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Premium Ultra Strong Toilet Paper - up&up™

Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3
$27.49 sale price when purchased online
$28.99 list price
Target Online store #3991

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 30 Rolls
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 21.04 inches length x 15.72 inches width x 10.48 inches height
Estimated ship weight: 7.937 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 4 months ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 2 months ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 2 months ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 2 months ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 2 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 29 days ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 7 days ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRob - 4 months ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 11 months ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 8 months ago
  • A: The next text time ! Z

    submitted byY - 8 months ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 2 months ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 11 months ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 2 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 2 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 2 months ago

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 7 months ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 7 months ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 1 year ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 1 year ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 2 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 2 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 3 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 3 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 3 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 3 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 3 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 3 years ago
    Target staff support

Q: How much does a 6 pack weigh?

submitted by Shawnamermaid - 2 months ago

Related Categories

Guests are saying

This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 4889 reviews
    quality: 3.86 out of 5
    softness: 4.01 out of 5
    thickness: 4.01 out of 5
    value: 3.82 out of 5
    71% would recommend
    785 recommendations

    Not what it used to be

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Renie - today, Verified purchaser
    This used to be great now it feels cheap, rough, and separates on every roll. Not sure if this is a defective package or they changed the formula but I will not buy again. Hate that I bought a large quantity.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Crap. Literally will still be there

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Not happy - today, Verified purchaser
    Would give a zero if I could. Been buying this for years now this month it feels like wiping with sandpaper. Of course the quality went down but the price didnt.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Quality changed!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Anahi - 20 hours ago, Verified purchaser
    Been purchasing this consistently for 5 years now and the quality is not there anymore! Flaky, thin, flimsy rolls. Compared it to my last purchase and the change in quality is obvious!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Significant decrease in quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sbb2010 - 21 hours ago, Verified purchaser
    Super disappointed that they changed the quality of this product! Like other reviews say, the 2-ply doesn’t even stick together and it’s so thin now. The quality you receive and the price that you pay don’t match.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    This product has changed this month for the worst!!

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Anne - 2 days ago, Verified purchaser
    The toilet paper has drastically changed this month, and is no longer something I would purchase. Thin, cheap, and over priced, when I have ordered this for years, it has always been the same great product, NOT any more. Also, for the third time in two years they have decreased the amount that you get again by another 20 sheets; the packages are literally 4 inches smaller than they were a month ago, and the quality has drastically decreased. Target go back to what you were doing, because this isn't it! Cheap bargin value toilet paper isn't what you were about, but I guess it is now.:(
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    Lousy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    woz - 2 days ago, Verified purchaser
    No value for the money
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Shrinkflation and Reduced Quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Julia - 3 days ago, Verified purchaser
    Reduced both size and quality of the rolls. Fortunately I had an old bag so I could compare and prove the change in quantity. Shameful.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Change it back!

    1 out of 5 stars
    Cleobean13 - 3 days ago, Verified purchaser
    I read all the recent reviews and was really hoping that it was a fluke or locational. The quality is TERRIBLE if I’m going to pay 8.00 for 6 rolls of TP it’s definitely not going to be this crap. (Pun intended)
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    Decreased quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Caroline - 3 days ago, Verified purchaser
    Has gone down in quality. Recently switched to this paper and it was great….but suddenly summer 2025 it is terrible.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Used to be good....now it sucks

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    jchaze - 3 days ago, Verified purchaser
    I have been purchasing this toilet paper for years, but this last time, I noticed that the rolls are significantly smaller than they used to be. This was one of the only items I purchased at Target with their changes- they’ve now given me one less reason to shop there (among many others). So disappointing.
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

    Shrinkflation

    2 out of 5 stars
    K - 3 days ago, Verified purchaser
    Price went up, quality went down. This was my go-to bathroom tissue before they changed the quality early summer 2025. Disappointed.
    4 guests found this review helpful. Did you?

    What Happened to This TP?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Call Me Disappointed - 4 days ago, Verified purchaser
    As others are saying, the quality has gone way down since the last time I purchased it. I thought they accidentally got some Scott or 1-ply in the package. I have used this for 15+ years and it’s BAD. Not a great time to be doing colonoscopy prep!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    Not the same rolls

    2 out of 5 stars
    Bulletsandrouge - 4 days ago, Verified purchaser
    Way smaller than previous rolls. Put them up against some old ones I still had and you can totally see the difference in size. Then saw that these are 244 sheets per roll and the old ones were 264 sheets per roll. The same price though for less. Target is gipping us. So upsetting!😡
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    6 guests found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    TD - 5 days ago, Verified purchaser
    Like everyone recently said they changed the quality! It used to be way better!
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    6 guests found this review helpful. Did you?

    Decent for Price

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Emily - 5 days ago, Verified purchaser
    This is a good toilet paper that is somewhat durable. There is some pilling for sure.
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Ms.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Boohoo - 5 days ago
    No one came out! I waited in hot sun for 10 minutes 😫
    quality: 1 out of 5
    softness: 1 out of 5
    Did you find this review helpful?

    Not what it used to be

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Chelsey u - 6 days ago, Verified purchaser
    I have bought this toilet paper for years and always thought it compared very well to charmin.. but recently they must’ve changed the style, because it is not at all what it used to be. It peels apart, it’s rough, and the rolls are smaller. What a bummer!
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    7 guests found this review helpful. Did you?

    Shrinkflation!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kiki - 6 days ago, Verified purchaser
    The rolls have gotten smaller!! I won’t be buying this again! It’s so small. It used to be mega size. Very disappointed!
    quality: 2 out of 5
    softness: 3 out of 5
    value: 2 out of 5
    8 guests found this review helpful. Did you?

    Quality went down

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Laura - 6 days ago, Verified purchaser
    This used to be my favorite tp, but it is now smaller and not as soft. I have bought this for years but will no longer buy this one.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?

    shrinkflation 2025

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sebandmia4ever - 7 days ago, Verified purchaser
    This used to be my favorite tp but Target conceded to shrinkflation on us and what is worse is they are claiming new lower price (by almost 50 cents) when in fact it is a lot less product so actually it is an INCREASE in cost. The worst! Don't lie to us Target! At least admit the scam and not try to make yourself look good or like you are doing us any favor in cost. The corporate greed is unreal! Old product-266 sheets new-244. and side by side it's a big difference and way smaller! Horrible!
    value: 1 out of 5
    7 guests found this review helpful. Did you?

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