Sponsored
Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
$8.49
Color5G Medium Golden Brown, Pecan
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT BROWN HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent brown hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Butylparaben-Free, Contains Vitamin E, Vegan, Contains Coconut Oil, Contains Vitamin C, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810931
UPC: 3614226794505
Item Number (DPCI): 063-01-1194
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua/water, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, 2-methoxymethyl-p-phenylenediamine, resorcinol, p-aminophenol, citric acid, sodium sulfite, fragrance, 2-methylresorcinol, dicetyl phosphate, m-aminophenol, ascorbic acid, ceteth-10 phosphate, steareth-200, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide, 4-amino-2-hydroxytoluene, tocopheryl acetate, activator: aqua/water, paraffinum liquidum/mineral oil, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, conditioner: aqua/water, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate' '
Allergens & Warnings:
TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE THE RISK OF ALLERGY. TO REDUCE THE RISK FOLLOW THESE INSTRUCTIONS. THIS PRODUCT IS NOT INTENDED FOR USE ON PERSONS UNDER THE AGE OF 16. DO NOT COLOR YOUR HAIR IF: - YOU HAVE A RASH ON YOUR FACE OR SENSITIVE, IRRITATED, OR DAMAGED SCALP, - YOU HAVE EVER EXPERIENCED ANY SKIN REACTION AFTER COLORING YOUR HAIR OR AFTER A TEMPORARY "BLACK HENNA" TATTOO IN THE PAST. IN CASE OF ANY REACTION OR IF IN DOUBT, CONSULT A DOCTOR BEFORE USING THIS PRODUCT. RINSE HAIR WELL AFTER APPLICATION. AVOID CONTACT WITH EYES. If contact occurs, rinse immediately with water. WEAR SUITABLE GLOVES., CAN CAUSE AN ALLERGIC REACTION - FOLLOW THE SAFETY INSTRUCTIONS. PERFORM ALLERGY ALERT TEST 48 HOURS BEFORE COLORING. BUY THE PRODUCT 48 HOURS IN ADVANCE AND CONDUCT AN ALLERGY ALERT TEST EVERY TIME YOU COLOR EVEN IF YOU HAVE USED COLORING PRODUCTS BEFORE. READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET., SAFETY FIRST! WE KNOW IT'S A LONG LIST, BUT IT'S IMPORTANT INFO, CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. KEEP OUT OF REACH OF CHILDREN. CAUTION: HAIR COLORANTS CAN CAUSE SEVERE ALLERGIC REACTIONS.Shipping details
Estimated ship dimensions: 2.52 inches length x 3.6 inches width x 6.47 inches height
Estimated ship weight: 0.51 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye offers a variety of shades that guests appreciate for their vibrant colors and ease of use. Many guests love the gentle formula that doesn't damage hair, making it suitable for regular use. However, some guests have experienced unexpected color results, particularly with darker shades. Overall, it provides good gray coverage and is favored for its pleasant scent and affordability, making it a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 1859 reviews
effectiveness: 3.41 out of 5
quality: 3.58 out of 5
value: 3.58 out of 5
58% would recommend
143 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Gental and really health hair color.
Awesome hair color! My hair always looks and feels so healthy after I color it ! I love this brand and this product!! And it blends away gray hair with a neutral results!
1 out of 5 stars
12 October, 2025Verified purchase
(no review title)
Came out much darker than package. Also be careful when processing I’m sure this is normal but it’s very drippy and can get all over furniture. If this came with a shower cap or something it would have made this less stressful
5 out of 5 stars
Thumbs up graphic, would recommend
30 September, 2025Verified purchase
Hair color
I love the color thanks target
5 out of 5 stars
27 September, 2025
originally posted on Clairol
(no review title)
I bought the 6.5g colour and it's perfect! I have lots of white hair and I've been searching for a products to blend the white pieces into my natural/original colour. I don't want to deal with salon visits and root coverage every couple of weeks. This is exactly a match for my hair and I look more like myself again. I'm in my 30's, so I'm not ready for a head of white hair just yet. My natural colour is a light auburn with some golden hues. Thanks Clairol! Please don't stop making this product!
3 out of 5 stars
9 September, 2025Verified purchase
Not dark brown
I love using clairol hair dye, this time I wanted to go darker and went with the color dark brown. It was in fact not dark brown. My hair came out as if I bought pitch black hair dye. I’ve been washing my hair everyday to get it out.
4 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2025Verified purchase
Good
This product is good for what it is. It will remain to be seen if I purchase again. I used it and I was complemented on my hair but ultimately it isn’t as rich as I was hoping. I needed in a hurry and it’s accessible so that is how I ended up using it in place of my normal, slightly more professional routine.
5 out of 5 stars
8 September, 2025
originally posted on Clairol
amazing, fave hair dye!
i love this dye so much! why? it’s not permanent, it smells awesome, doesn’t damage my hair, smells amazing, super easy to use and affordable. i have used this several times and love love it. it does leave more red in my hair than expected but my hair always leans red so maybe it’s my hair and not the dye. highly recommend!
