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Odele Volumizing Shampoo for Lift + Fullness - 2 of 4Odele Volumizing Shampoo for Lift + Fullness - 3 of 4Odele Volumizing Shampoo for Lift + Fullness - 4 of 4
Odele Volumizing Shampoo for Lift + Fullness - 1 of 4

Odele Volumizing Shampoo for Lift + Fullness - 13 fl oz

5 Questions
$11.99 ($0.92/fluid ounce)
Size13 fl oz

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • For fine to medium, straight to wavy hair types seeking to add volume and minimize oily scalp
  • 88% of panelists noticed an increase in hair volume*
  • Increases hair volume, bounce, and lift​
  • Provides long-lasting lift​
  • Cleanses hair + scalp without stripping moisture ​
  • *Consumer study on 50 participants after using the Volumizing Shampoo and Conditioner as a regimen for 30 days.

Description

Give your hair a boost of volume with this salon-grade shampoo that helps hair live up to its full potential. Gentle cleansers remove excess oil without stripping the hair or scalp. This shampoo nourishes and moisturizes without weighing hair down. Uplifting, just like you.

KEY INGREDIENTS:
• Amaranth: Helps improves bounce + movement ​
• Rice Protein: Helps strengthen + prevent damage

FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified

HOW TO USE:
Work into wet hair, rinse + follow with conditioner. Avoid contact with eyes.​

Packaging contains >30% recycled content.
Scent: Fresh
Hair Type: Fine, Wavy, Straight
Health Facts: Gluten-Free, Dye-Free, Formaldehyde-Free, Vegan, Paraben-Free, Phthalate-Free, Sulfate-Free, Formaldehyde Donor-Free, Artificial Fragrance-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Plant-Based, Recyclable, Contains Recycled Content, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Strengthening, Volumizing, Shine Enhancing, Smoothing
Features: Dermatologist Tested
TCIN: 76581812
UPC: 860001601503
Item Number (DPCI): 063-00-6807
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauroyl methyl isethionate, cocamidopropyl betaine, propanediol, peg-120 methyl glucose dioleate, polysorbate 20, glycerin, fragrance, aloe barbadensis leaf juice, amaranthus caudatus seed extract, hydrolyzed rice protein, polyquaternium-10, cetrimonium chloride, potassium sorbate, sodium benzoate, citric acid

Shipping details

Estimated ship dimensions: 8 inches length x 2.25 inches width x 2.25 inches height
Estimated ship weight: 0.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the difference between thickening and volumizing shampoo?

submitted by Yadayada - 1 year ago

  • A: This is a great question! Our Thickening line is formulated with rosemary to help revitalize and stimulate the scalp, plus caffeine for an added kick—so you can cleanse, condition and nourish your way to hair that looks and feels thicker. While the Volumizing line is a lightweight formula that really works on giving your hair a lift. Let us know if you have additional questions at hello@odelebeauty.com.

    submitted byOdele Team - 1 year ago
    Brand expert

Q: What is the difference between the volumizing and thickening shampoo?

submitted by Yadayada - 1 year ago

  • A: This is a great question! Our Thickening line is formulated with rosemary to help revitalize and stimulate the scalp, plus caffeine for an added kick—so you can cleanse, condition and nourish your way to hair that looks and feels thicker. While the Volumizing line is a lightweight formula that really works on giving your hair a lift. Let us know if you have additional questions at hello@odelebeauty.com.

    submitted byOdele Team - 1 year ago
    Brand expert

Q: It says no sulfites but some ingredience sound like sulfites?

submitted by birdy1 - 1 year ago

  • A: Our products have no SLS or SLES sulfates in them. Read more about the details here: https://odelebeauty.com/blogs/the-rinse/what-are-sulfates?srsltid=AfmBOoqNlRAVDp2TzNaQ502fBnHjuswOnHS49RngQ4z2Ex1f2Ra9xYXW

    submitted byOdele Team - 1 year ago
    Brand expert

Q: What are the ingredients used for the Fragance? The marketing says it's "100% natual" but the label only lists "fragrance" so I cannot verify what fragance is actually added to this shampoo.

submitted by Sarahhhh - 2 years ago

  • A: Our signature scent Marine contains fresh notes of cucumber, oakmoss + ylang-ylang to deliver a light and neutral fragrance for all genders and ages. It is 100% botanically sourced from essential oils and naturally derived materials.

    submitted byOdele Team - 2 years ago
    Brand expert

Q: Is this safe for color treated hair?

submitted by Katie kat - 2 years ago

  • A: Hey Katie kat, Great question! The Odele Volumizing shampoo is a smoothing shampoo formulated without sulfates, parabens, phthalates or synthetic fragrances. It will not strip color treated hair! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
See all questions (5)

