continued/suite], butylene glycol, glycerin, peg-150 distearate, niacinamide, polysorbate 80, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, panthenol, tetrasodium glutamate diacetate, ascorbyl palmitate. n70051983/2.
Shipping details
Estimated ship dimensions: 8.51 inches length x 3.03 inches width x 2.92 inches height
Estimated ship weight: 0.331 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this water or silicone based?
submitted by RM - 2 months ago
A: Hi there! Thank you for reaching out about our Maybelline Grippy Serum Makeup Gripping Primer with Niacinamide. This product is water based. For any further questions please feel free to reach out, we are happy to assist! We hope you can use this product with great satisfaction!
submitted byMaybelline Consumer Care - 2 months agoBrand expert
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4.7 out of 5 stars with 486 reviews
It goes on smooth but becomes sticky
3 out of 5 stars
brendaeed80_9418 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The primer went on my smooth skin. Unfortunately, as I put on my foundation it started feeling sticky. My foundation didn’t stay on smooth, it looked flaky. The package is very nice, love the pick and the serum applicator.
Works great!
5 out of 5 stars
nabryiaa_9395 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this stuff! Amazing smell, lightweight, and does exactly what it says, grips your foundation! Really helps with coverage and longevity!
Good product
5 out of 5 stars
nikkiv3cd7_743 - 25 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s lightweight, goes on smooth and then gets sticky to allow my foundation to apply easily. Packaging is very pretty and it has a faint pleasant scent.
Nice face primer serum
5 out of 5 stars
saraig53_5731 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Nice product. It’s my first time using a face primer serum. I love it. I even like that it’s made in Korea. I’m getting into skincare so it’s a nice addition
Gorilla grip primer for sure!
4 out of 5 stars
slimshaidy_6085 - 26 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tested this primer for the first time this weekend, sticking to my usual skincare and makeup routine, and I was amazed by its effectiveness! I have combination skin, which often reacts poorly to new products, leading to breakouts or excess oil. However, this primer performed exceptionally well and truly lasted throughout the day; it also doesn’t pill when applied over moisturizer. The texture felt like a sticky serum that dried down effectively, helping to reduce the appearance of oily skin as the day progressed. It really holds onto makeup, keeping it in place for hours. In addition to its performance, this primer also offers benefits like hydration and contains 2% niacinamide. I'm pleased to find that the formula is vegan and suitable for all skin types. It's wonderful to discover a product that works so effectively while remaining affordable and accessible. I highly recommend this primer if you're in the market for a new one! I received this product in exchange for my honest review.
Great drugstore primer
5 out of 5 stars
beck426_7499 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I wasn’t sure what to expect with the Maybelline Super Grippy Primer, but it totally earned its name. The texture is a little tacky when first applied (which threw me off at first), but that’s exactly what makes it work—it really grips your makeup and helps it stay in place all day. Foundation glides on smoothly over it and doesn’t budge, even after hours of wear. It’s lightweight, doesn’t clog pores, and gives my skin a slightly blurred, smoother look. I’ve tried it under both drugstore and higher-end foundations, and it plays well with everything. Oily skin? This helps with shine. Dry patches? It smooths over them without pilling. Only reason I knocked off half a star is that the tacky feel isn’t for everyone, and if you apply too much, it can feel a bit heavy. But overall, if you’re looking for a budget-friendly primer that truly locks your makeup in, this one’s a hidden gem. I didn’t notice any strong scent.
That glow though!
4 out of 5 stars
akiliahh_9149 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer does a great job at locking in my makeup for hours. Goes on sticky but the finished product looks shiny! Glass skin for the win. No scent. Love the dropper.
24 grippy
5 out of 5 stars
Nicoleakatg04 - 1 month ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] This is no joke when it says grippy it means grippy. This product not only grippy but it helps your makeup stay on 24/hrs
Great great great!!
5 out of 5 stars
meilenk_4359 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love it!! Foundation sticks perfectly without looking cakey or patchy. Also it lasted pretty well and helped my skin look more glowy. It comes in a glass container and for the price you can’t beat it!
Keeps makeup in place!
4 out of 5 stars
vitan6_2855 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoy this primer a lot. It does what it says and keeps my makeup in place. I've noticed that I'm less oily throughout the day/night as well so that's a big plus in my book. It doesn't feel sticky after use either!
Great primer
5 out of 5 stars
jilld27eb_9977 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really liked this grippy primer. I thought it might be too sticky and could cause my foundation to not apply smoothly but that did not happen. My foundation lasted a long time and applied smoothly. I had no problem with powder products. I’m liking the dropper and don’t really notice a scent.
#1 fave!
5 out of 5 stars
Jenn_02 - 1 month ago
originally posted on maybelline.com
This is hands down the best drugstore primer I have ever used. I am typically not a fan of this sticky consistency but I can’t say enough good things about it. It absorbs so well and makes my makeup stay twice as long. So good!!
Amazing
5 out of 5 stars
gisellec45_2368 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Omg I’m in love whit my new serum primer it’s amazing perfect coverage amazing texture really compatibility whit me skin perfect scent Great price I recommend a lot
Big fan!
5 out of 5 stars
hellofancyyy_4023 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Grippy Serum primer is ultra blendable with my foundation. It goes on smooth like a serum and then after 20 seconds it becomes sticky to help hold my base makeup. It doesn’t dry my skin and gives a nice smooth look.
Gets the job done
3 out of 5 stars
janeth116_89 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The texture was nice it smelled nice a bit too strong for my liking though the packaging was cute definitely will purchase again just because it worked as described
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for reaching out about our Facestudio Face Makeup Maybelline New York Grippy Serum Primer. We're happy to hear you enjoyed the texture and that the product worked as described! We appreciate your feedback on the scent and will definitely keep that in mind. Thanks for sharing your thoughts and we look forward to you purchasing again!
Love it!
5 out of 5 stars
zelda002_8263 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This serum is extremely hydrating for me. It’s a lightweight like watery texture and absorbs nicely. I love how it has 2% niacinamide. I’m not sure if it’s just me but I don’t smell anything from it it has no scent. The applicator is just perfect though I prefer the droppers.
Works as it should
5 out of 5 stars
ashleyr1223_6194 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this stuff! Quick absorbing, lightweight, and leaves my face feeling moisturized. It was easy to apply and kept my makeup mostly on all night.
Tacky feeling
4 out of 5 stars
yahairat_314 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product does what it advertises. It truly grips the foundation into place. Your skin will feel a bit tacky after application, but that’s exactly how it ensures your foundation is long wearing. I love that it came packed in a glass bottle with a dropper because it allows you to use as much or little as you like.
Great for combination skin
5 out of 5 stars
nicolesa067_3894 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have combination skin with an oily t zone and this primer worked so well to keep my makeup on for over 7 hours no issue. The texture is perfect not too thick and blends in easily.
Soo light and thin
5 out of 5 stars
addisonb76_16 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This product is a life changer for my beauty routine… Amazing smelling and doesn’t leave thick residue on the skin. i love the dropper and the coverage it provides. overall amazing product!!