2 out of 5 stars
8 September, 2025
originally posted on Clairol
Terrible colors
Color is deceiving on the box. 8A It made my medium blonde hair DARKER and this awful dull color and frizzy. Now I have to find a way to remove it.
1 reply from Clairol team - 1 month ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning too dark. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
3 September, 2025Verified purchase
DONT DO IT
This is black!! Not even dark brown or warm brown. Sounds like this is the problem with other colors in this line not just this one. Don’t buy it! I also lost a lot of hair for a demi so not worth it!!
2 out of 5 stars
2 September, 2025
originally posted on Clairol
Turns white hair red.
I used the 5 and I had natural salt and pepper hair. My white hair absorbed all of the red in the brown and ended up looking very unnatural and bright and coppery. Just fyi if you have white hair.
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the color results turning red. This is not the experience we want you to have, nor what we would expect, and we will be sure to share your feedback with our team. We are glad to further assist you, and we invite you to give our color experts a call. When you have a moment, please give us a call at 1-800-252-4765, so we can better help.
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
perfect and natural looking
for demi permanent, your hair should be very clean (unlike with permanent hair dye, where your hair can be a little dirty, because the permanent is strong enough to cut through) also, for those who say that it doesn't cover grey or white, it does. it is just more like a translucent coverage vs the opaque coverage of permanent. I think that the translucent coverage is much more natural and youthful looking. I have heard several hair professionals say this as well. I always leave this in 30 minutes and it is perfect. I wouldn't go longer than 30 because then it might come out too dark. I hope that this helps you!
4 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
Good brunette
My favorite color for brunette. Not too dark but a good chocolate brown
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Get it
Actually surprised at how well this worked! Used two boxes and everyone thinks I had it done in a salon
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2025
Reddish brown
If you have a brassy blonde hair color, layering this on top will provide a Medium Reddish Brown hair color. If it’s your first time coloring your hair OR you want the most convenient option, this Clairol hair color is very easy. It is only two steps. I highly recommend it.
2 out of 5 stars
18 August, 2025
originally posted on Clairol
Darker than I wanted
I saw someone else say this as well (of course after I did the colour) but my hair ended up much darker than what I started with which I really didn’t want so I’m pretty upset about that. I had a couple different shades in my hair before (blame the summer sun) but most of my hair was an orangey/ginger and it turned all of that hair into a medium brown which was devastating. Highly recommend getting a lighter colour or not buying from this line at all
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
1 out of 5 stars
17 August, 2025
originally posted on Clairol
Don’t buy
Bought and applied. Did not cover grey’s at all. Would never buy again. Waste of money.
1 reply from Clairol team - 2 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not covering your grey. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
1 out of 5 stars
15 August, 2025
originally posted on Clairol
Product did not work
I just bought this. I just applied to my hair. It didn't change the color or cover up the grey. I wasted my money.
1 reply from Clairol team - 2 months ago
Hello there! We would first like to thank you for trying out our Clairol Natural Instincts; however, we regret to learn of your experience of the product not leaving you with any results. This product is a demi-permanent color that is designed to blend grey up to about 35%. If you have more grey than that, we would recommend trying out our permanent color-Nice'n Easy. If you do not have that much grey, we would be glad to provide you with some extra tips to ensure you get the desired results. You may reach us at 1-800-252-4765. We are always more than happy to help!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 August, 2025
Its BLACK BLACK!
No not buy unless you want black hair! It is NOT brown at all! I had blond highlights I just wanted something close to my natural hair color. I have jet black hair now!
1 out of 5 stars
10 August, 2025
originally posted on Clairol
No not buy!
Terrible decision it’s black black! Not a single hint on brown! Do not buy! I had blonde! I just wanted to go back to my brown! Now my hair is like a crow black!
1 reply from Clairol team - 2 months ago
Hi there! We would first like to thank you for using our Clairol Natural Instincts. However, we are truly saddened to learn of your disappointment with the dark results you received. This is not the experience we want you to have, nor what we would expect. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 and we would be glad to further assist!
5 out of 5 stars
Thumbs up graphic, would recommend
6 August, 2025Verified purchase
It covered my gray 100%
I absolutely loved this hair dye it was everything it promised and then some. It took my hair from full salt and pepper snowy white to complete coverage. it’s a lovely shade of 4 dark nutmeg brown. My hair feels soft and it’s easy to comb I have 4c hair it’s very coarse the conditioner is soo bomb it literally made my hair easy to comb and manageable. I immediately bought two more boxes for future touch ups. Run buy this dye it’s safe not harsh more importantly it covers gray completely. Make no mistake I love my gray hair but I wanted to dye it because I’m wearing dark braids and this dye washed off in time. I was so impressed I showed my daughter on FaceTime she was amazed at how well my gray was covered I think I shaved 10 years off my age by covering my gray hair. Run buy this product you will thank me I love it so much I would gladly be a spokeswoman for the company.