Sponsored
NYX Professional Makeup Marshmellow Smoothing Primer - 1.01 fl oz
$16.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- SMOOTHING PRIMER: This makeup primer smoothes, softens, extends makeup wear for 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh
- THE MARSHMALLOW EFFECT: This vegan, non comedogenic and dermatologist tested super face primer is infused with marshmallow root extract for an oh so soft smooth canvas with 10 make up extending benefits
- FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products of makeup color correctors, under eye concealer to blush, bronzer, foundations, setting sprays and powders
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
The Marshmallow Smoothing Super Primer is a 10-in-1 smoothing super primer is infused with smoothing marshmallow root extract, for 10 outstanding makeup extending benefits. With a soft whipped texture, this primer dries down totally transparent, to work on all skin tones. 10 makeup-extending benefits. This primer smoothes, softens, extends makeup wear for 16h, hydrates, soothes, evens tone, minimizes texture, blurs lines, adds a soft focus finish AND keeps makeup fresh. Featuring a vegan formula with no animal-derived ingredients or by-products, all NYX Professional Makeup products are proudly cruelty-free and PETA certified.
HOW TO USE: Apply a dime-sized amount to clean face with fingers or brush before applying foundation.
HOW TO USE: Apply a dime-sized amount to clean face with fingers or brush before applying foundation.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Skin Tone Improvement, Makeup Setting
Recommended Skin Type: Mature, Oily, Combination, Dry
Net weight: 1.01 fl oz (US)
TCIN: 79960833
UPC: 800897005078
Item Number (DPCI): 052-10-0342
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
2049503 1 ingredients: aqua / water / eau, butylene glycol, glycerin, butyrospermum parkii butter / shea butter, decyl cocoate, polyglyceryl-3 methylglucose distearate, caprylyl methicone, dicaprylyl carbonate, di-c12-13 alkyl malate, 1,2-hexanediol, polymethylsilsesquioxane, althaea officinalis root extract, chlorella vulgaris extract, stearic acid, potassium cetyl phosphate, sorbitan sesquioleate, carbomer, glucose, fructooligosaccharides, fructose, glyceryl caprylate, triethoxycaprylylsilane, sodium polyacrylate, sodium polyacrylate starch, palmitic acid, tromethamine, aluminum hydroxide, citric acid, trisodium ethylenediamine disuccinate, xanthan gum, synthetic fluorphlogopite, ethylhexylglycerin, polyglyceryl-2 diisostearate, cetyl alcohol, tocopherol, tocopheryl acetate, phenoxyethanol, ci 77491 / iron oxides, ci 77891 / titanium dioxide, parfum / fragrance.' '
Shipping details
Estimated ship dimensions: 1.15 inches length x 1.18 inches width x 4.88 inches height
Estimated ship weight: 0.14 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this come with the sponge?
submitted by Des - 13 days ago
A: Hi Des. Thank you for reaching out to NYX regarding the Marshmellow Smoothing Primer. This product does not come with a sponge. You can use your fingers or a brush to apply.
submitted byNYX Cosmetics Team - 12 days agoBrand expert
Q: What are the main benefits of this primer?
submitted by AI Shopping Assistant - 22 days ago
A: The primer smoothes, softens, extends makeup wear, hydrates, soothes, evens tone, minimizes texture, blurs lines, and adds a soft focus finish.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Is this primer tested on animals?
submitted by AI Shopping Assistant - 22 days ago
A: No, the primer is cruelty-free and certified by PETA, ensuring no animal testing.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 22 days ago
A: Yes, the primer dries down transparent, making it suitable for all skin tones.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: How long does the primer extend makeup wear?
submitted by AI Shopping Assistant - 22 days ago
A: The primer extends makeup wear for up to 16 hours, keeping it fresh throughout the day.
submitted byAI Shopping Assistant - 22 days agoAi generated
Q: What is the primary ingredient in this primer?
submitted by AI Shopping Assistant - 22 days ago
A: The primer is infused with marshmallow root extract, providing a soft and smooth canvas for makeup.
submitted byAI Shopping Assistant - 22 days agoAi generated
NYX Professional Makeup Primer and Setting Spray Collection
About the collection
Prep your look with one of our Vegan and Cruelty Free Face Primers. Select from one of our 9 skin-loving Primers to grip makeup, smooth skin, and extend your look and keep your makeup looking fresh. Don't forget to check out our fan favorite, lightweight Setting Sprays which come in 3 different finishes. These Setting sprays will lock in your makeup giving you that just-applied gorgeous vibe for an all-day slay!
