NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz
$16.99 when purchased online
Target Online store #3991
About this item
Highlights
- Introducing our first plumping primer serum with 5 electrolytes and vitamins.
- Formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium.
- Primer grips makeup for all day wear.
- Skin instantly feels moisturized, replenished and energized with all day plumping look.
- Vegan and cruelty-free formula feels lightweight on skin.
Description
Plump it up with our new Makeup Primer + Serum drippin' in vitamins and electrolytes. This super primer is formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium. It provides makeup grip, hydration and all day makeup extension. The vegan and cruelty-free formula delivers all day makeup extension so you can slay all day. Brought to you by NYX Professional Makeup.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83347367
UPC: 800897129965
Item Number (DPCI): 052-10-9732
Origin: Imported
Ingredients:
2050488 ingredients: aqua / water / eau, glycerin, peg-150 distearate, butylene glycol, pvp, opuntia ficus-indica stem extract, potassium pca, carbomer, sodium hyaluronate, tromethamine, magnesium pca, hydroxypropyltrimonium hyaluronate, caprylyl glycol, trisodium ethylenediamine disuccinate, xanthan gum, panthenol, ethylhexylglycerin, tocopherol, ascorbyl palmitate, potassium sorbate, phenoxyethanol, parfum / fragrance, limonene, benzyl alcohol, benzyl salicylate.' '
Shipping details
Estimated ship dimensions: 1.09 inches length x 1.13 inches width x 4.77 inches height
Estimated ship weight: 3.255 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1031 reviews
easy to apply: 4.88 out of 5
easy to remove: 4.93 out of 5
long lasting: 4.27 out of 5
quality: 4.31 out of 5
value: 4.6 out of 5
100% would recommend
13 recommendations
3/10 ⭐️
3 out of 5 stars
dump - 19 days ago
originally posted on NYX Professional Makeup
Don’t really notice, but I do a lot of I sweat a lot so it doesn’t really make it sound any longer than that would not buy again would not recommend
1 reply from Consumer Care Center team - 15 days ago
Hello there! Thank you for sharing your experience with our Plump Right Back Primer + Serum. We truly appreciate your honest feedback regarding its performance, especially given your active lifestyle and the challenges of sweating. We understand that product experiences can vary for each individual, and your insights are incredibly valuable to us as we continuously strive to develop products that meet diverse needs.
Nice
4 out of 5 stars
habibaa31_6943 - 21 days ago
originally posted on influenster.com

I have heard this product so many times. It very nice Primer. Looks very dewy and natural. Or an affordable product. This would be great for people who want to do beginning makeup
Great
5 out of 5 stars
katarzynac2_8703 - 26 days ago
originally posted on influenster.com

Very nice makeup products. Spreads well and absorbs quickly. Keeps makeup in place very well. Smells nice. Very nice consistency. Nice packaging. Product comes out easily thanks to the paste.. recommend
One of the best drugstore primers!
5 out of 5 stars
mollyh151_3965 - 26 days ago
originally posted on influenster.com

Preps skin to be soft and supple. Love how lightweight the formula is and that it does not leave a residue. NYX makes excellent products and this primer is another hit!
Better than more expensive brands
5 out of 5 stars
alittlebitcloudy_7477 - 1 month ago
originally posted on influenster.com

I have a travel size for my makeup bagI leave in my work purse. This primer doesn't have any scent, which is nice if you have sensitive skin. I use it as an overall primer for my face and as an eyeshadow primer. I don't really see a plumbing effect when I use this primer, but it works well, and my makeup looks just as fresh in the morning when I first apply to nighttime when I remove it. Most importantly, it doesn't pill on my face no matter which sunscreen or makeup I wear on top.
I love NYX❤️
5 out of 5 stars
olesiar2_4243 - 1 month ago
originally posted on influenster.com

I've been trying out the NYX Plump Right Back Plumping Serum & Primer, and I must say, it's quite a versatile product that offers both skincare and makeup benefits. The serum has a lightweight, gel-like consistency that glides smoothly onto the skin. It absorbs quickly without feeling sticky or greasy, making it perfect for prepping your face before makeup. Infused with hyaluronic acid, it truly delivers on hydration. My skin feels plump, smooth, and refreshed after application. While immediate plumping effects are noticeable, the real magic is in how it creates a more even and hydrated base for makeup. Once applied, makeup applies seamlessly over it, with a radiant, dewy finish. It helps reduce the appearance of fine lines and gives the skin a healthier glow. The product does a good job at enhancing the overall look while keeping the skin moisturized. Throughout the day, my makeup stays fresh and vibrant, with minimal settling into fine lines. The hydrating properties also help prevent dryness, especially in drier environments.
Beautiful primer with nice consistency
5 out of 5 stars
elianat23_3210 - 1 month ago
originally posted on influenster.com

I LOVED the texture, it definitely feels so hydrating and leaves such a good base for my makeup to go on. The pump always dispenses a good and consistent amount, and I love that the product has electrolytes, my skin definitely needs that boost.
Super good!
5 out of 5 stars
malinab10_2156 - 2 months ago
originally posted on influenster.com

