Dark and Lovely Uplift Hair Bleach Kit, Hair Dye, Bleach Blonde: Ammonia-Free, For Coarse Curly Hair
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Highly rated
$6.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 3278 ratings
Bestseller
$11.99
$5 Target GiftCard with $30 beauty products purchase
3.5 out of 5 stars with 290 ratings
$12.99
$5 Target GiftCard with $30 beauty products purchase
3.4 out of 5 stars with 3087 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 4723 ratings
$19.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 716 ratings
Frequently bought together
Highly rated
$6.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 3278 ratings
Bestseller
$11.99
$5 Target GiftCard with $30 beauty products purchase
3.5 out of 5 stars with 290 ratings
$9.99 - $17.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 3135 ratings
Bestseller
$11.99 - $14.19
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 3965 ratings
Bestseller
$5.49
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 10285 ratings
$8.49
$5 Target GiftCard with $30 beauty products purchase
3.6 out of 5 stars with 1278 ratings
Guests also viewed
Bestseller
$11.99
$5 Target GiftCard with $30 beauty products purchase
3.5 out of 5 stars with 290 ratings
$19.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 716 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
3.8 out of 5 stars with 4723 ratings
$12.99
$5 Target GiftCard with $30 beauty products purchase
3.4 out of 5 stars with 3087 ratings
$13.99
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 62 ratings
$10.99
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 1026 ratings
Guests are saying
The Dark and Lovely Uplift Hair Bleach Kit is a popular choice among guests for its effective lightening capabilities and ease of use. Many guests appreciate the gentle formula that minimizes damage while providing vibrant results. The kit includes all necessary components for a straightforward application, making it suitable for both beginners and experienced users. Guests have noted the pleasant scent and the overall quality of the product, making it a reliable option for at-home hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 701 reviews
effectiveness: 2.63 out of 5
quality: 2.69 out of 5
value: 2.75 out of 5
47% would recommend
19 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026Verified purchase
Great product
did extremely well
5 out of 5 stars
Thumbs down graphic, would not recommend
27 November, 2025Verified purchase
(no review title)
really good
3 out of 5 stars
26 November, 2025
originally posted on influenster.com

Not bad!
[This review was collected as part of a promotion.] I'm not to much of a fan of bleaching but I used it to do the red, and it was barely simple it did lighten it , rinsed right out wasn't to drying on my hair texture but I mean my hair will always feel somewhat dry haha but the packaging was easy to open as well
1 reply from SoftSheen-Carson team - 4 months ago
Hi valeriep78_892! Thank you for taking the opportunity to try Dark & Lovely Uplift Bleach. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
19 October, 2025
originally posted on influenster.com

Beautiful blonde
[This review was collected as part of a promotion.] Beautiful color. The application process was super easy to follow. Everything was included all in the box. I followed the process by doing a test strip & fell instantly in love with the color. My wig looks Amazing. The color is long lasting. Didn’t affect the hair texture. No bad smell or scent . No transfer & salon quality.
5 out of 5 stars
16 October, 2025
originally posted on influenster.com

Great color
[This review was collected as part of a promotion.] The packaging was great the color came out really good it didn’t seem like my hair had any extra breakers just had to make sure that I cut my hair moisturized and boiled so it didn’t dry out
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025Verified purchase
(no review title)
It burned my hair it was so chunky and thick and I spent money for nothing 41 bucks down the drain
1 reply from Soft Sheen Team team - 6 months ago
Hi R. We are sorry to hear about the experience you had with Dark and Lovely Uplift Hair Bleach Kit. We would like to speak with you directly about it. Please give us a call @ 800-442-4643 M-F 9am to 5pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
Thumbs up graphic, would recommend
6 October, 2025Verified purchase
This review will save your hair!! :)
I never do reviews but this, could be helpful for you, this product is very aggressive to your hair so don't think just because doesn't lightened your dark or brown hair doesn't work, actually work but you will need more than one round of bleaching, if you go to any hair salon they will let you know that, any bleach will lightening your hair according your color level.In the first picture I applied it on dark hair during 40min and lightened it 4 levels, the second picture I applied on my pre bleached hair level 4 (dark blonde-brown hair) during 10min because I wanted lightened just one or two levels, the third picture I applied it in my pre bleached hair level 6 (orange hair) during 10 min and the result it was a level 8( yellow), if you want a platinum or blondest hair but you have dark hair you can do this to avoid damage, if you are beginner doing this do a test strand to figure out how many rounds and time needs your hair, don't aply this product more than 30-40min cuz could get broken specially if was bleached previously.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 October, 2025Verified purchase
Burng scalp
Never again no matter what wise expierince
1 reply from Soft Sheen Team team - 6 months ago
Hi Angelina. We are sorry to hear about the experience you had with Soft Sheen Carson Dark & Lovely Uplift Hair Bleach Kit. We would like to speak with you directly about it. Please give us a call @ 800-442-4643 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
15 July, 2025
originally posted on influenster.com