• Angel Veil Skin Perfecting Primer
• Hydra Touch Hydrating Primer
• Marshmallow Smoothing Primer
• Plump Right back Plumping Primer
• Pore Filler Blurring Primer
• Pore Filler Instant Blurring Primer Multi-Stick
• Shine Killer Mattifying Primer
• Makeup Setting Spray - Matte Finish
• Makeup Setting Spray - Dewy Finish
• Makeup Setting Spray - Plumping Finish
• Angel Veil Skin Perfecting Primer
• Hydra Touch Hydrating Primer
• Marshmallow Smoothing Primer
• Plump Right back Plumping Primer
• Pore Filler Blurring Primer
• Pore Filler Instant Blurring Primer Multi-Stick
• Shine Killer Mattifying Primer
• Makeup Setting Spray - Matte Finish
• Makeup Setting Spray - Dewy Finish
• Makeup Setting Spray - Plumping Finish
Frequently bought together
Bestseller
$11.00
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 16737 ratings
$9.89 - $9.99
Lower price on select items
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 1382 ratings
$10.79
New lower price
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 1704 ratings
Guests also viewed
$8.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 2738 ratings
Bestseller
$11.00
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 16737 ratings
$11.00
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 7957 ratings
$16.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 1071 ratings
$7.99
was $9.99 New lower price
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 533 ratings
$9.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 506 ratings
Discover more options
$16.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 1071 ratings
$11.00
$5 Target GiftCard with 4 select beauty products
4 out of 5 stars with 651 ratings
Bestseller
$11.00
$5 Target GiftCard with 4 select beauty products
4.7 out of 5 stars with 16737 ratings
$8.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 2738 ratings
$9.00
$5 Target GiftCard with 4 select beauty products
3.6 out of 5 stars with 1228 ratings
Related Categories
4.5 out of 5 stars with 2250 reviews
easy to apply: 4.65 out of 5
easy to remove: 4.63 out of 5
long lasting: 4.2 out of 5
quality: 4.11 out of 5
value: 3.93 out of 5
82% would recommend
45 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
13 October, 2025Verified purchase
Creamy and light
Very smooth and a great light primer, i don't do heavy or full foundation and it works perfectly for what I need.
5 out of 5 stars
10 October, 2025
originally posted on influenster.com
Smooth and long lasting
Feels so nice applying to the skin. Has a slight tackiness to it. Absolutely noticed a difference in how much more smooth my makeup application looked and lasted.
5 out of 5 stars
6 October, 2025
originally posted on influenster.com
😊 love it
The price is great!!! Never expensive!! Super soft formula glides on your skin making it feel so smooth!! Works so good under foundation!!!! I definitely buy this frequently!!
5 out of 5 stars
21 September, 2025
originally posted on influenster.com
Smells amazing and applies smoothly
This marshmallow primer smells amazing! I love how smoothly it applies on my face, making my makeup look even and flawless. Highly recommended!
5 out of 5 stars
19 September, 2025
originally posted on influenster.com
Nice and smooth
This primer has a fluffy, whipped texture that really does feel a little like marshmallow cream. When applied, it smooths onto the skin easily and leaves a soft, slightly hydrated finish. It helps blur small pores and uneven spots, giving your foundation or tinted moisturizer a nicer base to stick to.
5 out of 5 stars
9 September, 2025
originally posted on influenster.com
Hydrating, Smoothing, Sweet
The NYX Marshmallow Primer has become one of my favorite steps in my makeup routine. It feels incredibly soft and lightweight on my skin, giving a smooth, hydrated base that makes my foundation go on effortlessly. The subtle marshmallow scent is so sweet and comforting without being overwhelming and makes applying primer feel like a little treat. I love how it helps blur pores and imperfections, leaving my skin looking flawless and my makeup lasting longer throughout the day. Even on days when my skin feels dry or uneven, this primer helps everything blend seamlessly. The packaging is sleek and easy to use and a little product goes a long way. Overall this primer makes my makeup look smoother and fresher while adding a fun and luxurious step to my routine.
5 out of 5 stars
29 August, 2025
originally posted on influenster.com
It’s perfect 💗
the package of the primer is so cute if your a pink girly 💕 the scent does smell like marshmallows and the texture is soft and feels like it will stick on really good the price i would say it’s okay but maybe price it down a little , it effectiveness is perfect. Go buy!!
5 out of 5 stars
20 August, 2025
originally posted on influenster.com
Feels amazing
I’m very sensitive to a lot of primers but this one never misses it smooth out my face ready for a base and it’s also amazing for the price point smells amazing !
