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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$27.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 21.04 inches length x 15.72 inches width x 10.48 inches height
Estimated ship weight: 7.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 6 months ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 4 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 4 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 2 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 4 months ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 2 months ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 2 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 4 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 3 months ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 3 days ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 6 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 1 year ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 4 months ago
  • A: The next text time ! Z

    submitted byY - 10 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 10 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 4 months ago

Q: Is this environmentally friendly?

submitted by Erin82 - 13 days ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 10 days ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 9 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 9 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 2 years ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 3 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 3 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 4 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 4 years ago
    Target staff support

Related Categories

Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 5081 reviews
    quality: 3.62 out of 5
    softness: 3.8 out of 5
    thickness: 3.79 out of 5
    value: 3.59 out of 5
    65% would recommend
    876 recommendations

    Huge Quality Change

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lauren - 4 days ago, Verified purchaser
    Target has recently changed the quality of this toilet paper. I've bought it for years and the last batch I got a couple months ago is way smaller, and the sheets are much thinner, plus the texture has changed. Definitely not soft or strong anymore at all. Very disappointed.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Best toilet paper I have ever used.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Librarianne - 6 days ago, Verified purchaser
    strong, soft, sturdy
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Disappointed in the change!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Brianna - 6 days ago
    This used to be the best toilet paper, comparing to the name brands but without the fuzzies. They changed it and now its 25% smaller, not really very soft and a lot thinner! Very disappointed!
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    Disappointing quality shift

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    SMCLA - 6 days ago, Verified purchaser
    Bought this for years but now the quality is not what it used to be., the rolls are visibly smaller, not as soft and seem more brittle. Will be trying a different brand now.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    3 guests found this review helpful. Did you?

    They changed it, quality is horrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Shell - 7 days ago, Verified purchaser
    They've changed this recently. Quality has gone down. The roll is very linty and leaves behind flakes and pieces. TP should never leave behind bits! Very unhygienic! Do not buy this!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Not Good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Court H - 7 days ago, Verified purchaser
    This was our go to brand for a couple of years, the quality drastically changed recently. extremely thin, rough, and uncomfortable to use. my family is so disappointed
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    doesn't compare to Charmin anymore

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    amazontoldme - 7 days ago, Verified purchaser
    I used to love this toilet paper because it was a great value and it was just as strong and soft as the Charmin brand. now this is the third pack that I've gotten where the rolls are half the size that they used to be yet they are now more expensive. not only that, but the paper is now thin and scratchy. the paper is no longer two-ply. it comes apart as you pull it and becomes one ply. The quality of Target brand items is more expensive and less quality than it used to be like way way less.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Premium Ultra Strong Toilet Paper – 30 Rolls

    5 out of 5 stars
    Thumbs up graphic, would recommend
    ashley - 7 days ago, Verified purchaser
    Strong and dependable without being rough. It holds up well and the big pack lasts a long time, which makes it budget-friendly. Definitely my go-to brand now.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not the Same as Before

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Cynthia - 7 days ago, Verified purchaser
    Target changed their toilet paper and now it’s thin and scratchy. Won’t be buying again
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Totally changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    S R - 9 days ago, Verified purchaser
    I never write reviews, but the quality of this has changed so drastically that I had to say something. This used to be just like Charmin and now it’s giving gas station 1 ply. I purchased for years and now I’m done.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Horrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Margiemu - 10 days ago, Verified purchaser
    This has changed. It is thin, scratchy and no longer the quality that I have purchased for YEARS!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Quality totally changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nati - 10 days ago, Verified purchaser
    I’ve been buying this toilet paper every few months. I just picked it up today and its complete changed. It’s so rough and the ply separates completely. And the price has gone up. Will not be buying ever again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Terrible Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Amanda - 10 days ago, Verified purchaser
    we have bought this toilet paper for years and it used to be amazing. now the sheets are thin and fall apart. we will not buy this kind again. extremely disappointed
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Seems durbale

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Josh - 12 days ago, Verified purchaser
    I like a durable toilet paper so I’m optimistic about this brand. Hoping that it proves as durable as it seems and doesn’t fall apart like the cheaper options.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Quality DECLINED!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sara - 13 days ago, Verified purchaser
    I’ve bought this for years and the decline in quality is so disappointing. It used to be plush, not leave flakes after wiping. It used to be the best toilet paper and now it’s thin, flakes like crazy and not as absorbent making you use more product of an item they changed to less amount of paper in the roll. Pictures are to show the difference in quality from the old and new rolls.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?

    DOWNGRADED

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    tmck - 13 days ago, Verified purchaser
    Quality downgrade! Used to be so soft and rolls were bigger with more paper. These are sooo small and awful now. Super disappointed in the change.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    11 guests found this review helpful. Did you?

    Quality change is terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    dlg91 - 14 days ago, Verified purchaser
    I recently bought a package of this and noticed it was much thinner and not near as soft. I figured it was a one off issue but as I came back to purchase, unfortunately that seems to not be the case. I've purchased this toilet paper for 15 years and am so disappointed in this drastic quality change.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

    "mega" size shrinking

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Sharon - 14 days ago, Verified purchaser
    I just realized why the rolls seem small, they are 20 sheets less per roll than the last time I purchased them a couple months ago. That adds up to 1.5 missing rolls per pack and the more often I have to change the roll. Not impressed Target.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    What happened?!?!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lauren - 15 days ago, Verified purchaser
    What happened to this toilet paper. I've been using it for years and it was a great alternative to high quality name brand options. It's horrible now. Very thin and very scratchy. I tried buying a new package thinking it was a weird one time thing but this new package is just as bad. Will not repurchase. Finding an alternative.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    8 guests found this review helpful. Did you?

    Used to be so much better

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    CK - 15 days ago, Verified purchaser
    This used to be as good as Charmin (thick, soft, strong) for a lot less money, but recently there's been a huge reduction in quality. Looking at other reviews, seems to be the case for a lot of people. This is now pretty thin and scratchy (not quite as bad as 1-ply, but not a whole lot better either). Disappointed.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    6 guests found this review helpful. Did you?

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