Great
[This review was collected as part of a promotion.] I used the Uplift Hair Bleach Kit and the Dark & Lovely Virtual Violet, and I loved the results! The bleach lifted my hair really well without leaving it super dry. The violet color came out bold and vibrant—just what I was hoping for. Definitely recommend using a deep conditioner after, but overall, great combo for a fun color change! 💜
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025
Don't Bother
Don’t bother ordering, that they following directions mixing and applying. It did not work at all, just waste of money.
1 reply from Soft Sheen Team team - 10 months ago
We are sorry to hear about the experience you had with Dark and Lovely Uplift Hair Bleach Kit. We would like to speak with you directly about it. Please give us a call @ 800.442.4643, M-F.9A-5:30PM, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
1 out of 5 stars
6 June, 2025
originally posted on softsheen-carson.com
Upset Customer
I have been using your product for years as I am 55 years old. I bought a box of golden bronze and applied it as I normally do to my natural hair and it did not turn at all. My hair is still black. I am so upset. I have never had this happen ever using your product .
1 reply from SoftSheen-Carson team - 10 months ago
Hi Mariko69! We are sorry to hear you did not achieve the results you expected from Dark and Lovely Fade Resist Haircolor, 379-Golden Bronze. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out to speak with one of our color consultant. We can be reached at the 800 number on the box. Your case number is 41453239, please provide this number when you call.
4 out of 5 stars
8 April, 2025
originally posted on influenster.com

Bleach
[This review was collected as part of a promotion.] This product was the first time using . I love the smell and the texture of the product . I do need more experience on properly using this brand but overall I love the outcome of the color .
5 out of 5 stars
4 April, 2025
originally posted on influenster.com

Product review
[This review was collected as part of a promotion.] I liked that this coloring covered my hair fully, and the color is pretty. I think that this product did a good moisture, was nice full dye coverage and lines
2 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2025Verified purchase
Careful if getting shipped!!!
Be careful of getting shipped!! Package arrived open and tore up 🥲 everything’s still in there thankfully but it definitely looks opened. Works great though! Keeps my hair healthy (for a bleaching anyway) by far the best budget bleach I’ve found!
1 reply from Soft Sheen Team team - 1 year ago
Hi Syven! We are sorry to hear that your package arrived damaged. Please reach out to Target Customer Service. We feel the should be made aware of these type of issues. Thank you for sharing that Dark and Lovely Uplift Hair Bleach, works great. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
5 out of 5 stars
30 March, 2025
originally posted on influenster.com

Powerful results and simple steps
[This review was collected as part of a promotion.] The kit has easy to follow instructions. It made the mixing process simple. No damage and no strong or unpleasant bleach scents. Also nice that it included gloves.
5 out of 5 stars
24 March, 2025
originally posted on influenster.com

AMAZING BLEACH
[This review was collected as part of a promotion.] The bleaching this does is amazing! And my hair didn’t feel completely damaged after. I love this brand..! It’s definitely the best and I love how much it lifted my dark hair.
5 out of 5 stars
24 February, 2025
originally posted on influenster.com

Lo ame
[This review was collected as part of a promotion.] Siempre he querido pintarme el pelo de rubio para ver qué tal me veo y esta es la oportunidad perfecta. El kit es muy práctico y fácil de aplicar. Recibo este producto gratis a cambio de mi honesta opinión
4 out of 5 stars
7 February, 2025
originally posted on influenster.com

Yep yep yep
[This review was collected as part of a promotion.] This product was actually really good . I have dark hair so it was able to bleach it well so I could add the pink color on it. It was strong but that made sense aswell
3 out of 5 stars
6 February, 2025
originally posted on influenster.com

Not bad for an at home bleach
[This review was collected as part of a promotion.] Shared the box with my mom, since she already had bleached/lightened hair. It didn't stink as bad as we had thought, only took about 45 minutes from start to finish in her short/fine hair.. didn't take it too close to the roots as she wanted more of a natural look blend. She liked it though!
1 reply from Consumer Care Center team - 1 year ago
Hi anna7696_7720. Thank you for your feedback regarding Dark & Lovely Uplift Hair Bleach kit. We are glad your results turned out as expected we will share your information with our team.
3 out of 5 stars
24 January, 2025
originally posted on influenster.com

Worth a try
[This review was collected as part of a promotion.] The bleaching power is okay by the end of the process the front was lighter than the back as such I don’t think I did a very great job wouldve been better if I had help
1 reply from Consumer Care Center team - 1 year ago
Hi vycious_6948. Thank you for reaching out regarding Dark & Lovely Uplift Hair Bleach Kit. We would like to help please contact us directly at 800-442-4643 M-F 9am to 5pm EST for some tips. We look forward to hearing from you.