4 out of 5 stars
12 August, 2025
originally posted on influenster.com
An amazing product
This whipped primer feels like a dream! The lightweight texture melts into skin, blurring pores and fine lines instantly. The subtle marshmallow scent is cute (though strong for sensitive noses). The packaging is amazing as well .
3 out of 5 stars
5 August, 2025
originally posted on influenster.com
good smoothing primer
this primer literally smells like candy it’s sweet but not overpowering. it’s lightweight and pairs well with foundation, i would say i have oily skin & it wasn’t the best but still good
1 reply from NYX Professional Makeup team - 3 months ago
Hi isabelc430_506! Thanks for reaching out about THE MARSHMELLOW SMOOTHING PRIMER. We are so happy to hear you are enjoying the scent and that it paired well with your foundation! Your feedback is important and we will be sure to share it with our team! xoxo
5 out of 5 stars
5 August, 2025
originally posted on influenster.com
Love!
Love this primer! Its packaging is cute and pink, and the product works great with my skin. It’s 100% vegan and is water based primer. Doesn’t have anything in it that would clog your pores. Feels very airy. Let sit sit at least a minute before applying any foundation, as for any primer!
5 out of 5 stars
3 August, 2025
originally posted on influenster.com
Smooth, sweet, and long-lasting—this primer makes
NYX The Marshmellow Smoothing Primer has become a staple in my makeup routine. It has a soft, whipped texture that glides onto the skin effortlessly and creates a smooth, even base for foundation. My pores look more blurred, and my makeup applies better and lasts longer throughout the day. The light marshmallow scent is sweet but not overpowering—just enough to make the application enjoyable. It feels hydrating and slightly tacky in the best way, helping makeup grip really well. The packaging is fun and easy to use, and a little goes a long way. It gives high-end performance at an affordable price.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores
- Hair color: Brunette
- Eye color: Hazel
Not for me
Made my face greasy and breakout. I am not overly sensitive.
1 reply from NYX Cosmetics Team team - 3 months ago
Hi there! We are sorry to hear about the experience you had with Marshmellow Smoothing Primer. We would like to speak with you directly about it. Please give us a call1-844 335-3510 M,-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you. xoxo
2 out of 5 stars
14 July, 2025
originally posted on NYX Professional Makeup
Not a fan
It’s just okay. It’s really sticky, doesn’t make my makeup last any longer and doesn’t blur any lines or do anything for my pores. I do like the bottle and pump and a little goes a long way. It’s too expensive, imo, for a product that doesn’t do anything for me. It makes me look super oily and shiny all day.
1 reply from Consumer Care Center team - 4 months ago
Hi there! Thank you for reaching out about your experience. Your feedback is valuable, and we regret it didn't fully meet your expectations. We will share your feedback with our team.
5 out of 5 stars
13 July, 2025
originally posted on influenster.com
Really good makes my makeup last all day
I love the texture it’s really soft but sticky like a marshmallow it really does smell like a marshmallow I love how it leave a tacky finish this helps my makeup last all day
5 out of 5 stars
12 July, 2025
originally posted on influenster.com
Keeps make up in place ! X
NYX Marsh Mellow Primer With Marshmallow Root First of all I love the pale pink packaging literally marsh mallow shade ! This even has a slight scent of marshmallow too it's a very light textured primer that easily slides on the skin without stickiness it's so smooth on the skin and helps hide my pores & flaws!. It's really Hydrating on the skin & Evens out my skin tone. I love how you can use this primer alone on your skin or with your foundation l've tried both ways and I'm really impressed I love it alone and even more so under my foundation. This keeps my make up on through the day
5 out of 5 stars
7 July, 2025
originally posted on influenster.com
Textura suave
The product is the product, it is excellent, it keeps the makeup the same as you apply it, it does not create alterations, its texture is very soft, the price is super comfortable.
5 out of 5 stars
3 July, 2025
originally posted on influenster.com
Completely obsessed with this primer!
The smell alone of this primer could convince me to continue use. Add to that it makes my skin feel smooth, without feeling greasy. My make up sits so nicely on my skin after use of this primer. I typically use 1 pump, so I also feel like I’ve gotten a lot of bang for my buck.
5 out of 5 stars
29 June, 2025
originally posted on influenster.com
Perfection
This primer is amazing. It’s the best possible thing you want your primer to be like…marshmallow! It’s the perfect texture, does amazing on your skin, the smell is subtle but is just right for what it is, the pump is always a plus (those little things that make life a lil easier? lowkey so important.)
4 out of 5 stars
28 June, 2025
originally posted on influenster.com
Good product
Really good price and size bottle. Cute packaging, slightly sweet almost not scented. Good coverage gets the job done. Very thick texture. It works good with the finish but I've used better but perfect for when on a budget