I love the way my makeup looks when using this! It gives me a natural glow and is tacky enough to make my makeup stick but it’s not too sticky the pump makes me feel like I’m getting every last drop
Amazing primer!
5 out of 5 stars
chloew3003_2564 - 2 months ago
originally posted on influenster.com

I absolutely love this Primer! It’s the perfect base for your makeup, gives you smooth skin for a flawless look. The texture is lightweight making it super easy to apply, and it helps makeup stay fresh all day long. It blends seamlessly and is great for the price.
So Good
5 out of 5 stars
amandac1689_6625 - 2 months ago
originally posted on influenster.com

This primer is SO GOOD, the texture is grippy but not sticky which is perfect and it makes my makeup last so long and it doesn’t not break the pigmenti
“This primer made my skin look like glass—smooth,
5 out of 5 stars
glowf_6567 - 2 months ago
originally posted on influenster.com

This primer seriously gave me that glass skin look 😭✨ It’s so lightweight and hydrating, but it also smooths everything out like a filter. My makeup sat on top SO nicely — no pilling, no weird patches, just glow. It gives that dewy, clean-girl finish without looking greasy. I even wore it alone on a no-makeup day and still got compliments on my skin. If you love the ‘glazed donut’ look but don’t wanna feel sticky, this is it 💅.”
It's really amazing, with an amazing effect🌸🤍I w
5 out of 5 stars
likam16_1933 - 2 months ago
originally posted on influenster.com

It's really amazing, with an amazing effect🌸🤍I will definitely buy it again, it left a big impression on me🧚♀️🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎
A nice primer overall
4 out of 5 stars
katakirak_2494 - 2 months ago
originally posted on influenster.com

Gives a nice even texture, the packaging is simple and efficient. It has a neutral scent, doesn't bother me. It provides a long lasting base, a great base for foundation.
AFFORDABLE & NON IRRITATING
4 out of 5 stars
mamanikki_4161 - 2 months ago
originally posted on influenster.com

I found this product to be actually really good for its price. The packaging is small and travel friendly. The scent isn’t anything bad and the texture was like a serum. The ingredients aren’t terrible & it works well overall.
Lightweight!
4 out of 5 stars
alexisd298_3112 - 2 months ago
originally posted on influenster.com

This product definitely is hydrating while also creating a slather for the makeup to stick to. It isn’t heavy at all on the skin which I really like!
Amazing
5 out of 5 stars
emmaw634_8157 - 2 months ago
originally posted on influenster.com

Obsessed with this primer and serum! It works so well under water based makeup. Seriously plumps my face and makes it look so hydrated. Love this product
Really good
5 out of 5 stars
tnthiara_4317 - 3 months ago
originally posted on influenster.com

I’ve been using the NYX Plump Right Back Primer + Serum for a couple of weeks now, and honestly, I’m really impressed. I wasn’t expecting much from a drugstore primer, but this one surprised me—in a good way. First off, the texture is super lightweight and kind of gel-like, which I love. It absorbs quickly and doesn’t feel greasy or heavy at all. It actually feels more like a skincare serum than a traditional primer. I’ve noticed it gives my skin a subtle plumping effect—nothing dramatic, but enough to make my makeup apply more smoothly and evenly. The hydration is great too. I have combination skin, and it keeps the dry areas feeling comfortable without making the oily zones worse. I especially appreciate that it doesn’t pill under foundation (something I’ve had issues with in the past). As for staying power, it definitely helps my makeup last longer—especially through a full day out in the city. And the packaging is a bonus: the pump is super convenient and hygienic. If you’re looking for a primer that doubles as a hydrating serum and gives your skin a little extra bounce, this is definitely worth a try. Especially for the price.
Great primer!
4 out of 5 stars
mckennag38_2521 - 3 months ago
originally posted on influenster.com

Love this primer + serum! It’s lightweight, hydrating, and gives my makeup great grip without feeling greasy. The scent is subtle, the packaging is cute, and it works really well for the price. Perfect for sensitive skin too—no breakouts. Will repurchase!
Great for combination skin
5 out of 5 stars
amrie15_4400 - 3 months ago
originally posted on influenster.com

I have combination oily and dry skin, but I love this primer. I love that it has vitamins and hyaluronic acid. The smell isn’t bad (not the best), but the product’s effective and also has a good texture.
Breakouts :(
3 out of 5 stars
Lanevess - 6 months ago
originally posted on NYX Professional Makeup
I have sensitive skin, it works well if you mix it with a good moisturizer but alone it's drying and burnt my skin. I love this primer but the breakouts are horrid can you please make a sensitive skin acne prone friendly version i love this product and hate to throw it away:(
1 reply from Consumer Care Center team - 5 months ago
Hi there! We are so sorry to hear about your experience with our Plump Right Back Primer + Serum and would like to speak with you directly about it. Please call 844-335-3510 M-F 8:00 am – 8:00 pm ET, with reference #40096805. We look forward to hearing from you soon!