New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 2 of 4Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 3 of 4Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 4 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - 1 of 4

Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz

$9.99

Color150 Neutralizer
  • 95 Cool Ivory
  • 98
  • 100 Ivory
  • 110 Fair
  • 115 Warm Light
  • 120 Light
  • 121 Light Honey
  • 122 Sand
  • 130 Medium
  • 140 Honey
  • 141
  • 142 Golden
  • 143
  • 144 Caramel
  • 146 Tan
  • 146.5
  • 147 Mahogany
  • 147.5
  • 148 Hazelnut
  • 149 Deep Bronze
  • 150 Neutralizer
  • 151
  • 159
  • 160 Brightener
  • 175
  • 190

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
  • Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
  • Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
  • Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Formaldehyde-Free, Noncomedogenic, Triclosan-Free, Mineral Oil-Free, Phthalate-Free, Contains Micellar Water, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Neutral
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Normal, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521053
UPC: 041554267198
Item Number (DPCI): 052-07-0286
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua / water, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891 / titanium dioxide, ci 77491, ci 77492, ci 77499 / iron oxides], (f.i.l. t280697/1)' '

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.78 inches width x 5.51 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

The Maybelline Instant Age Rewind Concealer is a highly praised product known for its lightweight, buildable coverage that effectively conceals dark circles and imperfections. Guests appreciate its easy application with the sponge tip, which allows for seamless blending. The formula is designed to last throughout the day without creasing, making it suitable for various occasions. With a wide range of shades available, it caters to diverse skin tones, ensuring a perfect match for everyone.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 5781 reviews
    easy to apply: 4.22 out of 5
    easy to remove: 4.44 out of 5
    long lasting: 3.9 out of 5
    quality: 3.88 out of 5
    value: 3.95 out of 5
    71% would recommend
    449 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 October, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    Doesn't work, do not purchase!

    Will not bring up any liquid, does not function.
    1 reply from Maybelline Consumer Care team - 7 days ago
    Hello! We're sorry you're having trouble with your Instant Age Rewind Multi-Use Dark Circles Concealer. We suggest twisting the sponge applicator in the direction of the arrows until the concealer appears. You might need to twist a few times for the product to come up. If you're still having difficulty, we're happy to help. Please call us at 800-944-0730 and provide case number 43182147. Our customer service team is available Monday through Friday, 9:00 AM to 5:30 PM ET.
    pamcoex
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 October, 2025
    • Skin type: Combination
    • Skin tone: Light

    Yuck skip it

    I absolutely hated this so much. The formula was awful and it didn’t look good on, at all.
    1 reply from Maybelline Consumer Care team - 4 days ago
    Hi there! Thank you for reaching out about our Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage. We're truly sorry to hear that this product was such a disappointment and that you found the formula awful and the results unsatisfactory. That's definitely not the experience we want for you, and we appreciate you sharing your honest feedback.
    Rach
    easy to apply: 2 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 September, 2025Verified purchase
    • Eye color: Green
    • Skin tone: Light
    • Hair color: Black
    • Skin type: Combination
    • Skin concern: Redness, Sensitivity

    Favorite of all time

    I have the worst time finding a color that matches my incredibly pale warm skin tone and this one did the job! Application is great! Blends beautifully people ask me what foundation I use all the time and I can explain it’s just concealer!
    DelicateFae
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    27 September, 2025

    Bought on vacation - with no access to scissors. Who the heck approved of this awful sticker seal? It leaves a gross sticker residue. Formula seems amazing so I get why it's so popular.

    Horrible nightmare tamper seal - impossible to remove without scissors
    1 reply from Maybelline Consumer Care team - 21 days ago
    Hello! Thank you for sharing your feedback on our Instant Age Rewind Multi-Use Concealer. We're sorry to hear about the trouble you had with the seal, and we've definitely forwarded your concerns to our team. We're always looking for ways to improve, and we truly appreciate you bringing this to our attention. We value your input and hope you keep exploring more at Maybelline! XO
    old design was better
    easy to apply: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2025
    originally posted on influenster.com
    Image

    Spectacular

    [This review was collected as part of a promotion.] Oooh yeah! One of the best concealers of all times!! I love it so much!! And even the applicator works amazing! The formula it’s light weight but it covers very well and blends so easy! The fish it’s very natural and doesn’t dry or look oily! It’s just perfect. The new shades are spectacular!!
    dayanagarza06_9195
    Did you find this review helpful?
    5 out of 5 stars
    25 September, 2025
    originally posted on influenster.com
    Image

    Full coverage

    [This review was collected as part of a promotion.] The Instant Age Rewind Concealer gives a full coverage to my dark circles and blemishes. I really like the rewinding function which is very convenient to use. This product has a wide range of shade too, good to select for different shades of skin.
    mitipuu_4089
    Did you find this review helpful?
    5 out of 5 stars
    23 September, 2025
    originally posted on maybelline.com
    Image

    Great product!!