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Guests are saying

This shampoo has garnered mixed feedback from guests, with many praising its ability to add shine, volume, and a lightweight feel to hair. Guests appreciate its gentle cleansing properties and the absence of harsh chemicals, making it suitable for sensitive scalps. However, some guests experienced issues with itchiness and buildup. Overall, it seems to work well for fine and straight hair, providing a refreshing and clean finish.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 2462 reviews
    quality: 3.15 out of 5
    effectiveness: 3.03 out of 5
    value: 3.19 out of 5
    42% would recommend
    308 recommendations
    5 out of 5 stars
    10 October, 2026
    originally posted on odelebeauty.com

    Fantastic

    Makes my hair extra shiny and smooth. Not heavy at all.
    Paula R.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 October, 2026Verified purchase

    Odele Volumizing Shampoo

    Made my scalp itchy
    SK
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 September, 2026Verified purchase

    worst shampoo i've ever used

    I don’t normally write reviews but this shampoo was so bad that I had to. First, whenever I was washing my hair with it, it felt like it wasn’t really cleaning my hair. My hair, especially my scalp which is what I focus on when washing, still felt like it was dirty after two washes. Second, my hair no matter what I did is just super frizzy and dry after using this, and I have straight hair which is pretty easy to manage. Whether I used a moisturizing hair mask or just conditioner, air dry or blow dry, wash once or twice. I tried several different methods to see if this shampoo could work out. But nope. It’s just terrible.
    karen
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    31 August, 2026
    originally posted on odelebeauty.com

    Volumizing Shampoo

    I've been looking for a shampoo that doesn't leave my hair heavy but provides me with some bounce and volume. I fear I've found it, ladies (and gents)!
    Sherin D.
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on odelebeauty.com

    great shampoo

    cleans my hair really well, leaves me feeling clean and smelling good without being overwhelming.
    Madison R.
    Did you find this review helpful?
    5 out of 5 stars
    16 August, 2026
    originally posted on odelebeauty.com

    Actually worked!!

    This shampoo actually really helped texturize my hair and I noticed more lift and better hold to my styling
    Josie P.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    best shampoo

    I've been using this shampoo for about 6 months everyday and it makes my hair feel so weightless, shiny, and soft. I get so many compliments on my hair
    Target Team Member
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    shampoo

    love it
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2026
    originally posted on odelebeauty.com

    Just the right amount of volume!

    I love this shampoo for added volume without weighing the hair down with too much shine.
    Amber M.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 July, 2026

    New fan!

    I have wavy hair and I’ve been looking for an alternative to Aveda ‘be curly’ shampoo for a long time. Over time it didn’t enhance my wave, and it’s ridiculously expensive. This is absolutely my alternative! I even waited a few washes to see if it was a fluke. My hair has volume and wave definition that I forgot I had! And the price is completely reasonable. I can’t say I LOVE the smell, but there are no perfumes or artificial fragrances which I think is a plus. I use it with their volume conditioner, which is moisturizing, but doesn’t way down my waves after a day. So glad I found this shampoo/conditioner combo.
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 June, 2026Verified purchase

    Volumn???

    Made my fine thin hair FLAT!
    From Odele Team team
    We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
    3 months ago
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    6 June, 2026Verified purchase

    Drying

    I really wanted to like this shampoo and picked it after reviewing volumizing shampoos. It dried out my hair, it was tangly and frizzy. I had to stop using it.
    IheartTarget
    From Odele Team team
    We’re sorry to hear that your experience fell short of expectations but thank you for taking the time to share your feedback.
    5 months ago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    15 May, 2026
    originally posted on odelebeauty.com

    My favorite shampoo yet

    I used to try different shampoos from the hair salon like Biolage or Matrix. My hair feels healthier after switching to this shampoo. I can’t say that’s it’s given me volume, but it’s definitely made my thin dry hair feel hydrated and healthy. And it’s safe for my acne
    Makayla M.
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2026Verified purchase

    Made my scalp itchy

    I like the way it made my hair look but I started to notice after switching to this shampoo that my scalp was super itchy. After trying another shampoo the itch went away. After reading reviews, I’m certain it’s this shampoo.. so use with caution.
    Swim mom
    From Odele Team team
    We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. Nonetheless, if you have concerns, we recommend that you stop using the product and consult your physician or healthcare provider. Please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
    6 months ago
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on odelebeauty.com

    Volumizing shampoo

    Smells really great and really does emphasize on volume!
    Ava R.
    Did you find this review helpful?
    4 out of 5 stars
    31 March, 2026
    originally posted on odelebeauty.com

    For a little extra volume!

    Great shampoo for giving your hair a little extra volume! So far it’s been great. The shampoo lathers nicely and leaves my hair nice and shiny
    Angelica A.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026Verified purchase

    Perfect

    The hair feels fuller and my scalp is less oily. I didn’t want to wash my hair daily.
    Sneha
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2026
    originally posted on odelebeauty.com

    (no review title)

    This works so well! Within a day I could feel the difference in my hair!
    Jessica
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2026
    originally posted on odelebeauty.com

    Love the shampoo! Cleans with

    Love the shampoo! Cleans with out striping or drying my hair.
    joanne h.
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 December, 2025Verified purchase

    Quality shampoo

    Great shampoo, leaves my hair looking good!
    Sandy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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