$3.39 when purchased online
Target Online store #3991
About this item
Highlights
- 5-pan shadow palettes featuring matte, satin, shimmer, metallic and glitter finishes
- Rich pigment and high payoff formula blends effortlessly with a soft glide application
- Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones
- Long-wearing, Fragrance-free, Gluten-free, Vegan
- Cruelty-free
Description
Our Color Icon 5-Pan Shadow Palette features a completely vegan, richly pigmented and buttery-smooth formula in matte, satin, shimmer and glitter finishes. Great combinations come in five— the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we curated our palettes to feature everyday and ultra-glam shades in cool, warm and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Matte, Metallic, Glitter
Color Palette: Medium Tones
Product Form: Pressed Powder
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Defining
Net weight: .21 Ounces
TCIN: 80028896
UPC: 077802140678
Item Number (DPCI): 052-03-2092
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
synthetic fluorophlogopite , talc, magnesium myristate, dimethicone, caprylic/capric triglyceride, boron nitride, silica, simmondsia chinensis (jojoba) seed oil, trimethylsiloxysilicate, triethoxycaprylylsilane, phenoxyethanol, microcrystalline cellulose, caprylyl glycol, ethylhexylglycer- in. hexylene glycol, 0-cymen-5-ol, ethylene/propylene/styrene copolymer, butylene/ethylene/styrene copolymer, water/eau, aluminum hydroxide, tin oxide, [+/- (may contain): mica, titanium dioxide/ci 77891, iron oxides/ci 77491, ci 77492, ci 77749].' '
Allergens & Warnings:
NOT TESTED ON AN JIMALSShipping details
Estimated ship dimensions: 0.55 inches length x 1.42 inches width x 4.98 inches height
Estimated ship weight: 0.08 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Color Icon 5 Pan Palette is a versatile and budget-friendly eyeshadow option, praised for its pigmentation, blendability, and variety of shades. It is compact and travel-friendly, making it ideal for on-the-go use. Some guests noted issues with the glitter application and occasional fallout, but overall, it is highly recommended for its quality and affordability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 592 reviews
easy to apply: 4.64 out of 5
easy to remove: 4.48 out of 5
long lasting: 4.4 out of 5
quality: 4.36 out of 5
value: 4.72 out of 5
75% would recommend
33 recommendations
Super great buy
5 out of 5 stars
- 1 month ago
originally posted on influenster.com

The versatility of this palette and the pigmentation of these color is is so great. I love the blendability and the fallout is very minimal. Super sleek modern packaging perfect for everyday use.
Broken shadow
1 out of 5 stars
PC - 2 months ago, Verified purchaser
Eye shadow pallet not properly packaged and arrived completely broken and unusable
Really nice
5 out of 5 stars
- 3 months ago
originally posted on WetnWild
Nice colors. Doesn’t irritate my sensitive eyes. Nice.
Excellent pigmentation and shine at an unbeatable
4 out of 5 stars
mariamp_1461 - 3 months ago
originally posted on influenster.com

This Wet n Wild palette offers excellent pigmentation and remarkable shine at an incredibly affordable price. It's the ideal option for those looking for quality without breaking the bank.
Broke out in rash
2 out of 5 stars
Thumbs down graphic, would not recommend
ckron79 - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging
- Hair color: Brunette
- Skin type: Combination
- Eye color: Blue
I’m 45 and have never had a reaction to eyeshadow until now - unfortunately this product caused my eyelids to get red and scaly. Bummer - the colors were great!
Amazing red clay color for blue eyes
5 out of 5 stars
Sscantron - 5 months ago
originally posted on WetnWild
The red clay color is amazing on blue eyes. I used to have an eye shadow in the same color from an Australian brand called Red Earth that stopped selling in the early 2000’s. I actually went to Australia to track down a storefront to no avail. This color is very similar and it makes blue eyes look piercing. I’m gonna buy like 20 of these to make sure I have the color for the rest of my life. A true holy grail. Thank you wet n wild!
Nice eyeshadow colors!
4 out of 5 stars
stephanee1w_6289 - 5 months ago
originally posted on influenster.com

This 5 Palette of Wet n Wild- Walking on Eggshells is wonderful for a lesser priced brand. Easily glides on and shimmers. I wish it was a bit more glittery but still looks beautiful.
(no review title)
5 out of 5 stars
Shel - 6 months ago
originally posted on WetnWild
I have been using this eyeshadows for years. And I love them. Buuut it’s getting harder to find in the stores. So may have to start ordering online. I would definitely recommend these eyeshadows
(no review title)
1 out of 5 stars
KHoke - 8 months ago
originally posted on WetnWild
Shadows were muddy and not easy to work with. I do not recommend this palette.
Container cheaply made
2 out of 5 stars
Thumbs down graphic, would not recommend
LMM - 11 months ago, Verified purchaser
Lid broke off within a couple of weeks. So cheaply made.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Kels - 1 year ago, Verified purchaser
Great color combo. Easy to go on. Long lasting
Blended together perfect!!
5 out of 5 stars
jenniferj215 - 1 year ago
originally posted on influenster.com

Beautiful colors although I wish the glitter one was a little easier to apply. Other wise pigment was great, blended flawlessly and was absolutely perfect for day or night!! Easy to open and see thru packaging was a major plus since I like to see what I buy before I get it.
Neutral Colors
5 out of 5 stars
Thumbs up graphic, would recommend
MZe - 1 year ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging, Sun damage, Uneven skin tone, Dark circles
- Hair color: Blonde
- Skin type: Combination
- Eye color: Hazel
Nice colors -goes on easily
Perfect for traveling
5 out of 5 stars
Thumbs up graphic, would recommend
Katie109 - 1 year ago
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
Bought this to put in my makeup for when I travel. It has all the shades I need and very pigmented. Also blended out super well. Portable and affordable.
Nice budget eye shadow palette
4 out of 5 stars
travelhikeshop - 1 year ago
originally posted on influenster.com

Wet N Wild Color Icon 5 pan palette in Camo-flaunt is a nice budget eye shadow palette! I appreciate the selection of shades as well as finishes -- satin, matte, glitter, shimmery, creamy. This is a vegan palette. I took off a star because the glitter product didn't seem eye-safe to me.
Wet n wild color icon
5 out of 5 stars
magdalenas54 - 2 years ago
originally posted on influenster.com

Used it once and bought again! Amazing pigmentation for such a price! Love the set of colors, will use it again and again. Blends great for a newbie like me.
Great nudes!
4 out of 5 stars
stephnickol - 2 years ago
originally posted on influenster.com

This little palette is nice to have in your makeup bag. It has good pigmentation and blends nicely. There is a little fallout but nothing too crazy! The colors are perfect for creating a few versatile looks.
DONT BUY!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Themakeupchic - 2 years ago
- Skin type: Combination
- Hair color: Brunette
DO NOT BUY! this gave me a horrible allergic reaction that lasted for weeks and made my eyes swell
Love love loveee
5 out of 5 stars
danielak26_5280 - 2 years ago
originally posted on influenster.com

It is amazing, sooo pigmented and sooo cheap to you can’t di better than that, I will recommend love the colors just what I need for traveling no need more than that.
pretty good
4 out of 5 stars
thatgirl_lyss - 2 years ago
originally posted on influenster.com

this isn’t my favorite eyeshadow (i’ve tried better and definitely worse) but i love the mattes in this palette! also the gold shimmer is so pretty. but the champagne shade is not giving what it’s supposed to unfortunately i like something with more pop, overall though, it is a good palette