    I love this product. It’s both a concealer and a highlighter. But what shade replaced the “neutralizer” shade. That’s what I’ve always used.
    AnnaG1960
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2025
    originally posted on maybelline.com
    Image

    Fast and easy to apply.

    I love the way it last all day and it actually blurs perfectly!
    Miss7586
    Did you find this review helpful?
    5 out of 5 stars
    19 September, 2025
    originally posted on influenster.com
    Image

    Tone is pale girl friendly

    [This review was collected as part of a promotion.] This is truly magic! I did half my face and really noticed a difference. The tone matched me so well, not too yellow or orange. I would definitely buy again and again.
    mayzmama_3226
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2025
    originally posted on influenster.com
    Image

    Nice concealer

    [This review was collected as part of a promotion.] I really enjoyed this concealer. The coverage was incredible and it didn’t really crease on my under eye area. I definitely recommend trying this out!
    alyssascosmetics_8574
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2025
    originally posted on influenster.com
    Image

    What could be better?

    [This review was collected as part of a promotion.] A wonderful concealer from Maybelline that I have been using for a long time. It masks dark circles under the eyes, and also if you have any imperfections, be sure to apply it and it will mask everything as if you have nothing on your face. Doesn't roll or tighten the skin, works all day and looks great. Smells nice and is easy to use thanks to the soft roller on top. Nice price and will suit even the most fastidious. This concealer has beautiful and cute packaging. I have it in color 12H and it matches my skin 100%. I love it and wouldn't trade it for anything.
    elizavetas9_2518
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    Cover stick.

    Excellent product. Covers well.
    Milkbone d og treats
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    5 September, 2025
    originally posted on influenster.com
    Image

    Bright, smooth, and flawless!

    [This review was collected as part of a promotion.] This concealer truly lives up to the hype! The sponge applicator makes it so easy to apply and the formula blends effortlessly for a smooth, brightened finish. It covers dark circles without creasing and feels lightweight all day. Perfect for a natural yet refreshed look!!
    sidrasal88_5935
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 September, 2025
    originally posted on influenster.com
    Image

    Great buildable coverage!

    [This review was collected as part of a promotion.] The Maybelline Instant Age Rewind ERASER is a multi-use concealer with great medium buildable coverage. It is scent-free and comes in a convenient-sized packaging for throwing in a makeup bag or a pair for on the go! It handles really well on under eye bags and pretty much cancels and blue/purple discoloration (like undereye bags). The concealer goes on very blendable and dries down nicely for a long-lasting wear. There's a little bit of a learning curve on the first application with the sponge, you don't realize it's saturated until it's too late. But after the first saturation of the applicator, any to follow is super easy to use! It was easy to match my shade and I could imagine doing a full contoured face with the range of shades available!
    amberl2_4800
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne, Aging, Redness, Dark circles, Sensitivity, Uneven skin tone
    • Hair color: Brunette
    • Eye color: Hazel

    Range of pale shades!

    Im very pale so finding a concealer that has very light colors is a plus for me. Covers redness and under eye darkness very well without being tacky
    Artsyghost13
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    29 August, 2025
    originally posted on influenster.com
    Image

    Medium Coverage

    [This review was collected as part of a promotion.] I wish I could've tried a darker color but for the most part it blends smooth. It seemed to be medium coverage. It was packaged really well. I'd try it again to try my shade.
    shainak13_2204
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2025
    originally posted on influenster.com
    Image

    One of my favorite concealers

    [This review was collected as part of a promotion.] I’ve been using the Maybelline Instant Age Rewind Concealer and I really like it. The sponge tip makes it super easy to apply, and it blends out nicely without looking heavy. It gives me good coverage for dark circles and little spots but still looks natural on the skin. I like that it feels lightweight and doesn’t crease too much throughout the day. It’s definitely one of those everyday concealers that’s quick to use and makes a big difference.
    danielan91_6809
    Did you find this review helpful?
    5 out of 5 stars
    27 August, 2025
    originally posted on influenster.com
    Image

    Easy!

    [This review was collected as part of a promotion.] This will forever be super easy to apply and just blends into the skin so nicely. So easy to used for a fast make up look or just to apply on spots where you might want to cover some redness like me.
    wendymb6e6_7030
    Did you find this review helpful?
    5 out of 5 stars
    25 August, 2025
    originally posted on influenster.com
    Image

    No bags

    [This review was collected as part of a promotion.] My dark circles disappeared with this concealer what a nice coverage you get for a fraction of the price blended nicely with my beauty blender and the packaging was simple and easy to use
    mjones1115_612
    Did you find this review helpful?
    5 out of 5 stars
    24 August, 2025
    originally posted on influenster.com
    Image

    A classic for a reason!

    [This review was collected as part of a promotion.] I was excited to try this product since my mom did tell me about it, she said it worked magic. I was surprised to see she was quite right! The product is amazing, it has great blendability and it does the work of covering greatly the undereyes. I completely recommend it as a great drugstore alternative
    natytc_6434
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy